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Created by Rowena Ipsilanti as part of a design studio project at the University of Michigan in 2014.
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POLICY DOCUMENT
JAKARTA EDITION
The Roadto Sustainable World
© 2014 NEW ROAD
NEWROADDesign Better Transportation
About New Road
NEWROADDesign Better Transportation
New Road works on policy-making project that is designed to improve existing transportation systems to achieve
sustainability goals, which include reducing transportation impacts on energy use and greenhouse gas emissions.
New Road offers city governments full-service solutions that support transportation policies and programmes in any
cities. Services include the design, development, delivery, and evaluation of interventions, helping clients attract
investments and society involvements, and developing systems to track impacts.
New Road invites government departments and agencies at all levels, private-sector companies, community
organizations, research institutions, and young entrepreneurs to work together across the spectrum of social,
economic, and environmental issues to promote balanced and environmental-friendly transportation systems and
open the road to a sustainable world.
Phase 09
Bus Fare Increase Policy (by 30%)
Recruitment of Bike Patrol Fleet
Cooperation with Offices to Install Shower Facilities
Phase 10
Bus Reporting and Tracking Technology Development
Establishment of Bike Center
Phase 11
Integration of Mass Transit and Bike Rental Payment Systems
Phase 12
Bike Lane Project II (Protected Bike Path)
Phase 13
Integration of Bike Traffic Signals
Phase 14
Introduction of Bike Taxis as a New Public Transport
Phase 01
Limitation of New Road Construction for Car Traffic
Further Integration of 3-in-1 and Electronic Road Pricing Implementation
Public and Private Parking Structures Development
Integration of Government- and Private-Owned Bus Systems
Integration of Secured Bicycle Parking Spaces in Auto-Parking Spaces
Phase 05
On-Street Parking Control and Restriction
Bus Fare Increase Policy (by 20%)
Bike Lane Project I (Painted Buffer)
Phase 03
Designated Parking Spaces Development Progress and Inspection
Improvement of Bus Lane Segregation
Phase 04
Final Designated Parking Spaces Construction
Improvement of Bus Shelters as a Commercial Development
Phase 06
Bus Stop and Station Development
Installation of Secured Bicycle Hoops in Outdoor Public Spaces
Phase 07
Bus Stop and Station Development Progress and Inspection
Promotion of Bike Share or Rental Business Growth
Phase 08
Final New Bus Stop and Station Construction
Bus Quality Improvement
Phase 02
Designated Parking Spaces Development Progress and Inspection
Establishment of Integrated-Transit Security Department
Proposed Structures
The Road to Sustainable World Structures
Phase 09
Phase 10
Phase 11
Phase 12
Phase 13
Phase 14
Space for Structures Re-OrganizationPhase 01
Phase 05
Phase 03
Phase 04
Phase 06
Phase 07
Phase 08
Phase 02
Phase 01Year 0 - 0.5
Limitation of New Road Construction for Car TrafficFurther Integration of 3-in-1 and Electronic Road Pricing ImplementationPublic and Private Parking Structures Development
Integration of Government- and Private-Owned Bus Systems
Integration of Secured Bicycle Parking Spaces in Auto-Parking Spaces
PARKING
YOU ARE ENTERINGTHE 3-IN-1 ZONE
ELECTRONIC ROAD PRICING
3+
$ $
$3 (Card Holder Only)
PARKING
UNDERCONSTRUCTION
UNDERCONSTRUCTION
The Road to Sustainable World Phase 01
Further Integration of 3-in-1 and Electronic Road Pricing Implementation
Context Overview The 3-in-1 traffic policy has been implemented in Jakarta since 1994. Currently, the
three-in-one policy -- in which a car must carry at least three passengers when
passing through the restricted zones is applied from 7 a.m. to 10 a.m. and from 4.30
p.m. to 7 p.m during weekdays only1.
The Electronic Road Pricing (ERP) is a new policy to be implemented by the Jakarta
Government. Few ERP gates have been installed in Central Jakarta. The city
administration previously said the implementation would be in 2015. However, the
implementation has been pushed back to 2016 due to a prolonged bidding process,
the preparation of the equipment and the completion of vehicle-registration data2.
Proposed Strategies 1. Widen the implementation of 3-in-1 and ERP policies to all areas with high
traffic-congestion rate.
2. The 3-in-1 and ERP policies should include the restriction of motorcycles
passing the enforced zones and are not applied towards buses and bikes.
3. Notice of policy violation with the applied fines or penalties is issued on the
spot when both the violator and patrol are present. Otherwise, notice will be
sent to the vehicle user’s registered address.
4. The road pricing rate should be ideally around USD 3 based on calculation
such that public transit and bikes are more preferable in terms of
affordability. Violation fines should be doubled the applied ERP rate, which is
around USD 6 per ticket.
Note: In case ERP cannot be implemented until 2016, Government can start
expanding the area of 3-in-1 enforced zones. When ERP is ready for operation, it can
be implemented at all 3-in-1 enforced points.
1 Nurbianto, Bambang. "Jakarta Administration to Revise 3-in-1 Traffic Policy." The Jakarta Post 11 Aug. 2014. Web. 11 Nov. 2014. <http://www.thejakartapost.com/news/2004/08/11/jakarta-administration-revise-3in1-traffic-policy.html>2 Elyda, Corry. "No Electronic Road Pricing until 2016." <i>The Jakarta Post</i> 6 Sept. 2014. Web. 11 Nov. 2014. <http://www.thejakartapost.com/news/2014/09/06/no-electronic-road-pricing-until-2016.html>
Installed ERP Gantry in JakartaCredit: Adriansyah Yassin on Flickr (http://tinyurl.com/o82yh5y)
Three-in-One Signage in JakartaCredit: Harry Purwanto on Flickr (http://tinyurl.com/kk4ac7h)
The Road to Sustainable World Phase 01
Actors City Government
Coordinate with city police or traffic security department (Ditlantas Polda Metro Jaya)
to add 3-in-1 and ERP enforced points.
Install necessary facilities, including signages, traffic cameras and gates at additional
points as specified in the new policy.
Assign Ditlantas Polda Metro Jaya the rights to enforce the new policies.
Total Cost
Signages, ERP Facilities and Operation USD 200,000,000
USD 200,000,000
Police - Traffic Division (Ditlantas Polda Metro Jaya)
Assign personnel to do daily field monitoring at 15 points on a random-rotational
basis (2 personnel/point).
Personnel is equipped with e-ticketing device or mobile ticketing printer.
Assign division to do routine traffic camera monitoring and send out notices of
violation.
Educate society with the new program or policy through medias.
Telematics and Traffic Equipment Companies
Install high-quality equipments with guaranteed lifetime warranty.
Hold facilities’ inspection every 6 months.
Citizens
Abide the new policy by purchasing the necessary On-Board Unit equipment (OBU)
and payment card to pass the roads when driving cars.
Switch to public buses and trains as more affordable alternatives for transportation.
Total Cost
ERP Vehicle Equipment (OBU) - One Time USD 100
ERP Payment Rate per pass USD 3
Regular spending per month without OBU USD 120
USD 220
Benefits City Government
In the long-run, society health and city economy is more likely to increase due to
reduced use of cars leading to reduced carbon footprint and pollution.
Maintained ERP operation can give payback in approximately 3 months, even add
approximately USD 500 million per year to government’s revenue.
Reduced congestion and cleaner air will support the growth of businesses and thus
attract more investments into the city.
Total Revenue
Estimated ERP and Violation Fines per year USD 720,000,000
USD 720,000,000
Police - Traffic Division (Ditlantas Polda Metro Jaya)
Use of facilities and reduced congestion help ease the stress in controlling traffic in
the city.
