…the place to make a difference for women2015 D07 Conference, Kansas City, MO

The power of Zonta

30,000 individuals

professionals/members

67 countries

$27m donations

tointern.

programs

US$13 million

• to international service projects• benefiting millions of women• in 36 countries

US$3.5 million

• to ZISVAW projects• 43 projects• in 33 countries

US$9 million

• 1,473 Amelia Earhart fellowships• 70 countries

US$893,000

• 399 Jane M. Klausman scholarships• 50 countries

US$694,000

• 763 Young Women in Public Affairs awards• 53 countries

Increased advocacy

Increased advocacy: UN / CSW

Strong partnerships and affiliations

• with international organizations• consultative status with UN’s ECOSOC• participatory status with the Council of

Europe

-> -> new partnership: Girls not Brides

Remarkable achievement

But is this all?

Zonta is a brand.

A brand is a…

…unique symbol, design, word/term or a combination of these employed in creating an image that identifies a product and differentiates it from its competitors. Over time, this image becomes associated with a level of credibility, quality and satisfaction in the consumer‘s mind. It provides orientation by standing for certain benefits and values.

The importance of being special

• What can Zonta International offer that no one else can?

• Why would members want to be members?

A bubbly, sweet, brown liquid?

Promises, community

• 1886 drink Coca Cola and enjoy• 1924 refresh yourself• 1969 it’s the real thing• 1987 you can’t beat the feeling• 2001 life tastes good• 2014 share a Coke

Just cars?

2012 TV ad:

“We don’t make sports cars. We don’t make SUVs. We don’t make hybrids. We don’t make luxury sedans. What we make is

the ultimate driving machine.”

Brand communications

• Sheer Driving Pleasure• Joy• Designed for Driving Pleasure

But…

• Brands are not built by a marketing and public relations departments or committees –

• brands are built at every point of customer contact.

Touchpoint in flight experience

Singapore Airlines

Each member represents the brand

• demonstrates honesty and trustworthiness• is respected in her job• enjoys fellowship (all

over the world)• is committed to

women’s issues• donates to projects• is open minded

Each club represents the brand

• Performance -> professional, high quality,

inclusive, in line with Zonta’s

mission• Identity -> consistent design, respects

organizational dos and don’ts

• Experience -> atmosphere is welcoming,

good leadership

• Value -> time is well spent, money is

well spent, fellowship

“Zonta engaged me through• meaningful events• supporting and encouraging my efforts• encouraging change”

Brittany Vaughn, ZC of Burbank

Brand management elsewhere…

A successful brand…

….stays true to its very core

….adapts to changing circumstances

Membership message

You are part of an international organization of nearly 30,000 members working together to empower women. Our service provides a better life for those women and girls who benefit from Zonta's support and great satisfaction to those members who participate.

2 points to remember

• You represent the brand.• Everything you say and do is Zonta in the

minds of members and the public.

7 Keys to a successful future

• Demonstrate a behavior consistent with our mission and our brand.

• Watch what you do and how you‘re perceived.• Watch the competitors.• Build on our strengths and improve.• Use the resources Zonta provides.• Be open to new ideas and innovation.• Seek collaboration within and outside Zonta.

From here…

Start where you are.

Use what you have.

Do what you can do.

Arthur Ashe

Enjoy this conference!

www.zonta.org