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The Powers of Pervasion
Richard Neale
8 July 2010
© 2010 SAP AG. All rights reserved. / Page 2
Agenda
1. What is ’Pervasive BI’?
2. The benefits of pervasive BI
3. Common barriers to pervasive BI Technology Culture and governance
4. Achieving a pervasive BI strategy
© 2010 SAP AG. All rights reserved. / Page 3
Accelerating Usage
“Of the total potential users that could use BI in your organization, approximately what percentage is currently using BI?
© 2010 SAP AG. All rights reserved. / Page 4
© 2010 SAP AG. All rights reserved. / Page 5
My Definition of Pervasive BI
BI deployed to all levels of the organisationFrom boardroom to shop floor
BI deployed across the entire organisationNot just finance, sales, marketing but HR, supply chain,
manufacturing, store etc.
BI deployed inside and outside the organisationHuge value sharing information across organisations
© 2010 SAP AG. All rights reserved. / Page 6
Agenda
1. What is ’Pervasive BI’?
2. The benefits of pervasive BI
3. Common barriers to pervasive BI Technology Culture and governance
4. Achieving a pervasive BI strategy
© 2010 SAP AG. All rights reserved. / Page 7
Quicker Information, Quicker Decisions
With pervasive BI More employees are involved in decision making More departments have easy access to information
Improve time required to gather information and time required to make decisions
© 2010 SAP AG. All rights reserved. / Page 8
Improve Performance and Drive BI Cost Reduction
Organisations with pervasive BI saw an average 24% increase in operating profit
© 2010 SAP AG. All rights reserved. / Page 9
Business Intelligence Value
Transactional & Infrastructure
Informational
StrategicGain competitive advantage or major innovation
Provide better information to the organisation
Reduce the cost of doing business and improve IT capabilityDrive
Efficiency
Drive Effectiveness
BI Value: High performing
companies use Analytics as a key strategy element 5 times morethan low performers*
Companies with the highest use of BI achieve above-average Operating Margin in their industry
Business Intelligence tools increase productivity by an average of 25%
Over 80% of companies use a formal BI organisation to drive value
Source: Competing on Analytics, Thomas Davenport; ASUG / SAP Benchmarking and Best Practices Survey – Aggregated results are based on 83 total survey submissions
© 2010 SAP AG. All rights reserved. / Page 10
Agenda
1. What is ’Pervasive BI’?
2. The benefits of pervasive BI
3. Common barriers to pervasive BI Technology Culture and governance
4. Achieving a pervasive BI strategy
© 2010 SAP AG. All rights reserved. / Page 11
Ease of Use is The #1 Barrier to Deployment
Top Roadblocks to BI Success
Challenge Rank
Complexity of BI tools and interfaces 1Cost of BI software and per-user licenses 2
Difficulty accessing relevant, timely, or reliable data 3
Insufficient IT staffing or excessive software requirements for IT support 4
Difficulty identifying applications or decisions that can be supported by BI 5
Lack of appropriate BI technical expertise within IT 6
Lack of support from executives or business management 7
Poor planning or management of BI programs 8
Lack of BI technology standards and best practices 9
Lack of training for end users 10
1. Doug Henschen, InformationWeek, “BI Efforts Take Flight”, Oct 13, 2008
© 2010 SAP AG. All rights reserved. / Page 12
Feedback from BI Users
“Are your BI applications easy to use?”
Source Forrester: August 2008 Global BI And Data Management Online Survey
Base: 82 IT decision-makers
© 2010 SAP AG. All rights reserved. / Page 13
Major Inhibitors
Skills
Stability / Flexibility of Business Processes
Silo Think
Spreadsheets
Sponsorship
© 2010 SAP AG. All rights reserved. / Page 14
Agenda
1. What is ’Pervasive BI’?
2. The benefits of pervasive BI
3. Common barriers to pervasive BI Technology Culture and governance
4. Achieving a pervasive BI strategy
© 2010 SAP AG. All rights reserved. / Page 15
Lightening the IT Load
Self-service delivery of BI is key to delivering more with less
BI tools for casual users need to be intuitive, easy to use and easy to manage
© 2010 SAP AG. All rights reserved. / Page 16
Technology Helps!
© 2010 SAP AG. All rights reserved. / Page 17
User Adoption
Segment users by business initiative, profile, and task See TDWI white paper: “Pervasive Business Intelligence: Techniques and Technologies
to Deploy BI on an Enterprise Scale”
© 2010 SAP AG. All rights reserved. / Page 18
BI Strategy is Critical for Success
"The lack of a clear, well developed and articulated BI Strategy along with appropriate executive sponsorship are among the top reasons why BI initiatives do not achieve their potential or fail outright.“
Bill Hostmann, VP Distinguished Analyst, Gartner
© 2010 SAP AG. All rights reserved. / Page 19
Become an Analytics CompetitorEstablish BI strategy and governance
“ Make analytics part of your overreaching competitive strategy […] You’ll arm your employees with the best evidence and quantitative tools for making the best decisions—big and small, every day.
