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THE RELATIONSHIP BETWEEN INFORMATION TECHNOLOGY (IT) INVESTMENT AND FIRM’S FINANCIAL PERFORMANCE OF PUBLIC LISTED COMPANIES IN MALAYSIA FATIMA SANI STORES A thesis submitted in fulfillment of the requirement for the award of the Degree of Master of Science in Technology Management Faculty of Technology Management and Business Universiti Tun Hussein Onn Malaysia JANUARY 2015

THE RELATIONSHIP BETWEEN INFORMATION TECHNOLOGY (IT) … · Objektif penyelidikan ini adalah untuk mengkaji hubungan di antara pelaburan TM dan prestasi kewangan firma dalam kalangan

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Page 1: THE RELATIONSHIP BETWEEN INFORMATION TECHNOLOGY (IT) … · Objektif penyelidikan ini adalah untuk mengkaji hubungan di antara pelaburan TM dan prestasi kewangan firma dalam kalangan

THE RELATIONSHIP BETWEEN INFORMATION TECHNOLOGY (IT)

INVESTMENT AND FIRM’S FINANCIAL PERFORMANCE OF PUBLIC

LISTED COMPANIES IN MALAYSIA

FATIMA SANI STORES

A thesis submitted in fulfillment of the requirement for the

award of the Degree of Master of Science in Technology Management

Faculty of Technology Management and Business

Universiti Tun Hussein Onn Malaysia

JANUARY 2015

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ABSTRACT

Significant amounts of resources have been and continue to be invested in

information technology (IT). Much of this investment is made on the basis of

assumption that returns will occur. Prior studies have shown that IT investment

increases firm’s performances and operational efficiency. Although, IT investment

by Malaysian public listed companies (PLCs) increases annually, but the investment

is still insufficient. Additionally, empirical studies and scientific research on IT and

firm’s performance in Malaysian PLCs are still lacking. The objective of this

research work is to examine the relationship between IT investment and firm’s

financial performance in Malaysian PLCs. Firm performance was measured by

revenue, return on investment (ROI) and return on assets (ROA). A panel data

analysis was applied to the data observed from 2009 to 2012. Data for three years on

IT investment and firm’s performance was collected from a sample of 90 firms via

annual reports. The result of regressing return on investment against IT investment

indicates that there is a relationship between IT investment and return on investment.

However, the result of regressing return on assets and revenue indicates that there is

no relationship between IT investment and return on assets, IT investment and

revenue respectively. The analysis provides useful implications for managers to

better understand the relationship between IT investment and firms’ performance so

that they can make wiser decisions to maximize the business value of their

investments.

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ABSTRAK

Sejumlah besar sumber yang signifikan telah dan sedang secara berterusan

dilaburkan di dalam bidang teknologi maklumat (TM). Pelaburan ini dibuat dengan

anggapan bahawa sejumlah keuntungan akan diraih. Kajian telah menunjukkan

bahawa pelaburan di dalam TM meningkatkan prestasi dan kecekapan operasi

sesebuah firma. Namun, walaupun pelaburan di dalam TM oleh syarikat awam

tersenarai (SAT) di Malaysia bertambah setiap tahun tetapi pelaburan itu masih

dilihat sebagai tidak mencukupi. Tambahan pula, kajian empirikal dan penyelidikan

saintifik berkaitan TM dalam kalangan SAT di Malaysia adalah masih kurang.

Objektif penyelidikan ini adalah untuk mengkaji hubungan di antara pelaburan TM

dan prestasi kewangan firma dalam kalangan SAT di Malaysia. Prestasi firma diukur

berdasarkan pendapatan, pulangan atas pelaburan dan pulangan atas aset. Analisis

panel data berpanel telah digunakan ke atas data yang diteliti dari tahun 2009 ke

tahun 2012. Data berkaitan pelaburan TM dan prestasi firma bagi tempoh tiga tahun

daripada 90 firma telah dikumpul berdasarkan laporan tahunan firma-firma terbabit.

Hasil analisis regresi di antara pulangan atas pelaburan dan pelaburan TM

menunjukkan bahawa terdapat hubungan di antara pelaburan TM dan pulangan atas

pelaburan. Walau bagaimanapun, hasil analisis regresi di antara pulangan atas aset

dan pendapatan dangan pelaburan TM menunjukkan bahawa tidak ada hubungan

antara pelaburan TM dan pulangan atas aset, dan di antara pelaburan TM dan

pendapatan. Hasil analisis memberikan implikasi yang memanfaatkan pengurus

untuk lebih memahami hubungan di antara pelaburan TM dan prestasi firma bagi

membolehkan mereka membuat keputusan yang berhemah untuk memaksimakan

nilai perniagaan di atas pelaburan yang dibuat.

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TABLE OF CONTENTS

CHAPTER TITLE PAGE

TITLE i

DECLARATION ii

DEDICATION iii

ACKNOWLEDGEMENT iv

ABSTRACT v

ABSTRAK vi

TABLE OF CONTENTS vii

LIST OF TABLES x

LIST OF FIGURES xi

LIST OF ABBREVIATIONS xii

1 INTRODUCTION 1

1.1 Introduction 1

1.2 Research Background 2

1.3 Problem Statement 5

1.4 Research Questions 8

1.5 Research Objectives 8

1.6 Scope of the Study 8

1.7 Significance of the Study 9

1.8 Structure of the Thesis 10

1.9 Definitions of Key Terms 11

1.10 Chapter Summary 11

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2 LITERATURE REVIEW 12

2.1 Introduction 12

2.2 Definition of Technology 13

2.3 Definition of Investment 14

2.4 Review of Relevant Theoretical Models 15

2.4.1 Theoretical Model of IT Resources 15

2.4.2 General Purpose Technology Theory 19

2.4.3 The Neoclassical Theory 20

2.4.4 The Resource - Based Theory 21

2.4.5 The Productivity Paradox Theory 22

2.5 Technology Investment 25

2.6 Definition of Information Technology 30

2.6.1 Component of Information Technology 32

2.7 Trends in Information Technology Investment 35

2.8 Benefits of Information Technology 37

2.9 Firm’s Financial Performance 41

2.9.1 Revenue 44

2.9.2 Return on Investment (ROI) 44

2.9.3 Return on Assets (ROA) 46

2.9.4 Control Variables 47

2.10 The Effect of IT Investment on Firm’s Performance 48

2.10.1 Relationship Between Investment in IT and ROI 52

2.10.2 Relationship Between Investment in IT and Revenue 54

2.10.3 Relationship Between Investment in IT and ROA 55

2.11 Research Framework 56

2.12 Chapter Summary 57

3 METHODOLOGY 58

3.1 Introduction 58

3.2 The Research Paradigm 58

3.3 Research Design 62

3.4 Data Collection 64

3.5 Sample Selection 65

3.5.1 Independent Variable: IT Investment 68

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3.5.2 Dependent Variables: Firm Performance 69

