The Saturdays- HigherThe music video begins by a medium shot of some taxis; from the taxis we

gather that the setting to this video is New York.

The Saturdays are a British girl band and this video is portraying their conventional “girl group” image.

The first scene of the girls is in a stationary car, a medium close up introduces three of the singers in the back, but the main focus of the shot is the girl who

is singing. The camera is allowing us to see only their faces, and the audience can see that they have (a lot of) make up on and have “perfect” hair styling. Therefore this also introduces their image to the audience- thus creating an

understanding of their characters within the group e.g. the one with short hair looks like a tom-boy and the one with long blonde hair looks smiley and fun.

This scene then cuts to another angle from the other side of the car. Here we are introduced to another member of the band as she sings the next part of the song. The turn-taking technique is common way to shift the camera from

one group member to the next. This technique is effective as it looks like natural editing, because the other girls are in the same positions as the first

shot.

There is a lyrical transition when the singer says the line “It’s getting hot in here” and the girls exit the car and the next shot is a long shot of them walking

across a zebra crossing, kind of dancing. This shows their costumes and reinforces the setting of NYC even more. It also shows they are now out of the

car, wondering about happily, so fans of The Saturdays might be wondering where they are going.

There is elliptical editing, when the band go from the road to the street. As they walk past a group of young people on some steps, their happy attitude

translates to the group of people and they start dancing etc. This is a common scene in pop videos. The group are conveying an attitude of carefree

happiness; they are dancing and are being very upbeat amongst this traffic jam scenario in NYC.

The shot reverse shot technique is used when the band are on some other steps singing, and then shots of the other group of people dancing or other

scenarios develop around them as they take a break.

Close ups are used so the audience can start to identify with the members as they sing. Also their clothes are more significant as the video goes on

because the girls get up and start moving around a lot, and the camera follows them in medium/long shots so the audience can see their costumes.

Moreover, whilst the band is on the steps they are singing directly at the camera, what they do in every shot. This helps to create a connection or a

degree of intimacy with the audience.

As the song changes tone and tempo slightly, and the time of day seems to have rapidly changed to dusk, a forward tracking shot follows the band

members through the traffic as they continually sing to the camera. The shots seem slower and more pronounced.

The final shot features the band members being joined by other people and dancing. Some shots are in slow motion and this is to exaggerate or emphasis

the band having a really good time together.