THE POWER OF BEING UNDERSTOODAUDIT | TAX | CONSULTING

SOCIAL MEDIA FOR ACCOUNTING FIRMS.

Why it really matters.A presentation by RSM Egypt

Every revolutionary idea seems to evoke three stages of reaction. They may be summed up by the

phrases:(1) It's completely impossible.

(2) It's possible, but it's not worth doing. (3) I said it was a good idea all along.”

Arthur C. Clarke

While marketing and advertising are two ways accountants can increase business, social media can indirectly accomplish both.

Is your organization on social media?

PROS & CONS

The cons. • The “non billable” argument. (Where’s my ROI?)• Regulations, regulators and the headache of compliance• The daunting task of Risk Assessment

– Employee mishaps – Reputation damage– Cyber threats

Con: The non billable argument.

Pros and Cons

Con: Regulators & Risk

Pros and Cons

In May the SCCE (Society of Corporate Compliance and Ethics) released survey results that show that 42% of 485 respondents have had to discipline an employee

for bad behavior on social media. An increase of 24% from 2009. However only about one third of respondents report that their organizations have adopted

policies specifically addressing the use of social media sites. Despite the growth of social media 48% said they rely on passive systems for monitoring social media

policies, or acted only when notified of an issue.”

Adam Turteltaub, Vice president of member development for the SCCE

Solutions are everywhere!

Case in point!

There will always be risks.

Great resources: • SANS Institute: Risk Assessment of Social Media:• ‘Jumping Safely On Board the Social Networking train’ by McGladrey• ACCA’s ‘Assessing Social Media Risks’

The pros. - Building relationships, monitoring the field. (employee development)- Awareness

- Lead generation

- Becoming a social business

- Low cost marketing

- Recruitment

- Increase web visibility (SEO rankings and traffic)

HOW TO CREATE ENGAGING CONTENT

Filler posts

Promotional value posts

Content Curation

The Human Element

Solutions are everywhere!

USING SOCIAL MEDIA MARKETING TO LEVERAGE LEAD GENERATION AND ROI

Setting KPIs!• Awareness?

• Lead generation?

• Increase sales for a bespoke product?

Channels• SEM?

• Social?

• Email Marketing?

symbiosis

The

Thank youfor your timeand attention