The Power of Data in Digital Marketing - Randall-Reilly...2019/05/24 · Website Page Views 1.79M Magazine Recipients 216K Randall-Reilly’s Trucking Touchpoints Social Followers

The Power of Data in Digital

Marketing

Trucking

The Power of Data in Digital Marketing | 2018 2

1. Source: Pew Research2. Source: Nielsen3. Source: 37 Video Marketing Statistics You Need To Know For 2017 Infographic4. Source: www.statista.com

Social Media81% US adult population 18-65 use

social media.4

VideoEnjoyment of

video ads increase purchase intent

by 97% and brand association

by 139%.3

Mobile 60% of digital

content is consumed on mobile;

52% of time is spent on mobile apps like Facebook.2

Internet3B global users.

84% US ages 18-65 use

the internet.1

The Necessity of Digital Marketing

http://www.rendrfx.com/video-marketing-statistics


% using the internet constantly or several times a day:

Fleet Managers Owner-Operators Company Drivers Dealers

88% 62% 60% 93%

Source: Randall-Reilly Connectivity Studies 2017

Connectivity in the Trucking Industry

https://www.randallreilly.com/resources/resource-library/?search=connectivity


Jan 1, 2017 - Sep 30, 2017 compared to Jan 1, 2016 - Sept 30, 2016

YOY Increases in Users

17.21%17.53%

27.78%19.46%

Our audiences are growing.


Global Internet Users

3,000,000,000

Google ”Construction" Audience

500,000,000

Narrowed Interests

100,000,000

Trucking Industry Actual Size

1,138,959

Your Target Prospects

10,000

Targeting Your Audience

The Power of Data in Digital Marketing | 2018

Fleet

Struggles with Lighting Violations

State of Indiana

500+ Trucks

Average Age of Truck 5+ Years

5+

Your Specific Fleet Target

General Fleet Target

VS

How can you target youractual prospects online?


Audience Built by Data

How do we build our audiences?... with DATA

Behavioral Data Contact-Verified Data Firmographic Data

1 2 3

2.5MFleet

Contacts

589KOwner-

Operator Contacts

777KUnique

Company Driver

Applicants

114KParts/Service

Contacts

26KDealer

Contacts

3.4MTrucking Contacts


231KOwner-

Operator Emails



Measurable OutcomesMarket Insights

How We Work


Our data services provide insights to target key prospects and measure the results of your campaign.

Our digital marketing services are powered by our data so you reach the right prospects at the right time.

Our industry-leading media and events give you insider knowledge and branding power.


Customize Your Audience By:

Fleet Size Equipment Age

Equipment Owned

Violations

Location Type of Haul Miles Driven Online Behavior

More


RigDig Business Intelligence



Once you’ve built yourdriver audience with data,how do you reach them?


Tagged Audience

3.2MMEmail Addresses

774KWebsite Page Views

1.79MMagazine Recipients

216K

Randall-Reilly’s Trucking Touchpoints

Social Followers

781KNewsletter Subscribers

282KMonthly Mobile Page Views

863KEvent Registrants

58K


Google SearchDisplay

Twitter

FacebookGmail YouTube

LinkedIn SnapchatInstagram

CCJOverdrive Truckers News

Successful Dealer

Target your custom audience on multiple platforms.


Google Search Ads Display Ads

19

Get QuoteYour display ad featuring your product


YouTube InStream Ad


Facebook News Feed Ad


Facebook Right Column Ad


CCJ Ad Placements

We get as close as possible to the point of decision

to drive measurable outcomes.


Website Traffic

Demo Requests

Booth Traffic

Consideration

Social Engagement

Brand Awareness

Phone Calls

Form Submissions

Job Applications

Video Views

Measurable Outcomes

Awareness Decision

1 2 3

How do we measure outcomes?


MONTH TOTAL ‘BUDGET

TOTAL IMPRESSIONS

TOTAL CLICKS

TOTAL VIEWS

TOTAL CTR

TOTAL VTR

MAR-18 $26,000.00 2,518,814 9,634 23,435 0.38% 22.57%

APR-18 $26,000.00 1,709,654 9,209 19,511 0.54% 18.29%

MEDIA SPEND

Targeted Display - CCJ $4,000.00

Targeted Display - OVD $2,500.00

Facebook - CCJ $2,500.00

Facebook - OVD $2,500.00

Facebook Video - CCJ $9,500.00

YouTube PreRoll - CCJ $5,000.00

TOTAL $26,000.00

Channel Placements

Sample Client Trend Report2018 Tracking Summary


Targeted Display - CCJ15%

Targeted Display - OVD10%

Facebook - CCJ10%

Facebook - OVD10%Facebook Video - CCJ

36%

YouTube PreRoll - CCJ

19%

Calls by Hour (CTM)

Mar 6, 2017 - Nov 1, 2017

128 Average Calls Per HourFilters applied: ClientName contains Contract Freighters, Inc- CFI

Click Totals by PlatformDec 25, 2015 - Oct 11, 2017, by Month

5,248,192 Total ImpressionsFilters applied: ClientName contains Contract Freighters, Inc- CFI

Leads by DayMay 7, 2013 - Nov 1, 2017

2,773 LeadsFilters applied: ClientName contains Contract Freighters, Inc- CFI

Leads by StateMay 7, 2013 - Nov 1, 2017

2,773 LeadsFilters applied: ClientName contains Contract Freighters, Inc- CFI

28

Custom Report for: Client A

How does it all work together?

Display Ads Facebook Lead Ads

TexasOwner-Operators

Your Audience Built by Data

Form Conversions

Sample Short Form Campaign


Submit

Fill out the form and get your quote.

Name

Company

Phone

Email

Display Ads

Get QuoteYour display ad featuring your product

FormConversions

32

Your Landing Page

FormConversions

Facebook Lead Ads

Owner-Operators

Texas

33

OhioFleets 20+ Trucks Lighting Violations

Sample Phone Call Campaign



Google SearchFacebookCCJ Website Ads

Phone Calls

Phone Calls

Tracked Phone Number

Google Search

35

Fleets

Ohio

CCJ Ads

Call Now

Phone Calls

36

Fleets

Ohio

Facebook Lead Ads

Phone Calls

37

Fleets

Ohio

Video Views

Sample Brand Awareness Campaign

U.S.Dealers


YouTube Video Ads

Facebook Video Ads


Dealers

U.S.

Video Views

39

Who is your target audience?

5/24/19

Documents

The Power of Data in Digital Marketing - Randall-Reilly...2019/05/24 · Website Page Views 1.79M Magazine Recipients 216K Randall-Reilly’s Trucking Touchpoints Social Followers