3.5.3 Control Variables 70

3.6 Panel Data Analysis 71

3.7 Summary 76

4 DATA ANALYSIS 77

4.1 Introduction 77

4.2 Research Question 1(What is the allocation of IT Investment from

the Company's Total Assets among Malaysian PLCs 77

4.2.1 Construction Sector 78

4.2.2 Finance Sector 79

4.2.3 Property Sector 80

4.2.4 Plantation Sector 80

4.2.5 Industrial Product Sector 81

4.2.6 Infrastructure Project Companies (IPC) 81

4.3 Research Question 2 (The Relationship Between IT Investment and

Firm’s Financial Performance) 83

4.4 Summary 89

5 SUMMARY AND CONCLUSION 91

5.1 Introduction 91

5.2 Reviews of Research Objectives, Hypotheses and Methods 91

5.3 Summary of Discussion and Findings 92

5.3.1 Research Question 1 92

5.3.2 Research Question 2 93

5.4 Contributions and Implications of the Study 95

5.5 Limitations and Future Research 96

5.6 Conclusion 97

REFERENCES 99

APPENDIX 110

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LIST OF TABLES

TABLE NO. TITLE PAGE

1.1 Classification of Listed Companies from 2009 to 2013 3

1.2 Contribution of Manufacturing, Construction and Service Sector to GDP 3

1.3 Contribution of Manufacturing, Construction and Service Sector to

Employment 4

2.1 IT Assets and Performance Benefits 19

2.2 Classification of Technology 29

2.3 Performance Measures 43

2.4 Metric of Performance that Composes Firm Performance 50

3.1 Sample Size According to Industry Classification 67

4.1 Allocation of IT from Construction Sector 79

4.2 Allocation of IT from Finance Sector 80

4.3 Allocation of IT from Property Sector 80

4.4 The allocation of IT from Plantation Sector 81

4.5 The allocation of IT from Industrial Product 81

4.6 The Allocation of IT from IPC 82

4.7 Summary for the Allocation of IT from Six Sectors 82

4.8 Result of Model 1 84

4.9 Result of Model 2 85

4.10 Result of Model 3 87

4.11 Summary of Findings 89

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LIST OF FIGURES

FIGURE NO. TITLE PAGE

2.1 Theoretical Model of IT Resources 16

2.2 IT as an Investment Portfolio 17

2.3 Hard and Soft Investment Returns 45

2.4 Research Framework 56

3.1 Research Methodology Frameworks 63

4.1 The Allocation of IT by Sector 83

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LIST OF ABBREVIATIONS

ABC - Activity-Based Costing

AGV - Automated Guided Vehicles

AIS - Accounting Information System

AMT - Advanced Manufacturing Technology

AS/RS - Automated Storage and Retrieval System

ATM - Automated Teller Machine

BC - Bar Coding

CAD - Computer Aided Design

CAM - Computer Aided Manufacturing

CASE - Computer-Aided Systems Engineering

CIO - Chief Information Officer

CIM - Computer Integrated Manufacturing

CNC - Computer Numeric Control

DNC - Direct Numerical Control

COGS/S - Cost of Goods Sold Per Sales

CRM - Customer Relation Management

EDI - Electronic Data Interchange

EPS - Earnings Per Share

ERP - Enterprise Resource Planning

FEM - Fixed Effect Model

FMS - Flexible Manufacturing System

GLS - Generalised Least Squire

GMM - Generalised Method of Moments

GPTs - General Purpose Technologies

GRP - General Resource Planning

GROA - Growth in Return on Assets

GREV - Growth in Revenue

GROI - Growth in Return on Investment

HIR - Human IT Resource

HRS - Human Resource System

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ICT - Information and Communication Technology

IPC - Infrastructure Project Companies

IT - Information Technology

ITAA - Information Technology Association of America

IRR - Internal Rate of Return

IND - Industry

LNTA - Natural Logarithm of Total Assets

MAP - Manufacturing Automation Protocol

MRP - Material Requirement Planning

MRP 11 - Manufacturing Resources Planning

MRPS - Manufacturing Resource Planning System

NPV - Net Present Value

OA - Office Automation

OI/A - Operating Income to Assets

OLS - Ordinary Least Squire

PB - Payback Period

PLCs - Public Listed Companies

REV - Revenue

ROA - Return on Assets

ROE - Return on equity

ROI - Return on Investment

ROS - Return on Sales

RP - Rapid Prototyping

ROITI - Return on Information Technology Investment

REM - Random Effect Model

R&D - Research and Development

SCM - Supply Chain Management

SPC - Statistical Process Control

SPSS - Statistical Package for Social Sciences

TFP - Total Factor Productivity

TIR - Technological IT Resource

USA - United State of America

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CHAPTER 1

INTRODUCTION

1.1 Introduction

Information technology (IT) investments signify significant financial expenditures

and have a significant effect on performance (Bagheri, Abdullah, Razaei and

Maidani, 2012; Idris, Rejab and Ahmed, 2008). At the same time, IT investment

contributes significantly to the growth and productivity of the firm and the economy

as a whole (Anand, 2013). IT is very significant to several business organizations

because in today’s environment, survival and ability to attain the goals of business

strategy is difficult if the execution is not supported by an extensive use of IT

(Anand, 2013). Due to that situation, several organizations decided to invest in IT

since it may contribute a lot of benefits to the company in the long run (Anand,

2013).

