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The Premium Business Information Source™
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About Alacra
• Founded in 1996.
• Privately held, profitable company.
• Headquartered in New York.– European HQ in London
• More than 50 information technology, sales, and marketing professionals.
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Alacra Overview
• Leading provider of business and financial information.
• Aggregate and concord more than 120 premium business information databases.
• Global customer base with more than 650 financial institutions, management consulting firms, and law firms.
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The Alacra Advantage
Alacra helps find, organize, package and present critical business information required to execute transactions, manage client engagements, perform due diligence and research business opportunities.
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The Alacra Store
• Launched January 2007.
• A true e-commerce site.– Emphasis on usability, online marketing, web
analytics, and search engine optimization.
• Enables purchase of high-quality premium business information on an "as-needed" basis.– No subscription fees.
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AlacraStore.com• The Premium Business Information Source™
– The breadth and depth of our content creates a “one-stop shop” for research.
• Diverse content from over 35 publishers:– Company Profiles
• D&B, Gale, Datamonitor, Hemscott, etc.
– Credit and Investment Research • Thomson Investext (SG Cowen, A.G. Edwards,..), Moody’s, S&P, Fitch, etc.
– Market Research• Forrester, Datamonitor, EIU, Thomson Market Research, etc.
– Economic Data– News
• Covering 45,000 Public and 500,000 Private Companies.• Focus is on content that is not available elsewhere online.
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Alacra Store Publishers (just a few)
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Alacra Store Homepage
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Alacra Store Keyword Search Results
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Alacra Store Company Snapshot
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Alacra Store Affiliate Program (PCAN)
• PCAN (Premium Content Ad Network)• Monetize your existing website traffic by integrating
the Alacra Store into your site.– Earn revenue for any Alacra Store sale directly referred by
your site for 7 days after initial visit. Revenue is then earned on a transactional basis going forward.
• Pay Per Action • Offer relevant content to your existing customers
creating a more profitable user experience.
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Alacra Store Affiliate Program (PCAN)
• Easy integration– Contextual Ad with Clickable search results.
• Simple technology
• Customizable presentation
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PCAN Example
Alacra Ad
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PCAN Example
Alacra Ad
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PCAN Example
New
Reseach
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PCAN Ad Setup
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PCAN Royalty Reporting• One Investext Document Purchase
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Sample Websites
• www.alacrastore.com/PCAN– Type in a ticker symbol - JNJ
• www.alacrablog.com/alacrablog/2007/08/yhoo---the-last.html– Scroll to the bottom of the page to view the PCAN ad
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Steve Goldstein
Chief Executive Officer
212-806-3850
Ron Waksman
VP E-Commerce
212-806-3891
The Premium Business Information Source™
