THE OUND

AND THE

YMBOL

“I have learned from experience that it is best

to make a business man out of a musician

than a musician out of a business man.”

Goddard Lieberson (1911-1977)

Dr. Robert W. Kase Trumpet, Composer, Arranger, Recording Artist, Music

Contractor, Educator, Administrator

1969 –Trumpet (age 17) – Sonny Cher

1969 – 1987 – Musician/Music Educator/Clinician

1986 – 2007 – Professor of Music and Chair of the Dept of Music at – University of Wisconsin - Stevens Point

2007 – 2008 – Executive Director WI State Music Assns.

2009-present – Dean, College of Arts and Sciences – University of St. Francis

EDUCATION

D.M.A. – University of Minnesota 1987

M.M.E. – 1975

B.S. in Music Ed and B.A. in Psychology - 1973

Performances with International Artists

• Sonny & Cher -1969/70

• Doc Severinsen – 1969/72/79

• Dinah Shore - 1975

• Maynard Ferguson Orchestra - 1975

• The Glenn Miller Orchestra- 1976

• Paul Anka - 1975

• Frank Sinatra – 1981,82,93

• Peggy Lee - 1980

• Ella Fitzgerald - 1980

• Sammy Davis Jr.-1980-88

• Tommy James - 1980

• Rosemary Clooney - 1982

• Dizzy Gillespie - 1982

• Lena Horne – 1984

• Mel Torme – 1974/75/79/80

• Fifth Dimention (3 x)1983

• The Temptations (5 X)

• Andy Williams (4 X)

• Johnny Mathis (4 X)

• Pat Boone - 1981

• Debby Boone - 1981

• Benny Goodman -1980

• Robert Goulet -1982

• Danny Thomas - 1984

• Roger Miller - 1981

• The Mills Brothers(6X)

• Perry Como 1983

• Red Skelton (8x)

• Bob Hope (8 X)

• George Burns 1981

• Vic Damone 1989

• Jack Jones - 1989

• Natalie Cole - 1987

• Debby Reynolds - 1983

• Connie Stevens 1983

• Connie Francis - 1984

• The Platters - 1981

• The Four Tops (4X)

• The Supremes - 1982

• The Four Aces - 1979

• Frankie Laine – 1979

• Harry Connick Jr.-1995

• Frank Gorshin - 1981

• David Brenner 1984

• Englebert Humperdink-1983/85

• Tom Jones - 1981

• Rich Little - 1984

• Seals & Croft - 1983

• Little Richard - 1981

• Lawrence Welk (5x)

• Myron Floren (10x)

• Melba Moore - 1979

• Carol Channing - 1980

• Dionne Warwick (2X)

• Burt Bacharach - 1984

• Dom Deluise - 1982

• Rodney Dangerfield 1982

• Sid Caesar - 1982

• Blackstone the Magician – (2x)

More Artists

• Liberace – 1984/85/86 • Wayne Newton (3X) • Ben Vereen - 1982 • Roy Clark - 1983 • Tammy Wynette - 1984 • Richard Harris - 1984 • Tommy Sands - 1983 • Sarah Vaughn - 194 • Jose Feliciano - 1980 • Diana Ross - 1980 • Tommy Dorsey Orchestra - 1990 • Jimmy Dorsey Orchestra –

1986/91/98/2000 • Harry James Orchestra -1984 • Lyle Mays - 1992 • Roger Williams – (5x)

• Fred Travelena - 1983 • The Wolverines – (13x) • Sandler & Young (10x)1970 • Tony Sandler – 1984/85 • Lou Rawls - 1984 • Bobby Vinton 1981/82/83/84/85 • Ice Capades 1969-1984 • Ice Follies 1969-84 • Holiday On Ice -1970-84 • Disney on Ice 1981 • Joan Rivers -1979/80/81 • Gladys Knight and the Pips 1980/81/82

THIS BUSINESS OF MUSIC Until the 18th century the music business was

one of patronage. After Mozart’s death (in poverty) in 1791, his wife Constantine continued to protect (copyright and publishing rights), promote (mechanical rights), and publish his music, marking the beginning of the modern music business.

19th Century Music Business

• Still marked by art patrons

• Selling of printed sheet music (every American home had a piano in the parlor) – song pluggers and music publishers flourished in Tin Pan Alley in NY and across the nation.

