The Proven 3 Step System To Land High-Value Clients With ... · max VALUE by launching a proven lead generation & selling machine focused on PRECISION targeting to ensure the right

The Proven 3 Step System To Land High-Value Clients With The Expert LinkedIn Funnel

For Experienced Solopreneur Consultants Coaches amp Speakers Who Serve B2B Clients

WEBINAR WORKBOOK

Hey there

Irsquom Jason Smith the Director of Campaign Management for Linked Into Leads and Irsquoll be moderating the upcoming webinar you registered for Trevor and I are really excited to have you attend

The fact that you are going to be there tells us that you are serious about doing whatever it takes to build your ldquoexpertrdquo businesshellipand we are pumped to help you meet your goals

During the upcoming webinar you are going to learn how you can use the Expert Funnel to build an MISSION driven Expert consulting coaching or speaking business that is focused on giving and receiving max VALUE by launching a proven lead generation amp selling machine focused on PRECISION targeting to ensure the right person gets the right message at the right time to help your prospect understand that what you have to offer is the solution to their problems

This workbook has been created for you to ensure you get the most out of your time during the webinar and are ready to take action and start implementing the strategies Trevor is going to share

So I encourage you to print this document answer the ldquoPre-Webinarrdquo homework and get ready to take notes during the webinar while Trevor tells you exactly how this proven system can work for your business

See you on the webinar

page 2 of 7

Your PresenterOver the past 8 years Trevor Turnbull has educated thousands of Entrepreneurs Business Owners and Professionals on how to get REAL results from LinkedIn

His non-techie teaching style and extensive background in traditional and online sales amp marketing has provided him with the real world knowledge of how to apply LinkedIn strategies that are easy to implement and provide maximum return on time invested

Trevor is the instructor for the 1 online LinkedIn training programs - LinkedInfluence amp 30 Day Sales Machine as well as the Founder of the Expert Selling Machine mentoring program and CEO of Linked Into Leads

As a expert on the topic of LinkedIn Trevor has been hired by numerous Fortune 500 companies including General Motors Raymond James and Bank of Montreal He has also helped educate Olympic Athletes with the Canadian Olympic Program on how to leverage their personal brand (and LinkedIn) to secure sponsorship and prepare for life after sport Additionally Trevor been quoted in major publications including Forbes Entrepreneur and others for all things LinkedIn Business

page 3 of 7

Pre-Webinar HomeworkWe want to ensure you are in the right mindset and prepared to learn how LinkedIn can change your business and your life

So letrsquos get you thinking about that right now so when Trevor asks you these questions on the webinar you have had some time to think about the CHALLENGES you face the OUTCOME you are looking for and the PROBLEMS your expertise solves for your clients

1 What is your biggest challenge with LinkedIn

A I donrsquot know how to find new clients using LinkedInB I have a great productservice but no one knows about itC I use LinkedIn to connect to prospectshellipbut they wonrsquot replyD I have lots of clientshellipbut I want more profitable clientsE I donrsquot have time to wastehellipI need a system to follow

2 What is the ultimate OUTCOME that drives youA Pay off debtB Retire earlyC Buy a new car boat house etcD Work lesshelliptravel moreE Something else

3 What PROBLEM does your productservice solve for your clients

mdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdashmdash



page 4 of 7

4 Who is your ldquoIdeal Target Prospect1 Where are they located (Country StateProvince City)



2 What industry are they in LinkedIn Industries httpsdeveloperlinkedincomdocsreferenceindustry-codes)



3 What is their functionrole (Accounting Entrepreneur HR Marketing Operations Sales etc)



4 What is their seniority level (Owner Partner VP Senior Director Manager etc)



5 How large is their company (1-10 11-50 51-200 201-500 501-1000 1001-5000 5001-10000+)



6 What keywords would they use to describe themselves



page 5 of 7

Webinar NotesUse the space below to write down the questions yoursquod like to ask and make notes along the way as you discover how the Expert Funnel approach can work for your business



















page 6 of 7

The ldquoQuick Winsrdquo Messaging ScriptMake sure to attend the webinar to learn how this simple messaging strategy can result in you landing a client with weeks (even days) of implementing it During the webinar Trevor will explain why and how to send the message script below and what to say AFTER your prospect replies so you donrsquot come across as pushy spammy or desperate

Hi NAME

[Statement acknowledging that you havenrsquot reached out in some time] [Offer to provide general assistance (ie make an introduction if wanted)] [Ask an engaging question]

[YOUR NAME][Website or Lead Magnet] (make sure to add tracking pixels for retargeting)

EXAMPLE

Hi NAME

Irsquom finally committing to using LinkedIn for what itrsquos forto network ) Hope all is well with you Let me know if I can help out perhaps by introducing you to somebody in my network Anything exciting you are working on these days

YOUR NAMEwwwexpertsellingmachinecom

NOTES

bull Do not try to sell anything in this message your are simply reconnecting and getting back on your prospectrsquos radarhellipmake it about THEMhellipand offer value Will they all replyhellipof course nothellipbut ask yourself this questionhellipwhen was the last time to proactively sent a message to a prospect on LinkedIn )

bull Make sure to consider what your first Followup Message will be once your prospect replies Again your goal is to engage WITHOUT coming across as pushy spammy or desperate So you need to consider how your messaging strategy is going to play out BEFORE you send this first reconnect message (and it you are struggling with what to say as a follow up messagehellipmake sure to attend the webinar so Trevor can answer this question for you )

