The Role of IMS in the Enterprise

Dan BurklandSr. Vice President Worldwide Sales

IP Unity

Enterprise Trends Increased Wireless Usage

Mobile in the office Mobile on the road

Growing number of distributed employees and offices

Geographically dispersed offices Increasing Gas Prices Growth of VoIP – one network

enables virtual connectivity Evolving Technology - less

expensive to have employees telecommute

Increased use and complexity of multiple communication points

Office Phone Mobile Phone Instant Messaging E-Mail

Resulting in the need for highly effective contact and management

Fax

IP Telephone

Wireless

PC

Pager

Wireline Telephone

Enterprise NeedsGrow revenue and customer loyalty

New business models

Improve responsiveness to customers and partners

Improve business agility and flexibility

Reduce risk, and increase business control

Reduce and manage costs

Increase employee effectiveness and efficiency

Reduce operating and capital expenses

IMS will enable a highly connected

and productive organization

What is IMS?

IMS = IP Multimedia Subsystem IMS is a wireless standard defined in 2002 by the

3GPP. It is now being adopted across both wireless and wireline networks as a universal service architecture.

IMS enables you to access the same services from a variety of endpoints (phones, PC’s, wireless phones) and to easily deploy new services that enhance enterprise communications with its customers.

Why is IMS Relevant to the Enterprise?

Enterprises are moving to VoIP which opens up new applications and new networks

Carriers are hosting and managing VoIP and applications for enterprises

With the increase of mobility, virtual office, branches etc.  enterprises have to communicate with their employees over corporate, wireless, public and broadband networks

VoIP enables the deployment of Presence, Video and other rich multi-media applications and these applications benefit from being able to work across enterprise and carrier networks, subscriber databases and content

IMS enables enterprises to be network access agnostic in supporting their employees.

IMS Bridges Together Wireless and Wireline enabling Fixed Mobile ConvergenceNew Services Enabled with IMS Multimedia Media Streaming Video Conferencing via handset and pc Multimedia Messaging Services Centralized Contact lists from multiple endpointsThe benefit to Enterprise Enhanced user mobility Increased Collaboration Increased productivity

IMS Enables

The deployment of new features and services throughout the enterprise quickly and easily

Enhances new capabilities such as presence which optimize performance within the Enterprise

Scenario – Where’s Keith?

Presence Enables Real time Decisions…

Urg

en

t em

ail t

hre

ad Got to get to the

bottom of this! I’m going to pull

them into a quick conference call.

Executive team listExecutive team list

Using Real Time Collaboration with Presence

•Checkteam availability•Click to conference?

Let me check their availability

Solution: Instant Conference

Mereon 6000 Media Server

Please hold for your

conference

You’ve been invited to an

urgent conference

Instant Conference

Presence Enables Real Time Response to Market News

Mereon 6000 Media Server

Send video clip to Estaff with voice annotation

Late breakingTech News video clip

Save in personal folder

Voice navigate phone book

Enabling Multi-Media Presence

From voice-centric to multi-media services

Protocols such as SIP and IP

Telephony adoption are strong

enablers of Presence in the enterprise

IM was one of the first presence

based applications in the enterprise

The addition of multi-media to IM

such as voice, video and mixed media

enriches and makes powerful the

Presence experience

Setting Device Capabilities

Employee provides information on Capabilities of their various communication devices Preferred communication device

Voice IM

(510) 555-4455

abc@yahoo.com

Device

Employees Can Set Their Availability Like IM, users have the capability to set their

availability during various points in the day: E.g. a drop down menu in the messaging

application and linked to the calendar allows different options: In a Meeting On the phone Away Do not disturb

Presence Options Displayed in Webmail Web Messaging Window can display Phone and IM presence of

each communication device for the contact Presence information displayed is dynamic User can click to dial or IM based on displayed presence

information

Presence Options Displayed in Outlook

Outlook contacts and inbox could display presence information allowing you to click to IM, chat, call or use the preferred contact method

Enhancing Current Applications with Presence

Unified Messaging: Presence-based Messaging FMFM powered by Presence Presence-enabled Click to Conference Presence-enabled Conferencing