• Promotion of live performance (agents, contractors, theater managers, live music was everywhere)

20th Century

• The dawn of recorded sound

• Threatened live music

• 1941-42 musicians union strike

• Huge advances in the recording industry

• Large new careers in music recording industry

• Film industry

• Music videos

The Beatles in First Studio Recording

21st Century

• The Digital Age

• Digital Download

• Digital Piracy

• Digital Sound Production

• Digital Recording

Careers in the Music Industry What can you do with a music degree?

• Performer • Educator • Composer • Arranger • Manufacturing

Engineer • Music Sales Rep • A&R • Digital Artist • Historian • Music Critic • Music Librarian • Music Copyist • Recording Engineer • Copyright Lawyer

• Lyricist • Recording Label

owner • Merchant • Manufacturer • Recording Jobber • Logistics Specialist • Publisher • Editor • Reviewer • Contractor • Instrument Design

Specialist • Conductor • Music Archivist

• Religious Music Director

• Music Administrator • Personnel Manager • Music Therapist • Pain Specialist • Musicologist • Author • Sound Engineer • Acoustician • Booking Agents • Instrument Repair

Technician • Digital Music

Programmer

How do composer’s make money?

• Commissions

• ASCAP or BMI

• Mechanical Rights

• Publishing

• Printed Music

• Film Distribution

• Reuse – (Commercials or other movies/TV)

HIGHEST PAID PROFESSION IN THE MUSIC BUSINESS

COMPOSER for VIDEO GAMES

(I wish I had written the theme for Mario Bros. or Pac Man)

How The Music Business Has Changed

1985 Academy Award Winner

– Out of Africa –

• Movie Score by John Barry (James Bond Theme, Midnight Cowboy,

Somewhere in Time)

• 85 musicians, 6 copyists, 4 orchestrators, 2 music librarians, Full sound stage, 6 recording

engineers, 4 music editors,

• (plus – musical instruments, music duplication, music stands, mics, stands, studio time, economic

trickle down)

Hans Zimmer

• Rain Man

• Driving Miss Daisy

• The Lion King

• The Gladiator

• The Power of One

• The Thin Red Line

• The Last Samuri

• Prince of Egypt

• Dark Knight

• Pirates of the Car.

• Sherlock Holmes

Number of Musicians

• Musicians – 1

• Copyists – 0

• Orchestrators – 0

• Recording Engineers – 0

• Digital Sound Track

• Synths and Sampling Tracks

• The result

WORLD WIDE MUSIC INDUSTRY REVENUES

2006 ($60.7 billion)

2007 ($61.5 billion)

2008 ($62.6 billion)

2009 ($65.0 billion)

2010 ($66.4 billion)

2011 ($67.6 billion)

CD’s are all but obsolete

• CD revenues in the U.S. dropped from a high of $14.6 billion in 1999 to $10.4 billion in 2008. The Economist and The New York Times report that the downward trend is expected to continue for the foreseeable future[8][9] —Forrester Research predicts that by 2013, revenues in USA may reach as low as $9.2 billion.[8] This dramatic decline in revenue has caused large-scale layoffs inside the industry, driven retailers (such as Tower Records) out of business and forced record companies, record producers, studios, recording engineers and musicians to seek new business models.[10]

Worldwide Live Music / Concert Revenues (2006 - 2011)

$16.6 billion (2006)

$18.1 billion (2007)

$19.4 billion (2008)

$20.8 billion (2009)

$22.2 billion (2010)

$23.5 billion (2011)

US Music Performance Revenues, 2006-2011

2006 ($1.642 billion)

2007 ($1.715 billion)

2008 ($1.785 billion)

2009 ($1.855 billion)

2010 ($1.920 billion)

2011 ($1.985 billion)

Music Revenues in Western Europe in 2010

$14 billion

North American Recorded Music Revenues (2006 - 2011)

$12.6 billion (2006)

$13.0 billion (2007)

$12.8 billion (2008)

$12.6 billion (2009)

$12.6 billion (2010)

$12.4 billion (2011)

North American Recorded Music Revenues (2006 - 2011)

$12.6 billion (2006)

