The Rise of DubstepBy Igor Brown

Contents

Why I chose this Aim Listener Linking together Research Interviews The show The boring stuff

Dubstep?? ITS HUGE!! And getting bigger day

by day. More and more Artists and DJ’s are emerging with their heavy Dubstep tracks even albums like Magnetic Man. Nearly every club based record company has got a Dubstep mix of artists signed up and selling albums,. It is the way to go to remix anything literally you want, theres even a Dubstep remix of the Charlie Sheen Bi-Winning interview. It has now stomped over Drum & Bass, it is now becoming the biggest part of the urban music scene, and it wont be long till its at the same level as House and Electro music in Britain.

Oi oi! The purpose of my package is to

inform peeps about how huge it is and that there is no reason why it shouldn’t be on everyone's brand new ipodpadphoneberry. By the end of the package the effect should be ‘OMG I NEED TO DOWNLOAD SOME OF THAT!!’ or ‘ah nice its good they're spreading the word about this fantastic genre of music’. It will be presenter lead, upbeat, cheery waky-uppy and informative style.

You Talkin To Me!?

My target audience Radio 1 late style

show so I recon the audience im aiming at will be in the range between 18 and 25 years old.

Looooud noises!!

Sound wise the package will include: A minimum of 3 Interviews Maybe Pre-recorded material Music – Dubstep obv! Maybe SFX Presenter

Big you say.. I know a tad about Dubstep, but

research wise theres still a lot more to do that just being a huge fan of Dubstep. Im going to need to go to music blogs see what views are about dubstep theres bound to be to uber music nerds online debating about it. There is so much money making from Dubstep: Album sales, gigs, clubs, DJ’s, etc. So sales figures, popularity rates will be a good thing to find out.

Interviews innit... A record company - aiming for the big one ‘Ministry of Sound’ and contact as

much as possible go wild. Ask the record company everything to do with dubstep the industry. Why../when../how..? Sales figures “so a huge album last month how did it do’ kinda thing.

A DJ/Artist or several – find an artist with a record deal or a DJ that has does dubstep nights at clubs. Ask them about the response they get from people about their music/the music they play. Ask them to maybe explain what dubstep is, would go well to start of the show as a brief description. What makes dubstep so different and more unique than other club genres.

Contact UKF Youtube Channel or any other online dubstep based website/blog/chart – UKF is the most popular dubstep youtube channel in the UK, its had an album out also so ask about how well it did with that. Ask about how many youtube hits they’ve got all together just on Dubstep and why they think its so popular at the moment. Same sort of questions to the rest hits, etc.

A Club Owner – find a club that does dubstep nights and contact the treasurer or the owner and ask about how succesfull dubstep nights are.

The Show BBC Radio 1 Around 8pm Sort of basing it around Zane Lowes show or Annie

Mac and Nick Grimshaw. All three have a very upbeat informative music based shows. Listened to them all last week and like the way they put the show together, good interviews, good music, good chat.

In relation to the other homies in my group I think the basis of our show is ‘growing popularity of..’ live bands, music venues and festivals, Music blogs, online gambling…so the rise of Dubstep in the UK will be relevant.

I think theres not many young people that don’t want to hear about new ways of listening music, talking about music or listening to new music in genereal so the target audience stays the same for all the other packages 18 to 25.

Important!!!!!

OFCOM– all the rules will be strictly undertaken. Cant mess up.

Do some research and find out as I go through, the costs of the making of the package, etc.

The End