The OpportunityThe Opportunity

A Cost Effective, and Value Oriented A Cost Effective, and Value Oriented

Membership Delivering Membership Delivering

Essential Home ServicesEssential Home Services

A Perspective On TradesA Perspective On Trades

You may have heard the little story about You may have heard the little story about the Doctor who calls a plumber out to his the Doctor who calls a plumber out to his house to fix his plumbing. house to fix his plumbing.

The plumber gets under the sink and The plumber gets under the sink and works at it about 10 minutes, and then works at it about 10 minutes, and then gets up, presents it to the Doctor as “good gets up, presents it to the Doctor as “good to go” and hands him a bill for $ 150. to go” and hands him a bill for $ 150.

A Perspective On TradesA Perspective On Trades

The Doctor looks at the bill and then looks The Doctor looks at the bill and then looks at the plumber and says: “Hey you’ll be out at the plumber and says: “Hey you’ll be out of here in less than 15 minutes altogether of here in less than 15 minutes altogether – at this rate I’m paying you $ 600. an – at this rate I’m paying you $ 600. an hour. hour.

I’m a doctor and I don’t even make that I’m a doctor and I don’t even make that kind of money”. To which the plumber kind of money”. To which the plumber replies: “I know, I used to be a doctor!”replies: “I know, I used to be a doctor!”

A Perspective On TradesA Perspective On Trades

Plumbing (and Doctoring) are several of Plumbing (and Doctoring) are several of the essential services still deemed by our the essential services still deemed by our society to be some of the most essential society to be some of the most essential “can’t live without” services. “can’t live without” services.

In reality, the average service call in the In reality, the average service call in the US by a plumber, electrician, or heating/air US by a plumber, electrician, or heating/air conditioning contractor averages between conditioning contractor averages between $ 250 and $ 350. depending on where it is, $ 250 and $ 350. depending on where it is, and who does the work.and who does the work.

The Atlan GroupThe Atlan Group The Atlan Group has The Atlan Group has

been focused on been focused on many aspects of the many aspects of the ‘essential home services’ field for many ‘essential home services’ field for many years, but has recently found extra value in years, but has recently found extra value in this sector during the recent financial crisis.this sector during the recent financial crisis.

There are several unique identifiers that There are several unique identifiers that define an essential service industry that define an essential service industry that struggles with delivering perceived ‘value’.struggles with delivering perceived ‘value’.

Defining ‘Essential Services’Defining ‘Essential Services’ What we have found in choosing to focus on these ‘essential What we have found in choosing to focus on these ‘essential

service’ industries is that there are a number of features that service’ industries is that there are a number of features that make these the most beneficial industries to be involved in make these the most beneficial industries to be involved in and invested in for the following reasons:and invested in for the following reasons:

Almost all of the basics of essential services are skilled and/or Almost all of the basics of essential services are skilled and/or licensed trades.licensed trades.

They have far more perceived value in the marketplace than the They have far more perceived value in the marketplace than the employees of these industries are given credit for, and therefore they employees of these industries are given credit for, and therefore they have large profit margins.have large profit margins.

They are almost all in fractured industries and are not well branded They are almost all in fractured industries and are not well branded or organized.or organized.

They are all recession proof, in that because they are deemed They are all recession proof, in that because they are deemed essential, they continue to do strong business even in the hard essential, they continue to do strong business even in the hard times. People will get it fixed.times. People will get it fixed.

They are perceived as blue collar, and lack professionalism in most They are perceived as blue collar, and lack professionalism in most sectors because they are not well presented, and do not adhere to sectors because they are not well presented, and do not adhere to professional rules of business even though they are governed by the professional rules of business even though they are governed by the rules of their state requirements.rules of their state requirements.

It is because of these unique identifiers that the ‘essential’ home services It is because of these unique identifiers that the ‘essential’ home services field is the focus of what we have developed into the Atlan Brands.field is the focus of what we have developed into the Atlan Brands.

Five main services stand the test we have set for defining an essential Five main services stand the test we have set for defining an essential service. service.

These include:These include: Our answer:Our answer:

1.1. Electrical ServicesElectrical Services Lights Electric, Inc.Lights Electric, Inc.2.2. Plumbing ServicesPlumbing Services Plumbetter Plumbing, Inc.Plumbetter Plumbing, Inc.3.3. Heating & Air ConditioningHeating & Air Conditioning Fireman’s Heating & Air, Inc.Fireman’s Heating & Air, Inc.4.4. Pest Control Services Pest Control Services US Pestmaster CorporationUS Pestmaster Corporation5.5. Fridge & Appliance CareFridge & Appliance Care Fridgemasters Appliance Care, Fridgemasters Appliance Care,

Inc.Inc.

