The Role of (Hyper-)Core Self-evaluations in Strategic Decision-making

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    Strategic Management JournalStrat. Mgmt. J., 26: 297319 (2005)

    Published online in Wiley InterScience (www.interscience.wiley.com). DOI: 10.1002/smj.455

    CONCEPTUALIZING EXECUTIVE HUBRIS: THE ROLE

    OF (HYPER-)CORE SELF-EVALUATIONS IN

    STRATEGIC DECISION-MAKING

    NATHAN J. HILLER1 and DONALD C. HAMBRICK2*1 College of Arts and Sciences, Florida International University, Miami, Florida, U.S.A.2 Smeal College of Business Administration, Pennsylvania State University, UniversityPark, Pennsylvania, U.S.A.

    Researchers have long been interested in how an executives self-concept affects his or her behav-iors, but have lacked a theoretically grounded, validated construct for conducting systematicinquires. The concept of core self-evaluation (CSE), which has been recently validated in the

    psychology literature, concisely encompasses and consolidates the common, overlapping portionsof four previously unconnected personality dimensions: self-esteem, self-efficacy, locus of con-trol, and emotional stability. CSE has great potential to provide substantial leverage for researchon executive self-concept. We review and reconcile prior research on related constructs in exec-utive settings (including narcissism, hubris, and overconfidence) and argue that CSE should beadopted as a robust, well-validated umbrella construct for research on executive self-concept.

    Indeed, a very high level of CSE, or hyper-CSE, aligns closely with what is often colloquiallycalled hubris. We anticipate that hyper-CSE executiveswho possess supreme levels of self-confidence, self-potency, and conviction that they will prevailwill manifest this trait in their

    job behaviors. We develop a set of integrated propositions that describe the implications of CSEfor strategic decision processes, strategic choices, and organizational performance. Finally, wepropose additional avenues for research. Copyright 2005 John Wiley & Sons, Ltd.

    All the extraordinary men I have known wereextraordinary in their own estimation.

    Woodrow T. Wilson

    The most useful thing I learned was to be humble. . .

    Larry Bossidy, Former CEO of Allied Signal

    Among the most central, fundamental components

    of individuals is the basic conviction they have in

    themselves. As the two quotations above indicate,

    conflicting views exist about the merits of positive

    Keywords: upper echelons; core self-evaluation; hubris;executive self-perceptions; decision speed; strategic per-sistence*Correspondence to: Donald C. Hambrick, Smeal College ofBusiness Administration, The Pennsylvania State University,440 Beam Business Administration Building, University Park,PA 16802, U.S.A. E-mail: [email protected]

    self-concept. This tension is especially relevant in

    the top executive arena. On the one hand, execu-

    tives who have highly positive self-assessments are

    thought to be able to create and seize opportunities

    and to motivate their organizations in ways that

    less confident executives cannot (Barnard, 1938;

    Bass, 1990, Ch. 10; Keegan, 1987). But these

    same executives may be likely to engage in unin-

    formed or excessive risk-taking, grandiose initia-

    tives, and acts of intimidation (Hayward and Ham-

    brick, 1997; Kets de Vries, 1994; Van Velsor and

    Leslie, 1995).

    Although a substantial amount of research on

    top executives has been conducted over the last

    20 years (summarized in Finkelstein and Ham-

    brick, 1996), scholars still only possess a frag-

    mented understanding of the origins and implica-

    tions of executive self-potency. A chief obstacle

    Copyright 2005 John Wiley & Sons, Ltd. Received 14 January 2004

    Final revision received 29 October 2004

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    298 N. J. Hiller and D. C. Hambrick

    has been the absence of any rigorous conceptual

    apparatus for conducting such inquiries. The few

    attempts to explore executive self-potency haveinvoked an array of disconnected concepts, includ-

    ing those that address only narrow slices of overall

    self-assessment (notably, locus of control) (Boone,

    De Brabander, and Hellemans, 2000); colloquial

    concepts that, despite intuitive appeal, lack rig-

    orous psychological and methodological ground-

    ing (hubris) (Hayward and Hambrick, 1997); psy-

    chopathological concepts that are difficult to oper-

    ationalize beyond clinical settings (narcissism)

    (Lubit, 2002); and constructs that describe exec-

    utive self-concept only on a post hoc basis (over-

    confidence) (Malmendier and Tate, 2003).Recently, psychologists have made considerable

    progress in identifying and validating a fundamen-

    tal construct that holds considerable promise for

    advancing theory and research on executive self-

    assessment. Specifically, Timothy Judge and co-

    authors have developed the concept of core self-

    evaluation to describe how individuals broadly

    evaluate themselves and their relationship to their

    environment across situations (Judge, Locke, and

    Durham, 1997). This concept, which has been

    extensively validated over the last 5 years with a

    wide array of subject samples, has the advantage

    of providing considerable parsimony for theory-

    building in the area of self-assessment. Findings

    indicate that the concept of core self-evaluation

    (CSE) concisely encompasses and consolidates

    the common, overlapping portions of four well-

    studied, but heretofore unconnected, concepts: self-

    esteem, self-efficacy, locus of control, and emo-

    tional stability (Judge, Bono, Erez, Locke and

    Thoresen, 2002; Judge, Erez, Bono, and Thore-

    sen, 2002; Judge, Erez and Bono, 1998). These

    four concepts are not identical, but they do share

    significant conceptual similarities, and it is this

    area of similarity that constitutes the basic, fun-damental assessment an individual makes of one-

    self. As we shall discuss below, Judge and col-

    leagues have found that CSE leads to more potent

    and parsimonious predictions of individual behav-

    iors and outcomes than do the individual vari-

    ables.

    Although several papers have identified, vali-

    dated, and applied the CSE concept, its relevance

    for the study of top executives and their behav-

    ior has not been considered. Applying CSE to

    the executive arena does not involve an obvi-

    ous, linear transposition. Judges work has focused

    primarily on the liabilities of having too lit-

    tle CSE, or on the benefits of having a req-

    uisite, threshold level of CSE. In a variety ofsamples, those people who evaluated themselves

    positively were more satisfied with work, per-

    formed better, and dealt with upheaval better

    than those lacking such self-assessments (Erez

    and Judge, 2001; Judge, Erez, and Bono, 1998;

    Judge, Locke, Durham, and Kluger, 1998; Judge,

    Thoresen, Pucik, and Welbourne, 1999). As such,

    Judge and co-authors have not had much spe-

    cific interest in the upper end of their scale

    and, particularly, have not considered the impli-

    cations of having an extraordinarily high level

    of CSE.Stereotypes aside, there is reason to expect that

    many executives have relatively high CSE, and a

    significant proportion may have exceptionally high

    CSE, or hyper-CSE. As we shall argue, execu-

    tive behaviors at the very upper reaches of the CSE

    scale may not conform to Judges more is better

    thesis. For example, we anticipate that hyper-CSE

    executives are inclined to take grandiose actions

    that can easily lead to catastrophic resultsas a

    result of their personal conviction that they can

    do no wrong (or fix all wrongs that may turn

    up). Thus, the high end of the CSE scale aligns

    very well with what is colloquially called hubris.

    Judge and co-authors may have laid the foundation

    for rigorous examination of the syndrome that to

    the ancient Greeks was mans capital sin (Hay-

    ward and Hambrick, 1997).

    Our paper is organized as follows. In the next

    section we provide an overview of the CSE

    construct, including discussion of its conceptual

    underpinnings and validity. Next, we introduce the

    idea of applying CSE to the study of executives;

    we address research that has dealt with related con-

    structs, including hubris, narcissism, locus of con-

    trol, and overconfidence. We then develop proposi-tions regarding the strategic decision-making pro-

    cesses, strategic choices, and performance conse-

    quences that follow from high-CSE executives. We

    limit our propositions only to those dealing with

    strategic decision-making and performance, omit-

    ting for now consideration of the potentially impor-

    tant effect of CSE on executives leadership behav-

    iors and interactions with others. Next, we discuss

    the issues associated with measurement of CSE

    in executives, suggesting some refinements and

    accompaniments to existing measures. We close

    with a brief inventory of research opportunities.

    Copyright 2005 John Wiley & Sons, Ltd. Strat. Mgmt. J., 26: 297319 (2005)

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    Core Self-Evaluations in Strategic Decision-Making 299

    THE CONCEPT OF CORESELF-EVALUATION

    A core self-evaluation (CSE) is a deeply sourced

    dispositional trait that defines how we evaluate

    ourselves and our relationship with the environ-

    ment (Judge, Bono, Erez, Locke, and Thoresen,

    2002). Thus, CSE is a relatively enduring and fun-

    damental evaluation of oneself as an individual,

    essentially akin to self-concept (Judge, Thore-

    sen, Pucik, and Welbourne, 1999). At a basic

    level, the high-CSE person is characterized by self-

    confidence, self-worth, self-potency, and freedom

    from anxiety.