Krusinskas and Vasiliauskait (2005) have acknowledged that, among the

major factors impacting economic progress in today’s global business atmosphere is

the transmission and application of latest technologies in organizations (Ordanini and

Rubera, 2010). The importance of IT investment can be seen as employing of latest

technological equipment which lead to achieved higher productivity, higher profit,

greater activity outcomes, reduced costs, improved quality, gaining competitive

advantage, market share and improved firm financial performance at the same time

(Krusinskas and Vasiliauskait, 2005; Zehir, Vilmaz and Velioglu, 2008).

Ismail and Mamat (2012) opine that IT investment helps organizations to

modernize business operations, produce a modern business model and enhance their

customer relationship management. Current IT investment advances speedily

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transformed the techniques firms perform their businesses. Given the importance of

IT to the performances of the firm, this research aimed to identify the proportion of

IT investment from the total asset among public listed companies (PLCs) in Malaysia

and analyze its relationship with firm’s financial performance.

This chapter addresses the background of this research. In the following

section, brief information on IT investments is provided. This is followed by the

problem statement, the research questions and research objectives. The scope of the

study is stated in the next section, followed by the significance of the research, the

structure of the research and finally the chapter summary is presented as a conclusion

to the chapter.

1.2 Research Background

The Malaysian public listed companies (PLCs) play vital roles in the country’s

economy. They are undoubtedly been a major element in Malaysia’s economic

development (Musa, 2007). The PLCs were strongly hit by the Asian financial crisis

during the late 1990s that lead to over ninety PLCs including government linked

companies (GLCs) to be delisted.

PLCs comprises of main board, second board and Malaysia exchange of

securities dealing and automated quotation (MESDAQ) market. Main board and

second board was merged into main market in August 2009, MESDAQ was also

renamed as Access, Certainty and Efficiency (ACE) market in August 2009 (The

mef, 2013). In 2008, there were 977 PLCs listed in Bursa Malaysia. They accounted

for 34.9% of market capitalization. The classification of the listed companies in

2009, 2010, 2011, 2012 and 2013 are shown in table 1.1

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Table 1.1: The Classification of Listed Companies from 2009 to 2013 (Source; TheMEF, 2013)

Year Main Market ACE Market Total

2009 844 116 960

2010 844 113 957

2011 822 119 941

2012 809 112 921

2013 800 110 910

Bursa Malaysia Berhard (BMB) categorized Malaysian listed companies into

eleven different sectors and these are: consumer product, industrial product, trading

and services, technology, construction, IPC, property, hotel, plantation, mining and

financial services. This study includes six sectors which are construction, finance,

properties, plantation, infrastructure project companies and industrial product. The

manufacturing industry from PLCs becomes the main industry in 1990s driving the

progress of the economy. This industry notices a steady expansion at an average of

8% per annum from 1990 to 1997. During this time, Malaysia reported a minimal

inflation rates, constant rise of its per capita income as well as gradual reduction in

poverty among the public. In 2009, 2010, 2011, 2012 and 2013 the manufacturing,

construction and services sector contributes the following estimate to the GDP shown

in table 1.2.

Table 1.2: Contribution of Manufacturing, Construction and Service Sector to GDP(Source: The MEF, 2013)

Sector 2009 2010 2011 2012 2013

Manufacturing -9.0% 11.9% 4.7% 4.8% 4.79%

construction 6.2% 11.4% 4.7% 18.1% 15.9%

Services 2.9% 7.4% 7.0% 6.4% 5.5%

Total 0.1 30.70 16.4 29.3 26.19

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In terms of employment, manufacturing sector; construction sector and

service sector contributes the following estimate to the national workforce shown in

Table 1.3 as reported by in (The mef, 2013)

Table 1.3: Contribution of Manufacturing, Construction and Service Sector toEmployment (Source: The MEF, 2013)

Sectors 2008 2009 2010 2011 2012 2013

Manufacturing 28.8% 27.6% 28.3% 28.6% 29.0% 29.4%

Construction 6.6% 6.6% 6.6% 6.3% 6.2% 6.2%

Services 52.2% 53.5% 53.3% 53.5% 53.4% 53.3%

Total 87.6 87.7 88.2 88.4 88.6 88.9

The Malaysian PLCs are now confronting significant challenges. The forces

of globalization are creating intense competitive pressures in international trade.

PLCs are now under pressure to formulate strategies for competing successfully in a

more liberalized trading environment or new economy with new players and rivals

(Musa, 2007). Consequently, PLCs are required to place the goal of profitability

above other factors (Musa, 2007). The new economy is changing the business

processes. Sometimes referred to as the knowledge economy, the new economy

environment is perceived as ‘having changed the barriers to access the market and

has changed the way business is transacted using technology and knowledge’

(Mustapha, 2012). What has changed is the way business is conducted. The

widespread use of the internet is an integral part of doing business in this new

environment (Baldwin and Sabourin, 2005). Technology therefore is one important

resource of the firm. The only one definite source of lasting competitive advantage is

continues investment in IT (Baldwin and Sabourin, 2005). The long-term

sustainability of PLCs is therefore dependent on the investment they made on IT and

emphasis that they attach to knowledge workers who can identify opportunities by

using the inherent strengths of the enterprise structure to compete effectively in this

changed environment.

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PLCs have to meet the twin goals of competing successfully in a more

liberalized trading environment with new players and rivals (Musa, 2007) and

successfully discharging their social obligations. This requires them to invest in

technology, effective leadership, develop knowledge resources, integrate social

responsibility into strategy, and adopt a strategic global outlook to identify new

products and markets, hire knowledge workers and establish knowledge based

professional management structures (Mustapha, 2012).

IT investment by Malaysian PLCs increases annually, primarily because of

the belief that IT investment provides a significant relationship with firm

performance (Ordanini and Rubera, 2010). Organizations make considerable IT

investments each year to boost their managerial decision making, assist their

business operations, and enable their strategic goals (Kobelsky, Richardson, Smith

and Zmund, 2008). As a result of massive financial investment that most PLCs make

on IT, it is vital to recognize the relationship between IT investment and firm’s

performance.