Brand Building Creates ValueBrand Building Creates Value

The concept of branding is long known as the The concept of branding is long known as the hallmark of American business, and we all know hallmark of American business, and we all know many brand names that are standards for many brand names that are standards for everything from photocopiers, to fast food, to everything from photocopiers, to fast food, to computers, to overnight shipping, to washing computers, to overnight shipping, to washing machine repair men. machine repair men.

These brands are iconic, and we naturally These brands are iconic, and we naturally gravitate to these brands as being safe because gravitate to these brands as being safe because they are known. they are known.

Even more importantly, we are willing to pay a Even more importantly, we are willing to pay a premium to use these brands over ‘unknowns’. premium to use these brands over ‘unknowns’.

Brand Building Creates ValueBrand Building Creates Value

As such, we have shifted our focus to As such, we have shifted our focus to ‘branding’ in these industries with our Atlan ‘branding’ in these industries with our Atlan Brands.Brands.

Our goal is to develop these market sectors Our goal is to develop these market sectors through two proven strategies for growing through two proven strategies for growing businesses quickly.businesses quickly.

1.1. Using the power of the internet to disseminate Using the power of the internet to disseminate targeted information quickly.targeted information quickly.

2.2. Using the rapid acceleration growth thrust of the Using the rapid acceleration growth thrust of the network marketing structure.network marketing structure.

Marrying Solid Business Marrying Solid Business To Network SpeedTo Network Speed

The combination of these two tools is powerful because The combination of these two tools is powerful because they will both foster national growth quickly while utilizing they will both foster national growth quickly while utilizing the local relationship marketing of network systems the local relationship marketing of network systems deployed in a very structured management system.deployed in a very structured management system.

Our system defines every relationship according to a very Our system defines every relationship according to a very clear expectation and reward - from the brick and mortar clear expectation and reward - from the brick and mortar businesses of essential service delivery – whether through businesses of essential service delivery – whether through our contract Partners, or our franchises, - through to the our contract Partners, or our franchises, - through to the network marketing culture of our marketing Associates.network marketing culture of our marketing Associates.

By defining these relationships carefully, and contractually, By defining these relationships carefully, and contractually, we have become uniquely able to deliver the “real world” we have become uniquely able to deliver the “real world” brick and mortar services as Plumbers, Electricians, or brick and mortar services as Plumbers, Electricians, or Technicians in HVAC, Appliance Care and Pest Control. Technicians in HVAC, Appliance Care and Pest Control.

Marrying Solid Business To Marrying Solid Business To Network SpeedNetwork Speed

These industries are generally slow growth These industries are generally slow growth industries, yet we marry them to the surreal world industries, yet we marry them to the surreal world of lightning fast growth with network marketing of lightning fast growth with network marketing relationships.relationships.

Network marketing has long been criticized for Network marketing has long been criticized for not delivering anything of value, and hyping itself not delivering anything of value, and hyping itself as it’s own first focus. This is not our goal.as it’s own first focus. This is not our goal.

It is with these considerations in mind that we It is with these considerations in mind that we have developed the have developed the “ClubAtlan” program. “ClubAtlan” program.

Is a membership package of services:Is a membership package of services:

Sold by our Atlan Associates network marketing program, Sold by our Atlan Associates network marketing program, Initially delivered by trained first responders (CSR’s) through our Initially delivered by trained first responders (CSR’s) through our

“Atlan Checkpoint” program, “Atlan Checkpoint” program, Delivered by AI Contract Partners and/or our local franchises.Delivered by AI Contract Partners and/or our local franchises. Managed throughout with our “Callit247” centerManaged throughout with our “Callit247” center

We deliver the goods and services through Atlan’s We deliver the goods and services through Atlan’s Partners and franchises of our Atlan Brands including: Partners and franchises of our Atlan Brands including:

Fireman’s Heating And Air, Inc., Fireman’s Heating And Air, Inc., Plumbetter Plumbing, Inc., Plumbetter Plumbing, Inc., Lights Electric, Inc., Lights Electric, Inc., US Pestmaster Services Inc. US Pestmaster Services Inc. Fridgemaster’s Appliance Care, Inc.Fridgemaster’s Appliance Care, Inc.