$13.0 billion (2007)

$12.8 billion (2008)

$12.6 billion (2009)

$12.6 billion (2010)

$12.4 billion (2011)

North America Ringtone Revenue -2010

$15 billion

Digital Recording Tracks

• There are now more than 20 million tracks available from over 400 legal music services worldwide. They range from download stores such as Amazon or iTunes to video streaming sites such as YouTube and audio streaming services such as Deezer and Spotify. Some ISPs, such as Sky, TDC and Telia, have already partnered with record labels or digital retailers to deliver legitimate music services

Number of single track downloads in 2008

37.4 million tracks sold – Germany

110 million single tracks - UK

14.5 million online single tracks - France

Predictions for Digital Music Revenues in 2015

Digital music in America revenues will top $20 billion

Worldwide Music Publishing Revenues (2006 - 2011)

$8.0 billion (2006)

$8.3 billion (2007)

$8.6 billion (2008)

$8.9 billion (2009)

$9.1 billion (2010)

$9.4 billion (2011)

Piracy is growing problem

• Key markets show impact of piracy Spain (-14.3%) and Canada (-7.4%), countries with some of the world's weakest legal defenses against piracy, show the sharpest falls, along with Italy, over a decade among the top 10 markets. Spain, where illegal file-sharing is more than double the average rate in Europe, has seen the biggest market fall, down 60% since 1999. Canada, practically the only government of a developed country not to have implemented international copyright treaties agreed over a decade ago, is a major source of the world's piracy problem. A disproportionate number of illegal sites are hosted on Canadian soil. Research in March 2010 measured the economic impact of piracy on the creative industries. Tera Consultants suggest that the EU could lose 1.2 million jobs across the creative sector by 2015 if no effective action is taken to tackle piracy.

Top 10 global selling albums 2009/2010

The 10 Best –Selling Albums of 2009 1. Susan Boyle - I Dreamed a Dream

2. Black Eyed Peas - The E.N.D.(The Energy Never Dies)

3. Michael Jackson - This Is It

4. Taylor Swift - Fearless

5. Lady Gaga - The Fame

6. Michael Bublé - Crazy Love

7. U2 - No Line on the Horizon

8. Michael Jackson - Thriller

9. Michael Jackson - Number Ones

10. Andrea Bocelli - My Christmas

The 10 Best-Selling Albums Of 2010 1. Eminem - Recovery – (3.42 million)

2. Taylor Swift - Speak Now – (3.09 million)

3. Lady Antebellum - Need You Now – (2.96 million)

4. Justin Bieber - My World 2.0 – (2.32 million)

5. Susan Boyle - The Gift – (1.85 million)

6. Lady Gaga - The Fame (1.59 million)

7. Sade - Soldier Of Love –(1.3 million)

8. Drake -Thank Me Later –(1.27 million)

9. Usher - Raymond v. Raymond –(1.18 million)

10. Ke$ha - Animal –(1.14 million)

Music Education Adds to tax base

• The Music Education Business produces jobs in America, generating an estimate $37 billion with a return of $3.4 billion in federal income taxes. (Source: American Arts Alliance Fact Sheet, October 1996 )

MUSIC EDUCATION

The arts are one of the six subject areas in which the College Board recognizes as essential in order to thrive in college. (Source:

Academic Preparation for College: What Students Need to Know and Be Able to Do, The College Board, New York

Does music make you smarter?

Music performance students scored 53 points higher on the verbal and 39 points higher on the SAT math tests. Music appreciation students scored 61 points higher on the verbal and 42 points higher on the SAT math tests. (Source: 1999 College-Bound Seniors National Report: Profile of SAT Program Test

Takers, The College Entrance Examination Board, Princeton, New Jersey)

More Medical Students were musicians

• Lewis Thomas, physician and biologist, found that music majors comprise the highest percentage of accepted medical students at 66%. (Source: As reported in “The Case for Music in the Schools,” Phi Delta Kappan,

February 1994.)

More Academic Honors for Musicians

According to the National Education Longitudinal Study of 1988, music students received more academic honors and awards than non-music students. A higher percentage of music participants received As, As/Bs, and Bs than non-music participants. (Source: NELS:88 First

Follow-up, 1990, National Center for Education Statistics, Washington D.C.)