1.3 Problem Statement

For the last few decades, the Malaysian PLCs continue to increase their expenditure in IT

investment, but they are still having shortage particularly in IT investment which

impedes the country from becoming a successful productivity country (Mustapha,

2012). This problem is impacting on Malaysian PLCs since the demand for IT

personnel far exceeds the supply and the gap is widening. The high failure and poor

business performance of several PLCs can be attributed to operational inefficiencies

arising from insufficient investment in IT and appropriate tools to measures the

effect of IT investment (Mustapha, 2012). Since IT investments involve the high

provision in order to realize its full benefits, organizations need a sufficient IT

investment so that it will provide good returns to the organizations and enhance

productivity. Therefore, the organization management plays a significant part in

providing more IT investment to increase the performances of the organizations

(Baldwin and Sabourin, 2005).

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Zhang and Li (2009) posit that the relationship between IT investment and

firm performance and efficiency has always been very hard to discover. Although

there has been extensive long-running discussion about whether or not IT investment

leads to higher productivity, most of the researchers come to believe in the positive

relationship between IT investment and firm performance. Several researchers

(Dedrick, Gurbaxani and Kraemer, 2003; Kim, Jun, and Sangho, 2009), however,

have uncertainties relating to the generalization from the studies, mainly because the

outcomes of existing studies which have discovered the positive relationship between

IT investment and firm performance are usually dependent on data obtained from

developed nations, particularly the United States (Dedrick et al., 2003). It not belief

whether the results of past firm level studies in developed nations are applicable to

other developing nations because of the differences among nations in term economic

growth as well as productivity (Quan and Wang, 2005). Furthermore, macro

characteristics such as culture, competition, labor costs and education can affect the

mechanism of IT investment value creation (Melville and Kraemer, 2004).

A few studies such as Kim et al., (2009), Jamali et al., (2013), Noor and

Apadore (2014) were carried out in several developing nations, however it remain

hard to discover firm-level empirical studies showing consistent results on the

relationship between IT investment and firm performance. Research concerning the

relationship between IT investment and firm performance in developing nations can

be one of the significant topics for future researches (Dedrick et al., 2003). The

issues of what constitute IT investment and its relationship with firm performance in

Malaysian PLCs is an area of study that received less attention. Additionally most

studies on IT investment have only been carried out by using primary data sets as

their preferred method of data collection leading to lack of studies that utilized

secondary data, because not all information on IT are provided through secondary

data. Zehir et al., (2010) used primary data and test it with the factor analysis,

regression analysis, and correlation analysis. Heshmati and Loof, (2008) used cross

sectional data and applied multivariate vector autoregressive approach.

Likewise, Javier (2007) used cross sectional survey and tests the data with

confirmatory factor analysis, exploratory factor analysis and multiple regression

analysis. Thouin, Hoffman and Ford (2008) used regression analysis of archival

survey data contain 914 integrated health care delivery system. Bagheri et al., (2012)

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employed a survey method approach, to examine the data they collected both using

hierarchical linear regression models as well as mediated regression. Campbell

(2012) utilized primary data with panel data analysis, and time-lagged regression

analysis to examine the relationship between IT investment and firm performance

over time. In view of the above deficiency of studies utilizing secondary data, this

particular research makes use of secondary data as a preferred approach of data

collection.

Moreover, most investigations on IT investment have also been restricted to

manufacturing firms (Jamali, Voghouzei and Nor, 2013; Yao, Liu, and Chan, 2010).

Most of the studies investigate the relationship between IT investment and firm

output and productivity, but only a few have examined the relationship with

performance. Jamali et al., (2013) employed dynamic panel data and generalized

method of moments (GMM). Their work shows that IT expenditure displays a

significant impact on the growth of firms in the Malaysian manufacturing sector. The

results also show that besides this factor, some elements, such as minimum efficient

scale, productivity, technology, sunk cost, and capital- labor ratio have an effect on

firms’ growth.

It is evident from the previous studies that there exists several numbers of

studies in this field of IT investment but most of them concentrated on the impact of

IT investment on firm productivity in the manufacturing firms. The usefulness and

accuracy of any study of this nature heavily depend on the data and research

methodology utilized. This study presents a more robust methodology in testing the

relationship between IT investment and firm performance in six sectors, using recent

and comprehensive data sets of large companies.

One other aspect in which this research is more comprehensive than other

related researches is that it utilizes a panel data analysis while in most previous

studies they considered cross-sectional data analysis and time series data analysis on

IT investments. Based on these discussions, it is believed that this methodology will

provide better and more accurate results in resolving inadequacies of the studies on

the relationship between IT investment and firm’s financial performance based on

Malaysian public listed companies.

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1.4 Research Questions

To improve understanding of the relationship that IT investment has on the firm’s

performance in Malaysian PLCs, this study addresses the following questions:

Research Question 1: What is the allocation of IT investment from the

company’s total assets among Malaysian PLCs?

Research Question 2: Is there a relationship between IT investment and firm’s

financial performance in Malaysian PLCs?

1.5 Research Objectives

Good research objectives enable the investigator to stay on track. Two research

objectives are developed based on the gaps in the prevailing body of knowledge and

these are:

Research Objective 1: To identify the allocation of IT investment from

companies total assets among Malaysian PLCs.

Research Objective 2: To examine the relationship between IT investment

and firm’s financial performance among Malaysian PLCs.

1.6 Scope of the Study

The study focus mainly on IT investment and its relationship with firm’s financial

performance among Malaysian PLCs. Specifically, allocation of IT investment are

identified in the company’s total assets and the relationship between IT investment

and firm’s financial performance is tested. The study include six sectors including

construction, finance, properties, plantation, industrial product and infrastructure

project companies (IPC) due to the availability of secondary data from the year 2009

to 2012. The study make used of six sectors, because they are the only sectors that

report information on IT assets in their total assets as a software expenditure and

hardware expenditure. Since not all companies report the IT investment in total

assets but only a few companies, so this study was confirm to use purposive

sampling by focuses only on companies that report some allocation of IT assets in

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their total assets. The study also makes use of four years secondary data set. Four

years is chosen because it is considered as appropriate to investigate the relationship

between IT investment and firm performance through panel data analysis (Ken and

Magdi, 2004).

