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The right audience will pick you out of the clutter. Contact us at: 800.422.7478 [email protected] RealGreen.com

The right audience will pick you out of the clutter. · 2019-12-23 · No hidden costs or fees (all processing fees and costs are explained to you in detail) No USPS paperwork required

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Page 1: The right audience will pick you out of the clutter. · 2019-12-23 · No hidden costs or fees (all processing fees and costs are explained to you in detail) No USPS paperwork required

The right audience will pick you out of the clutter.

Contact us at:

[email protected]

RealGreen.com

Page 2: The right audience will pick you out of the clutter. · 2019-12-23 · No hidden costs or fees (all processing fees and costs are explained to you in detail) No USPS paperwork required

P: 2 Visit: RealGreen.com

We strive to not make people wait for an estimate, or have them waiting to

make a payment or anything like that – Real Green has allowed us to be able

to do that. Everything we do in how we communicate to our customers, and

how quickly we respond to their needs all stems from Real Green.

– Andrew Wesselman A&A Lawn Care (Florence, KY)

Conferencesand Seminars

Your Real Green Systems experience, will benefit from attending several networking and educational events throughout the year. Hundreds of companies join us each year at our annual Conference Solutions – to network with other service industry professionals and meet one-on-one with our software technicians, business consultants, marketing professionals, and print experts. Attendees take full advantage of an extensive curriculum of software, business operation, human resource, personal development, leadership and marketing training classes during Solutions.

Welcome to Real Green Systems, creators of Service Assistant®, the most comprehensive software suite in the service industry – designed to grow and manage your business. We have been providing easy-to-use, cross-functional business management and marketing tools since 1984!

Our innovative products have made us the leading software developers for service industries throughout North America. We help both large corporations and small companies grow with our turnkey solutions. The Real Green Systems team is continually improving and expanding our software and service offerings to provide you with tomorrow’s technology and marketing solutions – today.

Helping Companies Grow Since 1984

Real Green Systems

Providing mobile business

software and marketing

solutions to manage and grow

profitability, since 1984.

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Contents

Training and Support

Direct Mail and List Data Overview

Every Door Direct Mail (EDDM)

Additional Marketing Power Tools

Customer Profile Report

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I love Real Green because they are my one-stop shop for everything. I get my invoices. I get my marketing.

And they just help me do it all.

– Nicole McClellan Lawnscape Systems (Montclair, CA)

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P: 4 Visit: RealGreen.com

Direct Mail – It’s alive, kicking and getting results!

Is “Snail Mail” still relevant?Direct mail is jiving and thriving with an entirely

new audience – millennials! This generation is now

purchasing homes, starting families and looking for

services like yours. They are also responding to more

traditional forms of advertising in increasing numbers.

Add this entire generation to the multitude of other

people who are burned out with online and email ads,

and direct mail marketing’s reach is more extensive

and result-driving than it has been in decades.

P: 4 Visit: RealGreen.com

Real Green targets your direct mail, purifies your data,

adds the right people to your marketing lists, creates, mails and tracks

your postcards, marketing letters, prepays, invoices – basically anything

you can stuff in a mailbox. All this service is supported by a team

knowledgeable in your industry and dedicated to helping you grow.

In fact, we are obsessed with growing business! It’s our mission.

Not everyone is your ideal customer.It’s all about the

data and your ideal customer personas

driving data selection.

P: 4 Visit: RealGreen.com

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Data List Services

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Marketing Data

New Homeowners

First Connect

List Cleansing

Cancel and Reject Listing Verification

Marketing data should reflect your ideal customer demographic!We help you determine your “ideal customer,” then match marketing data to them. This ensures you’re not paying for list records that you can’t use, are not relevant, or will never convert into a transaction.

Over 400,000 people in the U.S. move every week.If you aren’t adding new homeowner data to your marketing lists, you’re missing the best sales opportunity available. When people move to a new area, they may need services that you provide and may likely purchase from the first company that reaches them. Let that company be yours.

People still use landlines - make sure you’re reaching them.Most older people have a land line phone. Others have landlines in case of a mobile outage. Some need a land line, to stay in contact with friends and family when they disconnect and turn their mobile phones off. And some folks simply like staying connected – old school. We get a 25-35% match rate – unparalleled in the industry! When these potential purchasers move into your area, find out and reach out with a First Connect list. We can now append emails too!

Maximize your marketing budget with clean data.Nothing wastes your budget like dirty data. Whether you’re mailing to your customers or marketing lists, minimize spend while maximizing results by sending to a clean list. People love it when they receive mail addressed to them and not someone who lived in their house 12 years ago. They’re more likely to respond too. We take care of all that by making sure all your records are up to date and postal ready.

Verify before you send.Want to send a cancel/reject letter, but it’s been awhile? If you have cancels/rejects in your system 12 months or older, you should have them verified. They may have canceled or rejected your service because they were moving. Ensure they’re still where you think they are with Cancel and Reject Listing Verification service.