Promote the role of police - traffic division in organizing the city (profession
branding).
Telematics and Traffic Equipment Companies
Build stronger brand and business through gaining a trusted client and adding more
projects to their portfolio.
Citizens
Reduced congestion leads to time-saving for necessary travels, better air quality and
increased road safety.
Additional Strategies Public Campaign
This is intended to increase citizens’ understanding of the long-term benefits of the
program, and thus maximize involvement of citizens in the new program or policy.
Note: In Singapore, the ERP has decreased road traffic by 25,000 vehicles in peak
hours, and increased average road speeds by 20%. Bus travel and car-pooling also
increased1.
1 "Electronic Road Pricing." What Is ClimateTechWiki? Web. 14 Nov. 2014.<http://www.climatetechwiki.org/technology/erp>
The Road to Sustainable World Phase 01
Widening Implementation of 3-in-1 and ERP Policies
Current 3-in-1 Enforced Zones Most Critical Congested Points
Proposed Additional Points of Implementation
Restriction of Two-Wheels Motor Vehicles
3-in-1 Policy Restricting Motorcycles
Financial Benefits Calculation
Government Spending on ERP Investment and Operation USD 200,000,000
Estimated Total Cars Passing ERP per Day 1,000,000
ERP Rate per Pass USD 3
Government Revenue from ERP Enforcement per Year (1,000,000 * USD 3) * 240 Days = USD 720,000,000
Government Payback USD 200,000,000 / (USD 720,000,000 / 12 months) = 3 months
Estimated Citizens Spending on ERP per Day 2 * USD 3 = USD 6
Estimated Citizens Spending on Bus Fares per Day 2 * USD 0.35 = USD 0.70
The Road to Sustainable World Phase 01
Public Campaign
A substantial campaign to win public support for road pricing through brochures.
Tired ofgetting stuck in traffic?
SUPPORT ERPFOR A BETTER ROAD
The Road to Sustainable World Phase 01
Public and Private Parking Structures Development
Context Overview The enforcement of on-street parking regulation in Jakarta is currently inconsistent.
Many streets in Jakarta do not have regulated parking spaces and parking
restrictions. Even when few streets have parking restriction, there is no clear penalty
applied to the violators. This condition causes many people to park their vehicles on
street without control. On-street parking takes up a significant area of the road, thus
contributing to the frustrating traffic gridlock in the capital. In a bold move to fight
street parking, the city government recently in September 2014 introduced an
electronic parking system and a heavy fine of Rp 500,000 (US$42.43) for those who
park their cars in illegal areas. Every car towed would be compounded at the Jakarta
Transportation Agency’s base in Rawa Buaya, West Jakarta, Pulogebang and Tanah
Merdeka cargo terminals in East Jakarta and North Jakarta.1
Proposed Strategies 1. Before implementing the on-street parking restriction, government should
first build designated parking spaces in busy public areas to accommodate
previously-parked vehicles on street. It will prevent businesses and activities
in the area to be negatively-affected if people cannot access the area
because they completely do not have any places to park their vehicles.
2. Map vacant lots or unused spaces in the most dense street parking areas
that are possible to be acquired to build public parking spaces.
3. Cooperate with a trusted parking space contractor and a parking
management and operation company to manage the construction and
operation of the new parking structures.
4. New construction has to adhere to standard parking structure requirements
and include bicycle parking spaces. Parking rates in the new spaces should
follow the most common applied rate in the city.
5. Existing parking spaces are to be inspected and modified to meet the
standard parking requirements and include bicycle parking spaces.
1 "Jakarta to ‘clean Up’ On-street Parking Spots, Fine Violators." The Jakarta Post 5 Sept. 2014. Web. 18 Nov. 2014. <http://www.thejakartapost.com/news/2014/09/05/jakarta-clean-street-parking-spots-fine-violators.html>
Bad Traffic in Jakarta due to Unregulated On-Street ParkingCredit: Runi Sari B on Okezone (http://tinyurl.com/lrantxc)
The Road to Sustainable World Phase 01
Actors City Government
Negotiate with private land owners and Spatial Planning and Land Use Department
(Dinas Tata Ruang dan Pertanahan DKI Jakarta) to acquire lots for building public
parking structures, if necessary.
Choose trusted parking contractor and management company through tender.
Hold a check-in meeting with parking management company every 6-months after
parking structure starts to operate.
Total Cost per Structure
Estimated Cost for Buying Land (One-Time) USD 1,500,000
Parking Structure Construction (One-Time)1 USD 3,000,000
Building Operational Fee per Year1 USD 16,400
USD 4,516,400
Department of Spatial Planning and Land Use (Dinas Tata Ruang dan Pertanahan
DKI Jakarta)
Conduct a site survey and land zone inspection to check if the government-proposed
lot or land is appropriate to build a parking structure.
Private Vacant or Unused Land Owners
Sell their unused land to government when it is suitable for building parking structure
(after approved by Department of Spatial Planning and Land Use).
Parking Space Selected Contractor
Build parking structure according to the designed requirements and proposal.
Parking Management and Operation Company
Manage the operation of parking structures with improved safety and advanced
technology.
Total Cost (Parking Facilities) USD 40,000
Citizens
Abide the new policy by parking their vehicles in the designated parking structures
only and pay the necessary fee.
Total Cost (Parking Fee) per hour USD 0.4
Benefits City Government
With more designated parking spaces, roads are less congested and safer because
there will be less accident happening due to road inflexibility. More fluid and safer city
condition will attract more investments to the city.
Total Revenue
Rent Fee from Parking Management per Year USD 1,000,000
Payback 4.5 years
Department of Spatial Planning and Land Use (Dinas Tata Ruang dan Pertanahan
DKI Jakarta)
More productive land use by using vacant land for public parking.
Private Vacant or Unused Land Owners
Earn income from their lands that have been left unused and unproductive.
Total Revenue
Estimated Land Selling Price USD 1,500,000
Parking Management and Operation Company
With parking rate of USD 4 per hour per car, parking management company will get
payback in approximately 1 week, even add approximately USD 2,000,000 per year to
their revenue.
Total Revenue
Estimated Parking Fee Received per Year USD 2,000,000
Payback 1 week
Citizens
Reduced congestion leads to time-saving for necessary travels, better air quality and
increased road safety.
Additional Strategies Parking Spaces Advertisement Poster
This is intended to increase citizens’ understanding of the benefits of parking in
off-street designated parking spaces.1 Setiawan, Rudy. "STUDI KELAYAKAN PEMBANGUNAN GEDUNG PARKIR DAN ANALISIS ‘WILLINGNESS TO PAY’: STUDI KASUS DI UNIVERSITAS KRISTEN PETRA." (2005). Web. 21 Nov. 2014.<http://fportfolio.petra.ac.id/user_files/01-065/Makalah TRANSP2-CENC-2005.pdf>
The Road to Sustainable World Phase 01
Finding Spaces for Public Parking Development
Most Congested Streets in Jakarta Mapping Vacant Lots
Proposed Locations for New Public Parking Structures
Parking Structure Design
Parking Structure as Urban Acupuncture Development
Examples of Integration of Indoor Bicycle Parking Space within Parking Structures
(Illustrated in Phase 01 - Integration of Secured Bicycle Parking Spaces in Auto-Parking Spaces)
The Road to Sustainable World Phase 01
Integration of Government- and Private-Owned Bus Systems
Context Overview There are currently three bus systems operating in Jakarta: TransJakarta, which is a
Government Bus Rapid Transit system; Kopaja, which is privately-owned by Jakarta
Transport Cooperative; and MetroMini, which is not organised under a cooperative,
but a private individual. The TransJakarta buses are operating on the right lane of the
road, while Kopaja and MetroMini buses are operating on the left lane. These
disintegrated bus systems lead to a more inefficient use of the road space.