    In developing the CSE concept, Judge and hiscolleagues (Judge, Locke, and Durham, 1997)

    searched domains including philosophy, as well

    as clinical, developmental, personality, and social

    psychology, and distilled a common theme about

    appraisals of the self running throughout these

    literatures. After examining various existing per-

    sonality traits that might be partial indicators of

    this overarching concept, they empirically exam-

    ined and found evidence for the existence of

    a widely held, basic appraisal of the self: a

    core self-evaluation (CSE). Since its initial con-

    ceptualization, numerous top-tier journal publi-cations, based upon a variety of samples from

    four continents (including Europe, Asia, Australia,

    and North America), have indicated that CSE

    is the common core, or central factor, of four

    heavily studied human qualities: (a) self-esteem,

    (b) generalized self-efficacy, (c) locus of control,

    and (d) emotional stability (which is sometimes

    known by its opposite, neuroticism). That the CSE

    trait is fundamental means that it is a source,

    or central, trait, underlying and causing more

    peripheral traits1 (Cattell, 1965; Rokeach, 1972).

    Validity of the CSE concept

    Thousands of studies have investigated the four

    traits that make up CSE. Yet, only a small pro-

    portion of these studies has considered more than

    one at a time, and almost none considered all of

    them simultaneously or as representative of an

    underlying construct until the concept of CSE

    was proposed. Since then, there is mounting evi-

    dence that the four individual traits all impor-

    tantly contribute to a latent unitary construct (Erez

    and Judge, 2001; Judge, Erez, Bono, and Thore-sen, 2002; Judge, Thoresen, Pucik, and Welbourne,

    1999; Judge, Locke, Durham, and Kluger, 1998).

    Table 1 (left-hand side) presents meta-analytic

    population estimates of the correlations (from

    Judge, Erez, Bono, and Thoresen, 2002) among the

    four component variables, based on a total of 127

    primary study correlations and 33,854 individual

    relationships. Using these estimates of the popula-

    tion correlations, the right-hand side of the table

    presents standardized factor loadings on the CSE

    construct. As shown, the four component variables

    are substantially related to each other, and each ofthem loads onto the CSE construct well above the

    generally accepted minimum threshold of 0.4.

    As a way to clarify the relationship between

    the four components and CSE, we present a styl-

    ized schematic as Figure 1. We emphasize that

    1 For example, the deeply held source trait of dominance may beconsidered as a primary cause of arrogance (a peripheral trait;Judge et al., 1997).

    Table 1. Meta-analytic relationships between self-esteem, generalized self-efficacy, emotional sta-bility, and locus of control, and factor loading on CSE construct

    Self-esteem Gen. self-efficacy

    Emotionalstability

    Standardized factorloading on CSE

    construct

    Self-esteem 0.92Generalized self-efficacy 0.85 0.93Emotional stability 0.64 0.62 0.68Locus of control 0.52 0.56 0.40 0.59

    Values for the correlation table are taken from Judge, Erez, Bono, and Thoresens (2002) meta-analysis ofstudies reporting correlations between at least two of the CSE component traits. The population estimates forthe correlations are based on a total of 127 primary-study correlations, representing 33,854 individuals. Factorloadings of each trait on the CSE construct were computed using LISREL 8.5 and are based on the meta-analyticcorrelation matrix; harmonic mean N = 3362.

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    300 N. J. Hiller and D. C. Hambrick

    Figure 1. Qualitative portrayal of the conceptual space occupied by CSE

    this figure is not meant to represent the quanti-

    tative relationships involved, but rather is a qual-

    itative aid to help explain the CSE construct. As

    Figure 1 portrays (and as follows from Table 1),

    the four component variables overlap considerably,

    and CSE is at the core, or center, of their over-

    lap. This schematic also allows us to point out

    that there are aspects of the four component vari-ables that fall outside of, and do not contribute

    to, CSE. For example, locus of control (LOC)

    gauges the degree to which a person feels that lifes

    events are within his or her control. LOC is not

    meant to capture the degree to which the person

    believes that his or her actions will generate pos-

    itive outcomes. Still, there is probably some part

    of LOC that captures that belief; after all, those

    most inclined to believe that their actions will mat-

    ter also tend to believe that their actions will lead

    to salutary results. It is that part of LOC, then,

    that conceptually loads onto CSE. Thus, CSE does

    not encompass the entirety of all four constructs.

    Rather, CSE represents a significant and common

    core of the four component traits.

    Beyond evidence that all four component traits

    load highly on the CSE construct, research has

    shown that this higher-order factor is more predic-

    tive of a variety of job behaviors and outcomes

    than are the four component traits. For exam-ple, CSE has been shown to be more consistently

    and strongly related to job performance and sat-

    isfaction, motivation, stress, and other personality

    measures (such as conscientiousness and extrover-

    sion) than are the four individual traits (Erez and

    Judge, 2001; Judge, Erez, Bono, and Thoresen,

    2002; Judge et al., 2003). Whether CSE is entered

    into regression models before or after the compo-

    nent traits, its effects generally dominate the four

    individual dimensions. These results suggest that

    the higher-order CSE construct is a better predic-

    tor than the component traits used in isolation; both

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    Core Self-Evaluations in Strategic Decision-Making 301

    parsimony and explanatory power are greatly aided

    by its use.

    Four component traits

    Because CSE is at the core, or captures the overlap,

    of four human traits, it is important to review those

    component concepts in order to better understand

    CSE. Self-esteem, conceptually the most central

    component of CSE (Judge et al., 1997), is an indi-

    viduals global evaluation of self-worth (Baumeis-

    ter, Smart, and Boden, 1996). Self-esteem refers

    to an individuals overall self-acceptance, self-

    liking, and self-respect (Harter, 1990), and it has

    been related to various outcomes in non-executivesamples, including: successful handling of jobs

    with ambiguous roles (Jex and Elacqua, 1999);

    acceptance of change (Wanberg and Banas, 2000);

    motivation and organizational commitment (Hui

    and Lee, 2000); resistance to influence (Brockner,

    1988); and restricted information search and policy

    experimentation (Knight and Nadel, 1986).

    Self-efficacy refers to ones belief in his or

    her capability to successfully execute and per-

    form tasks (Gist and Mitchell, 1992). Although

    assessments of self-competence can vary some-

    what depending on the task being performed (task-

    specific self-efficacy), individuals possess a gener-

    alized self-efficacy that is stable across domains

    (Bandura, 1977). Most organizational research has

    examined task-specific self-efficacy (e.g., Audia,

    Locke, and Smith, 2000; Brown, Ganesan, and

    Challagalla, 2001), but the limited literature on

    generalized self-efficacy in non-executive sam-

    ples has generally found relationships with overall

    job performance and organizational commitment

    (Gardner and Pierce, 1998), self-serving bias after

    failure (Silver, Mitchell, and Gist, 1995), and cop-

    ing with career-related events (Stumpf, Brief, and

    Hartman, 1987).Locus of control is the belief one holds about

    who or what controls the occurrence of life events

    (Rotter, 1954). Individuals with an internal locus of

    control believe that their fate is determined by their

    actions, whereas those with an external locus of

    control believe that what happens to them is deter-

    mined by factors outside of their control. In empir-

    ical studies of general populations, internal locus

    of control has been found to be positively related to

    variables such as skill acquisition, transfer of train-

    ing and job performance (Colquitt, Lepine, and

    Noe, 2000), acceptance of organizational change

    (Wanberg and Banas, 2000), and positive job atti-

    tude following promotion (Lam and Schaubroeck,

    2000). There is a significant literature investigat-ing locus of control among executives, which we

    will discuss below.

    With origins in psychopathology, emotional sta-

    bility has been identified as one of the Big Five

    personality traits (Costa and McCrae, 1992) and

    is sometimes known by its converse, neuroticism.

    Because these labels can lead to various inter-

    pretations, it is essential to understand that it is

    anxiety that is at the heart of most measures of

    this construct (Judge et al., 2003). Individuals who

    score low on emotional stability (high on neuroti-

    cism) are prone to worry, fear, stress, and feelingsof helplessness (Costa and McCrae, 1992); those

    who score high have an absence of these qualities.

    It is understandable, then, that emotional stabil-

    ity covaries significantly with the other elements

    of CSE. Individuals who have high self-esteem,

    high self-efficacy, and an internal locus of con-

    trolthose who are highly confident in their abil-

    ities and who feel in control of their fatehave lit-

    tle to worry or be anxious about. In organizational

    research, emotional stability has been found to be

    positively related to job performance (Ployhart,

    Lim, and Chan, 2001), extrinsic career success

    (Judge, Higgins, Thoresen, and Barrick, 1999), and

    leadership emergence (Judge, Bono, Ilies, and Ger-

    hardt, 2002).

