philipwebb.com.au

Homes for lifeDoncaster 03 9842 1477989 Doncaster Road Doncaster East VIC 3109

Ringwood 03 8870 2888139 Maroondah Highway Ringwood VIC 3134

Mitcham 03 9874 3355483 Whitehorse Road Mitcham VIC 3132

The PhilipWebb Report Summer Edition

In this issue Suburb median price trends

Video Marketing

Stamp Duty cuts

There is no doubting that the spring months saw a healthy turnaround for the real estate market. Positive headlines dominated the media, particularly after the weekend of the 27th October, which saw a 66% clearance rate – compared to 50% on the same weekend last year. A further sign of the improving sentiment was the increase in residential transaction volumes in the spring months, with around 9% more auctions being held than at the same time last year.Whilst I would love to say that real estate has, indeed, turned a corner; I would be more inclined to say we have seen a lift in consumer confidence. However, I see everything pointing in the right direction for sustainable, long-term improvement. Low interest rates, increased lending approvals and the next round of stamp duty cuts taking effect in January 2013 are certainly contributing to this rise in confidence. On November 14, 2012, we held our annual Economic Forecast with keynote speaker, Alan Oster, Group Chief Economist of the National Australia Bank. Alan presented a series of insights to a 500-plus audience regarding the global and local economies. There was positive news for Australia, particularly with the property market. If you would like a copy of Alan’s presentation, call our office and we’ll organise for it to be sent to you. Please take the time to view the suburb median

price trend graphs overleaf. This is pictorial evidence over a 5 year period, which puts everything in perspective. Real estate remains one of the best, if not the best, investment decisions around. Since establishing my business in 1972, I have watched the property market go from bull to bear markets time and again and still come out strong.I was pleased to see 3 of our outer eastern suburbs make the REIV Top 20 Growth Suburbs for the September quarter. These included significant quarterly changes for Croydon (6.8%), Mitcham (7.3%) and Lilydale (5.5%). The June quarter also saw substantial quarterly changes for both Doncaster (10.6%) and Templestowe (7.4%). Therefore, I am feeling very confident about the future for the eastern suburbs. We will be keeping our offices open throughout the Festive Season. It can be an incredibly busy time for real estate with many people using their time off to enquire about their next home, investment or rental property. If you’re thinking of selling or would like to bring your investment property over to us for management, now is the perfect time to book an appointment with one of our consultants.

We look forward to hearing from you.

Best regards,

Philip Webb, Director

Property market shows strong signs of recovery

philipwebb.com.au facebook.com/philipwebbre philipwebbrealestateblog.com.au @PhilipWebbREfacebook.com/philipwebbre philipwebbrealestateblog.com.au @PhilipWebbRE

Suburb Median Price Trends

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RCE: REIV PROPERTy dATA

WA N T ED PRoPERtIES to RENt.Call 9874 3355.

Each year, the Real Estate Institute of Victoria hosts the real estate industry’s night of nights: the REIV Awards.This year our very own Virginia Sier was recognised at the highest level for her excellence and exemplary service as a Property Management expert.We are extremely proud of Virginia’s achievement and couldn’t imagine it going to anyone more worthy.

The REIV awards our own Virginia Sier as Property Manager of the Year (non-principal)

Congratulations, Virginia!

989 DonCAsTer roAD, DonCAsTer eAsT 139 MAroonDAH HIgHWAy, rIngWooD 483 WHITeHorse roAD, MITCHAM

Lights, Camera...

Why video marketing is taking the real estate industry by stormReal estate video marketing is growing in popularity and decreasing in price. At PhilipWebb real estate, we’ve noticed a rise in popularity in online video advertising.So what is the best way to advertise when selling your property and why are vendors starting to market their property through online video? Buyers trust video Statistics show that visitors who view video content are 85% more likely to buy a product or service than those who do not.This is because video is extremely engaging. It allows a potential purchaser to make an emotional connection to the home by helping them to experience it in a realistic manner. It is second only to firsthand experience, but is accessible at practically any time or place.Buyers will see and watch video Video makes your property listing easier to find. A video is 53 times more likely to generate a 1st page Google ranking and 70 of the first 100 search engine results will generally contain video content.digital format allows video to be distributed to hundreds of thousands of individuals via a variety of platforms (including Melbourne real estate websites, agency websites and personal/ agency social media platforms).Buyers are also very likely to engage with video. The emotive power of sound, vision and graphics, delivers information clearly, quickly and concisely.Additionally, people’s online habits are consistently more geared towards video.

youTube records 3 billion video views per day and people on average spend 75% more time on web pages with video content.Buyers will allow video to impact their purchase decisions While buyers on a well-established and well-maintained database will generally open the emails they get from your real estate agent, they are 7-13% more likely to read the emails that mention video in their subject line and will therefore

see your property listing before it goes public. 88% of marketing experts agree that email campaigns are more effective when combined with video content. Buyers targeted in this way are 96% more likely to go online to view your listing. Those in this 96% are 400% more likely to enquire about or attend the open for inspection at your property.If you are interested in selling or buying, contact our PhilipWebb Real Estate office on 9842 1477.

SOLD!

anthony to lead RingwoodWe are delighted to announce the appointment of anthony Webb as the Ringwood Sales Manager.Anthony, Philip’s eldest son, has spent more than 14 years in the business, gaining expertise in all areas of the company: Property Management, New Business development, Project development Sales, Commercial Sales and Residential Sales. Anthony is also a seasoned auctioneer and past winner of the REIV state auctioneering competition. With Anthony Webb at the helm of Maroondah’s most dynamic real estate office, you can rest assured you’re in the most professional hands.

If you’re thinking of selling, call 0408 578 771.

Homes for lifeDoncaster 03 9842 1477989 Doncaster Road Doncaster East VIC 3109

Ringwood 03 8870 2888139 Maroondah Highway Ringwood VIC 3134

Mitcham 03 9874 3355483 Whitehorse Road Mitcham VIC 3132

If this property is exclusively listed with another agent, please disregard this communication. 5833

W A N T E D ProPerties to seLL.Call 9842 1477.

the next round of stamp duty cuts for first home buyers will come into effect on 1 January, 2013, when the current 20 per cent discount is increased to 30 per cent.REIV CEO Enzo Raimondo said “Settlement occurs on the day the balance of the purchase price is paid and the property’s title document is handed over to the buyer.“This means that if you are buying your first home right now, you meet the eligibility criteria and your settlement date is 1 January or later, you will be eligible for the 30 per cent discount on stamp duty.“This is unlike the First Home Buyer Grant, which applies from the date the contract is signed.“Other key criteria for the stamp duty cut are that the total purchase price must not be over $600,000, it is your first home and you must live in it as your primary place of residence.

Call 9842 1477 to request Alan Oster’s economic forecast presentation.Alan spoke at our recent Economic Forecast. this is excellent information for those interested in the future of Australia’s economy, the property market and investment.

“If you are looking to purchase at the moment, it is sensible to establish your eligibility with the state revenue office before you commit to a purchase. The first step is to look at the information at the SRO website at www.sro.vic.gov.au . “Overall, the cut is good news for those buying their first home and it will be

worth an additional $2,377 on a home valued at $530,000. This will bring the total stamp duty cut on the median priced home from $4,754 to $7,131,” Mr Raimondo concluded.

ARtICLE courtesy of the Real Estate Institute of Victoria

Most first home buyers to benefit from30% stamp duty cuts

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