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The Software-Defined Enterprise Thriving in the Mobile-Cloud Era
Marc Groetelaars,
Regional Director Benelux
Abraham Lincoln
The best way to
predict your future
is to create it.
vForum 2014
VMware vForum 2014
Mobile-Cloud
IT Technology Eras
Mainframe Client-Server
The exponential
increase in
business
expectations is
unsustainable for IT
Millions of Apps
Billions of Users
$ $ $ $ $ $
Ability of IT
to Deliver
Steady IT
Budgets*
Business
Expectations
IT Challenges in the Mobile-Cloud Era
What leading enterprise customers tell us they need:
“A self-service infrastructure that conforms to Enterprise IT requirements”
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”
vForum 2014
VMware vForum 2014
Virtualization – Bridging Past and Future
Build the
Mobile-Cloud
World
Liberate Resources
from the
Client-Server World
> $10B
Saved Annually*
2/3 of IT-as-a-Service
Customers Re-invest
Savings in Innovation
Source: VMware Journey Benchmark Survey, 4th Wave 2013
vForum 2014
VMware vForum 2014
Provisioning takes weeks
Apps take too long
Production workloads are managed via email
Device management requires human intervention
Liberating Resources to Drive Innovation
Industry Average: IT Spend
on Innovation
30% IT Maintenance
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”
vForum 2014
VMware vForum 2014
Liberating Resources to Drive Innovation
VMware Customer Average
IT Spend on Innovation
40% IT Maintenance
Source: VMware Journey Benchmark Survey, 4th Wave 2013
vForum 2014
VMware vForum 2014
Liberating Resources to Drive Innovation
Any user, any device, any app… automatically
You can routinely deploy any workload…anywhere
Apps get rolled out at “the speed of business
Provisioning a production environment takes minutes
1/3 of VMware Customers Have Already Achieved
Goal: IT Spend
on Innovation
50% IT Maintenance
Source: VMware Journey Benchmark Survey, 4th Wave 2013
vForum 2014
VMware vForum 2014
IT at the
Speed of Business
VMware Can Help Bridge the Gap
IT Technology Eras
Mainframe Client-Server Mobile-Cloud
$ $ $ $ $ $
Ability of IT
to Deliver
Steady IT
Budgets*
Business
Expectations
“The Business is Innovating because IT makes it Possible”
* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”
vForum 2014
VMware vForum 2014
The Journey to the Software-Defined Enterprise
IT Production
CapEx Savings
Through
Consolidation
Business Production
QoS and Reliability
Through
Automation ITaaS
OpEx and Agility
Through
IT as a Service
Virtualization & Abstraction
Management, Automation & Predictive Analytics
End-User Virtual Workspace
Self-Service
Financial Tradeoffs, ROI
Phase I
Cost
Center
Phase II
Business Partner
Phase III
Service Broker
vForum 2014
VMware vForum 2014
Two Different Paths Forward: Hardware-Defined or Software-Defined Architecture?