    CSE IN EXECUTIVES

    Over the last 20 years, researchers have devoted

    great effort to understanding how the character-

    istics of executives are manifested in the strate-

    gic choices they make and the performance they

    deliver. The underlying premise of this researchhas been that senior executives confront so many

    stimuli, laden with so much ambiguity, that their

    personal schemastheir values, experiences, per-

    sonalities, and other human factorsgreatly enter

    into their interpretations of situations and the

    choices they make. This stream of research, often

    termed the upper-echelons perspective, has relied

    on a combination of executive demographic char-

    acteristics (e.g., functional background and tenure

    in the company; Bantel and Jackson, 1989) and

    psychological constructs (e.g., tolerance for ambi-

    guity and risk aversion; Gupta and Govindarajan,

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    302 N. J. Hiller and D. C. Hambrick

    1984) to predict organizational outcomes (Ham-

    brick and Mason, 1984). Generally, these individ-

    ual differences manifest themselves most stronglyin situations where the top managers have rela-

    tively great discretion (Hambrick and Finkelstein,

    1987), such as in situations of information over-

    load, situations where cause and effect relation-

    ships are not known, where regulatory or oversight

    forces are minimal, and in small organizations

    (Finkelstein and Hambrick, 1996; Miller et al.,

    1982).

    Although there have been no attempts to incor-

    porate executive CSE into upper-echelons the-

    ory, three of the individual component variables

    that comprise CSE self-esteem, locus of con-trol, and emotional stability have been exam-

    ined in the executive context (summarized in

    Table 2). In an early study with limited data, Berry

    (1978) surveyed executives of manufacturing firms

    to establish how they accounted for their ascen-

    dance to the upper ranks of their companies; he

    found that self-esteem was considered one of the

    primary factors in their success. Among the numer-

    ous studies that have examined locus of control

    in executive samples, the most pronounced and

    recurring finding is that executives who have an

    internal LOC (i.e., feel in control of their fates)

    are associated with strategies involving innova-

    tion and product differentiation. Moreover, inter-

    nal LOC executives perform well when pursuing

    those strategies; they perform less well when pur-

    suing cost leadership (efficiency) strategies (e.g.,

    Boone et al., 2000; Miller et al., 1982; Miller and

    Toulouse, 1986a, 1986b). In the single study that

    has examined emotional stability, Peterson and

    colleagues (2003) used archival sources, such as

    biographies and published interviews, to code the

    emotional stability of 17 well-known CEOs. They

    found that CEO emotional stability was positively

    related to TMT cohesion and intellectual flexibil-ity. Again, we are aware of no studies that have

    examined self-efficacy in executive samples.

    Related constructs in the study of executives

    In addition to studies that have examined the com-

    ponents of CSE at the executive level, several

    works have discussed other constructs that are

    related to CSE, particularly narcissism, overcon-

    fidence, and hubris (summarized in Table 3). It is

    useful to differentiate and relate each to the con-

    cept of CSE.

    Narcissism

    At its most basic, narcissism is self-love. A healthyamount of narcissism is necessary for successful

    functioning; it is based on secure self-esteem that

    allows one to survive everyday life (Kets de Vries,

    1994). An unstable sense of self-esteem, however,

    can lead to excessive self-love in an attempt to

    compensate. It is this danger of excess that gives

    narcissism its derogatory connotation and causes

    it to become a psychopathological condition (Kets

    de Vries, 1994). Reactive narcissists (those who

    have the pathological form) have a grandiose sense

    of self-importance, take advantage of and devalue

    others, and live under the illusion that their prob-

    lems are unique and especially burdensome. They

    feel entitled to be treated specially and to get

    their way, are addicted to compliments, and lack

    empathy (Lubit, 2002). A considerable amount has

    been written about narcissism in executives (e.g.,

    Bedeian, 2002; Kets de Vries, 1994; Kets de Vries

    and Miller, 1985; Lubit, 2002), though most writ-

    ings have been theoretical or case study observa-

    tions rather than large-sample empirical research.

    Our interpretation of the work on narcissism leads

    us to conclude that CSE is highly related to healthy

    narcissism but unrelated (and possibly negatively

    related) to unhealthy reactive narcissism.

    Overconfidence

    Overconfidence is an overestimation of certainty

    about being correct or producing a certain out-

    come (Russo and Schoemaker, 1992). The ten-

    dency for individuals to overestimate their abili-

    ties and chances for success has been examined

    extensively in the literature on negotiations and

    decision-making (e.g., Bazerman and Neale, 1982;

    Busenitz and Barney, 1997; Neale and Bazerman,

    1985), primarily with an eye toward the idea thatoverconfidence occurs more in some decision sit-

    uations than in others. For instance, a recent paper

    by Simon and Houghton (2003) found that a sam-

    ple of computer executives were more overconfi-

    dent (measured as the differential between a priori

    estimates of success and ex post results) about

    highly novel product introductions than they were

    about more incremental product introductions.

    It has been rare, however, for researchers to con-

    sider the idea that overconfidence emanates from

    individual differences. One exception is a recent

    study in finance by Malmendier and Tate (2003),

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    Core Self-Evaluations in Strategic Decision-Making 303

    Table2.Summaryofempiricalresear

    choncoreself-evaluationsandcomponenttraitsattheexecutivelevela

    Trait

    Study

    Researchmethod

    Executivesample

    Findings

    Coreself-evaluations

    (CSE)

    Noextantresearch

    Self-esteem

    Berry(1978)

    Self-reportedquestionnairesurvey

    36CEOsandVPsofMidwestern

    manufacturingfirms

    Executivespartiallyattributetheirsuccess

    tohighself-esteem

    Generalizedself-efficacy

    Noextantresearch

    Locusofcontrol(LOC)

    Miller,KetsdeV

    ries,and

    Toulouse(1982)

    Interview

    24CEOsinmultipleindustriesin

    Quebec,Canada

    HigherinternalLOCcorrelatedwith

    strategicinnovation,risktaking,

    environmentaldynamism,andstructural

    differentiation.Relationshipsstrongerin

    smallfirms

    Miller(1983)

    LOCandstrategyvariablesga

    thered

    throughsame-sourceinterviews

    Topexecutivesin52mediumand

    largefirmsinvariousindustrie

    s

    Risk-taking,innovation,andproactiveness

    ofsimpleandplanningfirms(butnot

    organicfirms)predictedbyLOC

    oftop

    executives

    MillerandToulouse(1986a)Self-reportedLOCandorganizational

    performance

    97CEOsinmultipleindustriesin

    Quebec,Canada

    InternalLOCcorrelatedwithrelativ

    e

    performancewithindynamic

    environments,andactualsalesgrowth

    andnetincomegrowthinall

    environments

    Miller&Toulouse(1986b)

    CEOself-reportedLOC(survey)and

    strategy(interview).Anothe

    rtop

    exec.evaluatedstructureand

    environment

    CEOandoneothertopexecutivefrom

    97firmsinvariousindustriesin

    Quebec,Canada

    InternalLOCpursuedmoreproduct

    innovation,weremorefutureorie

    nted,

    andtailoredtheirstrategyto

    environment.Relationshipsstrongerin

    smallfirms

    Govindarajan(19

    89)

    Self-reportquestionnairesurve

    y.

    Multidimensionaleffectiven

    essdata

    105SBUgeneralmanagers

    InternalLOCpositivelyrelatedto

    effectivenessforSBUswith

    differentiationstrategy,butnegatively

    relatedtoeffectivenessforSBUs

    witha

    low-coststrategy

    Khanand

    Manopichetwa

    ttana

    (1989)

    Allvariablesself-reported

    50CEOsofsmalltomedium-siz

    ed

    manufacturingfirmsinTexas

    InternalLOCrelatedtoincreased

    scanningandlowerageandtenure,and

    environmentalscanning.LOCnot

    directlyrelatedtoinnovation

    Hodgkinson(199

    2)

    Self-reportquestionnairesurvey

    91smallbusinessowner-manage

    rs

    InternalLOCpositivelyrelatedtos

    ocial

    desirability.LOCrelatedto

    context-specificLOC

    BooneandDeBrabander

    (1993)

    Interviewandself-reportsurvey

    59CEOsofFlemishfurniture

    companies

    GeneralizedmeasureofLOCisbetter

    predictiveofperformancethansituation

    specificmeasureofLOCadvocatedby

    Hodgkinson(1992)

    (continuedoverleaf)

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    304 N. J. Hiller and D. C. Hambrick

    Table2.(Continued)

    Trait

    Study

    Researchmethod

    Executivesample

    Findings

    Wally&Baum(1994)

    Mainlyself-report.Decisionpace

    assessedthroughresponseto

    hypotheticalbusinessscenario

    151manufacturingsectorCEOsin

    YorkCounty,Pennsylvania

    LOCnotrelatedtopaceof

    decision-making,cognitivecomplexity,

    centralization,orexperience.Internal

    LOCrelatedtoincreasedformalization,

    riskpropensity,anduseofintuition

    Roth(1995)

    Self-reportquestionnairesurve

    y.

