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SHAKE ME RATTLEBROUGHT TO YOU BY BABY PLAY INC.

Sara LombardoAisha HarrisNadia Imes

Our target market…◦Mother’s of infants and toddlers up to 3 years old

◦ The mother is about 29-30 years old

◦ Young and is knowledgeable about the newest toys and products of the industry

◦ Lives in Salt Lake City, Utah: highest fertility rate for the past 3 years

◦ She is Generation ‘Y’: sophisticated, technology wise, immune to most traditional and marketing sales pitches. Used to new products and changes

◦ College degree

◦ Part time classroom assistant-loves children.

◦Middle class: shops Macy’s, Wal-mart, JCPenney, buys necessities and toys for her children that are reasonable and good quality.

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How did we do it?◦ Two wooden handles…non toxic

◦ Environmentally friendly glue, also non toxic

◦One hollow ball that can be detached from itself (broken in half)

◦ Purple micro beads placed securely in the ball

◦ Toddler friendly yarn (color, texture, safe for child to put in mouth)

Took the clear plastic ball, filled with micro beads. Glued shut completely and securely so the child cannot get the beads out or break the rattle. Took the yarn and crocheted it around the

clear plastic ball. Then attached the wooden handles by safety glue.

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Some more about the Shake Me Rattle…

◦ Fun, safe and stylish

◦ The yarn is 100% chemical free and safe for children

◦ Beads within the ball create excitement for the child

◦Wooden handles are non-toxic

◦ There are two handles for more leverage; easier to hold for child

◦Durable, affordable

◦Made to create smiles

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esthetics…◦ Bright and calming colors are known to catch a child’s attention

◦ The yarn is a mixture of blended pastels: pink yellow and baby blue

◦ The handles are a wooden oak with a veneer finish for a smooth look and touch

◦ The ball measures about 5 inches in diameter

◦ The handles each measure three inches

◦Making the rattle about 11 inches in length

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Continued…◦ The focal point is the crocheted ball

◦ The two handles provide balance for the rattle, it is evenly proportioned

◦ The shape of the rattle is a sphere, this is complimentary to the rattle itself

◦ The emphasis of the colors draws attention from the child

◦ The rhythm of the crocheted yarn is calming to the child

◦ The two handles also create a generic line from the rattle itself

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How will we promote it?◦Magazines; Parents, Parenting, Disney FamilyFun, American Baby, Babytalk, New

Parent Magazine, Scholastic Parent and Child, Baby & Toddler, You & Your Family, Working Mother

◦Bilboards; Salt Lake City (Home of our Target Market), NYC, California, states with big cities & high fertility rates

◦Doctors offices; in clinics, children’s doctors, hospitals, pediatrics, delivery rooms, etc.

◦ Television; commercials on channels such as news stations and children's channels

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Cost SheetDirect Cost:

Yarn…………………………………………………………….$0.15Beads………………………………………………………… $0.50Ball…………………………………………….................. $1.00

Handles………………………………………………………. $0.50Glue…………………………………………………………… $.05

Materials: $2.20Labor: $2.00

 Indirect Costs: $4.00

 Total Cost $8.20

 Cost at Retail $16.40

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Some fun facts…◦ The first rattles were made of clay

◦ In the 1800’s Tiffany’s made silver rattles that could also be chewed & were safe

◦ Rattles are good for babies because they provide a source of stimulation.

◦ They encourage babies to explore more

◦ Texture on rattles is good for the babies gums and for

their senses

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References◦ http://navigator.cision.com/news/news.aspx?nid=809

◦ http://toys.about.com/od/learningtoysbyage/f/rattles.htm)

◦ http://library.thinkquest.org/08aug/01276/colorsandhumans/effectsofcolorsonbabies.html

◦ http://crochet.about.com/od/yarn/a/yarn-for-baby-hats.htm

◦ Kurtzleben, D. (2011, October 21). Cities where women are having the most babies. Retrieved from http://www.usnews.com/news/articles/2011/10/21/cities-where-women-are-having-the-most-babies

◦ The Associated Press. (2010, November 7). Utah fertility rate tops the u.s. charts. Retrieved from http://www.deseretnews.com/article/700079435/Utah-fertility-rate-tops-the-US-charts.html

◦ United States Census. (2013). Retrieved from http://quickfacts.census.gov/qfd/states/49/4967000.html

◦ Welcome to salt lake city. (n.d.). Retrieved from http://www.ci.slc.ut.us/

◦ http://www.newstimes.com/news/article/Baby-rattles-have-a-long-and-fascinating-history-56036.php

◦ http://toys.about.com/od/learningtoysbyage/f/rattles.htm