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Color of fire and blood –Associated with energy, war, danger, strength, power, courage, determination as well as passion, desire, and love. Emotionally intense color –Enhances human metabolism, increases respiration rate, and raises blood pressure. It has very high visibility –Attention-getter
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The Psychological The Psychological Impact of ColorImpact of Color
RED
RED• Color of fire and blood
– Associated with energy, war, danger, strength, power, courage, determination as well as passion, desire, and love.
• Emotionally intense color– Enhances human metabolism, increases
respiration rate, and raises blood pressure. • It has very high visibility
– Attention-getter
Using RED• Dominating color – best used as
accent • Red rooms make people anxious• Rooms with red accent – lose track
of time (bars & casinos)• Red stimulates appetite -
restaurants
BROWN
BROWN• Masculine
• Color of earth and wood– Solid and reliable– Mellowness, age, warmth, comfort– Credibility, solidity, strength and
maturity
Using BROWN– Helps to create a neutral,
comfortable and open atmosphere
– Used to sell anything, even cosmetics
YELLOW
YELLOW• High impact to catch consumers’
eyes
• Eye fatiguing color
• When used in small amounts…– Brightness & warmth– Playfulness, light, and creativity
Using YELLOW• Good for marketing corn, lemon,
or suntan products
• Spiritual color
• Key color to get attention
GREEN
GREEN• Symbol of health & freshness• Color of nature
– Growth, harmony, fertility, hope• Color of stability & endurance• Most restful color for eye (improve
vision)
Using GREEN• Strong correspondence with safety
(drugs/medical products)• Used to promote “green” products• Commonly associated with money• Popular for mint products & soft
drinks
BLUE
BLUE• Color of sky and sea• Cold color• Associated with depth & stability
– Trust, loyalty, wisdom, confidence, intelligence, fail, truth, heaven
• Good for mind & body• Tranquility & calmness• Consciousness & intellect
Using BLUE• Blue suppresses appetite• Promoting products related to
cleanliness, air & sky, water & sea• Promotes precision for high-tech
products• Frozen foods
BLACK
BLACK• Conveys sophistication, power,
elegance, formality• Also conveys death, evil &
mystery– Fear & unknown
• Sturdiness & reliability
Using BLACK
• Use for high-end merchandise• Stimulates purchase of expensive
products• Makes other colors stand out
ORANGE
ORANGE• Autumn & good things to eat• Most “edible” color• Associated with joy, sunshine &
tropics• Enthusiasm, fascination, happiness,
creativity, determination, attraction, success, encouragement, stimulation
Using ORANGE• Stimulates mental activity• Associated with healthy food &
stimulates appetite• High visibility• Good for promoting food products
& toys