    Archivalperformancemeasures

    74CEOsofmedium-sizedfirms

    in

    nineindustries

    InternalLOCpositivelyrelatedto5

    -year

    incomegrowthforfirmswithhig

    h

    internationalinterdependence;Internal

    LOCnegativelyrelatedforfirms

    with

    lowinternationalinterdependence

    Boone,DeBraba

    nder,and

    VanWitteloostuijn

    (1996)

    Self-reportquestionnairesurve

    y.

    Archivalperformancedata

    39CEOsofFlemishfurniture

    companies

    InternalLOCrelatedtoproduct

    differentiationandperformanceb

    utnot

    costleadership.Negativerelationship

    betweendifferentiationand

    performancemitigatedbyinternalLOC

    BooneandDeBrabander

    (1997)

    CEOself-reportedLOC.Strategy

    evaluatedbyCEOandothertop

    executive

    CEOandatleastoneothertop

    executivefrom53firmsinFlemish

    furnitureindustry

    Patternofrelationshipsbetween

    CEO-reportedLOCandstrategy

    dependentuponwhoevaluatesstrategy

    (CEOorothertopexecutive).Ind

    icates

    ambiguityofsame-sourceself-report

    data

    Boone,VanOlffen,andVan

    Witteloostuijn

    (1998)

    Simulatedbusinessgame.

    Self-reportedLOC

    58teamsofmanagersinEuropean

    firms

    Teamscomposedofpredominantly

    internalLOCmembersperformed

    better

    thanteamspredominantlycomposedof

    externalLOCmembers,whointurn

    performedbetterthanmixedtea

    ms

    Boone,DeBraba

    nder,and

    Hellemans(20

    00)

    ReliedonLOCscoresfromBoone

    etal.(1996)study.Archival

    performancedata

    39CEOsofFlemishfurniture

    companies

    Low-performingorganizationswere

    more

    likelytofailwithin6yearswhen

    CEO

    hadexternalLOC

    Emotionalstability

    Peterson,Smith,

    Martorana,

    andOwens(2003)

    PersonalityandTMTdynamic

    s

    assessedbyratersusingarchival

    sources

    17well-knownandwell-documented

    CEOsandtheircompaniesfromthe

    past25years

    EmotionallystableCEOsweremore

    dominant,andhadTMTsthatwe

    re

    morecohesive,moreintellectually

    flexible,andlessconcernedwith

    legalism.Emotionalstabilitynot

    significantlyrelatedtocentralizationor

    risk-taking,thoughresultsinexpected

    direction

    aDomain-specificvariables(suchasrolebreadthself-efficacy,organization-basedself-esteem,andspecificmeasuresoflocusofcontrol)arenotincludedinthistable,astheyarenot

    consideredtobecomponentsofthebroadp

    sychologicaltraitofCSE.

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    Core Self-Evaluations in Strategic Decision-Making 305

    Table3.Summaryofexecutive-levelempiricalresearchontraitsrelatedtocoreself-evaluations

    Trait

    Study

    Researchmethod

    Executivesample

    Findings

    Hubris

    HaywardandH

    ambrick

    (1997)

    Hubrismeasuredindirectly

    by

    proxiesofmediapraise,

    CEOTMTpaydifferential,

    andrecentorganizational

    performance

    CEOsofAmericanpubliclytraded

    firmsengagingin

    >$100millionacquisitions

    in

    1989and1992(N

    =

    106)

    All3measuresofCEOhubris(

    as

    wellasaproposedunderlying

    hubrisfactor)weresignifica

    ntly

    relatedtooverpaymentwhen

    acquiringanothercompany

    Overconfidence

    MalmendierandTate

    (2003)

    Overconfidencemeasureda

    s

    failuretoexercisehighly

    inthe

    moneyoptionsandhabitually

    acquiringstockoftheirown

    company

    477firmsfromtheForbes50

    0list

    fortheyears19801994

    Theinvestmentdecisionsof

    overconfidentCEOsaremore

    responsivetoavailablecashfl

    ow

    SimonandHoughton

    (2003)

    Overconfidencemeasuredthrough

    interviewandsurveyasextreme

    certaintyinprojected

    product-launchsuccess,

    followedbysubsequentfailure

    55CEOsanddirectreportsof

    smallcomputercompanies

    in

    Georgia

    Overconfidenceandextremecertainty

    predictedtheextenttowhich

    a

    productlaunchwaspioneering

    (risky).Pioneeringnegatively

    relatedtoachievedsuccess

    Narcissism

    Noempiricalresearch

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    306 N. J. Hiller and D. C. Hambrick

    who examined the relationship between CEO over-

    confidence and corporate investment. They identi-

    fied overconfident CEOs as those who fail to exer-cise stock options that are highly in the money

    and who habitually acquire stock of their own com-

    pany. They found that these overconfident CEOs

    invested a higher percentage of the companys cash

    flow in investment projects (rather than releasing

    it as dividends) than did CEOs who were not over-

    confident. As a result, overconfident CEOs whose

    companies had significant amounts of available

    cash ended up investing in many projects that they

    shouldnt have, presumably because the CEOs had

    inflated estimations of their personal abilities to

    produce success.

    Hubris

    Like narcissism, hubris has its origins in Greek

    mythology; it refers to exaggerated self-confidence

    or pride (often with the connotation that retribu-

    tion will follow) (Hayward and Hambrick, 1997).

    The first prominent mention of hubris in the lit-

    erature on top executives was by Richard Roll

    (1986), who was otherwise at a loss for explain-

    ing why CEOs make large corporate acquisitions

    despite well-known evidence that such deals gener-

    ally do not deliver the hoped-for results. Hayward

    and Hambrick (1997) extended and tested Rolls

    hubris hypothesis, not by examining whether

    CEOs make acquisitions or not, but by examin-

    ing how much above pre-bid market prices that

    CEOs pay for acquisitions. This measure of acqui-

    sition premium (which averaged 47% and ranged

    as high as 100%) directly reflected the acquiring

    CEOs assessment of how much more valuable

    the acquired company would be if it were under

    his/her management. Lacking any direct measure

    of CEO hubris, Hayward and Hambrick relied on

    three indicators, or proxies, of sources of hubris.The first two measures, the companys recent per-

    formance under the CEO and recent media praise

    for the CEO, were situational conditions that were

    thought to generate hubris. The third measure, the

    ratio of the CEOs pay relative to the second-

    highest paid executive, was thought to capture the

    CEOs sense of self-importance, which is per-

    haps more of a stable individual trait. All three

    measures were highly related to the size of acquisi-

    tion premiums, and the three formed an underlying

    hubris factor that was a stronger predictor of pre-

    miums than were any of the individual indicators.

    Hayward and Hambricks study highlights dual

    merits of launching a research stream on executive

    core self-evaluations. First, their results stronglysuggest that executives make decisions on the basis

    of how full they are of themselves; thus it appears

    that the essence of CSE matters in the execu-

    tive arena. Second, Hayward and Hambricks use

    of proxy indicators of hubris, which captured a

    mixture of presumed situational and dispositional

    factors, indicates the pressing need for a psycho-

    metrically grounded and validated construct for

    studying extreme self-confidence in executives. We

    believe hyper-CSE is exactly that construct. That

    is, the upper reaches of CSE may be thought of as

    a scientifically validated hubris factor.In sum, prior research on the conceptually sim-

    ilar notions of executive narcissism, overconfi-

    dence, and hubris helps to inform our understand-

    ing of high-CSE executives. Most notably, a very

    high level of CSE may exactly correspond to what

    is colloquially referred to as hubris.

    Expected distribution of CSE among

    executives

    Research in the upper-echelons tradition is based

    on the premise that executives vary enough in their

    characteristics so as to yield differences in theirbehaviors (Hambrick and Mason, 1984). Accord-

    ingly, in order for CSE to be a useful addition to

    research on top executives, there must be mean-

    ingful variance. In this section, we describe what

    we anticipate the CSE distribution to be among top

    executives. We argue that executives, on average,

    have higher CSEs than the general population, but

    that they also exhibit sufficient variability to allow

    research on their differences.

    Although central personality traits are largely

    stable over time in adulthood (Costa et al., 2000;

    McCrae and Costa, 2003), there is compelling evi-dence that some aspects of personality and identity

    can change as a result of life circumstances (Franz,

    1994; Miller and CdeBaca, 1994; Trzesniewski,

    Donnellan, and Robins, 2003; Weinberger, 1994).

    Adopting this integrative view, we consider a per-

    sons CSE to be largely shaped by genetic factors

    and during formative years, then reinforced (or

    diminished) by long-term feedback processes, and,

    finally, subject to further adjustments in the face of

    recent life events (Weinberger, 1994). That is, indi-

    viduals are prone to a given level of CSE, which

    can change moderately as a result of long-term

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    Core Self-Evaluations in Strategic Decision-Making 307

    conditioning and can change still more (but to a

    lesser extent) as a result of recent occurrences. The

    idea that CSE is somewhat malleable is especiallyapt, we believe, for senior executives.

