The slogan and SWOT

Analysis for CHANEL N˚5

496310065 楊子瑩 Isabel496011061 林昕諭 Cindy 496022400 程文蔚 Evangeline497120651 李頴欣 Kana

Gabrielle Bonheur "Coco" Chanel (1883-1971)She was a pioneering French fashion designer. Modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion.She was the founder of the famous fashion brand Chanel. Her extraordinary influence on fashion was such that she was the only person in the field to be named on TIME Magazine's 100 most influential people of the 20th century.

The world's most legendary fragrance

Chanel No. 5 was the first fragrance from "Coco" ChanelReleased May 5, 1921It has been on sale continuously since its introduction in 1921.The company estimates that a bottle is sold worldwide every 30 seconds.

□The creation of Chanel No. 5 resulted from commission to the renowned perfumer by Coco Chanel. □The composition was created in exactly the year 1920 and was inspired during World War I. □The most expensive perfume oil at that time was jasmine due to the expensive distilling process. □Chanel wanted to create the most costly perfume in the world, and as such No. 5 relies heavily on jasmine.

Chanel N˚5 comes into the world

The perfume tries to capture the scent of extreme freshness of the northern lakes under the midnight sun.

No. 5 was one of the formulas chosen out of a series of 10 perfumes presented by Ernest Beaux, from the range of 1-5 and 20-24.

The name was kept since Coco Chanel was presenting one of her dress collections on May 5 that year.

Slogan

The secret of timelessness is to simplify, to pare down, to keep only what is essential

Strengths• By a variety of flavor ingredients • Simple but elegant package• The classic square bottle

with special cap design• Quality guarantee

Weaknesses

• The fragrance is too thick• Not suitable for teenagers• Capacity less and

expensive

Opportunities

It is a very famous and classical perfume

Image Brand

Brand representative

Threats

The pricesOther brands of

perfumes.

The EndThank you for your listening!