page 7 of 7

CLIENT

OUR FAVORITE EXPERT TOOLS

BOOKING CALENDARVIEW EXAMPLE

PERSONAL PHOTO VIEW EXAMPLE

PERSONAL VIDEO VIEW EXAMPLE

EMAIL OPTINCOMMUNITY JOINED

APPLICATION COMPLETED

MEETING BOOKED

CO

NN

ECT

VALUE VIDEO(S) VIEW EXAMPLE

LINKEDIN ARTICLEVIEW EXAMPLE

REPORT GUIDEVIEW EXAMPLE

PHONE SALES ORDER FORM

EVENT REGISTERED

CO

NVE

RT

PHYSICAL BOOK VIEW EXAMPLE

TESTIMONIAL VIEW EXAMPLE

CASE STUDY VIEW EXAMPLE

WEBINAR VIEW EXAMPLE

LIVE EVENT VIEW EXAMPLE

1

2

3

4

5

6OR

OR

OR

OR

OR

RE-CONNECT

QUICK WINS1st DEGREE

PROSPECTING2nd3rd DEGREE

SURVEY CONNECTHANDSHAKE

ADVANCED SEARCHKEYWORDSRELATIONSHIPGEOGRAPHYCOMPANY

INDUSTRYSENIORITYTITLESCHOOL

Calendly (Calendar Booking)

Clickfunnels (Landing Pages)

Wistia (Video Hosting)

WebinarJam (Webinars)

Zoom (Online Meeting)

Stripe amp PayPal (Payment Processing)

Fiverr amp Upwork(Outsourcing)

PandaDoc (Proposals)

Pipedrive (CRM)

APPLICATION VIEW EXAMPLE

APPOINTMENT AUTHORITYBASIC

ADVANCED

SURVEY

CLA

RIF

Y

Hey there

Irsquom Jason Smith the Director of Campaign Management for Linked Into Leads and Irsquoll be moderating the upcoming webinar you registered for Trevor and I are really excited to have you attend

The fact that you are going to be there tells us that you are serious about doing whatever it takes to build your ldquoexpertrdquo businesshellipand we are pumped to help you meet your goals

During the upcoming webinar you are going to learn how you can use the Expert Funnel to build an MISSION driven Expert consulting coaching or speaking business that is focused on giving and receiving max VALUE by launching a proven lead generation amp selling machine focused on PRECISION targeting to ensure the right person gets the right message at the right time to help your prospect understand that what you have to offer is the solution to their problems

This workbook has been created for you to ensure you get the most out of your time during the webinar and are ready to take action and start implementing the strategies Trevor is going to share

So I encourage you to print this document answer the ldquoPre-Webinarrdquo homework and get ready to take notes during the webinar while Trevor tells you exactly how this proven system can work for your business

See you on the webinar

page 2 of 7





page 3 of 7










page 4 of 7



















page 5 of 7




















page 6 of 7


Hi NAME



EXAMPLE

Hi NAME



NOTES



page 7 of 7

CLIENT







MEETING BOOKED

CO

NN

ECT





EVENT REGISTERED

CO

NVE

RT






1

2

3

4

5

6OR

OR

OR

OR

OR

RE-CONNECT














Pipedrive (CRM)



ADVANCED

SURVEY

CLA

RIF

Y





page 3 of 7










page 4 of 7



















page 5 of 7




















page 6 of 7


Hi NAME



EXAMPLE

Hi NAME



NOTES



page 7 of 7

CLIENT







MEETING BOOKED

CO

NN

ECT





EVENT REGISTERED

CO

NVE

RT






1

2

3

4

5

6OR

OR

OR

OR

OR

RE-CONNECT














Pipedrive (CRM)



ADVANCED

SURVEY

CLA

RIF

Y










page 4 of 7



















page 5 of 7




















page 6 of 7


Hi NAME



EXAMPLE

Hi NAME



NOTES



page 7 of 7

CLIENT







MEETING BOOKED

CO

NN

ECT





EVENT REGISTERED

CO

NVE

RT






1

2

3

4

5

6OR

OR

OR

OR

OR

RE-CONNECT














Pipedrive (CRM)



ADVANCED

SURVEY

CLA

RIF

Y



















page 5 of 7




















page 6 of 7


Hi NAME



EXAMPLE

Hi NAME



NOTES



page 7 of 7

CLIENT







MEETING BOOKED

CO

NN

ECT





EVENT REGISTERED

CO

NVE

RT






1

2

3

4

5

6OR

OR

OR

OR

OR

RE-CONNECT














Pipedrive (CRM)



ADVANCED

SURVEY

CLA

RIF

Y




















page 6 of 7


Hi NAME



EXAMPLE

Hi NAME



NOTES



page 7 of 7

CLIENT







MEETING BOOKED

CO

NN

ECT





EVENT REGISTERED

CO

NVE

RT






1

2

3

4

5

6OR

OR

OR

OR

OR

RE-CONNECT














Pipedrive (CRM)



ADVANCED

SURVEY

CLA

RIF

Y


Hi NAME



EXAMPLE

Hi NAME



NOTES



page 7 of 7

CLIENT







MEETING BOOKED

CO

NN

ECT





EVENT REGISTERED

CO

NVE

RT






1

2

3

4

5

6OR

OR

OR

OR

OR

RE-CONNECT














Pipedrive (CRM)



ADVANCED

SURVEY

CLA

RIF

Y

CLIENT







MEETING BOOKED

CO

NN

ECT





EVENT REGISTERED

CO

NVE

RT






1

2

3

4

5

6OR

OR

OR

OR

OR

RE-CONNECT














Pipedrive (CRM)



ADVANCED

SURVEY

CLA

RIF

Y

Documents

The Proven 3 Step System To Land High-Value Clients With ... · max VALUE by launching a proven lead generation & selling machine focused on PRECISION targeting to ensure the right