    We anticipate that it will be those who have rel-

    atively high intrinsic CSE at the outset of their

    careers who will advance. Among the qualities

    known to be valuable in managerial settings is self-

    confidence. Not only is self-confidence thought to

    be substantively valuable, because it allows the

    manager to create and seize opportunities, as well

    as overcome obstacles; but the external appearance

    of self-confidence is also valuable, for its moti-

    vational power and its potential to reassure con-

    stituents that the organization is in capable hands(Barnard, 1938; Bass, 1990; Keegan, 1987). In this

    vein, self-ratings of CSE are found to relate to

    managerial performance ratings and achievement

    of objective performance criteria (Erez and Judge,

    2001; Judge and Bono, 2001).

    In addition to having had higher CSEs from the

    outset, we expect that many executives will expe-

    rience an enhancement of their CSEs during their

    rise through their organizations. Most senior exec-

    utives, particularly those in large organizations,

    have achieved their positions by winning a long

    series of rigorous promotion tournaments (Lazearand Rosen, 1981). Relative to their peers along the

    way, these tournament winners have been repeat-

    edly deemed to have superior skill, intelligence,

    motivation, persistence, and other valuable qual-

    ities. Although defective advancement processes

    are possible, we can assume that top executives

    are generally, or at least disproportionately, potent;

    and they have had their potency reaffirmed and

    reinforced with each promotion. As partial support

    for our portrayal of executives as having higher

    CSEs, on average, than the general population,

    research that has found that executives tend toscore disproportionately as internals on the locus

    of control construct, one of the components of CSE

    (Govindarajan, 1989; Miller, 1983; Miller et al.,

    1982).

    Finally, once they reach the top, executives

    CSEs can still change within a range. There may

    be a general tendency for enhancement of exec-

    utive CSE, due to the flattery and bolstering

    top executives often receive from those around

    them (Doyle, 1994; Bedeian, 2002). Moreover,

    work roles are central to many individuals defini-

    tions of self-concept (Brockner, 1988; Tharenou,

    1979). Those who are at the top of their orga-

    nizations, and who have committed themselves

    to job and career performance, may especiallyexperience rises and falls in self-evaluations par-

    alleling their work outcomes. Thus, an execu-

    tives CSE might rise or fall somewhat, depending

    on recent orespeciallysustained performance.

    Those who have experienced a long run of suc-

    cesses may show an increased CSE; those who

    have experienced several recent setbacks may have

    a somewhat diminished CSE (Hayward and Ham-

    brick, 1997).

    Despite our assumption that executive CSE

    tends to be somewhat higher than in the gen-

    eral population, it would be a mistake to concludethat executives have uniformly high CSEs. Indeed,

    locus of control (a CSE component), for example,

    has been shown to have meaningful variance in

    numerous samples of top executives, with stan-

    dard deviations only slightly smaller than in non-

    executive populations (e.g., Blau, 1993; Govin-

    darajan, 1989; Miller, 1983; Miller et al., 1982).

    There also has been evidence found for variance in

    measures of task-specific self-efficacy, overconfi-

    dence, and hubris at the executive level (Hodgkin-

    son, 1992; Hayward and Hambrick, 1997; Mal-

    mendier and Tate, 2003). Further supporting the

    idea that variance exists, it is important to note

    that not every executive has risen through a series

    of demanding tournaments in lustrous compa-

    nies. Some executives head small or medium-

    sized companies; some have arrived at their posi-

    tions through family connections or politicized

    processes; some are in their positions precisely

    because they are not self-assured or confident, hav-

    ing been selected for their pliancy or timidity,

    possibly by domineering CEOs or owners (e.g.,

    Collins and Moore, 1970). In short, not every

    executive is at the very high end of the CSE

    scale.Figure 2 displays the distributions of CSE we

    would expect from a sample of executives, as com-

    pared to the general population. (Both of these

    curves are stylized, inasmuch as Judge and col-

    leagues have not reported the actual shape of CSE

    distributions for any of their samples.) As shown,

    we anticipate that executives exhibit significant

    range in their CSEs, but tend to score higher than

    the general population. Notably, we expect that

    a significant proportion of executives have CSEs

    toward the upper end of the scale, or what might

    be called hyper-CSE.

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    308 N. J. Hiller and D. C. Hambrick

    Figure 2. The proposed distribution of core self-evaluation levels in the general population and executive population

    We use the term hyper-CSE only for ease of

    exposition, not to suggest that executives who are

    at the very upper end of the continuum differ qual-

    itatively, or in a step function fashion, from those

    whose CSEs are only slightly lower (or simply

    high). At this early stage of theory development

    about executive CSE, we see the construct as a

    continuum, and executives as differing incremen-

    tally, but meaningfully, along it.

    Summary portrayal of the hyper-CSE

    executive

    At this point, it is useful to develop a compos-

    ite portrayal of the executive who has very high

    CSE, or hyper-CSE, based upon our understand-

    ing of the construct developed by Judge and col-leagues, as well as its four component traits. At

    their coreextending beyond, but including their

    work lives hyper-CSE executives are exceed-

    ingly confident and full of self-regard and self-

    worth. They are sure of their abilities, and they

    believe deeply that the application of their abili-

    ties will bring positive outcomes. They are free of

    anxiety and have little concern about negative out-

    comes because they possess a core conviction that

    they can surmount adversity and repair all prob-

    lems. In short, hyper-CSE executives are sure they

    will prevail.

    IMPLICATIONS FOR STRATEGICDECISION-MAKING

    Upper-echelons researchers have examined associ-

    ations between executive characteristics and a wide

    array of outcome variables, including elements

    of organizational strategy, structure, and perfor-

    mance (summarized in Finkelstein and Hambrick,

    1996). We believe that CSE provides a conceptual

    lever for understanding strategic outcomes which

    have so far been under- or unexamined by exist-

    ing executive personality research. Following from

    the work of Judge and co-authors (e.g., Judge,

    Erez, Bono, and Thoresen, 2002), we anticipate

    that CSE will yield stronger predictions of these

    outcomes than any of the four component traits.

    In this section, we develop an integrated set ofpropositions that describe the effects of executive

    CSE on decision-making, specifically on strategic

    decision processes, strategic choices, and organi-

    zational performance (summarized in Figure 3).

    In a later discussion of future research opportuni-

    ties, we will briefly note additional implications of

    executive CSE for such domains as interpersonal

    relations and top management team composition

    and processes.

    Because executives must have considerable

    authority and discretion in order for their biases to

    be reflected in organizational outcomes (Hambrick

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    Core Self-Evaluations in Strategic Decision-Making 309

    Figure 3. Effects of executive CSE on strategic processes, strategic choices, and organizational performance

    and Finkelstein, 1987), we refer in all our propo-

    sitions to chief executive officers (CEOs), the top-

    most officials of organizations. We do not rule out

    the influence that CSE may hold in other execu-

    tive positions, nor do we mean to discount the role

    of the entire top management team in generating

    organizational outcomes (Hambrick and Mason,

    1984). Following from a number of prior stud-

    ies that have found CEO characteristics (including

    personality variables) to be reflected in organiza-

    tional outcomes (summarized in Finkelstein and

    Hambrick, 1996), we formally focus on CEOs,who are typically in the strongest position to

    influence and shape what occurs in the organi-

    zation. Yet, it should also be noted that not all

    CEOs have equal discretion (Hambrick and Finkel-

    stein, 1987). Therefore, executive discretion, or

    latitude of action, should be considered to be a

    latent, unspecified moderator of the associations

    we propose.

    Strategic decision processes

    Researchers have long been interested in the pro-cesses that organizations employ in making major,

    strategic decisions, or what Barnard (1938) termed

    the technique of decision (Mintzberg, 1978;

    Quinn, 1980). Research has found that a given

    organization tends to adopt a distinctive, recurring

    approach to decision-making, which it applies time

    after time, across an array of decision types (Weick,

    1979; Fredrickson and Mitchell, 1984). Moreover,

    there is evidence that the CEOs style and prefer-

    ences affect the nature of the organizations deci-

    sion processes (Miller et al., 1982). We anticipate

    that a CEOs core self-evaluation will influence

    the degree to which strategic decision-making is

    (non-)comprehensive, fast, and centralized.

    Fredrickson and Mitchell (1984) established the

    construct of comprehensiveness as a way to

    study a then-lively debate about the merits of

    careful, systematic, synoptic decision-making vs.

    best-guess, trial-and-error approaches. In further

    work, Fredrickson (1984) observed that compre-

    hensiveness could occur at four stages in an orga-

    nizations decision process: situation diagnosis,

    generation of alternatives, evaluation of alterna-

    tives, and decision integration. In his empiricalresearch, Fredrickson found that organizations tend

    to adopt a characteristic degree of comprehen-

    siveness across all four stages (such that overall

    decision comprehensiveness is a valid concept),

    and that there is a negative association between

    decision comprehensiveness and performance in

    highly dynamic, uncertain industries (and a pos-

    itive association in stable industries) (Fredrickson

    and Mitchell, 1984; Fredrickson, 1986).

