The Paths of Europeis a project of

promotion and marketing

It involves the territories crossed by the two great pilgrimage routes (European Cultural Itineraries)

Via Francigena Cammino di Santiago

The hystory of the projectConceived and set up in Leader II (1997-2001)

2 Lag partners: SOPRIP (I) and PORTODEMOUROS (S)

Actions: common trademark, informative/promotional materials, twinning between municipalities, web site

The limit of the cooperation was the restricted representativeness of the two LAG partners

LEADER +: The new objectives Relaunch, develop and consolidate the

cooperation experience set up between 1997 and 2001 during Leader II

Extend and strengthen the project partnership network

Develop local resources through the implementation of action directed at supporting local products

Ensure a future for the cooperation experience

PartnersITALYSOPRIP S.p.AGarfagnana Ambiente e SviluppoSviluppo Lunigiana Leader Vallèe d’Aoste Leader   SPAINPortodemouros Val do Limia Terra de CelanovaRibeira Sacra Lucense FRANCEArtois Lys 

Other Groups interested in taking part

Antico Frignano (I)

Titerno (I)

Budget

TOTALTOTAL

Promotion and coordination costs

146.929,00146.929,00

Other shared costs 480.000,00480.000,00

Local action 1.253.240,001.253.240,00

TOTALTOTAL 1.880.169,001.880.169,00

The organization

LAG

Planning and implementation of strategic contents

Public Local Authorities

Operational instruments

Local ActionGroups

E.E.I.G.Common operative

structure

The actions

Initiatives common to the

two routes

Actions to strenghthen the two

touristic products, “Via Francigena”

and “Cammino di Santiago”

Local actions

The actions Initiatives common to the two routes

Enlargement of the

project partnership

Creation of a E.E.I.G.

Strategic operating marketing project

Comunication project

Web site www.camminideuropageie.com

The actions Actions to strenghthen the two touristic products, “Via

Francigena” and “Cammino di Santiago”

Production ofpromotional and informative materials andnational and regional guides

Organisation of a series of publications in specialized magazine

Planning of events

on the route

The actions Local actions

Every local Action Group has developed this part of the project in accordance with the

specific needs of its own territory

Opening of pathways

Promotional materials

Events

Support to business concerns

This part of activity is the one that involves the greatest financial investment for each Group

The E.E.I.GObjective:

1) Facilitate cooperation activities2) Give continuity and stability to the cooperation and to the promo-marketing function

Activities:

Promotion of the trademark “Paths of Europe” Coordination of common projects

Organization of events, marketing actions and commercial promotion of products (agricultural-food, craft, tourist, cultural, etc)

Preparation of catalogues and participation at trade fairs  

The E.E.I.G Activities:

Organization of tourist packages intended for specific market niches

Organization of the ”influx” into the territories (tourist reception services)

Designing and supplying the web site

Elaboration of new project proposals

Research of new opportunities of community funds  

The head Lag role

1. the outline of the project and the preparation of the cooperation agreement

3. the management and coordination of the implementation of the project and the review of the project after the introduction of new partners

4. the financial coordination, checking the time scheduling of activities and relative costs

5. drawing up reports and implementation schedules aimed at assessing the project’s physical, financial and procedural state of progress

6. the communication between Management Authorities, encouraging the flow of information between them

7. the coordination of partners’ presentation and Communication initiatives

8. liaison with national networks and with the European network

9. to manage operating relations with the E.E.I.G with regards to common actions, formalising assignments to the common structure also on behalf of the partners in the cooperation project

10. to organise meetings and exchanges between the partners

11. to develop contacts and relations with possible new partners, both at an institutional level and between the LAGs, aimed at extending the partnership network.

The partner role

1. Communication to the respective AGs of all changes and updates regarding the project

2. The organisation of meetings and exchanges between partners in the respective territories

3. The development of contacts and relations with possible new partners

4. The involvement of local administrations and economic and social operators in the relative territories in the project

5. The development of information relating to the two routes in the territories of their concern

6. The divulgation of information relating to the progress of the project with regards to their territories

7. Reciprocal information to partners about all the initiatives at a local level which may be of interest to the single partners

8. Acknowledgement and coverage of the costs for common actions managed by the common legal structure E.E.I.G

The problem Within the same country (e.g. Italy):

- each regional authority has adopted different procedures - diversified interpretations regarding certain management aspects, such as the role and activity of the common structure, the methods for accounting for costs sustained, etc.

Between different countries (e.g. Italy, Spain and France)

- there are no institutionalised opportunities for discussion on the projects- the partners in the project are obliged to search for a synthesis between the different regulations of the various States

We need to create opportunities for the Regional Authorities of the various countries involved

to meet together and to clarify, once and for all, the aspects that today still remain unclear.

 

Relationship between LAGs, the E.E.I.G. and Regional Auth.