Involvement manifesto

1 I know that the internet is the most not-business oriented tool that the world has seen in the in-dustrial revolution.

2 I live in a business world where I create business by building re-lations to, and engage the peers around me. This business is based on how much I involve myself. I don’t only calculate in return on investment - but also in return on involvement.

3The thing I see as the biggest factor for succes is how well you adapt to change. I can change the course of my ship overnight. I can change as fast as the values of my peers. By doing that I am always ahead and cool, and will, in the end - sell more.

4I am convinced that the future is social, it’s filled with so-cial marketing, social branding, social innovation, social ser-vice, social sales, social media and social networks.

5 I dare to be in direct contact with my surroundings, and it makes me win in the long run. I am curi-ous about the whole idea about the internet, openness, freedom, un-limitations and anarchy.

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My messages are relevant information for my surroundings. That way it won’t feel like I am stuffing things down their throat. They get my messages when they need them. My messages finds them - and not the other way around.

8

I am convinced that a different kind of marketing is useful in-stead of using scattergun tech-niques and to hit everyone and everybody. I am prepared to show “the good, the bad and the ugly”.

9

I focus on the meetings be-tween companies and clients. I know, that it is in these meetings that I have to exist and market.

10

Business Unusual is my com-petitive parametre in all it’s wonderful unusualness. We need substance behind ac-tions. We need responsabil-ity and real opinions. I know that my surroundings can see right through me - and I am ready for that

11

I let go and enjoy the chaos, as it’s characterized between people today. I stop segmenting and postion everything down to the smallest detail and I in-vest money in ressources that can participate in conversa-tions with people, because I know that I have to embrace the chaos to get my revenue to in-crease in the future.

Substance and transparency is something I value very much. I don’t want to use a lot of ressources to get closer to my surroundings to have people running away screaming because I seem fake and not authen-tic at all.

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