Software-Defined Approach Hardware-Defined Approach
Proprietary
Hardware Intelligence
Software Layer
Manual Operations
IT Struggles to Keep Up IT Moves at the Speed
of the Business
Existing
Hardware
Software
Layer
Intelligence
Automated Operations
VMware vForum 2014
Capabilities Required for the Mobile-Cloud Era
Any IT Service on Demand
Unprecedented Service Quality
Policy-Based Management
Extensibility and Integration
VMware vForum 2014
Compute
Physical
Hardware
Policy-based
Management &
Automation Cloud Automation Cloud Operations Cloud Business
Private
Clouds
Public
Clouds
Hybrid Cloud VMware &
vCloud Data Center
Partners
Virtualized Infrastructure Abstract & Pool
Compute
Abstraction =
Server
Virtualization
Network
Network
Abstraction =
Virtual
Networking
Storage
Storage
Abstraction =
Software-Defined
Storage
End-User
Computing Desktop Mobile
Virtual Workspace
VMware Delivers: The Foundation for the Software-Defined Enterprise
Applications Traditional Modern SaaS
Software-Defined Data Center
vForum 2014
VMware vForum 2014
End-User Computing
vForum 2014
VMware vForum 2014
Policy-based
Management &
Automation Cloud Automation Cloud Operations Cloud Business
Private
Clouds
Public
Clouds
Hybrid Cloud VMware &
vCloud Data Center
Partners
Virtualized Infrastructure Abstract & Pool
Compute
Abstraction =
Server
Virtualization
End-User
Computing Desktop Mobile
Virtual Workspace
Applications Traditional Modern SaaS
Software-Defined Data Center
Network
Abstraction =
Virtual
Networking
Storage
Abstraction =
Software-Defined
Storage
IT Challenges in the Evolving User Landscape
Enable
User
Freedom
vForum 2014
VMware vForum 2014
Keep
IT
Control
IT Challenges in the Evolving User Landscape
Security
Management
Compliance/Costs
vForum 2014
VMware vForum 2014
VMware’s Vision for End-User Computing
Desktop Laptop Tablet Phone Machine
Mission: Secure Virtual Workspace for Work at the Speed of Life
PCs, Laptops
Thin Clients
Tablets,
Smartphones
Desktop
Management
and Delivery
Enterprise
Mobility
Management
and Security
vForum 2014
VMware vForum 2014
Horizon 6 – Key Areas of Innovation
Management from the Data Center to Devices
Cloud
Application Delivery
Virtual SAN for Low and
Predictable Cost
vForum 2014
VMware vForum 2014
AirWatch - Enterprise Mobility Simplified
EVERY Mobile Device
Phones
& Tablets Laptops
Rugged Wearables
& Peripherals
EVERY Mobile Platform
EVERY Mobile Deployment
Corporate
Multiuser BYOD
Line of
Business
Apps Content Email Browsing
vForum 2014
VMware vForum 2014
AudioNova: Efficiente Windows migratie met Horizon Mirage
vForum 2014
VMware vForum 2014
• Windowsmigratie van 1200 vestigingen
• Efficiency & kostenbeheersing
Jan Rubingh IT Director AudioNova
vForum 2014
VMware vForum 2014
Software-Defined Data Center
vForum 2014
VMware vForum 2014
Policy-based
Management &
Automation Cloud Automation Cloud Operations Cloud Business
Private
Clouds
Public
Clouds
Hybrid Cloud VMware &
vCloud Data Center
Partners
Virtualized Infrastructure Abstract & Pool
Compute
Abstraction =
Server
Virtualization
End-User
Computing Desktop Mobile
Virtual Workspace
Applications Traditional Modern SaaS
Software-Defined Data Center
Network
Abstraction =
Virtual
Networking
Storage
Abstraction =
Software-Defined
Storage
IT Can Not Keep Up with Business Demands
vForum 2014
VMware vForum 2014
• Rigid physical infrastructure
• IT Siloes
• Positive experience with the Public Cloud
• Slow Provisioning of Applications
• Preventing Full Automation
• Growing shadow IT
• Rigid physical infrastructure
• IT Siloes
• Positive experience with the Public Cloud
• Slow Provisioning of Applications
• Preventing Full Automation
• Growing shadow IT
Software-Defined Data Center
All infrastructure is virtualized and
delivered as a service, and the
control of this data center is
entirely automated by software.
Abstract. Pool. Automate. Storage Mgmt.
Network Compute
VMware’s Vision for the Data Center
vForum 2014
VMware vForum 2014
Virtual Machine
Crossover
Since 2010, Servers have gone Virtual!
9%
14%
22%
33%
42%
51%
59%
65%
0%
10%
20%
30%
40%
50%
60%
70%
2005 2006 2007 2008 2009 2010 2011 2012
Source: VMware, Industry Analyst Data, & Crehan Research
Majority of Workloads are Virtual since 2010 The Virtual Machine Crossover made IT Rethink Management
vForum 2014
VMware vForum 2014
Policy-based Management and Automation
On-Demand
Access to Any Service
Cost
Transparency
Automated
Operations
Any Cloud,
Any Platform
Mgmt.