TransJakarta has more than 500 buses operating on 14 routes, while Kopaja has
1,479 buses with around 1,000 buses operating on 29 routes1 and MetroMini has
around 3,000 buses operating on over 50 routes.2 Integrating these multiple bus
systems will be mutually beneficial to both the Government and the Private
Companies, as TransJakarta has fleet shortages, but excess passengers, and Kopaja
and MetroMini experience shortages of passengers, but excess fleets.
Proposed Strategies 1. Design a new organizational structure of TransJakarta Busway with Board of
Directors and shareholders that include the Board of Directors and
shareholders of Kopaja and MetroMini and representations from the
Government. Design a long-term planning of the new company structure,
including target operating buses and routes, target ridership, target revenue,
and conditions (share exchange ratio for all the companies involved).
2. Present the designed business plan and negotiate with the Board of Directors
of Kopaja and MetroMini to integrate their own bus systems with the
Government-owned system.
3. If the agreement is made, implementation will be marked by the start-up of
the merger process through enrollment of the merger deed in the company
register. If any opposition is made within 60 days of the initial negotiation,
then Government forces the complete elimination of the private bus systems
and offers a second chance for integration to the private companies (Kopaja
and MetroMini).
1 Rulistia, Novia D. "Kopaja, Metromini Operators Get Ready to Join BRT System." The Jakarta Post 20 Dec. 2012. Web. 11 Dec. 2014. <http://www.thejakartapost.com/news/2012/12/20/kopaja-metromini-operators-get-ready-join-brt-system.html>2 "Public Transport in Jakarta." Angloinfo. Web. 11 Dec. 2014.<http://jakarta.angloinfo.com/information/transport/public-transport/city-transport/>
Kopaja, A Private-Owned Bus System in JakartaCredit: Bambang Subaktyo on Flickr (http://tinyurl.com/nqwbbbk)
Trans Jakarta, Government-Owned Bus System in JakartaCredit: Adek Rawie on Flickr (http://tinyurl.com/mvl34ba)
The Road to Sustainable World Phase 01
Actors TransJakarta Busway
Design a proposal for new organizational structure of TransJakarta Busway.
Present the designed proposal and negotiate with the Board of Directors of Kopaja
and MetroMini to integrate their own bus systems with TransJakarta Busway.
When the agreement is made, enroll Kopaja and MetroMini company members in the
company register. When opposition is made, eliminate Kopaja and MetroMini from
operating and offer a second chance to them for integration.
TransJakarta company shares are to be re-distributed to Kopaja and MetroMini
company members in case of integration.
Jakarta Transport Cooperative (Kopaja)
Review the proposal made by TransJakarta Busway.
Make a decision whether to be integrated or stop operating.
Financial assets of the company are to be combined with the TransJakarta company
assets in case of integration.
Owner of MetroMini
Review the proposal made by TransJakarta Busway.
Make a decision whether to be integrated or stop operating.
Financial assets of the company are to be combined with the TransJakarta company
assets in case of integration.
Benefits TransJakarta Busway
Integration of Kopaja and MetroMini into the company will give more assets (assets
of multiple companies combined) to increase fleets to serve the already abundant
TransJakarta bus riders.
Jakarta Transport Cooperative (Kopaja)
As the number of Kopaja bus riders is far lower than TransJakarta bus riders,
integration will more likely increase income for the company from the far higher total
number of riders combined.
Owner of MetroMini
As the number of Kopaja bus riders is far lower than TransJakarta bus riders,
integration will more likely increase income for the company from the far higher total
number of riders combined.
The Road to Sustainable World Phase 01
Schemes for Integrated Bus System
Integrated TransJakarta Organizational Structure
Organizational Structure Units
Jakarta State Governor
Jakarta Transportation Department
AdministrationSub-Division
FinanceSub-Division
ManagementSection
OperationSection
InfrastructureSection
Ticketing SystemSection
Head of Management Unit TransJakartaChairman of Kopaja Owner of MetroMini
Board of DirectorsTransJakarta Busway
Bus Infrastructure Integration
TRANSJAKARTA BUS SHELTER RIGHT BUS LANE OTHER TRAFFIC LEFT BUS LANE +
OTHER TRAFFIC
KOPAJA AND METROMINI
BUS SHELTER
SIDEWALK
TRANSJAKARTA BUS SHELTER BUS LANE OTHER TRAFFIC SIDEWALK
The Road to Sustainable World Phase 01
Integration of Secured Bicycle Parking Spaces in Auto-Parking Spaces
Context Overview Only few parking structures in Jakarta provide indoor bike parking spaces. As a result,
bikers in Jakarta do not have many options to store their bicycles in secured and
sheltered places, leading to a high number of bicycle theft cases. This condition
further discourages people from biking in Jakarta, and so, many people prefer driving
as their way to get to places. Some buildings in Jakarta that already have the bicycle
parking spaces in their parking structures are Pondok Indah Mall, Bank Indonesia,
Plaza Indonesia, Grand Indonesia, EX Plaza, and BII Tower, mostly located in Central
and South Jakarta.1
Proposed Strategies 1. New construction has to adhere to standard parking structure requirements
and include bicycle parking spaces. Parking rates in the new spaces should
follow the most common applied rate in the city.
2. Existing parking spaces are to be inspected and modified to meet the
standard parking requirements and include bicycle parking spaces.
3. Standard and requirements for bicycle parking space design are visibility
(lighting and large glass windows or walls), security monitoring (CCTV and
officer), protection from weather (enclosed space), sufficient circulation
space.
1 "Parkir Sepeda." Wikipedia. Web. 12 Dec. 2014.<http://id.wikipedia.org/wiki/Parkir_sepeda>
A Bike Parked on the Sidewalk in JakartaCredit: Rizky Perdana K. (http://www.penghemat-bbm.com/tag/cara-membuat-lampu-kelap-kelip-di-motor)
The Road to Sustainable World Phase 01
Actors City Government
Incorporate bicycle parking space in the design of parking structure.
Hold a tender to choose a bike rack supplier.
Regulate all parking structure developers in Jakarta to add bicycle parking spaces
into the parking structures that do not have ones yet, within 6 months of instruction.
Enforce fines or penalties of approximately USD 100,000 towards developers who
violate the regulation.
Total Cost
Estimated Bike Rack Cost for 1 Bike Parking Space USD 4,000
USD 4,000
Bike Rack Supplier
Install high quality bike racks within the designated parking structure.
Benefits City Government
With more secured bicycle parking spaces, more people consider biking as their
preferred mode of transportation. With more people biking, less people drive cars. It
will help the city to be healthier and more sustainable, thus, improve the quality of life,
human resources, and economy of the city.
Bike Rack Supplier
Build stronger brand and business through gaining a trusted client and adding more
projects to their portfolio.
Parking Structure Design with Integrated Bicycle Parking Space
Maynard Parking Garage, Ann Arbor, Michigan
Montclair Parking Garage, Oakland, CaliforniaUniversity of Michigan Parking Garage, Michigan
Examples of Integration of Indoor Bicycle Parking Space within Parking Structures
Quad Hi-Density Bike Rack(http://www.cyclesafe.com)
Phase 02Year 0.5 - 1
Designated Parking Spaces Development Progress and Inspection
Establishment of Integrated-Transit Security Department
PARKING
UNDERCONSTRUCTION
$ $
YOU ARE ENTERINGTHE 3-IN-1 ZONE
ELECTRONIC ROAD PRICING
3+
$3 (Card Holder Only)
PARKING
TRANSITSECURITY
DEPARTMENT T
UNDERCONSTRUCTION
The Road to Sustainable World Phase 02
Establishment of Integrated-Transit Security Department
Context Overview Many people in Jakarta choose to commute using their private vehicles over public
transportation (TransJakarta, Kopaja and MetroMini) to avoid safety inconveniences
such as pickpockets and sexual assault. The crime rate on public transportation,
such as buses, and bike theft are extremely high in Jakarta. Among them, the most
common criminal act on public buses is sexual harassment towards women.
