The SAP PartnerEdge Program Overview for OEM Partners[1]

8/13/2019 The SAP PartnerEdge Program Overview for OEM Partners[1]

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The SAP PartnerEdge ProgramOverview for OEM Partners


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As an SAP OEM partner, you can embed SAP

solutions and platforms directly into your

applications. For your end customers, its the

very best of both worlds:unparalleled SAP

functionality backed by your deep industryknowledge and expertise. Embedding our

market-leading software also frees up your

development and engineering teams to

concentrate on their core strengths.

Of course, the benets ow in both directions. We have an enormous stake in our OEM partners.

Their market expertise helps push our products to ever-greater heights of innovation. Thats

why we created the SAP PartnerEdge program. The programs goal is to accelerate our part-

ners time to market and ensure an ecient and successful integration of SAP solutions. And

it includes a collection of world-class tools and resources to assist our OEM partners from a

technical, marketing, and sales perspective.

In short, SAP PartnerEdge is our way of demonstrating SAPs commitment to our OEM partners.


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SOFTWARE ENTITLEMENTS

A variety of resources for software development, testing, and licensing are available to our

OEM partners:

Software development kits (SDKs)

Internal-use software licenses for testing, development, and support

End-customer demo licenses

Product documentation and guides

Production software licenses

SUPPORT AND MAINTENANCE

Our two support levels include access to global support, unlimited use of the SAP Service

Marketplace extranet and SAP knowledge base, and technical support:

Essentials support 8:00 a.m. to 6:00 p.m. local time, Monday through Friday, plus self-

service and user-based resources and routing to Level 1 support

Premier support 8:00 a.m. to 6:00 p.m. local time, Monday through Friday, plus self-service

and user-based resources and direct routing to Level 2 support and senior engineers, with the

option to purchase 24x7 immediate coverage for priority-one incidents

END-CUSTOMER TRAINING RESOURCES

A variety of tools help ensure the best possible user experience with your SAP-enabled oering: Training and expert certicationfor OEM end users, including free interactive tutorials

Customizable end-customer training developmentthat goes beyond SAPs standard course

options

PARTNER ENGAGEMENT PROGRAMS

With SAP PartnerEdge, theres always ample opportunity for partners to interact with product

management and inuence SAPs innovation road maps:

OEM partner roundtable This quarterly, invitation-only roundtable is an online forum for

candid give-and-take with peers and product experts.

OEM partner advisory council Twice annually, members are invited to virtual events to

voice their opinions on integration points and product design.

Key Program Benets

Run Better

With solutions across ve market categories, OEM partners can work with a single vendor

for success and innovation in every facet of their application:

Database and technology

Analytics

Applications

Mobile

Cloud


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PARTNER ENABLEMENT

Three categories of role-based enablement tools equip you to engage with SAP and the SAP

PartnerEdge program more eectively.

Technical enablement Your teams have a unique skill set that will enable them to create new

innovations based on SAP embedded solutions and platforms. To help you get there, we oer a

variety of technical support resources including:

An OEM solutions consultantto address implementation concerns Solution and platform and road map presentationsfor the latest product briengs

Online and in-person developer trainingon developing, selling, implementing, and deploying

SAP solutions

Interactive enablement Webcastson OEM best practices, tips and tricks, and to connect

with product experts

SAP Community Networkaccess for your developers and solution managers to explore

white papers and technical documentation, access the SDK library, and collaborate with other

development experts

Marketing enablement We supply you with tools and resources to help market your solutions

more eectively and showcase the customer benets of your SAP partnership:

Brand guidelines and logosto leverage the strength of the SAP brand

SAP-endorsed partner press releasesbased on PR guidelines for SAP partners

Solution marketing resourcesincluding white papers, product information, demos, and

customer case studies

SAP events, partner conferences, and partner networkingto connect with fellow partners,

learn the latest best practices around SAP products, and inuence product road maps

SAP event sponsorship opportunitiesto reach customers and prospects

Marketing planning toolsto set your strategy and success metrics and plan marketing

tactics

Sales enablement To complement the available marketing resources, you can also take

advantage of a host of training programs and materials to give your team the edge it needs:

Role-based, results-oriented sales trainingfor presales engineers, solution consultants,

application support technicians, and sales executives Competitive intelligenceincluding battlecards, competitive briefs, analyst reports,

e-learning modules, and end-customer-facing materials

Demo licensesfor end-customer demonstrations (fees may apply)

OEM sales kitsto help you market and sell more eectively and reduce your go-to-market

costs and lead times


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CREATE ENHANCED OFFERINGS WITH MINIMAL INVESTMENT

SAP oers exible commercial terms to prospective partners whose solutions, when combined

with SAP software, can oer a greatly enhanced oering to a wide range of market segments.

The clear and obvious win for you as a selected partner is the ability to embed SAP solutions

and OEM platforms within your own solution. This way, you can create a new, enhanced oering

that can deliver increased value for your customers and expand your portfolio of products and

services in your markets.

Our program oers the following benets:

Exclusive pricing modelsthat oer substantial discounts

Flexible licensing optionsfor embedding, bundling, reselling, and hosting

Options for volume and nancial commitmentsto minimize the nancial obligation for your

organization

Educational resourcesincluding live or prerecorded sessions to learn how to optimize the

features and benets of SAP embedded solutions and OEM platforms

Strength of the SAP brandin your promotional materials

FOR MORE INFORMATION

To learn more about the SAP PartnerEdge program, its oerings for OEM partners, and about

embedded solutions and OEM platforms you can leverage, or to speak to an SAP representative,

go to www.sap.com/partners/oem.

Flexible Terms to Leverage SAP

Solutions and OEM Platforms

With SAP PartnerEdge, OEM partners gain access to

SAP software and technologies without having to invest

in developing these innovations on their own. The reduced

investment helps accelerate the payback periodand

improve proftability with scale.
http://www54.sap.com/partners/become/partner-program/join/development/oem/index.htmlhttp://www54.sap.com/partners/become/partner-program/join/development/oem/index.html


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Documents

The SAP PartnerEdge Program Overview for OEM Partners[1]