THE RESPONSABILITIES OF A MARKETING DIRECTOR

Grasu Laura-MadalinaGroup: 8211

Year: II

A marketing director performs many duties aimed at developing and implementing the long- and short-term marketing strategies of his employe;

Depending on the size of his organization, a marketing director may also oversee a team of junior marketing professionals.

Brand developmentPerhaps the most important duty performed

by a marketing director is the development of her employer’s brand;

In many environments, a marketing director represents his employer in the media;

He represents the firm at charitable events and other happenings taking place throughout the community;

DUTIES OF THE MARKETING DIRECTOR

Development and implementation of the Brand strategy;

Developing the marketing strategy for new and existing products;

Guiding the day to day activities of the marketing team;

Overseeing implementation of the Marketing strategy - including campaigns, events, digital marketing.

They must know what your competition is doing.

They must be able to spot trends and act on them first.

They must stay up-to-date with news, research, and any other information that directly affects your product or service.

REQUIREMENTS OF THE ROLE

Confident, driven and dynamic leader; Professional attitude within the team; Entrepreneurial mindset with the ability

to identify original branding opportunities;

The marketing director should be able to inform all customers of safe product handling.

The marketing director's responsibilities involve , marketing, profitability and sales, reporting, purchasing, inventory, service, maintenance, and other duties as requested by management.

The marketing director will need to maintain a positive attitude that promotes teamwork within the company and a favorable image of the company.

Bibliography

http://www.businessknowledgesource.com/marketing/roles_and_responsibilities_of_your_marketing_director_026255.html

http://www.pmpconnect.com/marketing_director_description.htm