Indonesia ranked 4th out of 16 large cities surveyed when women were asked how
confident they were that authorities would investigate reports of harassment or
attack. It ranked fifth for the number of women who said they had been verbally
harassed on public transport and sixth for reports of physical harassment. The
government has worked to address the issues by creating female-only train cars and
separate sections on the TransJakarta bus line for women.1 Other than that, several
officers responsible for security monitoring are put to work on TransJakarta buses
and shelters, and three CCTVs are placed on each bus. However, the use of these
CCTVs is still not optimal and the security officers on the buses and shelters often
did not know what to do when people reported criminal cases to them. It happens
because there is no specific entity or department responsible in managing and
ensuring security and safety on public transportation and bikes.
Proposed Strategies 1. Establish a transit security department, preferably under Traffic Police
(Ditlantas Polda Metro Jaya), that exercises authority over the security on
public transit and bicycle and is charged with providing effective and efficient
security for transit rider and biker in Jakarta.
2. Responsibilities include installation of safety features and amenities in public
transit infrastructure, routine security monitoring through CCTV and security
officers who are trained as polices, enforcing fines, penalties and other
applied punishment to traffic law and security violators, and providing quick
response to criminal reports.
1 "How Safe Is Jakarta’s Public Transportation For Women?" The Wall Street Journal 7 Nov. 2014. Web. 12 Dec. 2014. <http://blogs.wsj.com/indonesiarealtime/2014/11/07/how-safe-is-jakartas-public-transportation-for-women/>
Security Officer on TransJakarta Bus Guarding the DoorCredit: Adek Rawie on Flickr (http://tinyurl.com/lt9moys)
The Road to Sustainable World Phase 02
Actors City Government
Instruct the traffic police division to establish transit security department.
Provide financial budget and facilities (e.g. offices or building) for the establishment
of new transit security department.
Total Cost
Budget for New Office or Building for Transit Department USD 500,000
Operational Budget for Transit Security Department USD 1,000,000
USD 1,500,000
Police - Traffic Division (Ditlantas Polda Metro Jaya)
Establish the transit security department with sub-divisions responsible for specific
security task.
Recruit new employees to fill in the positions inside the new security department.
Purchase and install necessary equipments and facilities on transit infrastructures
for security purposes.
Assign security officers that were trained as police to respond to criminal reports in
public transit areas and on public buses.
Benefits City Government
The establishment of transit security department will improve the safety control and
management on public transit, and thus, encourage more people to ride public
transit. Increased ridership will generate more revenue for the government and help
transform the city to be more sustainable.
Total Projected Revenue
Estimated Income Gain with 200 More Riders in 1 Year USD 240,000
Payback 6 years
Police - Traffic Division (Ditlantas Polda Metro Jaya)
With the addition of transit security division, the police department can work more
effectively in ensuring the safety of transit in the city. This will build a stronger and
better image of police and the police department can earn more respect from the
society, and thus, gain more support in combating criminal acts in the city.
Integration of Transit Security Department Under Traffic Police
New Traffic Police Organizational Structure
Traffic Director
Operational Development Division
Operational AdministrationSub-Division
Analysis and EvaluationSub-Division
Administration PlanningSub-Division
PlanningAffairs
AdministrationAffairs
FinancialAffairs
Education and EngineeringSub-Directorate
PublicEducation
RoadFacilities
Sarang
Law EnforcementSub-Directorate
Accident Violation Patrol
Unit Unit Unit UnitUnit Unit
Registration & IdentificationSub-Directorate
Driver’sLicense
VehicleRegistration
VehicleOwner
SecurityInfrastructure
SecurityMonitoring
CrimeReporting
Violation PatrolManagement
Security and SafetySub-Directorate
Environmental
Impact
Transit Security
Coo-peration
Standar-dization
Traffic PatrolUnit
Head of Unit
Phase 03Year 1 - 1.5
Designated Parking Spaces Development Progress and Inspection
Improvement of Bus Lane Segregation
$ $
YOU ARE ENTERINGTHE 3-IN-1 ZONE
ELECTRONIC ROAD PRICING
3+
$3 (Card Holder Only)
PARKING
TRANSITSECURITY
DEPARTMENT T
UNDERCONSTRUCTION
PARKING
UNDERCONSTRUCTION
The Road to Sustainable World Phase 03
Improvement of Bus Lane Segregation
Context Overview TransJakarta buses run in physically separated bus-only lanes, some marked by
paint and some by a buffer with standard curb size. At times of traffic congestion,
which happens most of the time, many private cars and motorcycles trespass the
bus lane in order to go faster. This leads to a worse traffic condition as not only the
regular lanes get congested, but cars also fill up the entire bus lane. As a result, public
bus operation gets interrupted, buses are stuck in the congested bus lane and bus
delays cannot be avoided. As a response to this problem, few bus lane buffers are
already made taller, but many more have to be improved as well. Most bus lane
trespassing also happens when there are open intersections, opening a hole for cars
to enter bus lanes,
Proposed Strategies 1. Redesign painted and standard curb buffers to optimally block other traffic
from entering the bus lane. Some design ideas are taller barrier with optional
design aesthetic value and hidden CCTVs placed along the bus lane.
2. Installation of automatic guard at open intersections, at the openings of bus
lane, that only allows bus to enter the lane. It might require censor
technology installed on both the guard and bus, and remote controller for bus
drivers to use in case the censor does not work.
3. CCTV monitoring of the bus lane is the responsibility of Security Monitoring
Division of the Transit Security Department that will work simultaneously
with the Violation Division of the same department.
Private Vehicles Trespassing TransJakarta Bus LaneCredit: Bambang Subaktyo on Flickr (http://tinyurl.com/q8h87pb)
The Road to Sustainable World Phase 03
Actors City Government
Hold a tender to choose a design contractor to build the redesigned bus lane buffer.
Hold a tender to choose a supplier of automatic guards with censor to be installed at
bus lane openings.
Instruct the Transit Security Department to implement CCTV monitoring along bus
lanes.
Total Cost
New Buffer Construction USD 6,000,000
Automatic Guard Installation USD 500,000
Budget for CCTV Monitoring USD 6,000,000
USD 12,500,000
Transit Security Department - Monitoring Division
Hold a tender to choose a CCTV supplier.
Install CCTVs in the middle road buffer along bus lanes with an interval of 30-feet.
Establish a Section under Monitoring Division that is responsible for monitoring bus
lanes.
Design Contractor
Build the redesigned buffers according to the designed specifications.
Benefits City Government
Improved bus lane segregation will reduce congestion in the bus lane, so that bus
delays can be avoided. This improvement will encourage more people to ride public
transit. Increased ridership will generate more revenue for the government and help
transform the city to be more sustainable.
Total Projected Revenue
Estimated Income Gain with 500 More Riders in 1 Year USD 600,000
Transit Security Department - Monitoring Division
With the addition of specialized bus lane monitoring section, the transit security
department can work more effectively in ensuring the safety of transit in the city. This
will build a stronger and better image of the newly-established department.
Design Contractor
Earn more income and build a stronger portfolio.
