The Professions Portal Professor Andy Friedman Director of PARN
Linking London Professional Qualifications 21 May 2010
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Professional Associations Research Network - PARN Set up in
1999 A research institute with members investigating issues of
concern for professional bodies 134 members 110 UK 13 Ireland
6Australia 4 Canada 1 Kenya
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PARN Mission To increase the profile of issues relating to
professionals, professionalism and professional bodies through
research and networking with the aim of determining and promoting
professional good practice To encourage professionalisation;
particularly of professional bodies To become the premier
international knowledge base on professional bodies
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Research projects Main areas of research governance and
strategic management CPD professional ethics, standards and forms
of regulation member relations and routes to membership operational
strategy: professionalisation of professional bodies diversity in
the professions/professional bodies Access to the professions Aim
to generate models that add value to benchmarking research
recommendations based on principles of good practice
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Recent and Upcoming PARN Activities Conferences 20 October 2010
Three Pillars of Professional Standards Books Member Networks and
Social Networking Technology, 2010 Internet-based Guides
Professional Recruitment Guide Diversity Toolkit Professions Portal
TotalProfessions.com
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Four Key Aims 1.Inspire Entry to Professions 2.Resource for
Career Choice 3.Widen Access 4.Clear Pathways to Professions Target
Audiences Students at university and recent graduates Children
& young adults at school & college Careers advisers
Employees keen to develop their career Career switchers, return to
work, enter professions, CPD Employers and organisations supporting
professionalism
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Criteria for involvement Professional Representation Only
professional bodies i.e. no trade associations Only representative
occupational groups that fulfil the following criteria:
Recognisable entry points based on education or experience Codes of
ethics Systems for (self) regulation Commitment to continuing
professional development Companies and Education Institutions
Advertising opportunities in the first instance
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Future Developments Aim to build site content over time, via
research projects to address other Panel recommendations, such as:
Research on routes into the professions, the qualifications and
competencies required Case studies of interesting routes into the
professions from those from underrepresented backgrounds Outreach
activities and other interesting practice What it means to be a
professional Financial assistance Careers advice
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Selection of Supporting Organisations
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Advisory Panel Our philosophy is various stakeholders should
contribute to the overall strategy of TotalProfessions.com Advisory
Panel central to this philosophy Representative sample of these
stakeholders, whose guidance on matters of policy and content is
invaluable. Role of the Advisory Panel to monitor progress and
offer advice to ensure that TotalProfessions.com meets its
mission
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Advisory Panel Members UK Inter-Professsional Group Chartered
Institute of Insurance Chartered Institute of Housing Institute of
Hospitality Department of Business, Skills & Innovation
(observer) Equality & Human Rights Commission ADAB Trust
Chartered Management Institute Social Mobility Foundation
Association of University Advisors Institute of Careers Guidance
Oxford Brookes University Institute of Field Archaeologists
National Skills Academy Financial Services Science Council
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Site Design & Navigation
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Site map Home University Students At School/ College Career
Advisors Career Development More About Professions Profession
Finder Job Search Career Chooser Career Advice Work Placements and
Graduate Schemes Fair Access Professional Qualifications Funding
Further Study Choosing a Course Funding International Career
Opportunities International Volunteering and Work International
Study Graduate Fairs Resources Job Search News 7-11 year olds
Favourite Subjects What do you enjoy? What jobs are there? 12-16
year olds GCSEs After GCSEs? Post 16 year olds AS/A Levels Further
Education University? Work? Apprenticeships Gap Year Fair Access
For Parents Career Guidance at Primary School Funding Non-academic
and Vocational Routes HE Tasters and Summer Schools Work Experience
Gap Year Fair Access Resources Job Search News School Advisors
Non-academic and Vocational Routes HE Tasters and Summer Schools
Fair Access University Advisors Professional Qualification Funding
Graduate Placements Fair Access Changing Career Talent Scouts
Change Your Profession Working with Associations Resources Job
Search News Routes into Professions Changing Careers Talent Scouts
Change Your Profession Improving Prospects CPD Improving
Employability Talent Scouts Role of Professional Bodies Returning
to Work Career Advice CV Skills Interview Techniques Talent Scouts
Courses Executive Coaching Resources Job Search News What is a
Profession? Role of Professional Bodies What it Means to Be
Professional Fair Access Regulatory Bodies Employers Employee
Development Find a Professional Events Resources Press Centre News
Role of Professional Bodies Sector Summaries (34 sectors) View
Career Videos CV Skills Interview Techniques
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University Students Career Chooser Career Advice Work
Placements and Graduate Schemes Fair Access Professional
Qualifications Funding Further Study Choosing a Course Funding
International Career Opportunities International Volunteering and
Work International Study Graduate Fairs Resources Job Search
News
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At School/College 7-11 year olds Favourite Subjects What do you
enjoy? What jobs are there? 12-16 year olds GCSEs After GCSEs? Post
16 year olds AS/A Levels Further Education University? Work?
