Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
The Problem:
A Fragmented Marketplace Does Not Support Individual
Consumer Needs
• Nearly half of Americans are not receiving recommended health services
• Non-compliance with standard screening tests adds to the high cost of care
• Delay in receiving recommended care contributes to unnecessary medical
problems and higher mortality rates
• Appealing directly to individual employees has not been easy
• Historically, very few programs have existed to directly target employees
around their specific needs
1
[ Employers are seeking solutions to counter these trends ]
The Solution:
Our Personalized Health Communications Program
Supports an Engaged Consumer and their Needs
• A focused way to reach individual consumers
• Provides personalized preventive and chronic
care reminders
• Customized for each individual (employee,
spouse and dependent children)
• High touch support from Personal Health
Advocate
• Fully integrated with all Health Advocate solutions
• Helps drive engagement and health compliance
• Cost-effective "add-on" turn-key solution
2
We Begin with Data Analytics
• Led by our engage2Health team of experts
• Powerful engine integrates health information from
multiple sources – medical, pharmacy, health risk
profile, laboratory and biometrics data
• Physician of record identification
• Our Core Health Advocacy has built-in data
acceptance capability at no additional cost
• Leverages demographics — age, gender, ethnicity,
household status, economic and related information
• Integrates company specific health plan designs
• Proprietary rules create segmentation profile
3
We Leverage Consumer Research
• Direct-response marketing
• Linguistic communications
• Graphic pattern response
• Behavioral change
• Testing and analysis laboratory
4
We Build a Trusted Relationship
to Help Drive Results
• Personalized communications are not done in isolation
• Linkage to relationship with Personal Health Advocate
• High touch approach
• Ongoing reinforcement reaches members multiple times
• Reaches the “health decision-maker” at home
• Message coordination with doctors
• Integrated program leverages other workplace
awareness opportunities
• Allows for company specific branding
5
We Help Create an Engaged Consumer
• Leverage personally relevant information
• Designed to explain and motivate
• Personalized support from a Personal Health Advocate including,
arranging appointments, explaining tests, providing information, etc.
• “Right time at right place” messages
6
We Target Opportunities for Impact
7
Prevention Wellness
Chronic
8
Program Components
Member
• Printed Home
Mailings
Employer
• Onsite Awareness
(Posters)
• Newsletters, etc.
[ Featuring a full-service, in-house production and fulfillment center ]
Prevention Communications
• Data-driven using eligibility and
claims data matched to evidence-
based guidelines and plan coverage
• Increases adherence
• Smart referrals to Core Advocacy,
Wellness and Chronic Care
programs based on need and
participation data
9
COMMUNICATIONS
Custom Client
Logo Area
Custom Client
Logo Area
Announcement Mailer
• Positions program based on customer and
Health Advocate strategy for
health/wellness (e.g., shared responsibility)
• Branded for Health Advocate and customer
• Clearly spells out confidential use of data
• Emphasizes how Health Advocate can help
with appointment scheduling, etc.
10
COMMUNICATIONS
Custom Client
Logo Area
11
Mailer #1:
Personalized Program
Overview and Initial
Reminder Set
Mailer #2:
“Act Now” Mailer #3:
“Schedule Today”
Mailer #4:
“Don’t Be Overdue”
“Healthy Reminders” Member Mailers
Custom Client
Logo Area
Custom Client
Logo Area
Custom Client
Logo Area
Custom Client
Logo Area
The Facets of Personalization
12
Customer
Logo
Member
Personalization
Consumer
Picture
PHA
Picture
Call to
Action
Doctor
Picture
Member
Personalization
Call to
Action
Chronic Care Communications
• Reaches 100% of employees with
recommended chronic care
services due
• Directs employees to their personal
physician and Health Advocate
Personal Health Advocates (PHAs)
and Coaches
• PHAs and Coaches encourage
completion of important tests,
provide guidance to evidence-
based care, promote
wellness/lifestyle changes and
medication compliance
13
COMMUNICATIONS
14
Employer Poster Newsletter Article
Workplace Support
Implementation Overview
• Receive historical/monthly data updates
• Apply software rules/algorithms to stratify data
• Produce personalized printed mailers
• Distribute mailers via USPS on schedule
• PHAs supports inbound calls
• Helps schedule appointments, answer questions. provide information, etc.
• Provides management reports covering adherence and cost savings
Impact:
• Personal relationship builds trust
• Helps members learn to better manage their condition(s) more effectively
• Helps prevent or reduce the development of costly complications
15
IMPLEMENTATION
Management Reporting
16
Client Value
Engage 100% of the covered population
• Increase use of in-network physicians and hospitals
• Increase in number of high-value medical procedures (i.e., colonoscopy)
• Increase in number of employees engaged in Core Advocacy, Wellness,
Chronic Care management and prevention
• Generate cost savings outcomes through prevention, early detection and
quality care
17
CLIENT VALUE
[ High value opportunity for Health Advocate customer ]