Source: Competing on Analytics by Thomas H. Davenport
Endorse the analytics culture, process, and skills at the company leadership level
Prepare to lead and utilize an analytics-focused organization for strategic and competitive advantage
Establish centralized leadership/ownership for analytics across the organization
Facilitate data sharing and establish best practices and standards
Utilize common technology and tools to avoid inconsistencies and simplify management
Establish standards across business processes
Business Process systems to generate relevant business data
Enterprise systems & architecture to store and present data to support the org. over 3-5 year growth
Champion from the Top
Establish Central Ownership
Maintain BI Standards
Use the Right Technology
© 2010 SAP AG. All rights reserved. / Page 20
IDC’s Five Factors of Influence on Pervasive BI
© 2010 SAP AG. All rights reserved. / Page 21
The Road to BI Success with SAP: BI Strategy
Current BI Needs Baseline
Analysis
BI Strategy & Execution Baseline
Gap Analysis BI Strategy Foundation
Playbook 1 Playbook 2 Playbook 3 Playbook 4
Four step approach to developing a solid BI strategy foundation
© 2010 SAP AG. All rights reserved. / Page 22
SAP BI Strategy Foundation Playbook Overview
1. BI Business Needs Identification and Gap Summary by LOB
2. BI Strategy & Execution Analysis
3. Prioritized Gaps
4. BI Strategy Recommendation
Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.
• Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to track
• Integrate multiple sources (if necessary).• Determine who needs what information
and in what form• Automate the delivery of the information
Sales Variance - We need to more quickly be able to identify what is causing sales variances across product, region, LOB, etc
14
Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.
• Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to track
• Integrate multiple sources (if necessary).• Determine who needs what information
and in what form• Automate the delivery of the information
Sales Performance Management - We need deeper insight into sales performance, to be able to understand where we're getting traction, where we're not, and why so adjustments can be made
13
Integrates different types of information into a single view to perform trend analysis and provide a better understanding of revenue relationships.
•Determine what metrics are needed to demonstrate media performance •Determine who needs the information, and in what form.•Automate the delivery of the information required to all who need it.•Integrate data sources if needed.
Media Performance Tracking - We need deeper insight into how our media investments across various channels are performing so we can better allocate funds.
12
EXPECTED BENEFIT /
VALUE
BUSINESS SOLUTION / BENEFIT GAP
Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.
• Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to track
• Integrate multiple sources (if necessary).• Determine who needs what information
and in what form• Automate the delivery of the information
Sales Variance - We need to more quickly be able to identify what is causing sales variances across product, region, LOB, etc
14
Combines different sources of sales information such as quota, quota achieved, pipeline, tenure, projected close for next quarter to identify trends and potential issues.
• Determine the causes of sales reductions (bottlenecks in sales process), and the appropriate information/KPIs to track
• Integrate multiple sources (if necessary).• Determine who needs what information
and in what form• Automate the delivery of the information
Sales Performance Management - We need deeper insight into sales performance, to be able to understand where we're getting traction, where we're not, and why so adjustments can be made
13
Integrates different types of information into a single view to perform trend analysis and provide a better understanding of revenue relationships.
•Determine what metrics are needed to demonstrate media performance •Determine who needs the information, and in what form.•Automate the delivery of the information required to all who need it.•Integrate data sources if needed.
Media Performance Tracking - We need deeper insight into how our media investments across various channels are performing so we can better allocate funds.
12
EXPECTED BENEFIT /
VALUE
BUSINESS SOLUTION / BENEFIT GAP
© 2010 SAP AG. All rights reserved. / Page 23
Find out more about pervasive BI in these two white papers
© 2010 SAP AG. All rights reserved. / Page 24
Try it Yourself: http://www.sap.com/campaign/2010_06_WORLD_SOCCER_FANS_RUN_BETTER_WITH_SAP/index.epx
© 2010 SAP AG. All rights reserved. / Page 25
Summary
The benefits of pervasive BI are clear and well documented
Technology is no longer the barrier it wasVisit the demo pod now to see different ways of deploying BI to casual
users!
Cultural issues within organsations are preventing us getting the full benefits of BI and will be holding back performance
A BI strategy, an ‘information culture’ and the right BI platform are key
Thank you !
ContactRichard Neale
SAP EMEA
T +44 1628 764647
http://www.sap.com/�
The Powers of Pervasion�AgendaAccelerating UsageSlide Number 4My Definition of Pervasive BIAgendaQuicker Information, Quicker DecisionsImprove Performance and Drive BI Cost ReductionBusiness Intelligence Value�AgendaEase of Use is The #1 Barrier to DeploymentFeedback from BI UsersMajor InhibitorsAgendaLightening the IT LoadTechnology Helps!User AdoptionBI Strategy is Critical for SuccessBecome an Analytics Competitor�Establish BI strategy and governanceIDC’s Five Factors of Influence on Pervasive BIThe Road to BI Success with SAP: BI Strategy�SAP BI Strategy Foundation Playbook Overview Find out more about pervasive BI in these two white papersTry it Yourself: �http://www.sap.com/campaign/2010_06_WORLD_SOCCER_FANS_RUN_BETTER_WITH_SAP/index.epxSummarySlide Number 26Slide Number 27