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The Power of Relationships, Partnerships, and Influencers to Grow Your Business
#d2cc2d
Justin Belleme
Founder, Director of Strategy of JB Media Group and Co-founder of the JB Media Institute.
Marketing Manager of SOCAP
Social Impact Projects: +Acumen, B Lab, Conscious Company Media, BALLE, Social Venture Network, StartingBloc, and Hive.
#d2cc2d
What We Will Cover
● Growing an agency through relationships● Becoming a national agency focused on
social impact through partnerships● Generating explosive growth through
influencer marketing
©2017 JB Media Institute LLC
Key Relationships
©2017 JB Media Institute LLC
Relationships Launched JB Media Group
● 2010 - Kevin Schwartz on advisory board >> GPI / Craig Madison● 2012- Craig Madison and Betty Huskins >> EBCI / Jason Lambert● 2016 - Jason Lambert >> Harrah’s Cherokee / Brian Saunooke● Sales linking back to Craig Madison accounted for 35% of
our business in 2013 and was still around 25% in 2016
BRIAN SAUNOOKE
©2017 JB Media Institute LLC
Leveraging Relationships
● Identify the opportunity● Use personal favors to build equity● Stay in touch
©2017 JB Media Institute LLC
Building Partnerships
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
Keys to Our Partnerships Strategy
● Blended contracts - Sponsorships + cash● Converting partnerships into business development opportunities● Always keeping our eyes open for opportunities● Offer value first and play the long game
©2017 JB Media Institute LLC
Influencer Marketing
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
History of Cruise Influencer Program + Results
● Launched influencer program for HHAS in 2010, sold $24k in year 1● Expanded in 2014 with 2 new influencers, reached $150k in sales● Added Sweepstakes in 2015, 2016, and 2017 - Generated over
2,000,000 Facebook impressions and 22k emails in 2017 on $3k marketing budget
● Added 4 new major influencers / partners in 2017 - Generated over $1.2 million in total sales tied to partners and influencers
©2017 JB Media Institute LLC
©2017 JB Media Institute LLC
If You Only Learn 3 Things From Me
● Choosing partners and influencers – finding partners that will help you get to the next level vs reaching to far above your current level
● Grow with your partners and influencers – find influencers and partners who are hustling hard before they get too big
● Vetting partners and influencers – trust your gut, don’t pay for empty promises, incentivize results with your partners and influencers. Always check their average engagement.
©2017 JB Media Institute LLC
Recent Examples of Leveraging Relationships
● B Corp and +Acumen Contracts at JB Media Group● Current BIG Opportunity - Expanding JB Media Group
©2017 JB Media Institute LLC
Email me any ?s at [email protected]
And get my free e-book about partner marketing + 19 others (all free) at:
JBToolkit.com