Design Proposal for New Bus Lane Buffer
Planter Box and Automatic Gate as Bus Lane Barrier, plus CCTV by the Bus Lane
CCTV by the Bus Lane
Phase 04Year 1.5 - 3
Final Designated Parking Spaces Construction
Improvement of Bus Shelters as a Commercial Development
$ $
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The Road to Sustainable World Phase 04
Improvement of Bus Shelters as a Commercial Development
Context Overview Jakarta currently has bus shelters operating on two sides of the road as there are
two different bus systems running. The shelters on the left side, for Kopaja and
MetroMini, are poorly maintained as there is no particular authority responsible for
their maintenance. Meanwhile, the bus shelters on the right side, owned by
TransJakarta, are more well-maintained. However, during peak hours, the bus stops
are extremely crowded with people waiting for buses.1 Other than the long waiting
time, the space inside the shelters is insufficient to accommodate the overflowing
bus riders. Concerns regarding this situation include comfort and safety of the public
commuters. As weather in Jakarta is extremely hot and humid, space inside the
shelter becomes really hot and smelly when it gets packed up with people. The
shelters also have no door or guard at the boarding platform, so they are extremely
unsafe as people standing at the edge of the platform can accidentally fall off the
platform or get hit by buses.
Proposed Strategies 1. After bus systems are integrated, bus shelters on the left lane are to be
demolished.
2. Redesign TransJakarta bus shelters with the following design standards:
two-level structures, minimum length of 82 feet, furnished with fan cooling
system, automatic doors at boarding platform with censor on bus side, and
CCTV, featured with Jakarta culture art decoration.
3. Send invitations to big companies to be ‘shelter-maker’. Shelter-maker is a
company or business responsible for redesigning TransJakarta bus shelter in
all aspects (design, funding, construction, and maintenance), in which the
overall design should adhere to the design standards set by the government
(see strategy #2 above). Shelter-maker can use their respective shelter as their
company advertisement media.
4. Final design and construction documents from shelter-maker are reviewed
for approval.
1 Dianawati, Helen. "Transjakarta Travel’s Tips." Wordpress. 20 Mar. 2014. Web. 12 Dec. 2014. <https://helendianawati.wordpress.com/2014/03/20/transjakarta-travels-tips/>
People Waiting in A Poorly-Maintained Bus Shelter in Pasar Baru, JakartaCredit: Lim Darmawan (https://www.flickr.com/photos/lim71/6206915126/)
Waiting in A Packed TransJakarta Bus ShelterCredit: Riefa Achmad on Flickr (http://tinyurl.com/lsspe5d)
The Road to Sustainable World Phase 04
Actors City Government
Set design standards for bus shelter improvement.
Send invitations to large companies and businesses to be a shelter-maker.
Review final design proposal submitted by shelter-maker for approval.
Companies or Businesses Interested to be Shelter-Maker
Pick a bus stop that has not yet been picked by other shelter-maker.
Design selected bus shelter according to the goverment-set design standards.
Submit final design and construction proposal to government for approval.
Following the approval, begin construction of the bus shelter in no more than 3
months from the date of approval.
Total Cost
Bus Shelter Design and Construction1 USD 10,000,000
USD 10,000,000
Benefits City Government
This strategy of using bus shelters as advertisement media eases the government in
gaining funding support for bus shelter improvement.
Government can devote more time for other improvement while bus shelter redesign
and maintenance are taken care by shelter-maker.
Companies or Businesses
Shelter-maker can rebuild their brand or promote their businesses to a wide audience
by using the bus shelter as an advertisement media.
Design Standard for Bus Shelter Face-Lift
Two-Level Structure
Bus Shelter Furnished with Fans as Cooling System and CCTVs
Base Rendering Image by ITDP (Institute for Transportation and Development Policy).
1 Wardhani, Dewanti A. "Transjakarta Gets Face-lift, Vows Better Services." The Jakarta Post 11 Nov. 2014. Web. 12 Dec. 2014. <http://www.thejakartapost.com/news/2014/11/11/transjakarta-gets-face-lift-vows-better-services.html>
Phase 05Year 3 - 3.5
On-Street Parking Control and Restriction
Bus Fare Increase Policy (by 20%)
Bike Lane Project I (Painted Buffer)
$ $
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The Road to Sustainable World Phase 05
Unregulated Street Parking Causing CongestionCredit: Herdiansyah Agus (http://herdiansyahagus.blogspot.com/2012/04/wisuda-gelombang-i-tahun-2012-upi.html)
On-Street Parking Control and Restriction
Context Overview On-street parking in Jakarta is not well-regulated and takes up a significant area of
the road, thus contributing to the frustrating traffic gridlock in the capital. In a bold
move to fight street parking, the city government recently in September 2014
introduced an electronic parking system and a heavy fine of Rp 500,000 (US$42.43)
for those who park their cars in illegal areas. Every car towed would be compounded
at the Jakarta Transportation Agency’s base in Rawa Buaya, West Jakarta,
Pulogebang and Tanah Merdeka cargo terminals in East Jakarta and North Jakarta.1
Proposed Strategies 1. After public parking structures construction is completed, government
should enforce street parking restriction to open up space for bike lanes and
move parking space for cars to the designated parking structures.
2. Violators, who park their cars illegally in the enforced zones, will be given
tickets, in which they have to pay a fine of USD 42 (continuing the new
existing government regulation). However, no towing required.
1 "Jakarta to ‘clean Up’ On-street Parking Spots, Fine Violators." The Jakarta Post 5 Sept. 2014. Web. 18 Nov. 2014. <http://www.thejakartapost.com/news/2014/09/05/jakarta-clean-street-parking-spots-fine-violators.html>
The Road to Sustainable World Phase 05
Actors City Government
Establish a new traffic regulation of on-street parking restriction that restricts all cars
and motorcycles from parking on the street anytime.
Place street-parking restriction signages in enforced areas.
Instruct Traffic Police Division to manage daily operation and monitoring of the
restriction regulation.
Total Cost
Signages and Budget for Implementation USD 500,000
Police - Traffic Division (Ditlantas Polda Metro Jaya)
Assign personnel to do daily street parking monitoring in enforced zones.
Personnel is equipped with e-ticketing device or mobile ticketing printer to print notice
of violation on the spot and put it on illegally-parked cars.
Benefits City Government
Reduced congestion and cleaner air will support the growth of businesses and thus
attract more investments into the city.
In terms of financial benefits, government will more likely get income from violation
fines.
Total Projected Revenue
Estimated Violation Fines Received from 20 Cars per Day USD 200,000
Payback 2.5 years
Police - Traffic Division (Ditlantas Polda Metro Jaya)
No street parking will ease the problem of congestion, and thus, help Traffic Police to
more easily manage and control traffic in the city.
On-Street Parking Restriction Enforcement
Placement of Signage Officer Equipped with Mobile Ticket Printer
The Road to Sustainable World Phase 05
Bike Lane Project I (Painted Buffer)
1 Rukmana, Deden. "Indonesia’s Biggest City Gets Its First Bicycle Lane." This Big City. 17 Oct. 2011. Web. 13 Dec. 2014. <http://thisbigcity.net/indonesias-biggest-city-gets-its-first-bicycle-lane/>
Biking in JakartaCredit: evetseht on Flickr (http://tinyurl.com/medhlc3)
Context Overview Jakarta extremely lacks infrastructures for biking. The Jakarta administration
inaugurated the city’s first dedicated bicycle lane in 2011, stretching 1.5 kilometers
from Ayodia Park to Blok M in South Jakarta. Jakarta is late in promoting bicycle
lanes, having focused on promoting the use of cars by building more elevated inner
city toll roads and ignoring the importance of non-motorist trips in the city. The city
administration needs to have a strong commitment to build more dedicated bike
lanes and integrate them with the city transportation network system. It is also
important to note that the first dedicated bike lane was not initiated by the Jakarta
city administration but the Indonesian Bicycle Community (Komite Sepeda
Indonesia) that donated as much as 500 million rupiahs (USD 56,000) to build it.1
Proposed Strategies 1. As on-street parking restriction is enforced, roads with more than 2 lanes are
to be painted to segregate bike lanes of 4-5 feet wide.