Page 6: The right audience will pick you out of the clutter. · 2019-12-23 · No hidden costs or fees (all processing fees and costs are explained to you in detail) No USPS paperwork required

P: 6 Visit: RealGreen.comP: 6 Visit: RealGreen.com

John Smith

123 E Main Street

Anywhere, MI 12345

Dear John,

134 E Main Street

432 Glenview Ave

3411 Poppie Lane

John Smith

123 E Main Street

Anywhere, MI 12345

98% of consumers collect their mail the

day it’s received. (DMA)

90% of Millennials think direct mail

advertising is reliable. (Pitney Bowes)

54% of customers say direct mail is their most preferred form of marketing.

(Adweek)

Your direct mail project will be in good hands with our team – Real Green Marketing

can help you with all your mail processing needs,

including custom design. We are approved by the

United States Postal Service for data processing

and address standardization and belong to the

Direct Marketing Association.

Reach new customer in 3 easy stepsTarget your audience We’ll help you!

Create your offer We know what works!

Launch campaign No worries! We have you covered.

Why Every Door Direct Mail (EDDM)?No mailing list required

No mailing permit required

No hidden costs or fees (all processing fees and costs are explained to you in detail)

No USPS paperwork required (we do it for you)

No USPS drop off required (when you let us do the legwork)

According to BizReport, 85% of small business customers come from within a 5-mile radius. EDDM helps you reach every household in your market or new market area. You can search which areas you want to target and let us know, let us suggest the area best for you or we can research them together – along with demographic filters such as age, income, home ownership and more to reach your ideal customer.

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It’s as easy as 1-2-3-4

We generate a Customer Profile Report based on your current customers in Service Assistant.

We generate Target Marketing Count Reports by segment decile (segments determined by your current customer data from Service Assistant).

You choose the segments you want to obtain data for.

We obtain the data records and upload to your Service Assistant.

You start marketing with specifically targeted data for your area.

The cost per listings you select are $0.065 each. After you choose your targeted marketing decile list, it is then fully integrated into your Service Assistant!

Boost your Marketing with a Customer Profile Report Today!*Contact us for more information on customer profile reports.

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P: 8 Visit: RealGreen.comP: 8 Visit: RealGreen.com

Do you really know your market?Did you know that an estimated 80% percent of marketers lack the target data needed to drive an effective marketing campaign?Stop the guessing on your target market and invest in a Custom Profile Report!*

A Custom Profile Report provides household-based segmentation that classifies all U.S. households into 10 unique groupings that share similar demographic and socioeconomic characteristics.

Your resulting marketing data from the report will include matching data records based on the top 10 customer segments from your Customer Profile Report. The first segment or decile represents the Top 10% core demographics’ zip codes to market to. These are the prospective customers most likely to purchase your services!

Pinpoint Your Customer Marketing Data!

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xFor a complete listing of all digital and print marketing available from Real Green, visit:

RealGreen.com

Command Center™

Our web-based Command Center is an interactive all-in-one marketing dashboard that integrates with Real Green Systems products. With the Command Center, we’ve developed a scalable marketing solution that allows you to set up and track marketing campaigns. This flexibility allows you to send emails (AMA), manage your listings and reputation, listen to phone calls, and much more. Take control of your marketing and bring it to the next level!

Your Customers Can’t Find You Online… and That’s a Problem. That’s where we come in to help. We know the green industry and understand how competitive it is. We offer tools that others don’t. Our digital marketing products integrate with Real Green Systems’ software. Our unique integrations eliminate data entry and make it easier to calculate ROI.

In 2019, more than 160 million searches were done on Google. Be one of those that stand out and be seen! Allow us to help your business grow. Connect with

a digital marketing representative and learn how to get started today!With more than 4 billion people actively searching the internet, our number one goal is to capture your audience and turn them into leads. Real Green’s digital marketing uses its extensive knowledge and tools to solve businesses’ biggest challenge: visibility. We offer a variety of options to fit your needs and budget. Here are just a few of the services we offer:

4Listings and reputation management 4Website creation and development 4Content strategy, creation and blogging 4Search engine optimization (SEO) 4Paid ads and social media 4Web hosting, and much more!

Page 10: The right audience will pick you out of the clutter. · 2019-12-23 · No hidden costs or fees (all processing fees and costs are explained to you in detail) No USPS paperwork required

RealGreen.com

Contact us at:

[email protected]

4375 Pineview DriveWalled Lake, MI 48390

Total Integration with Service Assistant® CRM

Marketing Integration, Direct Mail and List Services

Mobile Integration for Dynamic Routing Updates

U.S. Based Training and Support

Complete Digital and Print Marketing Services

In-House Printing and Direct Mail Processing

#1 Software for the Service Industry

Scan this QR code with your smartphone for quick access to all products at RealGreen.com

The right audience will pick you out of the clutter.