The Public Education Programme (PEP) on Entrepreneurship

www.upstartcaribbean.com

State of play*

• Less than 5% interested in being employed by someone else

• Majority started their businesses by utilizing savings

• Most inspired by family member • 23% planning to start a business within the

next three years

*Cave Hill School of Business | GEM 2012 Summary Report for Barbados

Once upon a time…• Further studies• PR Career• Flexibility,

adventure, autonomy, independence

• Cricket, lovely cricket!

• Challenge

The story

• Challenging attitudes and behaviours• Enter UPstart Caribbean• Your roadmap to success– Flexibility– Fun – Freedom– Financial

Mission• Regional leader by 2016 • Creative, quirky, fun and effective public

education campaigns • Excite and economically empower youth

and women • Successful entrepreneurs & social

entrepreneurs

Goals

• Help to create supportive culture • Excite Barbadians• Challenge negative perceptions• Increase understanding and level of readiness

What’s happening?• Magazine features• Radio campaign

What’s happening?• Website• Events

What do you want?• Motivation• Pricing; Financial

assistance• Legal • How to start a

business/get off the ground• Business plan

• Market research• Social media

marketing• Establishing niche• Networking• Effective business

management

Endorsers & Sponsors

11

The Public Education Programme (PEP) on Entrepreneurship

www.upstartcaribbean.com

SCAMPER• S - substitute• C - combine• A - adaption• M – magnify • P – put to another use• E – eliminate• R - rearrange

One-page Business Plan

Vote of Thanks