1.7 Significance of the Study

It is anticipated that the findings of this research work would assist the Malaysian

PLCs to embark on organizational policy formulations that address the issues of IT

investment in Malaysia, since PLCs are the backbone of the country’s economy

(Mustapha, 2012). The government relies on them for new investment and job

creation. They are therefore crucial for a long term growth of the economy.

From a managerial perspective, managers are required to have a better

understanding of the relationship between IT investment and organizational

infrastructure as well as performance. Such understanding can assist an organization

to enhanced competitive position and better utilize technological resources. On the

other hand, failure of such understanding may have disastrous consequences like

competitive disadvantage as well as inappropriate resource allocation.

Many previous studies examined the relationship between IT investment and

financial performance on a cross sectional or time series datasets, the benefit of panel

data methodology employed in this thesis will motivate researchers to examine a

more extensive period so that the results can be generalized and provide meaningful

interpretations. Additionally, IT investment is a unique factor in Asian countries like

Malaysia, but studies which have investigated IT on Malaysian firms were not many.

The outcome from this thesis may serve as a useful starting point for these

endeavors.

The outcome of this thesis will benefit researchers because it provides

empirical evidence relating to the relationship between IT and financial performance

of PLCs in Malaysia. This thesis contributes to the literature on IT investment and

firm’s financial performance and may encourage more studies on IT against firm

performance.

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1.8 Structure of the Thesis

This research includes five chapters. Chapter one introduces an overall view of this

research. It addresses the background of the research, research questions, problem

statement and the objectives of the research. The chapter also presents the scope of

the study and its significance.

Chapter two presents a comprehensive literature review, what has previously

been attained and recognizes gaps in IT investment and firm performance. It includes

definition of investment, definition of technology, definition of IT, trend in IT

investment, benefit of IT , review of relevant theoretical model, component of IT

investment, IT investment, definition of firm performance, previous studies on firm

performance and IT investment, hypothesis development and research framework.

Chapter three focuses on the explanation of the methodology employed, it

concentrates on how this research is conducted in order to arrive at the findings and

conclusions. This chapter describes research paradigm, research philosophy and

approach, methodological framework, and also explained the research design

adopted, method of data collection, sample selection, independent and dependent

variables of this research and panel data analysis.

Chapter four concentrate on the data analysis and discussion of the results by

analyzing the secondary data obtained from Bursa Malaysia. It includes the IT

investment data and panel data analysis.

Chapter five summarize and conclude the whole research and also the chapter

present the recommendations for future research, implications and limitations of the

research. This chapter recaps the research hypotheses and objectives of the study

summarize the main findings and discuss the contributions, potential future research

as well as implications and limitations of this study are discussed.

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1.9 Definitions of Key Terms

Defining the terms like technology, investment, IT investment and firm’s financial

performance are important, the approach taken in this thesis is to provide operational

definition of the key terms. The main terms used in this study are defined below.

Technology refers to the machines and tools both the hardware and software

that helps firms to improve performance.

An investment in this research is seen as expenditure made by firms on IT

with the aim of earning higher firm financial performance.

Financial performance is a measures use to evaluates the result of firm

operations in monetary means.

Firm performance is to measure the performance of the firm throughevaluating return on assets (ROA), return on investment (ROI) and revenue.

1.10 Chapter Summary

This chapter provides an overview of this research work, a brief description of this

study and the role of IT investment in increasing firm’s performance. Issues

highlighted include the inadequate investment in IT by Malaysian PLCs, lack of

consistent results regarding IT investment and firm’s performance and lack of

research utilizing secondary data. This study help to bridge the gap of lack of studies

on IT investment and firm financial performance in Malaysian PLCs and give an

insight on the relationship between IT investment and firm’s financial performance.

The study focuses mainly on six sectors from Malaysian PLCs due to lack of

available information from the remaining sectors. The research questions, research

objectives and organization of this thesis are other issues which are explained in this

chapter.

The next chapter provides the literature review in order to review the current

literature to identify gap in the area of IT investment and firm’s performance, then to

develop hypothesis.

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CHAPTER 2

LITERATURE REVIEW

2.1 Introduction

Chapter two aims to review theories and literatures on the relationship between IT

investment and firm’s performance. This chapter builds a theoretical foundation for

the research through a thorough review of the existing literatures on the topic of this

research. The purposes of this chapter are (i) to identify and review the theories that

explain IT investment and firm’s performance for developing a theoretical

framework for the research, (ii) to evaluate the extent in which scholars have

addressed the issue of IT investment and (iii) to identify the gap in the literature thus

leads towards the current research questions and research hypotheses.

Theory forms the basis for the identification and designing research

problems. It assists in the identification of significant factors, idea or variables and

relationship, interpretation and understanding observations or data and more

importantly in the advancement of explanations. This study is based on productivity

paradox theory. An extensive stream of research has examined the relationship

between IT investment and firm productivity. One early and intriguing finding was

that, despite heavy investment in IT, significant productivity gains were not evident

in the aggregate output statistic. This encounter intuitive finding has been dubbed the

“the productivity paradox” (Solow, 1987; Dedrick, Gurbaxani and Kraemer, 2003)

which is the theoretical foundations of this research. Research hypotheses for this

research are developed concurrently with literature review in this chapter.

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2.2 Definition of Technology

Technology comprises of the way through which we attain objectives and could be

seen as the means of doing things (Khalil, 2000). Technology is the modification,

making, usage, and knowledge of machines, tools, techniques, systems, crafts,

strategies in organization, to be able to resolve a problem, enhance a pre-existing

remedy to a problem, accomplish a goal or execute a particular function. It may also

relate to the collection of such tools, changes, machinery, arrangements along with

procedures.

Khalil (2000) define technology as the knowledge, processes, products,

methods, tools and also systems applied in the production of goods or in rendering

services. Likewise, Takim, Omar and Nawawi (2008) defines technology as the

collection of visible processes which convert inputs to outputs by using

organizational arrangements and procedural technique to carry out the

transformation. In addition, Wright (2008) defines technology as the knowledge and

processes which individuals utilize in order to satisfy individual needs and wants.

