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How To Get The Best Out Of Twitter

Do you use Twitter for your business?Here’s some super easy actionable tips toimplement into your Twitter marketingefforts.

Determine your business goals. Most businesses on Twitterwant:

Customer Interaction

To share content to gain leads and push prospects intotheir sales funnels

Engagement with influencers

Make sure you are distributing content that is highlyengaging,educational and entertaining. Graphics,quotes(although I do hate them personally) and short Twitter videosgarner the most engagement.

Enhance your Twitter presence with a strong bio.

Click To Tweet

Ensure that your Twitter bio represents your brand appropriately to attract your target followers.

1. Does your photograph represent your brand?

2. Is there a link to your website or blog?

3. Are there any appropriate hashtags you should include?

Strategically select the people you want to follow.

To use Twitter as a marketing channel, choose the people you follow and vice versa. I recommendusing Socialbro for this.

As you can see you can find followers by keyword and/or geo location.

Know who you want to find and who you want to follow you on Twitter.

Click To Tweet

Once you follow over 80-100 you are going to want to start segmenting your followers into lists. The average lifespanof a tweet is roughly 15-20 minutes so you aren’t going to see everything that everyone posts unless you are sittingmonitoring Twitter 24-7. Aint nobody got time for that!

Now creating lists is not an easy task. I’ve got over 9000 followers so the chances of me sitting manually addingevery single new follower to the relevant lists are pretty slim. I use the rule builder in Socialbro for this.

Go to the Socialbro dashboard and click on engagement.

From the drop down list select the rule builder.

Start to create your rule by clicking the create rule button.

Give the rule a name and select the follows me option. You can repeat this for the other rules later.

Give the rule a name and ignore the apply the rule to all users as they will all end up on the same list. Add yourkeywords and/or geolocation. You might need to set various rules up for various keywords.

Check the add to list and select the relevant list to add them to. I don’t personally recommend the use of DirectMessages as most of it is spam and irritates me. I can gain 30-40 new followers a day and get inundated with links tobuy stuff,download things or random messages like “uses truetwit validation”. Urgh, just don’t do it. This is your firstpoint of contact with a possible client, you don’t want to alienate them. I shall leave the rest to your discretion.

Follow and interact with influencers in your niche . I regularly share content from other Social Media pro’s who Irespect and who’s content my audience will be interested in. Here’s one I shared from James this morning whichstarted a conversation going about the topic. You can read that here, it’s a great article Eager sellers on social. Addyour own take on the tweet so your audience know why you shared it. Excuse the choice language from me in thetweet, the article was about a pet peeve of mine.

Take advantage of hashtags. Hashtags are a way of people who don’t follow you to join the conversation. Pleasedon’t overuse them though. 2-3 maximum is sufficient.

Engage with people on Twitter. Interacting and Retweeting encourages people to follow you. Use somethinglike Hootsuite to follow conversations and set up streams to follow and interact with.

Participate in Twitterchats. There are absolutely thousands of Twitter chats in about every single niche you couldpossibly think of. This is a great way to get to know people on Twitter. Here’s a list of some upcoming ones so youcan get a general idea Twitter Chat Schedule.

Determine your Twitter content strategy.

Do you currently have a content strategy?

Provide useful information for your followers, not promotion.

Click To Tweet

Curate other peoples content and not just your own.

Plan your tweets in advance. Use a scheduling tool such as Hootsuite orBuffer to support your efforts.

Include “ClickToTweet” links in your content. Make it easy for readers to share your content.

Use these Twitter tips to boost your Twitter marketing. What successes or frustrations do you have from Twitter. I’dlove to hear from you! Find me on Twitter and say hello!

Claire Hunter

CEO

Claire is a Social Media Marketer, Social Media Consultantand Facebook Advertising Expert. She regularly writes on allthings Social Media and Facebook Advertising. She’scurrently fulfilling a lifetime dream of travelling around Greecewith her laptop and returns to the UK in December.

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