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THE SCIENCE OF MEDICAL TECHNOLOGYBuild, Sustain and Maximize Your MedTech Potential
In medical technology, too much is at stake to rely on guesses and hunches. To truly
impact complex healthcare dynamics, companies must create the conditions necessary
to optimize growth, utilization, and adoption of their technologies within the context of
the broader healthcare system.
Knowing is everything. That’s why we provide fact-based critical thinking and analysis
to deliver the scientific validation, actionable insights, and market services organizations
need, including:
• Business strategy — Effective enterprise and business unit-level strategy
development using a phased approach to define core capabilities and prioritize new
business opportunities.
• Strategic market assessment — Unique, proprietary methodology provides data-
driven, fact-based revenue forecasts and investment plans.
• Market modeling and commercial strategy — Detailed market models depict the
potential opportunity for new technologies and companies to inform investment
decisions, commercial frameworks, and go-to-market strategies.
• Market access strategy and programs — Evaluate and compare geography-specific
and product-specific value propositions, and position your organization to be a
strategic partner to global health systems.
Navigant offers unparalleled expertise
in medical technology for all levels
of an organization — across every
key dimension including: market
assessments, launch excellence,
market access, market development,
geographic expansion, competitive
challenges, and portfolio optimization.
Using proprietary and systematic
methodologies, data-driven analytical
rigor and industry perspective, we
provide unique and powerful insights
to inform all levels of an organization:
enterprise strategy, divisional/therapeutic
area strategy, product strategy, global
strategy, and commercial strategy.
Our consultants combine proprietary
and systematic methodologies, data-
driven rigor and industry perspective
to provide unique and powerful
business insights — and actionable and
impactful strategies.
Science of Market DevelopmentOur proprietary methodology helps you fully understand your market opportunities and the best path forward.
Primary Sources
METHODS
Proven Analytical Methodologies
Proprietary Analytical Engine
Standardized Tools
Big Data Databases
Key Constructs and Frameworks
Secondary Sources
CORE SERVICES
Business Strategy
Strategic ReimbursementAssessment (SRA)
Strategic Market Assessment (SMA)
Market Modeling & Commercial Strategy
Local Market Access Strategy
Wisdom of the Crowd
“Extremely valuable because they
combine business vision with a
great deal of science.”
VP, Marketing,
Multinational Leader
“A critical partner — they are willing
to think independently.”
General Manager,
Global Medtech Company
“Their recommendations were
spot on.”
CEO, VC-Backed Startup
©2018 Navigant Consulting, Inc. All rights reserved. W28458
Navigant Consulting, Inc. (“Navigant”) is not a certified public accounting or audit firm. Navigant does not provide audit, attest, or public accounting services. See navigant.com/about/legal for a complete listing of private investigator licenses.
This publication is provided by Navigant for informational purposes only and does not constitute consulting services or tax or legal advice. This publication may be used only as expressly permitted by license from Navigant and may not otherwise be reproduced, recorded, photocopied, distributed, displayed, modified, extracted, accessed, or used without the express written permission of Navigant.
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Make fact-based decisions and strategies
The lifeblood of the medical technology industry is the development and
adoption of life-changing devices. Yet, most innovations don’t achieve
significant commercial success, and many fail outright. The problem usually
is not the technology or stiff competition — it’s a failure to understand the
true market landscape and the harsh realities of market adoption dynamics.
Navigant’s unique Strategic Market Assessment (SMA) methodology integrates
all the critical factors that dictate how a medtech market responds into a
comprehensive synthesized model: disease epidemiology, value proposition
vs. standard of care, healthcare economics, patient care pathways, technology
adoption dynamics, and the psychology of behavior change.
For startups through to global enterprises, our methodology:
• Reveals untapped opportunities and hidden barriers;
• Quantifies the ROI of strategic growth investments;
• Aligns organizations around a single vision of the market opportunity; and
• Informs portfolio management and optimization of products, business,
and geographies.
Access unparalleled experience and expertise
Tap into decades of experience and a deep understanding of the medical
technology industry to help your organization achieve its full potential.
Navigant has developed the most advanced, comprehensive, and proven
approach to medical technology adoption and optimization — combining
proprietary and systematic methodologies, data-driven rigor, and seasoned
industry perspective to provide unique and powerful business insights. In
addition, we utilize extensive primary and secondary research to develop
conclusions, and work closely with you to leverage institutional knowledge,
obtain real-time guidance, and build consensus.
Our global teams — comprised of among the best of the best, built through
strategic acquisition, targeted recruitment, and real-world experience —
provide specific knowledge of local market dynamics in developed and
emerging markets.
Together, we collaborate with industry leaders, investors, and startups to
build, manage, and protect their businesses around the world.
Realize your full market potential
Achieve key milestones and deploy more powerful, data-driven market
strategies. Using fact-based market analysis and insight to improve your
organization’s decision-making, build alignment, and move markets.
The industry’s leading multinational and startup medical technology
companies rely on us actively — you can, too.
CONTACTS
JOE GALATOWITSCH Managing Director, Life [email protected]
ROSS MEISNERManaging Director, Life [email protected]
navigant.com
About Navigant
Navigant Consulting, Inc. (NYSE: NCI) is a
specialized, global professional services firm
that helps clients take control of their future.
Navigant’s professionals apply deep industry
knowledge, substantive technical expertise,
and an enterprising approach to help clients
build, manage, and/or protect their business
interests. With a focus on markets and
clients facing transformational change and
significant regulatory or legal pressures, the
firm primarily serves clients in the healthcare,
energy, and financial services industries.
Across a range of advisory, consulting,
outsourcing, and technology/analytics
services, Navigant’s practitioners bring sharp
insight that pinpoints opportunities and
delivers powerful results. More information
about Navigant can be found at navigant.com.
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