Cui, Grossmann & He (2009) define technologies as the knowledge as well as

machinery which are required to perform a company. It might consist of both the

hardware like machines and software such as blueprints along with working

instructions. Likewise, Burgelman, Christensen and Wheelwright (2009) define

technology as the practical and theoretical know-how and abilities that may be

employed in the development of products or services, their effective and also

providing systems, and that can be integrated in processes, equipment, materials and

systems utilized in the production of goods or in rendering services.

Siti Aishah, Ahmad, Shariman, Zawahir and Hisham (2011) state that

technology involved knowledge, equipment’s, as well as documents that assist

organizations to improve their performance. In addition, Margaret and Andrew

(2012) brings more elaborated meaning regarding technology as being a technique or

device, technique of doing or physical equipment, process or product through which

individual capability is expanded. Within the operations framework, technology is

practical know-how or knowledge employed to increase an organization’s capability

to provide goods and services. Because practical know-how differs widely in level of

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physical embodiment, a specific technology can be an electrical or mechanical

component, a machine or assembly, software code, a chemical process, a manual,

documentation, blueprints, operating procedures, a technique, a patent, or even a

person. Expansion includes improving, refining, augmenting or changing a few

components of the organization’s operating procedures and value-adding capabilities

to achieve one or more operational objectives including: performance improvement,

flexibility and variety improvement, capacity improvement, personnel skills

development, conformance quality improvement, cost reduction, task and process

time reduction.

Thus, technology can be generally understood as the entities, both material

and immaterial, produced through the application of mental and physical effort to

achieve some benefit. Therefore in this research, technology refers to the machines

and tools both the hardware and software that helps firms to improve performance.

2.3 Definition of Investment

Investment can be seen as an asset or product that is purchased with the

aspiration that it will produce income or appreciate in the long run (Huije, 2010).

Investment is therefore expenditures made for income-producing assets. In other

words investment is expenditure on capital items by organizations and government

that will permit greater generation of consumer products and services in long-term

periods. Usually investment entails using financial resources to obtain a

building/machines or other assets that will subsequently generate returns to the

enterprise during a period of time.

Within the economic perception, an investment could be the acquisitions of

items that are certainly used in the future to create wealth. In finance, an investment

is a financial asset purchased with the notion that the resource will deliver earnings

in the future or appreciate and be sold at a higher price (Huije, 2010). Investment is

the assets acquired with the intention of generating earnings for its owner (Huije,

2010). Thus, an investment can be most broadly defined as expenditure formed in

order to create something associated with greater value to the investor compared to

the original cost (Piana, 2004). The investment cost could be calculated in time,

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money, or any other measurements that tend to be relevant to the situation. A good

investment could result in an immediate return. An investment in this research is

seen as expenditure made by firms on IT with the aim of earning higher financial

performance.

2.4 Reviews of Relevant Theoretical Models

Researchers (Mithas, Tafti, Bardhan and Goh, 2008; Liang, You and Liu, 2010;

Jamali et al., 2013) have utilized many theoretical paradigms in evaluating the

relationship between IT investment and firms performance, several relevant

theoretical models of IT are discussed: the productivity paradox theory, general

purpose technology theory, neoclassic, and resource based view theory.

2.4.1 Theoretical Model of IT Resources

Aral and Weill (2007, p. 765) have developed a theoretical model of IT resources as

“a combination of investment allocations and mutually reinforcing system of

competencies and practices that together represent organizational IT capabilities”.

The framework for measuring IT capabilities and IT assets from the IT resources

model utilized by Aral and Weill (2007) is shown in Figure 2.1 and elaborated in the

following section.

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Figure 2.1: Theoretical Model of IT Resources (Adapted from: Aral and Weill,

2007)

According to Aral and Weill (2007), firms invest in IT resources to attained

firms specific strategic purposes and business goals as shown Figure 2.1. These goals

can include optimizing processes for lowering costs, investment in technology to

bring new product to market and providing analytical tools to support management

decisions and many others. As the strategic goals differ, so must the investment

allocation be modified to match them. For example, a firm focuses on long-term

market growth and profitability must focus on building a foundation for stable

infrastructure (Duncan, 1995; Weill and Aral, 2005). The firm can use this

foundation to build products and services, which will yield result a few years later.

On the other hand, a firm focused on innovation may want to give autonomy to local

managers and invest in flexible business processes to allow for distributed

innovation. As putting these specific systems in place requires unique organizational

capabilities and also take time to build and optimize, they become difficult to imitate

by competitors (Duncan, 1995). This combination of investment allocations and

unique organizational capabilities explains the variation in firm’s performance and

reflect the business strategies of the firm. The IT portfolio framework and IT assets

classification depicted in the theoretical IT resources model earlier in Figure 2.1 can

be describe in details below in subsections.

The IT portfolio framework (Weill and Broadbent, 1998), identifies the

following classification of IT investment based upon how senior management

IT Resources

IT assets: IT investment allocated forparticular strategic purposes

IT asset Strategic PurposesInfrastructure Foundation of shared IT services, Provide

flexible base for future businessTransactional Automate process, cut costs increase

volume per unit costInformational Provide information for managing,

accounting, reporting, planning, analysisand data mining

Strategic Support entry into a new market, providea new service, enable a new products

IT capabilities: interlocking systemsof practices and competencies that

complement

Competencies (Skills) Practices (Routings)

IT skills Culture of IT useIT management quality Digital transactions

Internet architecture

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classified the IT spending: transactional, informational, strategic and infrastructure.

Figure 2.2 below shows the four asset classes of IT portfolio and expected

performance benefit that can be derived from investment in each of them. Each type

of investment represents a different IT assets class with a different risk-return profile.

Further studies (Weill and Broadbent, 1998: Weill and Aral, 2006) have shown that

just as investors address their objectives for risk and return using portfolio of

financial investments, companies can manage their IT portfolios such that it allows

their managers to match IT investment with strategic objectives.

