The Propaganda

ModelPropaganda and State Control in Brave New

World and in Society Today

Propaganda

• Propaganda is a form of communication aimed towards influencing the attitude of a population toward some cause or position

• ADVERTISING IN BUSINESS IS A FORM OF SELLING PRODUCTS AND SERVICES USED TO GET PEOPLE TO OR PERSUADE PEOPLE TO OR MANIPULATE: VIEWERS, READERS OR LISTENERS FROM A GROUP, TO TAKE OR CONTINUE TO BUY PRODUCTS OR SERVICES.

Noam Chomsky

• “According to this ‘Propaganda Model’, the media serve their societal purpose by things like the way they select topics, distribute their concerns, frame issues, filter information, focus their analyses, through emphasis, tone, and a whole rant of other techniques like that”. – Noam Chomsky

The Propaganda Model

• “What the ‘Propaganda Model’ in fact predicts is that the entire range of elite perspectives will be reflected in the media – it’s just there will be essentially nothing that goes beyond it”. - Chomsky

Sleep - TeachingHypnopaedia or Sleep Teaching PG 21.

“Whereas, if they’d only started on moral education,”

“Moral education, which ought never, in any circumstances be rational.”

What is the purpose of using Hypnopaedia to morally educate the people of the New World?

• PAGE 22: What is the significance of class consciousness and how is it used by the government as propaganda?

Lenina

She repeats the Sleep Teaching throughout the book. What does this tell us about her and what does it tell us about sleep teaching?

“I do love flying,’ they whispered. ‘I do love flying, I do love having new clothes, I do love…’ pg 41

“What a hideous colour khaki is,” pg 53

“Remember, one cubric centimetre cures ten gloomy sentiments.” pg 77

“Bu cleanliness is next to fordliness” pg 94

“A gra-amme is be-tter…” pg 170

Soma

Bottle of mine, it’s you I’ve always wanted!

Bottle of mine, why was I ever descanted?

Skies are blue inside of you,

The weather’s always fine;

For

There ain’t no bottle in all the world

Like that dear little Bottle of Mine.

Page 66

In Your Groups: Discuss how this is an example of propaganda?

The Controller

• Mustapha Mond -  The Resident World Controller of Western Europe, one of only ten World Controllers. He was once an ambitious, young scientist performing forbidden research. When his work was discovered, he was given the choice of going into exile or training to become a World Controller. He chose to give up science, and now he censors scientific discoveries and exiles people for unorthodox beliefs. He also keeps a collection of forbidden literature in his safe, including Shakespeare and religious writings. The name Mond means “world,” and Mond is indeed the most powerful character in the world of this novel.

The Controller 2

• Manners in which The Controller Manipulates through propaganda the population:

• Games

• Feelies

• Sleep – Teaching

• Conditioning (as in with the Deltas to hate books).

The Controller and Chomsky

Page 29

What does The Controller Represent according to Chomsky’s definition earlier?

Helmholtz Watson• Works at the Bureau of Propaganda and lectures in the

College, which we are told disseminates propaganda in the mediums of Television, Music, Synthetic Picture. In the same building as the Bureau of Propaganda and College of Emotional Engineering, are the 3 major news publications: The Hourly Radio, Gamma Gazette, and The Delta Mirror.

What does the fact that all three newspapers are located in one building mean? HINT: Remember What Chomsky said earlier about Elites and Propaganda?

Helmholtz Propaganda

• “Words can be like X-Rays, if you use them properly – they’ll go through anything.” PG 60

Nike

• How is that a good example of what Chomsky Calls Propaganda?

• What does Nike do well?

Video Games

• What does this advertisement do well? Does it make you want to buy the game?

Pages 70 - 73

How is Bernard’s Solidarity Service an example of government propaganda?

Individually re-read PAGES 70-73 and then as a group discuss what makes these phrases and the overall experience an example of government propaganda.

How does this make you feel?

Propaganda Today

• Let’s take a look at some propaganda today. Ask yourself, did you look at this as propaganda before?

Chrysler Commercial

• What is this commercial’s purpose?

• What makes this commercial effective?

• How is it propaganda as described by Chomsky?

• How is it similar to propaganda in Brave New World? Find a passage in the novel that has similar propaganda. Explain in detail. HINT: ITS PURPOSE.

On Your Own Time

• Visit the following website to see what is going on in Detroit in the United States.

• http://www.huffingtonpost.com/news/detroit-bankruptcy/