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THE POWER TO CHANGE THE WORLD
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What is Junior Energy?
Junior Energy's mission is to work in classrooms and schools to help children discover how they can
positively impact the planet by engaging their parents,
family, friends and neighbors in small, simple
actions.
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**Junior Energy is 501(c)(3) organization
Components
Fully integrated program incorporates four important steps to move kids from ideas to action
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Benefits4
Goals5
Clinton Global Initiative Commitment6
Junior Energy, in its initial three years, has the potential to impact an estimated 10,000 families in at least three states, including New York, New Jersey, and Pennsylvania. This will save at least 60 million kWh and eliminate more than 94 million pounds of greenhouse gas emissions.
Progress to Date
November 08: Launch in PS 187, NY a SUCCESS
February 09: PS 59 (NY) and Sicomac School (NJ)
March 09: PS 20 (Queens), MS 278 (Inwood), Closter (NJ)
April 09: Norwood (NJ), PS 24 (Bronx), Petrides School (Staten Island), Cresskill (NJ)
Partnerships: TCPi, Project Green Schools, Solar One, Finding Dulcinea, Ultimate Gaga, National Environmental Education Week, UFT
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The 3 E’s
Junior Energy Philosophy8
Building Blocks9
Empowerment
Young people are the next generation of leaders In a national survey of kids ages 8-12, 85 percent of
respondents believed that they could lead their family to do what is needed to consume less energy in the home.*
Junior Energy gives students the resources to understand today’s most pressing problems and the tools to take action on them.
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*Source: Ad Council
Education11
Environment12
Action13
If every child in America changed one light bulb, each year we would save enough energy to light nearly 2 million homes and reduce energy bills by $380 million. In addition, the savings in greenhouse gases would be equivalent to the emissions from more than half a million cars.
How it Works14
Fundraiser Specifics
Approximately $1 per pack of bulbs goes back to your school
All proceeds remaining after the actual manufacturer cost of the bulb go directly to the school
Junior Energy does not keep any of the funds – we are a privately funded non-profit organization
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Pricing per Bulb
Home Depot Junior Energy
14w $2.25 $1.66 (26% savings)
23w $3.44 $2.33(32% savings)
R30 $5.00 $4.00(20% savings)
R40 $7.00 $4.00(75% savings)
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How It Works17
On-Line Follow Up18
Keys to Success
In-school champion: PTA, Teacher or Parent Creative marketing plan: innovative ideas Know your audience: help schools tailor program Engage students: marketing, selling, distribution Information: be sure parents understand the
product Setting goals: have number of bulbs, GHG
reduction or project in mind Every student is a winner: anyone who changes
a bulb is a hero
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Feedback Loop20
Mercury Concerns
Bulbs purchased have least amount of mercury of CFL’s on market (about 1.7 mg)
All regular fluorescent bulbs now used in offices and schools have mercury in them---a standard T-12 bulb has ~12 milligrams
Junior Energy site provides instructions for bulb accident clean-ups and recycling
Proper handling will prevent breakage---bulbs will be packaged for safety
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THANK YOU
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