Real Jobs For Real ClientsReal Jobs For Real Clients The unique selling proposition offered by The unique selling proposition offered by

ClubAtlan is that:ClubAtlan is that:1.1. Real people are Real people are 2.2. Really trained to do Really trained to do 3.3. Real work at every interaction level of delivering these Real work at every interaction level of delivering these 4.4. Real world services, adding a level of Real world services, adding a level of 5.5. Professionalism to each of these sectors, all with Professionalism to each of these sectors, all with 6.6. Real and fair compensation for the time they spend Real and fair compensation for the time they spend

doing their work.doing their work. As such, we are creating: As such, we are creating:

1.1. Value - adding jobs to the marketplace - working withValue - adding jobs to the marketplace - working with2.2. Untrained individuals with basic skills and Untrained individuals with basic skills and 3.3. Training them to have an important, paid role in the Training them to have an important, paid role in the 4.4. Delivery of real services to our Members.Delivery of real services to our Members.

A More Cost Effective Layer?A More Cost Effective Layer? The first person to show up at a Client’s (your) home with The first person to show up at a Client’s (your) home with

most small companies is the highly trained and experienced most small companies is the highly trained and experienced service technician who is also prepared to diagnose and service technician who is also prepared to diagnose and repair the problem. repair the problem.

These specialists spend an inordinate amount of your paid These specialists spend an inordinate amount of your paid time trying to be your Customer Service agent and your time trying to be your Customer Service agent and your salesman while also documenting information like your salesman while also documenting information like your brands, models and serial #’s of equipment, etc., as well as brands, models and serial #’s of equipment, etc., as well as answering your questions, and even measuring for your answering your questions, and even measuring for your vent filter sizes – all before they run to the store to buy more vent filter sizes – all before they run to the store to buy more parts – all on your nickel.parts – all on your nickel.

This is like having a doctor in his own doctor’s office serving This is like having a doctor in his own doctor’s office serving as the receptionist and the nurse as well as the doctor. as the receptionist and the nurse as well as the doctor.

By most analysis, this is perceived as being a very By most analysis, this is perceived as being a very inefficient and expensive way to deliver a skilled service.inefficient and expensive way to deliver a skilled service.

We Add A We Add A More Cost Effective LayerMore Cost Effective Layer

The Atlan Group management model separates the The Atlan Group management model separates the roles of client development (Associates) and client roles of client development (Associates) and client relations (CSR’s documenting/analysis) from the relations (CSR’s documenting/analysis) from the most skilled role of the trained and experienced most skilled role of the trained and experienced technician (the Doctor) by introducing the mid level technician (the Doctor) by introducing the mid level relationship services of the Atlan Checkpoint relationship services of the Atlan Checkpoint program as delivered by our CSR’s. program as delivered by our CSR’s.

These Atlan trained first responders are given the These Atlan trained first responders are given the job to build the client relationship by introducing job to build the client relationship by introducing member benefits, as well as documenting the member benefits, as well as documenting the equipment, systems and details for records that can equipment, systems and details for records that can be effectively used by “the Doctor” to complete be effectively used by “the Doctor” to complete necessary work more quickly and easily at the time necessary work more quickly and easily at the time of needed service. of needed service.

The More Cost Effective LayerThe More Cost Effective Layer

This added layer of ‘professional service’ This added layer of ‘professional service’ adds value to the relationship, while adds value to the relationship, while minimizing costs – freeing the technician minimizing costs – freeing the technician to accomplish much more in the same to accomplish much more in the same amount of time. amount of time.

This saved expense frees resources that This saved expense frees resources that can benefit the Client, as well as increase can benefit the Client, as well as increase payouts to the field.payouts to the field.

The ClubAtlan membership progam is sold by The ClubAtlan membership progam is sold by Atlan Associates who register in our network Atlan Associates who register in our network marketing program for an initial fee of $ 30. marketing program for an initial fee of $ 30.

Once registered, Atlan Associates may also Once registered, Atlan Associates may also recruit other Atlan Associates, AI Contract recruit other Atlan Associates, AI Contract Partners, and new members, and are paid for Partners, and new members, and are paid for each new Associate, Partner or Member they each new Associate, Partner or Member they register. register.

Quarterly renewal fee of $ 15. is assessed at the Quarterly renewal fee of $ 15. is assessed at the end of the first quarter.end of the first quarter.

Payouts for each program are paid out Payouts for each program are paid out according to the seven level compensation plan.according to the seven level compensation plan.