2. Paint markings can be simply a white line and ‘Bike Lane’ labels with icon.
3. Bike lanes are to be located on the left side of the road by the sidewalk,
unless certain road constraints require different positioning.
4. Send invitations to bicycle community organizations to contribute support,
such as funding and public campaign.
The Road to Sustainable World Phase 05
Actors City Government
Hold a tender to choose a contractor to paint marks for bike lanes on roads with two
lanes or more.
Total Cost
Road Marking1 USD 6,000,000
USD 6,000,000
Road Marking Contractor
Paint mark bike lanes.
Bicycle Community Organizations
Support bike lane project in funding and public campaign.
Benefits City Government
Segregating bike lanes is a smart first step to promote Jakarta as a sustainable city,
lifting up its status and attracting more investors into the city. It later will fuel up the
city economy for further development.
Independent Contractor
Build stronger brand and business through gaining a trusted client and adding more
projects to their portfolio.
Bicycle Community Organizations
Gain popularity and status as an innovative organization to draw more support from
the society.
Bike Lane Design
Bike Lane with Paint Marking Precedents
Tangerang, Indonesia
Carlsbad, California1 Kontraktor Marka Jalan. Persada Jaya Teknik, 1 Feb. 2014. Web. 14 Dec. 2014.<https://persadajayateknik.wordpress.com/>
Phase 06Year 3.5 - 4
Bus Stop and Station Development
Installation of Secured Bicycle Hoops in Outdoor Public Spaces
$ $
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The Road to Sustainable World Phase 06
Installation of Secured Bicycle Hoops in Outdoor Public Spaces
Context Overview Jakarta has not built many bike infrastructures, including secured outdoor bicycle
hoops, which are rarely found in the city. As a result, bikers in Jakarta do not have
designated places to park their bicycles securely, leading to a high number of bicycle
theft cases. This condition further discourages people from biking in Jakarta, and so,
many people prefer driving as their way to get to places.
Proposed Strategies 1. Map business and recreational zones in Jakarta.
2. Select a bicycle hoop or rack supplier to be in charge of new bicycle hoop
installation.
3. Install secured bicycle hoops in public areas, such as sidewalks and plazas,
one set per 0.2-mile radius.
4. Selection of bicycle hoop type has to be based on security level, design
aesthetic will follow.
5. Send invitations to bicycle community organizations to contribute support,
such as funding and public campaign.
Bicycles Parked in Public Square in Museum Fatahillah, JakartaCredit: Norvel on Wordpress (http://tinyurl.com/kg76yxk)
The Road to Sustainable World Phase 06
Actors City Government
Negotiate with private land owners to install bicycle hoops as a way to promote
sustainability.
Choose trusted bicycle hoop supplier through tender.
Total Cost
Bicycle Hoops Installation USD 300,000
Bicycle Hoops Maintenance per Year USD 10,000
USD 310,000
Private Land Owners
Allow a space on their lots to install bicycle hoops to help promote sustainability.
Bicycle Hoops or Rack Supplier
Install high-quality secured bicycle hoops in the mapped designated zones.
Citizens
Use the new bicycle hoops well and help keep the racks well-maintained.
Benefits City Government
Installing secured bicycle hoops is a smart step to promote Jakarta as a sustainable
city, lifting up its status and attracting more investments to the city. It later will fuel
up the city economy for further development.
Private Land Owners
Earn income from their lands that have been left unused and unproductive.
Bicycle Hoops or Rack Supplier
Build stronger brand and business through gaining a trusted client and adding more
projects to their portfolio.
Citizens
More facilities and infrastructures for biking give more convenience for the society to
live more healthy and sustainable lives.
Bike Rack Locations and Design
Business and Recreational Points in Jakarta
Automated Bicycle Parking Machine Design
Locker System: Bike front tier is placed into the hoops and will be automatically secured. Biker takes the card withrespective hoop number or id and leave the bike. Biker inserts the card back to the machine and the lock of the respectivehoop will be automatically unlocked.
Phase 07Year 4 - 4.5
Bus Stop and Station Development Progress and Inspection
Promotion of Bike Share or Rental Business Growth
$ $
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The Road to Sustainable World Phase 07
Promotion of Bike Share or Rental Business Growth
Context Overview Although biking infrastructures have not yet been developed in Jakarta, biking is
getting popular in the city as an alternative form of exercise every Sunday during car
free day in Central Jakarta. This reality shows how biking has a lot of potential to be a
new culture in the city, not merely for the sake of exercising, but also of commuting.
As society is becoming more health-conscious, bike rental businesses sound
promising, and at the same time, can attract more people to bike by providing
facilities to those who have no bikes.
Proposed Strategies 1. Government can hold a seminar about establishing bike rental or share
businesses in the city and offer funding support to qualified young
entrepreneurs who are interested in opening a bike rental or share business.
2. Government reviews business plan or proposal submitted by interested
young entrepreneurs and gives funding support to those who are qualified.
Business plan approval is based on long-term objectives, financial planning
including projected rental rates, locations, and quality of facilities.
Biking During Car Free Day on Sunday in JakartaCredit: Nauli on Pinterest (https://www.pinterest.com/pin/158611218099037546/)
The Road to Sustainable World Phase 07
Actors City Government
Attract young entrepreneurs to open bike share and rental businesses through a
seminar with discussion of how funding support will be given.
Review business plan or proposal submitted by the interested young entrepreneurs.
Give funding support to those who are qualified.
Total Cost
Funding Support for Each Business USD 20,000
USD 20,000
Young Entrepreneurs Interested in Bike Rental Business
Design and submit a business plan or proposal to the government.
Start business operation within 3 months of approval.
Total Cost
Business Initial Operation including Facilities USD 40,000
USD 40,000
Benefits City Government
Gain revenue from space rental fee paid by bike rental entrepreneurs.
Total Projected Revenue
Space Rental Fee per Business per Year USD 8,000
Payback 3 years
Young Entrepreneurs Interested in Bike Rental Business
Minimize expenses from government incentive.
Low overhead, fast startup. Very little is needed; just the bikes and a few accessories
for a quick start approach.
Total Projected Revenue
Government Incentive USD 20,000
Bike Rental Revenue per Year (@ USD 10 hourly rate) USD 216,000
USD 236,000
Payback 3 months
Bike Rental or Share Business Concentration
Business and Recreational Points in Jakarta
Illustration and Precedents
Bike Rental in Melbourne, Australia
Phase 08Year 4.5 - 5.5
Final New Bus Stop and Station ConstructionBus Quality Improvement
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Phase 09Year 5.5 - 6
Bus Fare Increase Policy (by 30%)
Recruitment of Bike Patrol FleetCooperation with Offices to Install Shower Facilities
$ $
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The Road to Sustainable World Phase 09
Recruitment of Bike Patrol Fleet
Context Overview Traffic conditions in Jakarta is difficult to deal with because of extreme congestion,
undisciplined drivers, and numerous motorcycles. Theft of vehicles does occur.
Personal and snatch-and-grab robberies are the most common type of crime, have
occurred regularly. Pickpocketing is another crime that mostly occurs in crowded
areas.1 This condition is truly a disadvantage for bikers, who travel outside with no
protection. This bad crime fact is one of the biggest factors causing people reluctant
to bike in Jakarta.
Proposed Strategies 1. Transit Security Department should recruit bike patrol fleet, who is
responsible for ensuring and monitoring safety and security of bikers.