Apprenticeships Gap Year Fair Access For Parents Career Guidance at
Primary School Funding Non-academic and Vocational Routes HE
Tasters and Summer Schools Work Experience Gap Year Fair Access
Resources Job Search News
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Career Advisors School Advisors Non-academic and Vocational
Routes HE Tasters and Summer Schools Fair Access University
Advisors Professional Qualification Funding Graduate Placements
Fair Access Changing Career Talent Scouts Change Your Profession
Working with Associations Resources Job Search News
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Collaboration with icould.com
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Profession Finder Pages
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Example of Expanded Entry
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Profession Finder Sector Index Professional Bodies select one
or two sectors: Accountancy and FinanceInformation Technology
Actuarial and StatisticsInsurance and Banking
AdministrationInternal Auditing and Risk Management Animals and
PlantsLaw Enforcement and Protection Built EnvironmentLegal Charity
and Voluntary WorkLeisure, Sport and Tourism Construction, Property
and Land SurveyingManagement Creative Arts and DesignMarketing,
Advertising and PR EducationMedia and Broadcasting Energy and
MiningMedical EngineeringPublishing and Journalism
EnvironmentPurchasing and Selling Health and SafetySales and
Customer Service HealthcareScience Hospitality and Events
ManagementSocial Care and Guidance Work Human Resources and
EmploymentSocial Science Information ServicesTransport, Logistics
and Distribution
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Regulatory Bodies Featured in specific area of website for
Regulatory Bodies Two levels of entry Standard Entry Logo, Name of
organisation, 80 words of text, website link Expanded Entry Logo,
Name of organisation, 240 words of text (with chosen sub-headings),
two URLs
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Professional Service Firms and Employers Opportunity to secure
advertising different places on the site Home Page Sector-specific
pages Audience-specific pages
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Advertising Rates for Universities Launch promotion - 6 month
rate Location of Advertisement Price per month (individual booking)
Price Per Month (6 month booking) Home page750500 At School /
College landing page450300 At School / College all other
pages600400 Sector summary page (e.g. overview of accountancy &
finance)450300 Sponsor Profession Finder (appearing at top of one
sector search)450300 Other rates by negotiation
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Reaching our Target Audiences
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Search Engine Optimisation Targeted marketing campaigns
Students Career advisers Social Media Consumer PR campaign
Promotion through partners and Professional Bodies
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Search Engine Optimisation Comprehensive keyword research;
identifying phrases target audiences use when searching for
information on professions, careers and jobs Rigorous application
of keywords within content Frequently updated news articles to
drive traffic to site via search engines Information on specific
professions will boost search engine rankings Incoming and outgoing
links drives traffic and builds search engine rankings
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Targeting Career Advisers Targeted campaign to Heads of Career
Service at universities via AGCAS TotalProfessions.com as rich
resource for students Site specifically provides contact person at
Professional Body for career advisers Targeted campaign to school
career advisers
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Social Media TotalProfessions.com pages on FaceBook, Twitter,
LinkedIn and YouTube Connections with Professional Body pages,
including these
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Future Development The Brightside Trust charity dedicated to
supporting disadvantaged individuals to achieve their potential via
education, employment or training; running successful e- mentoring
projects for more than six years Customised e-mentoring platform on
TotalProfessions.com, connecting professionals and young people
aspiring to be a professional Programme includes rich content and
range of mentee activities encompassing career and course pathways,
employability skills, raising confidence and self-esteem (and
others) Online mentor training programme E-mentoring programme part
of Phase 2, Autumn 2010
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Timings Soft launch end of March Formal launch end of April
Caught by election and so now working with Department of Education
on promotion through connexions-direct.com