The Compensation PlanThe Compensation Plan The seven level compensation plan divides each The seven level compensation plan divides each

payout according to the following structure: payout according to the following structure: Direct Up) 50%, Direct Up) 50%, Level 1 Pays 50% Level 1 Pays 50% 150 Relationship150 Relationship 2nd ) 20%, 2nd ) 20%, Level 2 Pays 20%Level 2 Pays 20% 220 Relationship220 Relationship 3rd ) 12%, 3rd ) 12%, Level 3 Pays 12%Level 3 Pays 12% 312 Relationship312 Relationship 4th ) 6%, 4th ) 6%, Level 4 Pays 6%Level 4 Pays 6% 406 Relationship406 Relationship 5th ) 5% 5th ) 5% Level 5 Pays 5%Level 5 Pays 5% 505 Relationship505 Relationship 6th ) 4 % 6th ) 4 % Level 6 Pays 4%Level 6 Pays 4% 604 Relationship604 Relationship 7th ) 3% 7th ) 3% Level 7 Pays 3%Level 7 Pays 3% 703 Relationship703 Relationship

Additional field compensation is offered as franchise Additional field compensation is offered as franchise interest, profit sharing, interest, profit sharing, and/or potential IPO stock and/or potential IPO stock options.options.

The Simplest TermsThe Simplest Terms All other positions in the Atlan program are All other positions in the Atlan program are

registered by an Atlan Associate.registered by an Atlan Associate. New ClubAtlan Members are registered online New ClubAtlan Members are registered online

by Atlan Associates with a $ 27./month fee after by Atlan Associates with a $ 27./month fee after a one time $ 97. registration cost - without any a one time $ 97. registration cost - without any contract commitment - can be cancelled at contract commitment - can be cancelled at anytime. anytime.

If ever cancelled, If ever cancelled, re-enrollment requires re-enrollment requires a new registration fee a new registration fee of $ 97. once again. of $ 97. once again.

We Protect Our MembersWe Protect Our Members All memberships run by the calendar month, and All memberships run by the calendar month, and

membership begins at the beginning of the membership begins at the beginning of the calendar month following enrollment with a 7 day calendar month following enrollment with a 7 day lead time requirement. lead time requirement.

In other words, if you sign up in the last 7 days In other words, if you sign up in the last 7 days of a month, your membership will not begin for of a month, your membership will not begin for another full calendar month. (Ie February 25th another full calendar month. (Ie February 25th signup will not activate until April 1) signup will not activate until April 1)

Once a ClubAtlan membership or Atlan Once a ClubAtlan membership or Atlan Associates registration is activated, the rate is Associates registration is activated, the rate is fixed for at least two years, and continues fixed for at least two years, and continues repeatedly until cancelled.repeatedly until cancelled.

Client Service Representatives (CSRs)Client Service Representatives (CSRs) To become a CSR, an Atlan Associate must have earned a To become a CSR, an Atlan Associate must have earned a

total of 12 points through a combination of registering Atlan total of 12 points through a combination of registering Atlan Associates (4 points each) including one indirect Associate, Associates (4 points each) including one indirect Associate, ClubAtlan Memberships (2 points each) and/or AI Contract ClubAtlan Memberships (2 points each) and/or AI Contract Partners (1 point each), as well as successfully completing Partners (1 point each), as well as successfully completing training.training.

Upon completion of the CSR training program, testing and Upon completion of the CSR training program, testing and registration, CSR’s will be assigned Member relationships registration, CSR’s will be assigned Member relationships to develop.to develop.

They will earn a $ 45.00 consulting fee for working with the They will earn a $ 45.00 consulting fee for working with the Member to assess and document all of the client’s systems Member to assess and document all of the client’s systems and equipment, as well and equipment, as well as answering any as answering any Member questions. Member questions.

(Total anticipated time (Total anticipated time on site: 30-60 Minutes)on site: 30-60 Minutes)

Where We Are GoingWhere We Are Going

Our principal website Our principal website www.Atlan.comwww.Atlan.com offers a complete array of Atlan programs offers a complete array of Atlan programs and support services for:and support services for:

Atlan AssociatesAtlan AssociatesClubAtlan MembersClubAtlan MembersAI Contract PartnersAI Contract PartnersAtlan Checkpoint CSR’sAtlan Checkpoint CSR’s

The Atlan Opportunity is Real. And Now. The Atlan Opportunity is Real. And Now. Take the time to look at it fully with your Take the time to look at it fully with your

Atlan Associate while the time is right.Atlan Associate while the time is right.

Thank You!!Thank You!! For taking the time to learn more about The Atlan For taking the time to learn more about The Atlan

Group and the Atlan opportunity, as well as Group and the Atlan opportunity, as well as considering the ClubAtlan membership.considering the ClubAtlan membership.

We look forward to seeing you get involved as an We look forward to seeing you get involved as an Atlan Associate, Contract Partner, and/or CSR!Atlan Associate, Contract Partner, and/or CSR!