The Role of Knowledge and Technology

A Landscape Approach

15th December 2011

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Notices/Disclaimers

� Trademarks, logo designs and/or brand names featured in this document and not owned by British American Tobacco plc (or one of its group companies) are owned by the relevant proprietor of the particular trademark, logo design and/or brand name in question, and are referred to in this document for informational and/or illustrative purposes only.

� British American Tobacco is the world's second largest quoted tobacco group by global market share, with brands sold in more than 180 markets. The purpose of this presentation is to share information about the specific topic being discussed at the Chatham House Conference on Food Security 2011: Transforming the Food Production System (the Role of Knowledge and Technology in achieving the transformation of agriculture focusing on a landscape approach). Nothing in this presentation is an offer to supply goods or services nor is it our intention to market, advertise or promote our products or our brands.

� British-American Tobacco (Holdings) Limited 2011. All rights reserved. No part of this document may be reproduced in any form or means without the prior written consent of British-American Tobacco (Holdings) Limited.

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Content

� An Example From the Past

� Key Learnings

� Landscape

� Approach

� Knowledge Versus Technologies

� Conclusion

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An Example From the Past

Famines in India

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An Example From the Past

Dr N E Borlaug

Green Revolution

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An Example From the Past

Focused Use of Agricultural Technology and Extension Services

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Wall Street Journal – 22 nd Feb 2010

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Key Learnings

� Short term success in delivering food and employment.

� Long term issues

- Imbalance

� Supply and demand with other crops

� Imbalance of soil nutrients

- Reduced biodiversity and therefore reduced ecosystem resilience

� Chemical residues

� Unsustainable water use

� Reduced variation of varieties of cereals

- Chemical residues in produce

Need to take a holistic approach for stakeholders to jointly deliver long term sustainable agriculture

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Holistic or Landscape� Nature does not work in isolation

� Key landscapes will be those that contain small holdersand current areas of subsistence agriculture

� Inclusive of:� the communitiesthat work and live in that landscape

� other stake holders include Governments and commercial agricultural supply chains

A landscape is the lowest common denominator

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Approach

� Alignment of objectives and strategies in a landscape.

� Knowledge and Education - a key enabler

� Information transfer

- How

� Agricultural Extension Services

� Use of technologies

- What?

� Demand

� Market Price

� Good Agricultural Practices

Agricultural Extension Services are the Key

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Technologies

� Existing

- Effective transfer to result in

� Positive impact on ecosystems

� Protecting Natural Capital

� New

- Productivity

- Enabling Landscape Approach

Technology is an Enabler

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Lateral Flow Device

Source: http://www.fera.defra.gov.uk/news/documents/annualReview1011.pdf

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Plantwise

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Biodiversity Risk and Opportunity Assessments

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E Choupal - India

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Phone Technology

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Satellite Technology

Image: dream designs / FreeDigitalPhotos.net

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Conclusion

� Competition for resources will drive us to a cross roads

- A) confrontation and competition for production of different crops with little incentive for long term (future farming generations)sustainability of agriculture.

- Or B) co-operation with mutual benefit in achieving sustainable agriculture whilst providing farmers choice of activities reflecting market demand.

If there is a will, we already have the ability

– do we have the will?

Thank You