Figure 2.2: IT as an Investment Portfolio (Adapted: Aral and Weill, 2007)

Infrastructure investments are the shared IT services used by multiple

applications. Depending on the service, infrastructure investment are typically aimed

at proving flexible base for future business initiatives or reducing long-term IT cost

via consolidation. The firm’s IT infrastructure forms the foundation for its shared IT

service upon which the enterprise wide application can be built. This includes the

servers, networks, databases, help desk and common application development

platform. The nature of enterprise wide infrastructure implementation can result in

higher upfront cost, but it also enables long-run significant performance

improvement. Infrastructure investments are therefore expected to be positively

associated with higher upfront costs, lower short-term profitability and higher long-

term profitability and improve operational performance over time (Weill and

Broadbent, 1998; Duncan, 1995).

*Betterinformation*Improved cycletime*Improved quality

*Businessintegration*Reduced IT costs*Standardization

*Cut Costs*Increasethroughput

*Product innovative*Competitiveadvantage*Increased sales

Informational

Strategic

Transactional

Infrastructure

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Transactional investments are used primarily to cut cost or increase

throughput for the same cost. This can be achieved by automating processes so that

the volume of work can be improved without improving the unit cost. Example of

transactional investments can include investment in systems to automate order

processing, customer self-service and other repetitive transaction processing

functions. Transactional investments have the potential to deliver immediate cost

reductions (Sambamurthy, Bharadwaj and Grover. 2003).

Informational investments provide information for purposes such as

accounting, reporting, compliance, communication or analysis. The information can

be used internally for accounting, reporting and managing the firm or for external

reporting and communication with customers, suppliers and regulators. Examples

include decision support, sales analysis. The investment in informational systems can

improve the agility and adaptability of the firms, allowing them to make more

effective business decisions. Improved data collection and decision making ability

can allow firms to reduce cost, quickly respond to changing marketing dynamics and

new business opportunities resulting in improved revenue growth and profitability

(Sambamurthy et al., 2003).

Strategic investments are used to gain competitive advantage by supporting

the firm’s entry into new market or by helping to develop new products, services or

business processes. However as the competitors imitate these changes and gain the

capabilities, they can become commoditized. Strategic investments provide direct

support for product innovation. Successful IT portfolio techniques change the

conversation from technical to strategic considerations by applying commercial lens

to IT investment. The strategic purpose associated with each IT asset class and

corresponding expected performance benefit are shown below in Table 2.1

(Sambamurthy et al., 2003).

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Table 2.1: IT Assets and Performance Benefits (Adapted: Aral and Weill, 2007)

IT Assets Strategic Purpose Expected Performance Benefits

Infrastructure Foundation for sharedservices and futurebusiness initiative

Higher market value

Short term: Increased cost,reduced profitability

Long term: Lower costs,increased profitability

Transactional Automate process, Cutcosts, Increasethroughput

Lower cost

Informational Provide information foroperations planning andanalysis

Lower cost

Improved profitability

Strategic Support new marketentry, enable newservices or products

Increased innovation

Successful IT portfolio techniques change the conversation from technical tostrategic considerations by applying a commercial lens to IT investment. It should benoted that the IT portfolios can vary by industry and firm’s strategic objectives butserve as a good benchmarking tool within the industry.

2.4.2 General Purpose Technology Theory

General purpose technologies (GPTs) are significant new ideas or techniques which

have the potential to have an important effect on the companies. A GPT can be seen

as "a technology that initially has much scope for improvement and eventually comes

to be widely used, to have many uses, and to have many technological

complementarities" (Guerrieri and Padoan, 2007). Their essential characteristics are:

technological dynamism, inherent potential for technological enhancements,

pervasiveness, employed as inputs by several downstream industries and innovation

complementarities along with other forms of improvement indicating that the

efficiency of research and development in downstream industries improves as a

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result of innovation in the GPT. Therefore, as general purpose technologies increase,

they spread within the economy, causing general productivity increasement

(Guerrieri and Padoan, 2007).

Guerrieri and Padoan (2007) found that the impact of IT in the 21st century is

quite similar to the impact that automotive technology has previously. The main

objective of IT is to decrease coordination costs. These decreasing in costs result in

three effects. Firstly is the "substitution effect", whereby IT will result in manual

labor being substituted by information systems. The second is "emergence of new

structures", in other words the use of more coordination intensive structures. The

third effect is the "increased use", which means IT will result in increased use of

coordination.

IT is essentially enabling technology which allows innovations within the

application industry. For instance, computers have been widely used to automate

back office operations, and network applications assist to coordinate processes

between organizations. There are two main arguments that support the idea of IT as a

general purpose technology. First, an important component of the value of IT is its

capacity to facilitate complementary organizational investments such as work

practices and business process. Second, these investments, subsequently, result in

productivity maximization through allowing companies to improve output quality in

the form of new goods or in enhancements in intangible facets of existing goods like

timeliness, convenience, variety and quality and most importantly through

minimizing costs.

2.4.3 The Neoclassical Theory

In evaluating the contribution of IT as a conventional input factor, many research

employ neoclassical assumption (Stiroh, 1988 cited by Jamali et al., 2013). The

standard neoclassical model is well known and has been used extensively to evaluate

and to examine the link between IT and productivity. In a Neoclassical model, which

assumes a Cobb-Douglas production function, IT is modeled as a special form of

capital and distinguished from other forms of capital to study the impact of IT capital

on productivity. An important point about this framework is that there is no special

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role for IT capital, as there is no direct impact on total factor productivity (TFP)

growth from capital deepening. TFP growth, by definition, is the output growth that

is not explained by input growth. Any output contribution associated with IT

investment is attributed to IT capita and not TFP. IT investment decreases the fixed

costs of operating a firm. An example is the traditional idea of automating the firm’s

payroll or accounting and E-office functions. Therefore, a decrease in fixed cost

generally causes more profit (Stiroh, 1988 cited by Jamali et al., 2013).

IT investment that reduces the costs of designing, setting up and developing a

product with a specified quality level is represented by a decline in fixed cost (Jamali

et al., 2013). Examples of this type of technology are computer-aided design (CAD)

tools or computer-aided systems engineering (CASE) tools, which ideally enable a

firm to design and develop a product of a given quality, at lower cost or design and

develop a better-quality product at the same cost. IT investment can decrease labor

cost by improving the managerial abilities of firms and the coordination of the labor

force (Jamali et al., 2013). The efficiency of the labor force in the firm will increase,

resulting in higher profit.

