@siva_v_kumarco-founder & ceo

the smart(phone) shopper

growing ecommerce footprint

§ 25 million uv (sep ’10)

§ 15 million monthly mobile searches (sep ’10)

§ send traffic to 150,000+ merchants per month (sep ’10)

§ top 2 shopping search (comScore: visits aug ’10)highest repeat usage per comScore (2.6 visits/uv v. avg 1.4)

comprehensiveselection(500k stores,

400m product listings)

low prices(all stores = best prices)

coupons(find matching coupons

from across Web = value)

reviews(find product reviews +

store ratings across Web)

local shopping(search nearby stores)

social commerce(Facebook “Likes” to

personalize + get friends’opinions)

mobile(in store price compare via

bar code scan + research online to shop

nearby stores)

why consumers are usi ng

3

15 million monthlymobile

searches

large & growing mobile presence

60+ million product UPCs

400 million product listings

300+K store locations

4

backfill

backfill

growing pool of smart shopping apps

barcode scanprice comparison

store & brandapps

check-inrewards/loyalty

considered buying apps?- research online

for offline shopping

impulse buyingapps

bran

d/loy

alty

apps

what is the mobile shopper looking for?

are they really driven by the next§…feature rich handset?§…sizzling ui?§…animated app?

can the next§…irrelevant mobile ad really engage the user?§…loyalty point, app credit or social gimmickclose a sale

§… not!

what mobile shoppers really want

§ finding “the best prices and deals”– price compare right inside store– research online buy at nearby store– find shopping coupons and deals

§ second generation of shopping appsshipping 4Q take aim at these needs

holiday 2010: perfect storm

more and cheaper smart phones

economic uncertainty

smart(phone) shoppinggets critical mass