Enhancing the current applications with IM IM based Message Waiting Notification (MWN) IM with a hyperlink, which when clicked, can play

the voicemail

Ways to Use Presence-based Messaging

SOS message – Subscriber Interface Subscriber A is able to send a message to B – “Call Me”! Based on B’s presence information, system decides where to send the

message• IM message• Text/SMS message to a specific phone

Short message – Caller interface Caller is calling subscriber A, RNA System ‘sees’ subscriber is on IM Provides caller with an option “To send a short message via IM, press

N.” Caller records “Call me at (408) 555-1212” System user ASR to render that to text and sends an IM to the

Subscriber Or send the wav file in the IM

Presence-based Find-me/Follow-me Additional radio button for ‘FMFM based on Presence’

When a caller calls in, system does not follow the sequence as in normal FMFM

Instead the system checks the users preferred phone device Based on presence/availability, system routes the call to that device If no preferred device has been set, system goes by presence status If no presence status is available, system falls back to standard FMFM

An IM client could be a leg in the FMFM list If the system ‘sees’ presence of subscriber on IM, it can route the call

to their IM Potentially user can take the call on IM!

Presence-based Click to Conference System will start the conference when all parties are available Options for: Start when n participants available, Start when all are available

Presence

Conference

Presence-based Conferencing Display presence for other users in the organization Users can select a group of people and initiate a

(C2C) conference when:• All participants are ‘available’• A ‘%’ of participants are available

Option to send a message to moderator when the time comes – ‘Do you wish to start the conference?’

Option for audio-only or audio/Web If audio/Web send a link to all participants so that they

can click to get into the conference

Message Waiting Notification via IM Subscriber receives a message (could be end

of FMFM) System send an IM to subscriber as an MWN The IM message contains a hyperlink or voice

file attached in the IM Subscriber is able to click on that to hear the

message The MWI is turned off once message is heard

Presence – Some of the Benefits Enterprise Owner

Optimal method for contacting the right person without extensive searching

Enterprise Employee Enables the employee to determine how they prefer to

be communicated with at any specific time

Outcome: Increased efficiency in communications process Reduces stress, time wasted calling/contacting the

employee through multiple channels.

About IP UnityHistory: First to market in VoIP enhanced services for carriers worldwideSolutions: Mereon™ Platform includes:

Mereon 6000 Media Server Mereon 3000 Media Server Mereon Application Server and SDK Mereon Unified Messaging Mereon Conferencing Collaboration Video Presence Privacy screening Prepaid/debit features Custom Announcements and IVR

300 Platforms deployed by over 90 Customers in 34 Countries300 Platforms deployed by over 90 Customers in 34 Countries

The n

exu

s of

a b

ett

er

use

r experi

ence

IP Unity Awards and Accolades“Application servers and media servers play a key role in bringing much sought-after new services to market. Messaging and conferencing are two highly-demanded feature sets and key building blocks for services. End-users have shown a willingness to pay for these services. This new (3.0) feature set shows that IP Unity continues to enhance their offerings in this critical market segment.”Kevin Mitchell, Directing Analyst, Service Provider Voice & Data, Infonetics Research, June 2005

“IP Unity, Nortel and Broadsoft lead the list of installed media servers (in next-gen voice networks).”Infonetics Research, August 2005

“Service providers, especially the incumbents, are facing a tremendous amount of competitive pressure and need to find new ways to differentiate themselves. Operators need to take advantage of services like (IP Unity’s) Video Chat that offer new ways to generate revenues. “ Yankee Group Aug 2004

“IP Unity’s flexible next generation platform integrates with a variety of legacy systems, and communications environments. Carriers can easily deploy a green field IP Unity solution, or slowly upgrade existing systems to IP Unity’s solutions. IP Unity also offers a full suite of communications services and platforms, enabling carriers to purchase an entire solution with multiple applications from a single vendor. This reduces carrier risk by ensuring the core applications are integrated and work with softswitch and media gateway providers.” Radicati Group Sept 2004

Emerging StarsEmerging Stars

Thank YouThank You

US Headquarters- 408-582-1100Asia Office - +86 21 51179352

Europe Office - +31 653 846046 sales@ip-unity.com; WWW.IPUNITY.COM