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Pelicula Sonora [email protected] https://www.facebook.com/OnYourMarkClub A Video Making Competition Presented by: On Your Mark (Marketing Club) IIM Kashipur

"The real marketer in Delhi Assembly Elections 2013’’

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The stunning debut of AAM Aadmi Party in the recent Delhi Assembly elections has created a flutter. Many commentators are stumped by their predictions going wrong. Politicians too have finally been forced to sit up and take notice. The big questions are: Is this a flash in the pan or is it the beginning of a new kind of politics? And is it scalable to other parts of the country, particularly rural India? OnYourMark(Marketing Club of IIM Kashipur) will give you a chance to show case your marketing skills and present this burning issue. We Present Pan India Video Making Event named Pelicula Sonora based on the theme "The real marketer in Delhi Assembly Elections 2013’’

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Page 1: "The real marketer in Delhi Assembly Elections 2013’’

Pelicula Sonora [email protected] https://www.facebook.com/OnYourMarkClub

A Video Making Competition

Presented by:

On Your Mark (Marketing Club)

IIM Kashipur

Page 2: "The real marketer in Delhi Assembly Elections 2013’’

Pelicula Sonora [email protected] https://www.facebook.com/OnYourMarkClub

Introduction:

The stunning debut of AAM Aadmi Party in the recent Delhi Assembly elections has

created a flutter. Many commentators are stumped by their predictions going wrong.

Politicians too have finally been forced to sit up and take notice. The big questions are:

Is this a flash in the pan or is it the beginning of a new kind of politics? And is it

scalable to other parts of the country, particularly rural India?

OnYourMark(Marketing Club of IIM Kashipur) will give you a chance to show case

your marketing skills and present this burning issue. We Present Pan India Video

Making Event named Pelicula Sonora based on the theme "The real marketer in

Delhi Assembly Elections 2013’’

Event Structure:

The competition is completely online.

Participants must register in teams of not more than 2 members, all belonging

to the same institute. They need to prepare a video of 1-1.5-minute in duration

on the theme “The Real Marketer in Delhi Assembly Elections 2013”.

Participants are required to submit the soft copy of their college ID and one

passport size photograph.

The video can be of any style, such as documentary or role-play based.

The video should either be mailed to the organizers or the Google Drive link

where video has been uploaded should be sent.

Video will be uploaded on the Facebook page of the event within 24 hrs of

submission. Participants will be notified through mail and they can start

garnering likes for their entry.

Criteria for Judgment:

1. No. of FB Likes ------------------ 40%

2. Evaluation from judges--------- 60%(Content, Creativity, Effectiveness and

Execution)

Top three videos will be declared winners and certificates will be sent via post.

Page 3: "The real marketer in Delhi Assembly Elections 2013’’

Pelicula Sonora [email protected] https://www.facebook.com/OnYourMarkClub

Rules:

The video must be completely original. Plagiarism of any kind will lead to

automatic disqualification.

The video must not be of more than 1.5 minutes duration. Its size should not

exceed 80 MB.

The video can be in English or Hindi (with English subtitles).

The video must not contain any vulgar or offensive content.

The video can either be mailed as an attachment on

[email protected] or it should be uploaded on Google drive and

the link should be mailed to organizers; video submissions without registration

will not be accepted.

The video teams have to comprise of at most two members.

Participants must register their teams on www.dare2compete.com

Organiser’s decision will be final in case of any discrepancies.

Timeline:

Day Activity

21-Dec-13 Registration & video submission begins

19-Jan-14 Last day for video submission

19-Jan-14 Counting of likes on Facebook page to conclude

03-Feb-14 Declaration of Results

Prize

1st Prize: 8000 + certificate

2nd Prize:6000 + certificate

3st Prize:3000 + certificate

Contact

Tejpal Gothwal

+91-81918-98059

[email protected]

Rahul

+91-81918-98042

[email protected]