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MY CITY 2013
Be a Storyteller, Light a Better Future!
“Education is the most powerful weapon which you can use to change the world”
- Nelson Mandela
But, Do You Know?
862 million people in the developing
country
can’t read or write
In Indonesia ?almost 8,3 million people are
illiterate530.000 of them are primary-aged children who
drop out from school
And DEPOK CITY contributes
more than 1000 of them
“If primary-aged children who drop out from school don’t use their literary skills, in
4 years they will become iliterate” -UNESCO
If we want to combate this illiteracy problem
seriously, we must do something
even a small one.
STORYTELLER PROJECT 2013
“Be a Storyteller, Light a Better Future!”
Overview • This project is a social movement which will encourage people to become a
storyteller and teach illiterate student who drop out from school through storytelling. Storyteller voluntarily teachs children to spell, read, write and another literary skills and indirectly replace the teacher function as well.
• In this project, there are two work areas; as storyteller who teachs children and as storyteam member who will responsible to manage and organize all storyteller project activities.
• Every month will be filled with 4 different storytellers where each of them will teaches 5- 10 children in a “basecamp” twice a week for 2 session in each meeting. The number of storyteller will increase as we get more children to teach.
WHAT’S THIS PROJECT ABOUT?
To eradicate illiteracy within primary-aged children in Depok city through storytelling in order to teach them spelling, reading, writing and other literary skills.
Main Idea
VOLUNTEER• Volunteer as
storyteller; Teaching literacy through storytelling
• Volunteer as storyteam member; Responsible to help and organize learning activities, the donations, book distribution, etc.
WHAT’S THIS PROJECT ABOUT?
People can join and involve on this project in 3 ways;
DONATIONS• Donate money; The
money will be utilized to improve learning activities, learning tools (books, basecamp facilities.
• Donate books; The books will be utilized as learning materials.
PARTNERSHIPStoryteam will cooperate with third-party to sponsor the project in-kind of partnership;
• Fund the activity
• Provide books
• Provide basecamps
• Provide trainings for story teller
• Etc.
Key Message
ObjectivesTo literate 1000 primary-aged children within Depok city in 5 years
To increase the awareness of youth towards illiteracy issue around Depok area
Who are targeted to join and involve in this project?
• University students and equal ;18-25 years old expected to be storyteller and storyteam member
• Adults; 35-50 years old expected to be donators
• Local corporations, community, interest group, mall, restaurant, bookstore and etc. expected to establish partnership
Target Audience
Literacy can help children to achieve a better future
WHAT’S THIS PROJECT ABOUT?
Do research to;
• Find and collect illterate children, through:
• Find storytelling basecamp (potential and strategic locations)
• Determine and compose storytelling “curriculum”; lessons, materials and activities.
• Find and collect storytelling staples; Book, stationery, learning tools, etc.
• Determine storyteller’s required charateristic; academic background, personality, personal experience, etc.
Organize a main storyteller team;
Gather 15 friends and people who are concerned with illiteracy issue and want to get involve on and commit to this project seriously
HOW TO IMPLEMENT THIS PROJECT?
GENERAL ISSUE
Execute communication program;
• Digital Media Make Storyteller Website which contains all information about storyteller project;
how to volunteer, donate and make a partnership, and update it regularly. Make Storyteller Twitter and Facebook account and update it regularly. This social
media is used to spread the word & information about storyteller project and especially used to reach the target audience to involve as storyteller, give donations and partnership.
Make Storyteller Blog which contains story from all the storyteller and storyteam’s experience during join and involve in the project.
• Traditional Media Make flyer and poster to be disseminated in every strategic and potential places
near target audience (university, local restaurant, mall, bookstore, gas station, etc).
Implement the “word of mouth” to spread the news to friends and relatives. Build partnership with local media; TV and Radio to get free publication, if
possible. Reach out local communities, organizations, interest groups to spread the
information further.
HOW TO IMPLEMENT THIS PROJECT?
HOW TO IMPLEMENT THIS PROJECT?
Recruitment – Training – Job Placement - Development
VOLUNTEER
PARTNERSHIP
DONATIONSProposal – Marketing – Job Placement
Proposal – Marketing – Job Placement
IMPLEMENTATIONThis project will start on February 2013. At first, all program activities will be implemented and managed by main storyteller team, then when the new storyteam and storyteller have been elected, the program will be managed by many people and storyteam who have joined and involved voluntarily.
HOW TO IMPLEMENT THIS PROJECT?
This project will be evaluated regularly through;
• Monthly meeting with all storyteam & storyteller
• Weekly program monitoring
• Project milestones and statistics quarterly review
• Trimester quantitative survey on the beneficiaries
• General report through website
• Quarterly report to all parties involved
EVALUATION BUDGETING
General issue : Rp 3.000.000
Volunteer : Rp 1.000.000
Donation : Rp 500.000
Partnership : Rp 500.000
Evaluation : Rp 500.000
TOTAL : Rp 5.500.000
Note:
At first, all project’s budget will be fully covered by the initiator and teams, then by the time we get donations and sponsorship, budget will be allocated from that. Budget amount will also increase as we get more children to teach.
KEY PERFORMANCE INDEX (KPI)
• Find and teach 15 children
• Find 2 storytellers
• Find 5 storyteam members
• Receive 1 money donation
• Receive 2 book donations
• Get 20 Twitter followers and 10 Facebook likes
• Reach 5 website visitors
• Upload 3 Blogposts
IN 30 DAYS• Find and teach 45
children
• Find 5 storytellers
• Find 15 storyteam members
• Receive 6 money donations
• Get 250 new staples
• Receive 10 book donations
• Get 80 Twitter followers and 50 Facebook likes
• Reach 100 website visitors
• Upload 10 blogposts
• Build 3 partnerships
IN 6 MONTHSIN 3 MONTHS IN 1 YEAR • Decrase the number
of illiterate children by 10%
• Find and teach 100 children
• Find 2 new basecamps
• Find 10 new storytellers
• Find 30 storyteam members
• Receive 10 money donations
• Receive 500 new staples
• Receive 25 book donations
• Get 175 Twitter followers and 100 Facebook likes
• Reach 250 website visitors
• Upload 35 blogposts
• Build 7 partnerships
• Decrase the number of illiterate children by 25%
• Find and teach 250 children
• Find 20 storytellers
• Find 60 storyteam members
• Find 3 basecamp and enlarge it.
• Receive 30 money donations
• Find 1000 new staples
• Receive 50 book donations
• Get 250 Twitter followers and 200 Facebook likes
• Reach 500 website visitors
• Upload 75 blogposts
• Build 15 partnerships
Note: This KPI will keep on recurring to 5 years
THANKYOU! KETIE SASENDA
PUBLIC RELATIONS UNIVERSITAS INDONESIA