    We can expect that hyper-CSE executives will

    not be inclined toward decision comprehensive-

    ness. Filled with confidence, these executives be-lieve they possess valuable personal insights or

    understanding of their strategic situations and

    available alternatives, such that they will not feel

    the need to exhaustively gather, analyze, and dis-

    cuss data. We can expect that high-CSE executives

    will form their strategic conclusions on the basis

    of fewer pieces of information than will moderate-

    CSE executives. Adding to the hyper-CSE execu-

    tives propensity to act instinctively is his/her deep

    belief that any unforeseen problems that might

    arise because of the decision can be successfully

    overcome. Thus:

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    310 N. J. Hiller and D. C. Hambrick

    Proposition 1: The greater a CEOs core self-

    evaluation, the less comprehensive will be the

    organizations strategic decision-processes.

    Following directly from their tendency toward

    non-comprehensiveness, we can anticipate that

    high-CSE executives also engage in relatively fast

    decision-making. Because they are willing to act

    on the basis of incomplete information, and with-

    out extensive analysis, high-CSE executives tend

    to make moves faster than moderate-CSE exec-

    utives. In a competitive context, strategic moves

    might include offensive initiatives (new product

    launches, acquisition bids, geographic expansion,

    etc.) or responses to other firms actions (MacMil-

    lan, McCaffery, and Van Wijk, 1985; Hambrick,

    Cho, and Chen, 1996).

    Speed of decision-making has received consid-

    erable attention in recent years, because of its

    importance for coping with hyper-competitive

    (DAveni, 1994) or high-velocity (Eisenhardt,

    1989) environments. Empirical support for the

    importance of organizational speed comes from

    Judge and Miller (1991), who found that deci-

    sion speed was strongly associated with both

    sales growth and profitability in the biotechnol-

    ogy industry; and from Hambrick et al. (1996),who found that speed in both initiating actions

    and responding to competitors actions were highly

    related to market share gains in the airline industry.

    We are aware of only one study that has con-

    sidered the influence of executive psychologi-

    cal properties on decision speed. In a study of

    151 manufacturing companies, Wally and Baum

    (1994) found that executive tolerance for risk,

    optimism, psychological flexibility, and willing-

    ness to use intuition were all related to decision-

    making speed. Of these variables, optimism is most

    closely related to CSE. Wally and Baum foundthat executive locus of control was not signifi-

    cantly related to decision speed (although the coef-

    ficient was in the expected direction, with internal

    locus of control executives acting somewhat faster

    than external executives). Given that CSE has been

    shown to have greater predictive power than any

    of its component variables, including locus of con-

    trol (discussed earlier), we speculate that signif-

    icant results would have been obtained if CSE,

    rather than locus of control, had been examined.

    We anticipate that when the individuals belief in

    control is combined with the other elements of core

    self-evaluation, the overall combination of self-

    confidence and self-potency will lead high-CSE

    executives to make fast decisions:

    Proposition 2: The greater a CEOs core self-

    evaluation, the faster will be the organizations

    strategic decision-making.

    An additional way to think about decision pro-

    cesses is in terms of where major decisions get

    made, particularly the degree of decision central-

    ization.2 Organizations vary in the degree to which

    they centralize their decision-making (Fredrick-

    son, 1986), or concentrate decision rights at the

    top of the organization (Fry and Slocum, 1984;Mintzberg, 1979). In some organizations, strate-

    gic decisions emanate from lower levels (Bower,

    1970; Burgelman, 1983), leaving top executives

    little role but ratification.

    Most research on the determinants of decision

    centralization has focused on environmental and

    organizational factors, showing that stable environ-

    ments and small, simple organizations tend to be

    associated with centralization, while dynamic envi-

    ronments and large, complex organizations tend

    to engender (and benefit from) decentralization

    (Pugh et al., 1968; Van de Ven, 1976). Researchhas also examined the links between CEO person-

    ality and centralization. Perhaps most prominent

    is Miller and Droges (1986) study of 93 Cana-

    dian companies, which found that CEO need for

    achievement was strongly associated with central-

    ization. This relationship was stronger for long-

    tenure CEOs than for short-tenure CEOs, support-

    ing the authors view that CEOs manifest their

    personalities in their organizational design, rather

    than being drawn to organizations that suit their

    personalities.

    It can be expected that high-CSE chief execu-

    tives will favor highly centralized strategic deci-sion processes, primarily so that they themselves

    will be involved in the organizations major delib-

    erations and determinations. High-CSE executives

    believe that they personally possess valuable in-

    sights and skills. Moreover, they hold the core con-

    viction that their effortstheir personal efforts

    lead to favorable outcomes. It is unlikely that such

    2 Centralization can also be thought of as a structural feature(Fredrickson, 1986). However, since the term usually encom-passes the organizations approach to where decisions are made,it also comprises part of the decision process.

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    Core Self-Evaluations in Strategic Decision-Making 311

    executives would embrace the idea that others in

    the organization can make a given decision as well

    as they can; nor would they want to defy theirconviction that effort equals reward.3 High-CSE

    executives will tend not to delegate and will prefer

    to act unilaterally. Thus:

    Proposition 3: The greater a CEOs core self-

    evaluation, the more centralized will be the

    organizations strategic decision-making.

    Strategic choices

    In addition to its effects on decision processes,

    executive CSE is expected to influence the orga-nizations actual strategic choices, or resource

    deployments. Some of the effects of CSE on strate-

    gic choices may be mediated by the decision pro-

    cesses described above, while some of its effects

    may be direct. We discuss how a CEOs level of

    CSE will shape the degree to which the organi-

    zation undertakes quantum (as opposed to incre-

    mental) initiatives, pursues deviant (as opposed to

    conformist) strategies, and persists with initiatives

    launched by the CEO.

    Strategic initiatives may be either incremental

    or quantum in nature (Quinn, 1980). Incremen-

    tal strategies involve relatively modest outlays, astep-at-a-time philosophy, and typically allow con-

    siderable reversibility (Ghemawat, 1991; Chen and

    MacMillan, 1992). In contrast, quantum initiatives

    abruptly place more of the organizations resources

    at risk, and, by their very nature, are difficult to

    reverse. Examples of quantum strategic initiatives

    include large-scale R&D spending, large capital

    outlays for specialized assets, and large acquisi-

    tions.

    Rolls (1986) hubris hypothesis for explain-

    ing why CEOs make large-scale acquisitions envi-

    sioned that highly confident CEOs are willing toengage in large-stakes, quantum initiatives because

    they are sure they will recoup their investment.

    We similarly anticipate that hyper-CSE CEOs will

    3 It is interesting to consider the possibility that some high-CSE executivesespecially those who are politically or sociallyastutewill engage in centralized, unilateral decision-making,but still allow others in the organization to have the impressionthat they have a voice or input to the decision. By manipulatingthe process, the CEO can create the appearance of decentralizedand comprehensive decision-making, even though he or shesimply seeks an elaborate ratification of a top-down choice. Weare indebted to an anonymous reviewer for raising this intriguingpossibility.

    be relatively prone to undertake large-scale ini-

    tiatives. These executives are sure of themselves,

    highly confident. They are not only sure of thewisdom of their decisions per se, but also sure

    of their abilities to successfully implement their

    decisions. High-CSE executives may be more will-

    ing to undertake large-stakes, quantum initiatives

    (which are, in an objective sense, riskier) because

    they perceive less risk (see Wiseman and Gomez-

    Mejia, 1998). Moreover, they believe they can suc-

    cessfully overcome any problems that may arise

    after the large up-front outlays are made. In con-

    trast, CEOs who have only moderate levels of CSE

    harbor some amount of self-doubt, and they have

    some concerns about unforeseen external forcesruining their investments. As such, moderate-CSE

    executives will tend to favor more incremental ini-

    tiatives.4

    Proposition 4: The greater a CEOs core self-

    evaluation, the greater the number and scale of

    quantum, large-stakes initiatives undertaken by

    the organization.

