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3,766 TOTAL VISITOR ATTENDANCE
190EXHIBITORS
12FREE TO ATTEND
SEMINAR SESSIONS
21 INDUSTRY SPEAKERS
HEADLINE STATS
NATURALLY GOOD 2021 POST SHOW REPORT
All visitor figures are audited by Audited Media Association of Australia. Other statistics are generated from the Naturally Good 2021 post show surveys.
2021SUNDAY 30 MAY
MONDAY 31 MAY
ICC SYDNEY, DARLING HARBOUR
Post Show Report
NATURALLY GOOD 2021
The pandemic has significantly impacted consumer behaviour globally, with the natural & organic lifestyle now increasingly preferred by many, providing a boost for the sector. It was fantastic to see the hard work of all exhibitors, partners and sponsors come to life over the two-day live event, in a COVIDSafe environment after 24 months.
“ I have exhibited for several years now with Naturally Good. I find the atmosphere is very conducive to attracting the right target audience for our products. This is due to the staff and their industry ethic and caring attitude.”
Elizabeth Valek, Director, Clover Fields 2021 Exhibitor
86% OF EXHIBITORS
were satisfied with the quality of visitors to
their stand
Our Visitors
Owner, Proprietor
C-level management, GM, Director
Purchasing or Buying
Consultant Health Practitioner
(Dietitian, Nutritionist,
Naturopath, Homeopath)
Operations and Project Manager
TOP JOB FUNCTIONS
“ We had an amazing time and could not have asked for a better event to launch our products in the B2B market. The event itself, leads and attendees and organization were of such high quality.”
Lauren Harrison, Managing Director/Co-Founder, Pod Organics 2021 exhibitor
91% OF VISITORS
said attending Naturally Good is important to their business
4 HOURS AND 1 MINUTE
Average time visitors spent at the show
Association, Government, Media, Agency, Other
7%Educational Facility
1%
Beauty, Salon, Spa
4%
Foodservice, Bakery, Patisserie
10%
Distribution, Import & Export, Wholesale
19%
INDUSTRY TYPE
Retail
24%Health Care
13%
Consultant
8%
Manufacturing
14%
NATURALLY GOOD 2021 POST SHOW REPORT
• Aldi
• Alibaba
• Amazon
• Costco Wholesale Australia
• Foodco
• Global By Nature
• Go Vita
• Harris Farm
• HBC Trading
• Healthy Life
• Hello Fresh
• Honest To Goodness
• Integria Healthcare
• Jones Retail Group
• Metcash
• Mr Vitamins
• Pharmacare
• Pharmacy 4 Less
• The Natural Grocery Company
• The Star Entertainment Group
• Unique Health Products
• Vitaco
• Waiva Clark
• Woolworths
TOP VISITING COMPANIES
Beauty & Cosmetics 30%Beauty & Cosmetics - Vegan 25%Business Services 16%Complementary Medicine 29%Drink 36%Food 54%Food - Certified Organic 48%Food - Fair Trade 32%Food - Vegan 41%Food As Supplements 38%Home & Living 22%Personal Care 30%Retail Technology 16%Vitamins, Supplements & Remedies 40%
Visitors were able to select multiple responses
PRODUCT AREAS OF INTEREST
“ It’s an industry standard to come to Naturally Good. For us, it’s about being on front foot, making sure that we are here to be seen and also, we are here to be able to exhibit. We are at out best when we are innovating so we want to make sure we are releasing new products every year. It is also great to catch up with all our friends that we have in the industry because everyone is generally here.”
Ricki Harrison, Manufacturing Manager, Nutra Organics
NATURALLY GOOD 2021 POST SHOW REPORT
80% OF EXHIBITORS
were very satisfied or satisfied with meeting the right buyers from the
businesses they were after
83% OF EXHIBITORS
said Naturally Good is important to their business
NATURALLY GOOD 2021 POST SHOW REPORT
96% OF VISITORS
felt safe at Naturally Good to do business in a face-to-face setting
$162,808.64 AVG SPEND PER VISITOR
on exhibitors met at Naturally Good 2021 in the next 12 months
“ The Naturally Good Expo is a worthy event that helps connects those in the industry. Aside from the impeccable organisation from the trusted team, it’s important that we’re kept up to date with the latest trends, products, retailers and information and Naturally Good helps us do just that. The Global By Nature team really enjoyed being back in a face-to-face environment and to be able to reconnect with the wider industry.”
Stefenie Long, Trade Marketer, Global By Nature 2021 Exhibitor
TOP VISITING OBJECTIVES
91% OF VISITORS
were satisfied with attending Naturally Good 2021
To see new products / innovation
To keep up to date with market trends
To source new suppliers
1300 DIVCOM (1300 348 266)
naturallygood.com.au/exhibit
Contact the team now
Interesting in exhibiting at Naturally Good 2022?
INDUSTRY PARTNERS
The Food and Agribusiness Growth Centre
PLATINUM PARTNERS
SPONSORS
REGISTRATION SPONSOR BUSINESS SUMMIT
GOLD SPONSOR
ENTRANCE SPONSOR
@naturallygoodex
@Naturally Good Expo
@Naturally Good Expo
Next event
2022MONDAY 6 JUNE
TUESDAY 7 JUNE
ICC SYDNEY, DARLING HARBOUR
“ I think exhibiting at Naturally Good is something we missed last year, I think the industry really needs it. Because it gives us an opportunity to come out and network as an industry and it gives especially Unique the chance to showcase the products that we have launched in the last 12 months since we had the last show. It’s also a great chance to meet our retailers again, meet some new retailers, go deeper with our business and also have a lot of our suppliers who represent their brands coming onto our booth so the retailers can meet them in person.”
Dale Parkes, Founder and MD Unique Health Products
87% OF VISITORS
said they definitely or probably will attend
NG next year