2. Minimum of two bike patrol officers is assigned to every 2-miles radius area.
3. Bike patrol officers have to be previously trained as police officers, who are
skilled in acting against crime and violence acts.
Biking at Nighthttps://womanonawheel.wordpress.com/2012/10/
1 "Indonesia 2014 Crime and Safety Report: Jakarta." OSAC. 18 Aug. 2014. Web. 14 Dec. 2014. <https://www.osac.gov/pages/ContentReportDetails.aspx?cid=16178>
The Road to Sustainable World Phase 09
Actors City Government
Instruct the Transit Security Department to recruit bike patrol officers.
Total Cost
Bike Patrol Officer Recruitment per Year USD 201,600
USD 201,600
Transit Security Department
Recruit bike patrol officers and assign them to every 2-miles radius area.
Benefits City Government
Recruitment of bike patrol fleet will improve travel safety in the city and attract more
bikers. A safer and more sustainable city will attract more investments and boost
economy.
Transit Security Department
With the addition of bike patrol fleet, the transit security department can work more
effectively in ensuring the safety of travel in the city. This will build a stronger and
better image of the department.
Assignment of Bike Patrol Officers
Division of 2-miles Radius Area of Bike Patrol Assignment
Illustration
Phase 10Year 6 - 7
Bus Reporting and Tracking Technology Development
Establishment of Bike Center
$ $
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BIKERENTAL
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The Road to Sustainable World Phase 10
Crowded Bus Shelter Due to Long Waiting TimeCredit: Adriansyah Yassin on Flickr (http://tinyurl.com/pc9ebwv)
Bus Reporting and Tracking Technology Development
Context Overview David Tjahjana, the coordinator of a community of Transjakarta users Komunitas
Suara Transjakarta, said “I believe passenger waiting time should be the main priority.
Currently, the schedule is unpredictable and commuters cannot plan their journeys”.1
Bus riders need an infrastructure and technology improvement that can provide them
with bus schedule monitoring directly in hand. Currently there are already some
mobile phone apps intended to navigate commuters to get to places using bus and
show the shortest routes. Some of them are named Busway TransJakarta and
Komutta. However, the app does not feature time scheduling, which is highly useful
for commuters to check real-time bus location and schedules. There are some
research institutions and students doing a mobile real-time bus tracker development
project in Indonesia, such as Kawan Busway by Bina Nusantara University students.2
Collecting this research and resources can be a great potential for further technology
improvement to address the issue of bus timing and scheduling.
Proposed Strategies 1. Government calls for participation from University students and Research
Institutions already developing mobile application for real-time bus tracking.
2. Government establish a ‘Technology Development’ team with all interested
university scholars and students to install necessary tools, integrate all the
collected information, and develop a mobile phone application with main
features of real-time bus tracking and complaint reporting.
3. Funding for all the technology development operation and facilities comes
from government incentive and investment fund from interested young
entrepreneurs.
1 Setiawati, Indah. "Minimum Service Standards Needed for Transjakarta." The Jakarta Post 15 Mar. 2014. Web. 14 Dec. 2014. <http://www.thejakartapost.com/news/2014/03/15/minimum-service-standards-needed-transjakarta.html>2 Abby, Oktaviani, and Edy Irwansyah. "Aplikasi Sistem Pelacakan Bus TransJakarta Secara Real Time Pada Platform Android." (2012). Web. 14 Dec. 2014. <http://thesis.binus.ac.id/doc/RingkasanInd/2012-1-01313-IF Ringkasan001.pdf>
Bus Reporting and Tracking Technology Development
Context Overview David Tjahjana, the coordinator of a community of Transjakarta users Komunitas
Suara Transjakarta, said “I believe passenger waiting time should be the main priority.
Currently, the schedule is unpredictable and commuters cannot plan their journeys”.1
Bus riders need an infrastructure and technology improvement that can provide them
with bus schedule monitoring directly in hand. Currently there are already some
mobile phone apps intended to navigate commuters to get to places using bus and
show the shortest routes. Some of them are named Busway TransJakarta and
Komutta. However, the app does not feature time scheduling, which is highly useful
for commuters to check real-time bus location and schedules. There are some
research institutions and students doing a mobile real-time bus tracker development
project in Indonesia, such as Kawan Busway by Bina Nusantara University students.2
Collecting this research and resources can be a great potential for further technology
improvement to address the issue of bus timing and scheduling.
Proposed Strategies 1. Government calls for participation from University students and Research
Institutions already developing mobile application for real-time bus tracking.
2. Government establish a ‘Technology Development’ team with all interested
university scholars and students to install necessary tools, integrate all the
collected information, and develop a mobile phone application with main
features of real-time bus tracking and complaint reporting.
3. Funding for all the technology development operation and facilities comes
from government incentive and investment fund from interested young
entrepreneurs.
The Road to Sustainable World Phase 10
Real-Time Bus Tracking and Reporting Mobile App
REPORT
Type your report message
By TransLock
Actors City Government
Send invitations to university and research institution students and scholars with
previous real-time bus tracking app projects to join a ‘Technology Development’ team
focusing on improving the TransJakarta service.
Give funding support to start the research and development project.
Total Cost
Funding Support for Research and Development USD 70,000
USD 70,000
Research Institutions as Technology Development Team
Establish focus of research according to government’s specification.
Consistently develop technology features for TransJakarta service improvement.
Young Entrepreneurs
Invest financially in the Technology Development team research.
Benefits City Government
Downloads of the mobile phone application will give quick return on investment and
big profit, considering a high demand for mobile bus tracking app.
Total Projected Revenue
Revenue from App Usage per Year (USD 0.02/download)1 USD 112,500
USD 112,500
Research Institutions as Technology Development Team
Improve skills and get paid for working on the research and development.
Young Entrepreneurs
Downloads of the mobile phone application will give quick return on investment and
big profit, considering a high demand for mobile bus tracking app.
Total Projected Revenue
Revenue from App Usage per Year (USD 0.02/download) USD 112,500
USD 112,500
1 "How Much Do Average Apps Make?" Forbes 10 Aug. 2013. Web. 14 Dec. 2014. <http://www.forbes.com/sites/tristanlouis/2013/08/10/how-much-do-average-apps-make/>
Bus Tracking App Precedent Bus Reporting App Design
The Road to Sustainable World Phase 10
Bike Shop in JakartaCredit: Bambang Subaktyo on Flickr (http://tinyurl.com/pqj2l36)
Establishment of Bike Center
Context Overview There is only few sophisticated bike shops in Jakarta providing high-quality bike
gadgets and equipments. Technology advancement is really needed to further
promote biking as a convenient way of commuting. Looking at Apple Store as a
successful market to exhibit and sell Apple products of its kind, a bike center might
be a good idea to promote biking with the same concept as Apple store, but also
becomes a center for biking technology research and development.
Proposed Strategies Government build a Bike Center as a place for biking technology advancement and
research, and selling bike gadgets which are products of its own research.
The Road to Sustainable World Phase 10
Bike Center Design
Exterior View
Technology Development Team Working Space (Upper Level) Product Showroom (Lower Level)
Actors City Government
Choose a contractor to build the structure of Bike Center through tender.
Provide a working space in the Bike Center for Technology Development team.
Total Cost
Bike Center Building Construction USD 10,000,000
USD 10,000,000
Research Institutions as Technology Development Team
Develop innovative technology for biking, such as GPS bike tracker, air-filtering
helmets, high-tech biking apparels, and safety reporting gadget.
Selected Building Contractor
Build Bike Center structure according to the design specifications.
Benefits City Government
Earn more revenue from profit generated from product sales at Bike Center.
Total Projected Revenue
Bike Center Sales Profit in a Year USD 2,500,000
Payback 4 years
Research Institutions as Technology Development Team
Improve skills and get paid for working on the research and development.