    In recent years, strategy scholars have become

    interested in the concept of strategic conformity,

    or the degree to which a focal firm looks andbehaves like the modal (or typical) firm in its

    industry (Deephouse, 1999; Rindova, Pollock, and

    Hayward, in press). On the one hand, imitation

    provides legitimacy (DiMaggio and Powell, 1983);

    but on the other hand, it rules out differentia-

    tion in a competitive market space (Noda and

    Collis, 2001). Although the literature on strate-

    gic imitation has focused primarily on the role

    of uncertainty in causing isomorphic behavior

    (DiMaggio and Powell, 1983; Haveman, 1993),

    researchers also have considered how the charac-

    teristics of corporate decision-makers can promptconformity or imitation. In this vein, for example,

    Davis (1991) found that the adoption of poison

    pill anti-takeover provisions diffused from com-

    pany to company through interlocked directors;

    Finkelstein and Hambrick (1990) found that long-

    tenured top management teams (TMTs) exhibited

    4 Judge and co-authors have not formally considered the relation-ship between CSE and risk propensity. In one study, however,they found a correlation of 0.50 between CSE and a measure ofrisk tolerance (Judge, Thoresen, Pucik, and Welbourne, 1999).Thus, although risk propensity is not an element of CSE, it islikely to be an accompaniment or outgrowth of CSE.

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    312 N. J. Hiller and D. C. Hambrick

    more strategic conformity to the central tenden-

    cies of their industries than did newer TMTs;

    and Geletkanycz and Hambrick (1997) found thatTMTs whose members were well connected to

    other firms in the focal industry tended to pursue

    strategies that conformed more to industry central

    tendencies than did those whose members lacked

    such ties.

    What has not yet been considered is the pos-

    sibility that executive personality influences con-

    formist, or nonconformist, behavior. The concept

    of core self-evaluation, however, presents just such

    a possibility. Possessing a high level of self-

    confidence, the hyper-CSE executive does not need

    for others to validate a course of action. Strategicideas emanate from his/her own valuable insights,

    and those ideas are tested against an internal men-

    tal model that possesses its own reliability. Inso-

    far as uncertainty prompts imitation, the hyper-

    CSE executivewho possesses little doubt or

    uncertainty will not feel the need to conform

    to the strategies of others. While others may see

    deviance from industry conventions as risky, the

    ultra-confident, high-CSE executive is not likely

    to perceive as much risk in such actions.

    Support for this line of thought also comes from

    behavioral modeling theory (e.g., Bandura, 1977),

    which suggests that individuals are more likely to

    imitate the behavior of a model when they are

    uncertain about how to act themselves. Individuals

    with low self-esteem (a component of CSE) tend

    to be relatively uncertain about the appropriateness

    of their behavior, and thus may be more heavily

    influenced by the actions of a model (Brockner,

    1988). In a related vein, studies by Miller and

    colleagues (Miller et al, 1982; Miller, 1983; Miller

    and Toulouse, 1986a) have shown that executive

    locus of control (a component trait of CSE) is

    related to strategic innovation, which is usually

    nonconformist behavior. Thus:

    Proposition 5: The greater a CEOs core self-

    evaluation, the more the organizations strategy

    will deviate from the central tendencies of the

    industry.

    Strategic persistence, the degree to which the

    firms strategy remains unchanged over time, is

    another important component of strategic choice

    (Finkelstein and Hambrick, 1990). Organizational

    decision-makers are steadily confronted with con-

    flicting signals (Starbuck and Milliken, 1988).

    Some signals indicate that the organization is on

    the right path and that future success hinges on a

    continuation of current strategy, while other sig-nals indicate that the current strategy is leading

    to trouble (or to less success than another strat-

    egy might bring). Because these conflicting data

    are often noisy and ambiguous, and they emanate

    from sources that vary in their familiarity and

    reliability, they are subject to a great deal of per-

    sonalized selective perception and interpretation by

    the decision-maker (Mischel, 1977; Hambrick and

    Mason, 1984). As a result, there is a tendency for

    individuals to become committed to their own prior

    actions and resist changing their behavior, even

    when the chosen course is not yielding success(Staw and Fox, 1977; Fox and Staw, 1979; Staw

    and Ross, 1987).

    Strategic persistence has been found to be a

    function of executive tenure (Finkelstein and Ham-

    brick, 1990), as well as of executive personality.

    For example, Kisfalvi (2000) related strategic per-

    sistence to an executives needs for autonomy,

    success, and recognition. In a simulation study,

    Audia et al. (2000) found that confidence and self-

    efficacy were significant predictors of dysfunc-

    tional persistence in the face of environmental

    changes. Similarly, Whyte, Saks, and Hook (1997),

    in a study of undergraduates, found that high task-

    specific self-efficacy was a significant contribu-

    tor to economically irrational escalation of com-

    mitment to a losing course of action. Extending

    the argument to CSE, we expect that high-CSE

    executives are relatively likely to persist in their

    chosen strategies, because of their extreme con-

    fidence in their decisions, in their ability to suc-

    cessfully implement their decisions, and in their

    ability to overcome any post-decision challenges.

    We expect high-CSE executives to persist in their

    chosen strategies even in the face of disconfirming

    evidence.

    Proposition 6: The greater a CEOs core self-

    evaluation, the greater the organizations per-

    sistence in pursuing strategies that were launch-

    ed by the CEO.

    In sum, then, we anticipate that a CEOs self-

    concept, as gauged by his or her core self-evalu-

    ation, will significantly influence the way in which

    an organization makes its strategic decisions, as

    well as the nature of the choices made. In par-

    ticular, the high degree of self-confidence and

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    Core Self-Evaluations in Strategic Decision-Making 313

    self-potency of the hyper-CSE chief executive will

    lead to non-comprehensive, fast, and centralized

    decision-making, and also to quantum, noncon-formist strategic initiatives that the organization

    will pursue with persistence.

    Organizational performance

    If CSE affects strategic decision processes and

    choices, it can also be expected to affect organiza-

    tional performance. Departing from Judges more

    CSE is better thesis, we anticipate that hyper-CSE

    executives are associated with extreme perfor-

    manceeither big wins or big losses. On the one

    hand, the outcomes of hyper-CSE speed, non-comprehensiveness, boldness, and deviance from

    industry normscan lead to extraordinary success

    (DAveni, 1994; Porter, 1980; Eisenhardt, 1989).

    On the other hand, these same strategic behav-

    iors can lead to catastrophe. To the extent that

    high-CSE executives engage in large-scale, risky

    strategic initiatives and make decisions quickly and

    with little analysis, the results could be grave.

    Whereas Erez and Judge (2001) found that CSE

    was positively associated with performance on an

    anagram completion task (among undergraduate

    students) and in selling insurance policies (amonginsurance agents), we are very doubtful that this

    pattern will carry over to CEOsmany of whom

    are at the very upper reaches of the CSE scale.

    Indeed, the picture of an executive who has the

    authority and discretion to spend millions or bil-

    lions of dollars and who has a belief that he or

    she can do no wrong (or can fix all wrongs) is

    not necessarily a pretty one. If the executive has

    calculated or guessed correctly, the results could

    be outstanding. However, the chances are also rel-

    atively great that such impulsive, outsized moves

    will lead to dire consequences. Thus we anticipate

    the following:

    Proposition 7: The greater a CEOs core self-

    evaluation, the more extreme the organizations

    performance.

    Although it is tempting to think that moderate-

    CSE executives will perform better than hyper-

    CSE executives, we favor the line of thought

    that moderate- or moderately high CSE execu-

    tives those who carry some amount of self-

    doubt will perform more reliably, or have less

    extreme outcomes, than will hyper-CSE executives

    (who will deliver extreme, volatile performance).

    Our depiction of the dangers of hyper-CSE isclearly at odds with the current wave of writings

    that depict managerial confidence in only the lofti-

    est and most positive of terms (Kanter, 2004; Hol-

    lenbeck and Hall, 2004). We agree thatup to a

    pointmanagerial confidence, and its fuller vari-

    ant, CSE, are exceedingly beneficial for propelling

    action and motivating others; but we believe that

    beyond that point, or at the extreme, managerial

    confidence and hyper-CSE can bring about nave,

    even foolish behaviors.

    In a similar vein, one might ask, how can emo-

    tional stability, a component of CSE, ever be abad thing? Isnt emotional stability always benefi-

    cial? Here we must recall that emotional stability,

    as measured by Judge and others, primarily gauges

    a persons freedom from anxiety or worry; thus, it

    does not capture every aspect of emotional well-

    being that the label might imply. (The obverse

    label, neuroticism, is often used to describe the

    construct.) What we are asserting, then, is that

    executives who are completely free of anxiety or

    worry (and who additionally manifest the other

    elements of hyper-CSE) are highly susceptible to

    flawed decision-making. Namely, we believe that

    Andy Grove, the legendary CEO of Intel, was on

    the right track when he said: Only the paranoid

    survive (Grove, 1999).

    MEASUREMENT

    In order to explore the implications of CSE for

    executive behavior, the construct must be amenable

    to reliable measurement. Although collecting psy-

    chometric measures directly from executives

    (either through self- or other-reports) is difficult,it is possible, and the resulting data can hold great

    explanatory power (e.g., Boone, De Brabander,

    and van Witteloostuijn, 1996; Miller et al., 1982).