VMware vForum 2014
Improve Business/IT
alignment; accelerate IT
transformation by
delivering complete
transparency into costs
and quality of all IT
services
Cost
Transparency
Policy-based Management and Automation
Automate the delivery
of applications,
infrastructure, and
desktops as a service
Manage the health,
risk, efficiency, and
compliance of
dynamic workloads
and heterogeneous
infrastructure
Deliver and manage IT
services across
heterogeneous
private, public, hybrid
clouds, and physical
environments
On-Demand
Access to Any Service
Automated
Operations
Any Cloud,
Any Platform
Heterogeneous, Policy-based Cloud Management Platform
VMware vForum 2014
ANWB verbetert dienstverlening aan interne gebruikers door self service & automation
Doelstellingen • IT-dienstverlening verder automatiseren • Effiency & kostenbeheersing
Oplossingen • Self service klantportals • Verbeterde beheers- & capaciteits
management • Uitwijkmogelijkheid • Public Cloud connectie
vCloud Suite Enterprise • vSphere • vCenter Operations • vCloud Automation Center • Site Recovery Manager
vForum 2014
VMware vForum 2014
Michiel Fellinga ICT Architect ANWB
Extending Compute Virtualization to the Entire Data Center
Programmable + Policy-based Management
Network Storage Mgmt. Compute
Programmable + Policy-based Management
Network Storage Mgmt. Compute
VMware vForum 2014
Since 2012, Networks have been going Virtual!
Virtual Port
Crossover
Source: VMware, Industry Analyst Data, & Crehan Research
Majority of Network Ports are Virtual since 2012 Network Transformation is Already Underway Network Virtualization is The Network Operating Model of the Future
60
50
40
30
20
10
0
Physical Ports
Virtual Ports
millions of units
vForum 2014
VMware vForum 2014
Conventional Network Approach Virtual Network Approach
Minutes Days X Minutes
+ Switch Router Firewall Load Balancer
VM
“Een nieuwe server opzetten is niet
langer een kwestie van netwerken
optuigen, machines inrichten en de
bekabeling in orde maken. We kunnen
VMs én netwerken snel modelleren en
het applicatielandschap razendsnel
uitrollen. Dit proces kostte voorheen al
snel een paar weken. We kunnen het
nu in ruim 18 minuten. Dat is enorme
tijdwinst.”
Schuberg Philis: Verbeterde Flexibiliteit met Network Virtualization
Funs Kessen Cloud Architect & Mission Critical Engineer
vForum 2014
VMware vForum 2014
Proprietary Platform
Optimized for New Apps
Only
Limited Network Integration
Separate Management
Tools
Separate Processes,
Skillsets
Your Data Center / Private Cloud
Incompatible Public Clouds
Leads to increased OpEx due to the additional staff and
training required to manage all these disparate tools.
Public Cloud – The Cost of an Agile New IT-Silo?
vForum 2014
VMware vForum 2014
VMware vCloud Suite
Based
VMware’s Vision for the True Hybrid Cloud
Private Cloud
Software-Defined
Data Center Software-Defined
Data Center
Seamless
Security
Seamless
Networking
Common
Management
One Support
Call
Seamlessly Extend Your Data Center — Any Application. No Changes.
Public Cloud
VMware vCloud Hybrid Service
vCloud Data
Center Partners
vForum 2014
VMware vForum 2014
Hybrid Management
Along with Hybrid Management
Cloud
Consumption
Cloud
Operations
Cloud
Security
Cloud
Business
VMware vSphere
and vCloud Suite
VMware
vCloud
Hybrid Service
Your Data Center Software-Defined
Data Center
VMware vForum 2014
Next-
Generation
Applications
5 Starting Points for Hybrid Cloud
Dev/Test
Packaged
Applications
New
Enterprise
Applications
Disaster
Recovery
VMware vForum 2014
vForum 2014
VMware vForum 2014
Bitbrains biedt Hybrid Cloud oplossingen voor bedrijfskritische applicaties
vForum 2014
VMware vForum 2014
“Wat de vraag ook is, de Cloud maakt het mogelijk om snel, on- demand schaalbare capaciteit te leveren”
Gjalt van Rutten, CTO Bitbrains
Charles Darwin
It is not the strongest
of the species (IT) that
survives, nor the most
intelligent that survives.