Musicians stay smarter longer

• Want to keep your mind healthy and sharp throughout your life? Pick up an instrument. A new study found that musicians might have brains that function better than their peers well into old age. Bet you wish you stuck with those piano lessons after all.

• Researchers tested the mental abilities of senior citizens and discovered that musicians performed better at a number of tests. In particular, musicians excelled at visual memory tasks. While musicians had similar verbal capabilities to non-musicians, the musicians’ ability to memorize new words was markedly better, too. Perhaps most importantly, the musicians’ IQ scores were higher overall than those who spent their lives listening to music rather than performing it.

Yes, studying music makes you smarter earlier

Research made between music and intelligence concluded that music training is far greater than computer instruction in improving children’s abstract reasoning skills.(Source: Shaw, Rauscher, Levine, Wright, Dennis and Newcomb, “Music

training causes long-term enhancement of preschool children’s spatial-temporal reasoning,” Neurological Research, vol. 19, February 1997 )

That Long held opinion is now backed by scientific evidence.

Researchers in Leipzig discovered through the use of brain scans that musicians had larger planum temporale, the region of the brain associated with reading skills. Also, musicians had a thicker corpus callosum, the nerve fibers that connect the two halves of the brain. (Source: G.

Schlaug, L. Jancke, Y. Huang, and H. Steinmetz (1994). “In vivo morphometry of interhemispheric asymmetry and connectivity in musicians.” In I. Deliege (Ed.), Proceedings of the 3rd international conference for music perception and cognition (pp. 417-418), Liege, Belgium.)

Music beats computers in child development

Music is Beating Computers at Enhancing Early Childhood Development. Music training, specifically piano instruction, is far superior to computer instruction in dramatically enhancing children's abstract reasoning skills necessary for learning math and science. Learning music at an early age causes long-term enhancement of spatial-temporal reasoning. (Source: Frances Rauscher, Ph.D.,

Gordon Shaw, Ph.D., University of California, Irvine, 1997)

USA is a country of music makers

113 million, or 53% of Americans over the age of 12 are current or former music makers. (Source: 1997

"American Attitudes Towards Music" poll conducted by the Gallup Organization)

We’ve Known this a long time

THE ORIGINAL SEVEN LIBERAL ARTS

The Trivium

• grammar

• logic

• rhetoric

The Quadrivium

• arithmetic

• astronomy

• music

• geometry

FACTS

• No Child Left Behind has pushed music and the arts to the periphery of education (music is not tested or required)

• As one of the seven liberal arts, music is the only one not required or tested in American public schools.

• Music in the elementary is often one of the first subjects eliminated from P.S. curriculum even though all the scientific and educational data supports it for stronger tests scores in all subjects.

The music industry has also been outsourced to China

• In 2007 it was estimated that there were nearly 30 million piano students and 10 million violin students in China. Comprehensive tests to enter the top conservatories attracted nearly 200,000 students a year, compared with a few thousand annually in the 1980s, according to the Chinese Musicians' Association. Those top conductors and performers have their sites set on the top American and European Symphony Orchestra Spots

America is importing more and more Chinese Musicians

• American and European institutions—including the Oberlin Conservatory of Music; the Yale School of Music; the Manhattan School of Music; the Paris Conservatoire; the Franz Liszt Academy of Music, in Budapest; and the Sibelius Academy, in Finland—also recruit heavily in China, a turn of events that would have seemed absurd a few decades ago.

The Future of Classical Music

• Experts now see China, Korea, Japan, and Russia as the future life for classical music as American Orchestras continue to struggle to survive and many are disappearing.

Van Cliburn Piano Competition

• Not even the New York Times announced the recent winner of the world’s most prestigious, and America’s only, international piano competition which takes place once every four years. Could it be because the only finalists were from China, Korea, and Japan?

Every civilization in history has contributed to the aesthetic expression of sound through music. The business of music is to insure those voices are

heard.

If you like jazz, buy or download my albums

Thank You

…. And CD’s now available at Amazon.com or Altenburgh.com for purchase or down loads

THE OUND

AND THE

YMBOL

“I have learned from experience that it is best to

make a business man out of a musician than a

musician out of a business man.” Goddard Lieberson (1911-1977)