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Media Runcit 杂货广告

Next issue: The Call For Action: STRAM – Counter Top

Like the traditional retail industry it serves, Rural Reach Sdn Bhd has entered a new era of growth. New challenges, new

consumer demands and new technologies have created a need to upgrade infrastructures to achieve compatibility with the affluent consumer revolution.

With more than 7,000 traditional retail media sites spread over 1,441 townships in Peninsula Malaysia and 311 in Sabah and Sarawak, Rural Reach has taken this tremendous opportunity to reinvent itself to effectively merge its goals with that of the vast “Runcit” industry.

By relocating to Menara Merais in Petaling Jaya in April 2005, changing its name to Runcit Media Sdn Bhd and launching Runcit Malaysia Magazine, it has transformed its image and modus operandi. Creating a tripartite smart partnership with Media, Marketers and Retailers, Runcit Media can now offer B2B touch points together with its range of media products to enhance its niche ownership and meet today’s challenges.

Runcit Media Product Review

STRAM• Structured Ambient Media •

An unorthodox media, STRAM intercepts consumers closer to the point of purchase. It greets them with the element of surprise when they least expect it. It draws consumers towards purchases around the clock, efficiently delivering brand awareness. STRAM is an excellent strategic brand communicator using the most direct approach.

Runcit Media’s STRAM has two complementing structures: the very popular “Retail Advertising Panel” (RAP) and the last call reminder... “Counter Top”.

The Runcit

Has Arrived!Revolution

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Key Media Information

Target Area : Mass rural and suburban Outlet Type : Provision Sundries, Mini Markets and Chinese Medical HallsPotential Coverage : Peninsular Malaysia and East MalaysiaTarget Viewers : Shoppers, Mass Commuters and On-transitPotential Reach : >4.3 million consumersOTS : 83% seen at least once a weekRacial Mix : Malay (75%), Chinese (18%), Indian (7%)

Unique Media Proposition

• Excellent Brand Awareness Media vehicle for thematic and tactical messages• Ability to create “Category Exclusivity” through solus positioning • Messages stand out by being located in less cluttered environment• Assist in creating “touch points” with traditional retailers, building goodwill and sell-in

Media Runcit 杂货广告

Source: AC Nielsen 2001 RAP Research

Article courtesy of Runcit Media Sdn Bhd. For further information, contact us at Tel: 03 - 7957 1718 or email elenie.tan@runcit.com.my

2 feet

6 feet

Upper Panel : Shop Name

Double-Sided Outdoor Display Panel

Lower Panel : Creative Advertising Message

Retail Advertising Panels (RAPs)

1.5feet

3 feet