It is the one that is
the most adaptable
(Software-Defined) to change.
vForum 2014
VMware vForum 2014
By the end of 2016, every
relevant IT organisation
will have standardised
on a software-defined
approach to IT –
the key to creating
an agile enterprise.
VMware’s mission is
to help our customers
transform to this new model
as fast as possible… Pat Gelsinger CEO, VMware
vForum 2014
VMware vForum 2014
Software-Defined Enterprises Are…
37% more responsive to IT requests
While saving of both operations and development staff time
Source: VMware Journey Benchmark Survey, 4th Wave 2013
30%
Increasing revenues due to new applications and IT services 26%
Investing of their budgets in innovation 50%
Able to secure nearly more budget than their less-mature counterparts 66%
vForum 2014
VMware vForum 2014
vForum 2014
VMware vForum 2014
VMware Benelux
2004 2014
Movie Carl E
vForum 2014
VMware vForum 2014
Agenda & practical details
vForum Nederland 2014 Agenda – Limousin 2 & 3 09.30-10.20 GENERAL SESSION:
"De Software-Defined Enterprise: succesvol zijn in het tijdperk van de mobiele cloud" Marc Groetelaars, Regional Director Benelux
10.20-11.00 Implementing and Managing Cloud? Follow These Top 10 Actions to Succeed. Will Cappelli, VP Research Gartner
11.00-11.30 Koffie in de expo ruimte
11.30-12.15 STORAGE VIRTUALIZATION De volgende stap in Software-Defined Storage met
Virtual SAN™ Rob Groenhuis, Senior Systems Engineer VMware
CLOUD OPERATIONS vSphere with Ops Mgmt™ en vCenter Operations™
Jorg van Doornmalen, Business Specialist, EM Alain Geenrits, Senior System Engineer EM
12.15-12.45 Redefine Cloud: bridge the gap between ‘old IT’ and ‘new IT’ for efficiency, choice and control in the software defined enterprise - EMC
12.45-13.45 Lunch in de expo ruimte
13.45-14.30 VIRTUAL WORKSPACE Beyond VDI: desktop resources bieden aan elk
apparaat - als een service! Ton Hermes, Specialist System Engineer EUC
Robert Van Schayk, Specialist Sales EUC
CLOUD AUTOMATION Automatisering van uw Software-Defined Data Center met
vCloud Automation Center™ Jorg van Doornmalen, Business Specialist, EM
Willem van Engeland, Snr Specialist System Engineer Cloud
14.30-15.00 Cisco Unified Computing System The Best Platform for Any Application
From datacenter to client – new insights and latest technologies from Dell
15.00-15.30 Koffie in de expo ruimte
15.30-16.15 VIRTUAL WORKSPACE Introductie van AirWatch: Enterprise Mobility
Simplified™ Peter Schuchmann,Enterprise & Government
Account Executive Netherland AirWatch
NETWORK VIRTUALIZATION Netwerkvirtualisatie implementeren in VMware-omgevingen
met NSX™ Geordy Korte, Networking and Security BU (NSX) System
Engineer
16.15-17.00 Mystery Guest
17.00-18.00 Netwerken en bezoek expo ruimte
09.30-11.00 Algemene sessie vForum Nederland
11.00-11.30 Koffie in de expo ruimte
11.30-12.00 Het Software Defined Datacenter
Paul Fazzone, Vice President, NSBU Product Marketing
12.00-13.00 Netwerkvirtualisatie
Georgina Schafer, Senior Product Marketing Manager, NSBU
13.00-14.00 Lunch in de expo ruimte
14.00-15.30 NSX Deep Dive
Max Ardica, Technical Product Manager
15.30-15.45 Samenvatting & afronding
NSX Seminar Agenda – Limousin 1
Platinum & Gold sponsors
CONFIDENTIAL 53
VOOR U OM TE WINNEN
vForum 2014
VMware vForum 2014
Transforming to a Software-Defined Enterprise
The Right Technology
The Right Operating
Model
The Right Partner
VMware vForum 2014
Thank You! Enjoy the Conference!
Thank You! Enjoy the Conference!