2.4.4 The Resource - Based Theory

To analyze the relationship between IT investment and firm financial performance,

several researchers have argued in favor of complementary nature of IT and

organizational processes using the resources-based theory of the firm. The resources-

based theory argues that the firms attain competitive advantage using unique

resources which are valuable, rare, in-imitable and not easily substitutable. This

theory states that long lasting competitive advantage exists through a unique

combinations of resources that are non-imitable, economically valuable and scarce

(Liang et al., 2010). As these resources are imperfectly mobile around business

boundaries and because companies practice various methods in implementing these

resources, they tend to be heterogeneously spread across companies (Huang, Ou,

Chen and Lin, 2006)

Firm resources are protected by competitive imitation through embeddedness,

path dependencies, time diseconomies of imitation and casual ambiguity about the

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source of competing advantage. These heterogeneously allocated and hard to

duplicate resources partly generate variations in firm performance. The dynamic

capability framework (Liang et al., 2010) extends this to include the technological

and environmental changes. This framework emphasizes the importance of strategic

assets such as knowledge and technology, which are important for retaining

competitive edge in a rapidly changing environment.

John (2005) develops IT business value models from the resource-based

perspective. He defines IT capability as a firm's ability to deploy IT enabled

capabilities in combination with other complementary resources to achieve

competitive advantage. Key IT based resources were classified into tangible IT

resources comprising the physical components of IT, human IT resources comprising

the technical and managerial skills and intangible IT-enabled resources, including

knowledge assets, customer orientation and synergy. Others have been able to

demonstrate a positive relationship between IT investment, productivity and firm

performance, there is a substantial variation across firms and some of the

productivity benefits may be due to firm-specific factors (Huang et al., 2006).

Therefore investment allocations plus company variations assist to shape the

heterogeneous IT resources firms produce and describe variations in firm

performance.

Aral and Weill (2007) examined why different types of IT investment impact

different aspect of firm performance. One explanation for firms with similar IT

capital investment rates performing differently is that they are investing in different

types of technology as a result of pursuing different goals. They also argue that

investment allocations and organizational differences play an important role in

shaping the firms IT resources and explain performance variations.

2.4.5 The Productivity Paradox Theory

During the 1980s, the earliest larger researches on IT in relationship to productivity

were carried out. Several of such researches did not discover any relationship among

IT investments and productivity, irrespective of whether being the entire economy,

firms and industries (Mithas et al., 2008). Several studies observed the link

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concerning large IT investments that had been carried out with a productivity decline

that started in 1973 in the United States of America. This relationship was referred to

as the productivity paradox. Solow (1987) stated: “we see the computer age

everywhere except in the productivity statistics”.

These publications result in a considerably rise in investigation on IT against

productivity. Mithas et al., (2008) provide several reasons why the productivity

paradox prevails. The major reason may be as a result of errors of measurement for

IT capital can be because of quick price and quality changes, and inability of

economic statistics to evaluate qualitative enhancements in the outcome of service

industries. The second reason is likely to be “time lags”, where challenges occur

when trying to measure the return on an IT investment prior to it completely applied

and employed to the degree as to achieve the set objectives that taken from the

reason that the investment decision was based on in the first place (Mithas et al.,

2008).

Advantages that derive from an IT investment can be based on the nature of

the investment and may take several years to show outcome. Before the new tool to

be completely incorporated and employed to its total abilities, the users require to be

given the proper training in order to acknowledge the new technology. As the users

gain the sufficient experience, then investors would be able to make conclusions

whether the investment had the wanted effect (Mithas et al., 2008).

The third reason is “Redistribution”, where IT may not enhance productivity

within the entire economy but assist individual companies compared to competitors.

This could be described through companies introducing “Strategic Information

Systems”. These systems may move benefits from competitors rather than to reduce

costs. This impact may show up as improve in market share for instance. An

additional illustration of this could be that market research intensification and

marketing advancement that sprung by IT investments are advantageous to the firm,

and again could not show up as improve in productivity.

The fourth reason that should be taken into account would be

“Mismanagement”. Managers and decision-makers that are not acting in the best

interest of the company could cause a substantial damage. Investment may, in a

worst case scenario, end up creating more damage than good. Investments in IT that

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are made in such manner that they end up showing a negative return on investment

(ROI) should not have been invested in, in the first place (Mithas et al., 2008).

Another risk lies in that the benefits that sprung from IT investments are not fully

captured. This may result in benefits that are converted into slack. “In fact, there may

be significant social benefits from IT investments that increase consumer welfare but

are not captured by the firms making those investments. Therefore, it is of great

concern to business and technology executives whether their IT investments are

paying off at the level of the firm” (Dedrick et al., 2003, p.7). In conclusion, when

considering the productivity paradox, it should be taken into account that the

researches conducted in the 1980s were mainly focusing on an aggregated level in

the United States. It could therefore be assumed that companies in a market economy

would act and invest to their own benefit, rather than to benefit for an aggregated

economy as a whole (Dedrick et al., 2003).

The theoretical framework for this research is based on the productivity

paradox theory. A basic premise of the understanding of the productivity paradox is

that the effect of IT did not show up in the productivity statistic. Therefore this

research tested the productivity paradox at the organizational level to see whether

investment in hardware and software had a relationship with firm’s financial

performance in terms of revenue, return on assets (ROA) and ROI. Several studies in

the IT literature such as John (2005) as well as Huang et al., (2006) and Liang et al.,

(2010) have framed their models using the productivity paradox view, which gives

credibility for its continued use as a framework in this research.

The relationship between IT investment and firm performance has been

investigated extensively since the late 1980s. Highly cited publications in this area

include those by Solow (1987), Dedrick et al., (2003), Brynjolfsson and Hitt (2000)

and Barney (1991). The findings from these streams of research generally contradict

the productivity paradox and confirm IT’s contribution to firm performance and

competitive advantage. Additionally, prior research on IT has also been carried out in

developed countries particularly the United States and restricted to manufacturing

firms. In addition to investigating the contributions of IT, these researchers have also

acknowledged certain gaps for which further research is needed to explain the

relationship between IT and firm performance.

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