    In cases where direct measurement is impractical,

    indirect, or proxy measures of CSE may be help-

    ful in enabling empirical research (Hambrick and

    Mason, 1984). Indeed, the use of readily accessible

    proxies for psychological variables is widespread

    and has been successful (e.g., Barr, Stimpert, and

    Huff, 1992; Hayward and Hambrick, 1997). In

    this section, we outline some suggestions for both

    direct and indirect measures.

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    314 N. J. Hiller and D. C. Hambrick

    Almost all prior research on CSE has used an

    aggregated instrument, consisting of validated full-

    length measures of each of the four componenttraits (self-esteem, generalized self-efficacy, locus

    of control, and emotional stability). Advocated

    by Judge, Locke, Durham, and Kluger (1998),

    this full-measure approach was important in the

    early phases of establishing the CSE construct,

    but resulted in CSE measures as long as 54 items,

    which are too cumbersome for an executive sam-

    ple. Recent work (Judge et al., 2003) has resulted

    in the development of a 12-item measure that opti-

    mally taps the central CSE construct. This newly

    created scale appears to have adequate psychomet-

    ric properties and to be less susceptible to rangerestriction than the previous measure. Still, it may

    require additional modification for use with execu-

    tives, in order to ensure that range restriction does

    not obscure real differences at the high end of the

    CSE scale. For research on executives, we must be

    sure that we are reliably distinguishing between

    those who have high CSE and those who have

    very high CSE. One option for potentially allevi-

    ating range restriction would be to use a 7-point

    (instead of 5-point) scale, with Very strongly dis-

    agree, and Very strongly agree at the ends of the

    continuum. Another possible solution may involve

    rewording some of the items to enhance variance.

    For example, the item, When I try, I generally suc-

    ceed might be reworded as, When I try, I almost

    always succeed.5

    Another way that CSE might be assessed is

    through non-transparent psychological measures.

    Given that individuals often attempt to manage

    others impressions of themselves (Day et al.,

    2002), executives may be unwilling (or even

    unable) to accurately respond to transparent CSE

    items. The Implicit Association Test (IAT; Green-

    wald, McGhee, and Schwartz, 1998), which could

    be adapted to measure CSE, is relatively imper-vious to self-presentation biases, and could pro-

    vide a useful alternate perspective on executive

    self-concept. The existing version of this test,

    which assesses self-esteem, requires participants at

    a computer to categorize a set of descriptors, as

    quickly as possible, as being relevant to the self,

    and as being positive or negative (for a review of

    IAT, see Fazio and Olson, 2003). The basic idea of

    5 We acknowledge that such modifications of Judges itemswould yield a somewhat different measure perhaps hyper-CSE rather than regular CSE.

    this approach, which has been borne out in valid-

    ity tests, is that participants will rate much more

    quickly those descriptors that are central to theirself-concept than they will descriptors that are not

    part of their self-concept.

    Given the difficulty in obtaining cooperation

    from senior executives in completing self-

    evaluations, alternative assessments of CSE also

    need to be considered. One possible method would

    be to receive social reports of executive CSE from

    others who are close to the executive. Sources

    could include administrative assistants, profes-

    sional direct reports, or other colleagues. While

    others ratings of focal subjects CSE have limi-

    tations (Judge, Erez, Bono, and Thoresen, 2002),they may not be as vulnerable to positive self-

    presentation biases that can occur in self-ratings

    (e.g., Harris and Schaubroeck, 1988). Social re-

    ports, in and of themselves, as well as differences

    between other-ratings and self-ratings, may be rich

    ground for investigation.

    In addition to direct measures of CSE, the cre-

    ative use of indirect measures may enable addi-

    tional understanding of the effects of CSE. Poten-

    tial indicators of CSE (some of which have been

    previously used by Hayward and Hambrick, 1997,

    and Malmendier and Tate, 2003) include: promi-

    nence of the CEO in the companys annual report

    and press releases; content analysis of the CEOs

    speeches or press releases; the pay differential

    between the CEO and other TMT members; and

    the CEOs behavior in exercising (or not exercis-

    ing) stock options. Admittedly, each of these will

    be a noisy, imprecise measure, and each will vary

    as to whether it gauges CSE as an enduring trait

    vs. as an emergent condition. Perhaps some of the

    initial research on executive CSE should focus on

    establishing the associations between pencil and

    paper measures of the construct and some of these

    indirect measures, in order to establish which ofthe latter may be used reliably as proxies.

    FUTURE RESEARCH AND SUMMARY

    The propositions we have presented regarding

    the implications of executive CSE for strategic

    decision-making are among the most promising

    avenues for future research. However, we see the

    need and opportunity for inquiries on other aspects

    of this important construct. In this section, we

    present a brief overview of four such possibilities.

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    Core Self-Evaluations in Strategic Decision-Making 315

    First, it will be important to understand the

    origins of CSE in executives. As a fundamen-

    tal, enduring personality trait, a persons level ofCSE should be largely established by early adult-

    hood (Costa and McCrae, 1994). But, just as with

    other personality dimensions, it is possible as

    we have arguedthat life experiences may exert

    additional influences (Weinberger, 1994). It may

    be, for instance, that individuals who are selected

    for early managerial posts have higher CSEs than

    their age-peers who do not qualify for manage-

    ment. Then, those who receive promotions will

    experience an elevation of their CSE; with each

    additional hierarchical advance, their sense of self-

    esteem and potency will be further reinforced.Those who eventually rise to the highest lev-

    elsparticularly those who do so without serious

    stumbles may end up with CSEs well above their

    earlier levels. Then, recent job performance might

    have even more of an effect; CEOs whose com-

    panies have performed very well for several con-

    secutive years may have their self-concept further

    bolstered (which may partially account for Millers

    Icarus Paradox, 1990). Likewise, those who have

    encountered serious performance problems may

    experience a reduction of their CSE. Examining

    these possibilities is important to our understand-

    ing of executive psychology.

    Second, there is an opportunity to study how

    executive CSE affects interactions among exec-

    utives and the composition and processes of top

    management teams (Hambrick and Mason, 1984).

    It would be useful to learn, for example, whether

    hyper-CSE CEOs tend to attract and retain other

    high-CSE executives to their teams, or conversely

    whether CSE is an attribute for which likes do

    not match. Similarly, it would be useful to exam-

    ine how the extreme confidence and sense of

    self-potency of the hyper-CSE CEO affects team

    dynamics, including such attributes as social cohe-sion and communication patterns (e.g., Smith et al.,

    1994).

    Third, given that executives tend to be attracted

    to (and retained in) industries and organizations

    that fit with their dispositions (e.g., Gupta and

    Govindarajan, 1984; Finkelstein and Hambrick,

    1996), it would be interesting to investigate the

    extent to which industry and organizational charac-

    teristics attract executives according to their CSEs.

    It may be, for instance, that high-CSE executives

    are attracted to industries that confer high levels

    of discretion (Hambrick and Finkelstein, 1987).

    Fourth, CSE may be an important considera-

    tion in understanding executive pay. Wade, Porac,

    and Pollock (2004) found that star CEOs (whowere winners in Financial Worlds CEO of the

    Year competition) were relatively likely to accept

    a tight linkage between pay and performance, pre-

    sumably because their star status injected them

    with confidence in their own abilities. CSE may

    be a useful construct for further exploring this

    conjecture; indeed such findings may have sig-

    nificant implications for the role of individual

    differences in reducing agency problems (Fama,

    1980).

    Researchers have long been interested in the

    influence of executive self-concept on executivebehavior but have lacked a well-developed, vali-

    dated construct for conducting systematic inquires.

    The recent work of Judge and co-authors in estab-

    lishing and validating the concept of CSE may

    provide substantial leverage for research on exec-

    utive self-concept. CSE, which unifies the four

    previously separate concepts of self-esteem, self-

    efficacy, locus of control, and emotional stability,

    has been found in non-executive populations to

    provide greater power in explaining outcome mea-

    sures than do the component traits. Moreover, CSE

    has substantially more theoretical foundation (and

    measurement sophistication) than do the concepts

    that have previously been invoked in the litera-

    ture on executive self-assessment notably hubris,

    narcissism, and overconfidence.

    We anticipate that high-CSE CEOswho pos-

    sess supreme levels of self-confidence, self-

    potency, and conviction that they will prevail

    will manifest this trait in their behaviors. We have

    developed several propositions that describe the

    implications of CSE for strategic decision pro-

    cesses and strategic choices. We envision, how-

    ever, that executive CSE might be reflected in a

    wide array of executive behaviors and organiza-tional attributes (including interpersonal relations,

    incentive arrangements, and organizational struc-

    ture), making it a promising construct for research

    on many fronts.

    ACKNOWLEDGEMENTS

    We gratefully acknowledge helpful comments from

    Trevis Certo, David Day, Jim Detert, Dan New-

    man, Tim Pollock, and Linda Trevino.

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    316 N. J. Hiller and D. C. Hambrick

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