Selected Building Contractor
Build stronger brand and business through gaining a trusted client and adding more
projects to their portfolio.
Base Rendering Image: Union Square Apple Store Rendering
Phase 11Year 7
Integration of Mass Transit and Bike Rental Payment Systems
Integration of Mass Transit and Bike Rental Payment Systems
$ $
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BIKERENTAL
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EXPRESSPAYMENT CARD
EXPRESSPAYMENT CARD
The Road to Sustainable World Phase 11
TransJakarta e-Ticket Payment SystemCredit: Rudolph Furtado on Flickr (http://tinyurl.com/n2p58y6)
Integration of Mass Transit and Bike Rental Payment Systems
Context Overview TransJakarta already has an electronic payment system. Many bikers often bike and
take public transportation simultaneously to travel farther distances. Considering this
situation, establish a cooperation with the bike rental businesses to integrate the
electronic payment system of TransJakarta bus and bike rental will effectively
promote biking as a convenient way of commuting.
Proposed Strategies 1. Discuss with bike rental businesses about integrating payment system
between bike rental and bus ride.
2. Assign the Technology Development team a task to design an integrated
payment system using cards.
The Road to Sustainable World Phase 11
Actors City Government
Hold a meeting with bike rental businesses about integrating payment system
between bike rental and bus ride.
Instruct Technology Development team to design an integrated payment system.
Review the design of payment system from Technology Development team.
Bike Rental Businesses
Submit any necessary data to be integrated into the TransJakarta payment system.
Review the design of payment system from Technology Development team.
Technology Development Team
Design an integrated payment system for bus ride and bike rental.
Benefits City Government
Integrated payment system provide more convenience, and thus will attracts more
bus ridership. It will increase government’s revenue.
Bike Rental Businesses
Integrated payment system provide more convenience, and thus will attracts more
bus ridership. It will increase government’s revenue.
Technology Development Team
Improve skills and get paid for working on the research and development.
Integrated Payment System
Illustration
Phase 12Year 7 - 8
Bike Lane Project II (Protected Bike Path)
$ $
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Bike Center
BIKERENTAL
T
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EXPRESSPAYMENT CARD
EXPRESSPAYMENT CARD
The Road to Sustainable World Phase 12
Biking in Hot JakartaCredit: Roy Pardomuan Lumban Raja (http://pardomuan.blogspot.com/2010/07/lika-liku-trotoar-jakarta.html)
Bike Lane Project II (Protected Bike Path)
Context Overview Jakarta has an extremely hot and humid weather, making it uncomfortable for people
to bike outside. Moreover, the traffic condition in Jakarta is really bad and congested
with cars and motorcycles. Having only bike lanes with paint markings does not give
enough convenience and comfort for bikers. Protection from hot weather, cars and
air pollution is needed for the bikers in Jakarta.
Proposed Strategies Build barriers and shades along the bike lanes furnished with cooling fans.
The Road to Sustainable World Phase 12
Protected Bike Path Design
Bike Path with Vegetated Shade and Barrier, Equipped with Cooling Fans
Actors City Government
Hold a tender to choose a contractor to build protected bike path.
Hold a tender to choose a supplier of cooling fans equipment.
Bike Path Contractor
Build barriers and shades along the existing bike lanes.
Equipment Supplier
Install high-quality cooling fans under the bike path shades.
Benefits City Government
Further improvement of bike lanes is a smart way to promote Jakarta as a
sustainable city, lifting up its status and attracting more investors into the city. It later
will fuel up the city economy for further development.
Bike Path Contractor
Build stronger brand and business through gaining a trusted client and adding more
projects to their portfolio.
Equipment Supplier
Build stronger brand and business through gaining a trusted client and adding more
projects to their portfolio.
Phase 13Year 8 - 8.5
Integration of Bike Traffic Signals
$ $
YOU ARE ENTERINGTHE 3-IN-1 ZONE
ELECTRONIC ROAD PRICING
3+
$3 (Card Holder Only)
PARKING
PARKING
TRANSITSECURITY
DEPARTMENT T
BUSTRACKING
&REPORTING
Bike Center
BIKERENTAL
T
BIKERENTAL
EXPRESSPAYMENT CARD
EXPRESSPAYMENT CARD
The Road to Sustainable World Phase 13
Integration of Bike Traffic Signals
Context Overview With the intertwined traffic flows in Jakarta, biking on the roads is hard because with
such a small body size, cars and motorcycles easily get in the way. Bike traffic signals
are needed to be integrated with the existiing traffic system to give more safety
assurance to the bikers.
Proposed Strategies Cooperate with Traffic Police to integrate bike traffic signals into the existing traffic
lights.
A Biker Preparing to Cross the StreetCredit: Jonathan (http://buildingmybento.com/2012/04/25/jakarta-bike-vendors/#comments)
The Road to Sustainable World Phase 13
Actors City Government
Instruct the traffic police division to integrate bike traffic signals into the existing
traffic system.
Police - Traffic Division (Ditlantas Polda Metro Jaya)
Add bike traffic signals into the existing traffic system.
Choose a traffic equipment supplier through tender.
Traffic Equipment Supplier
Install new traffic signals with integrated bike traffic lights.
Benefits City Government
The addition of bike traffic signals will improve the safety control and management
on biking, and thus, encourage more people to bike. It will help transform the city to
be more sustainable and attract more investments to the city.
Police - Traffic Division (Ditlantas Polda Metro Jaya)
With the addition of new bike traffic signals, the police department can work more
effectively in ensuring the safety of biking and balancing transportation system in the
city. This will build a stronger and better image of police and the police department
can earn more respect from the society, and thus, gain more support in controlling
traffic in the city.
Traffic Equipment Supplier
Build stronger brand and business through gaining a trusted client and adding more
projects to their portfolio.
Integration of Bike Traffic Signals
Precedents
ChicagoWashington DC
Phase 14Year 8.5 - 9
Introduction of Bike Taxis as a New Public Transport
$ $
YOU ARE ENTERINGTHE 3-IN-1 ZONE
ELECTRONIC ROAD PRICING
3+
$3 (Card Holder Only)
PARKING
PARKING
TRANSITSECURITY
DEPARTMENT T
BUSTRACKING
&REPORTING
Bike Center
BIKERENTAL
T
BIKERENTAL
EXPRESSPAYMENT CARD
TAXI
EXPRESSPAYMENT CARD
The Road to Sustainable World Phase 14
Introduction of Bike Taxis as a New Public Transport
Context Overview Considering those who cannot bike by themselves, there will be bike taxis needed to
offer a convenient way for everyone to bike.
Proposed Strategies Attract young entrepreneurs who are interested in opening a bike taxi business by
offering funding support at the start of the business.
Independent Bike Driver in A Recreational Area in JakartaCredit: Rahma (http://tukangjalanjalan.blogspot.com/2009/07/wisata-kota-tua-beranjangsana-naik-ojek.html)
The Road to Sustainable World Phase 14
Actors City Government
Attract young entrepreneurs to open a bike taxi business through a seminar with
discussion of how funding support will be given.
Review business plan or proposal submitted by the interested young entrepreneurs.
Give funding support to those who are qualified.
Young Entrepreneurs Interested in Bike Taxi Business
Design and submit a business plan or proposal to the government.
Start business operation within 3 months of approval.
Benefits City Government
The establishment of bike taxi business will encourage more people to bike. It will
help transform the city to be more sustainable and attract more investments to the
city.
Young Entrepreneurs Interested in Bike Taxi Business
Minimize expenses from government incentive.
Low overhead, fast startup. Very little is needed; just the big bikes and hiring drivers.
Bike Taxis
Precedents
Bike Taxi in Hokkaido, Japan