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e only magazine dedicated to motorcycle touring & travel Features high-quality editorial and stunning photography Reaches a targeted and enthusiastic readership of active riders RoadRUNNER Motorcycle Touring & Travel: 2017 Media Kit

The only magazine dedicated to motorcycle touring & travel … · 2016-09-09 · The . only magazine dedicated to motorcycle touring & travel Features high-quality editorial and stunning

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Page 1: The only magazine dedicated to motorcycle touring & travel … · 2016-09-09 · The . only magazine dedicated to motorcycle touring & travel Features high-quality editorial and stunning

The only magazine dedicated to motorcycle touring & travelFeatures high-quality editorial and stunning photographyReaches a targeted and enthusiastic readership of active riders

RoadRUNNER Motorcycle Touring & Travel:

20 1 7 Med i a K i t

Page 2: The only magazine dedicated to motorcycle touring & travel … · 2016-09-09 · The . only magazine dedicated to motorcycle touring & travel Features high-quality editorial and stunning

www.roadrunner.travel

This is what our affluent readers have come to expect in each issue of RoadRUNNER:

• Timeless touring articles with first-class photography• Detailed area information with maps and GPS files• Industry news • Motorcycle and product reviews• Safety and technical how-to articles• Lifestyle columns

Promoting your products and services in RoadRUNNER magazine and on www.roadrunner.travel will bring you active, high-value consumers who spend money on motorcycles, equip-ment, gear, and travel. Our knowledgeable sales and marketing team will help you create a custom media plan that gives your advertising budget the most impact.

RoadRUNNER Motorcycle Touring & Travel is the most relied-upon resource for motorcycle touring in North America.

RoadRUNNER magazine is a bi-monthly publication, available by subscription and sold in more than 10,000 retail outlets and airports throughout the U.S. and Canada as well as at shows, rallies, and events. RoadRUNNER is also available digitally to print subscribers, through a simple browser-based platform. Subscriptions are also available on iOS, Android, Nook, and Kindle devices.

The #1 touring resource.

Maximum return on your marketing investment.

For more than 16 years RoadRUNNER readers have valued and appreciated the information provided in every issue. They trust us to be the authority, providing quality editorial that is objective, accurate, and tailored to their interests.

We’ve continually grown our readership with regular direct response marketing campaigns and aggressive newsstand promo-tional programs. RoadRUNNER has a history of partnering with many industry leaders on creative and effective marketing projects.

Our readers regularly take multi-day trips across North America’s highways and byways, and also enjoy traveling internationally. They own multiple motorcycles each accessorized to their flavor, wear full protective gear, and invest in the latest luggage and gadgets.

RoadRUNNER Motorcycle Touring & Travel is a trusted brand.

Who’s a typical reader?

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19-PAGE TRAVEL GUIDE • FREE Tankbag Maps Inside

www.roadrunner.travel

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APR ’16

2016 INDIAN SCOUT SIXTY2016 YAMAHA AND STAR ANNIVERSARY LINEUP

Northern California

REVIEWS:

ITALY FIRE & ICE

ENDLESSTWISTIES

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DIS

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IN – C

ALIFO

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Madison, WI Shamrock Tour®

SWEEPING THROUGH

FARMLAND2016 HONDA AFRICA TWIN

Paid copies: 83,636

Save every issue:

87%

Total readership:

225,817

$29.95 for a 1-year subscriptionOur audience is willing to paya premium rate for a premium product

Page 3: The only magazine dedicated to motorcycle touring & travel … · 2016-09-09 · The . only magazine dedicated to motorcycle touring & travel Features high-quality editorial and stunning

2017 Media Kit

Special Collector’s Issue

Audience Profile

Touring Enthusiasts

Total Readership: 225,817 Paid Copies: 83,636Cover Price: $7.95 Subscription Price: $29.95/yrFrequency: 6x/year

Each fall, we publish a special collector’s edition which is titled Touring America’s Backroads. This edition showcases a regionally balanced mix of both previously-featured and new motorcycle tours, including our signature Shamrock Tours®, spectacular photography, detailed maps, and helpful trip planning information, along with Touring Tips and special feature articles.

We service the largest segment of the motorcycling community—touring and travel enthusiasts.

www.roadrunner.travel

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DISPLAY UNTIL December 27, 2016

SPECIAL COLLECTOR’S ISSUEFree Touring Maps - See Page 5

BEST RIDES

10 Complete Touring Guide

• Where to ride• What to see• Where to stay

Mountains & Mesas

A M E R I C A’ S BA C K R OA D SOURIN

A M E R I C A’ S BA C K R OA D SA M E R I C A’ S BA C K R OA D ST G

Pull-out tankbag maps & GPS files Entertaining and informative articles Android, iOS, Kindle, & Nook

Average household income: $115,912College educated: 61%Median age: 54Male/Female: 89 / 11%Save every issue: 87%Average time spent reading each issue: 2.7 hours

More than 10 years riding experience: 89%Number of motorcycles owned: 2.2Average miles ridden per year: 8,061Wear protective gear: 95%Spend annually on accessories and gear: $1,252Identify as touring motorcyclists: 79%Use RoadRUNNER to research and plan: 67%Participate in organized tours: 34%Ride in groups of friends: 74%

Page 4: The only magazine dedicated to motorcycle touring & travel … · 2016-09-09 · The . only magazine dedicated to motorcycle touring & travel Features high-quality editorial and stunning

www.roadrunner.travel

Print Rates Ad DimensionsPage Option 1X 3X 6X

Cover 2 $9,365 $8,650 $8,000Cover 3 $8,865 $8,150 $7,500

Cover 4 $9,865 $9,150 $8,500

Spread $14,520 $13,200 $12,000

Full $7,865 $7,150 $6,500

2/3 $5,250 $4,770 $4,350

1/2 $3,933 $3,575 $3,250

1/3 $2,662 $2,420 $2,200

1/4 $1,997 $1,815 $1,650

1/6 $1,452 $1,320 $1,200

1/9 $968 $880 $800

Business Reply Card—Pricing available upon request; all business reply cards must accompany a minimum full-page advertisement.

Inserts—Pricing available upon request.

Terms—All rates are NET. Payment is due 30 days from invoice date. Agency commissions must be added to our quoted rates.

Custom Opportunities

Looking for a premium way to reach our readership? Our team will work with you on a unique marketing program that’s customized to reach our readers with your special, direct message.

• Custom publishing, including beautifully branded touring maps and brochures• Tankbag map sponsorship• Sponsored editorial (print and digital)• Co-op advertising programs Contact Information

Advertising Inquiries:(336) [email protected]

Production Information: Heather Oliver (336) 765-7780 x 113, [email protected]

Press Release Submissions: [email protected]

RoadRUNNER Motorcycle Touring & Travel Magazine 206 N Spruce St, Ste 2B - Winston-Salem, NC 27101, (336) 765-7780

Nov/Dec ’17 1/4 page Advertorial $750

Submit: 1 high res photo, max 70 words (includes headline and contact info)

Reservation Deadline: 8/25/17Material Due: 9/1/17

AdaptivGlowRider™ Vestwww.adaptivtechnologies.com

NOVEMBER/DECEMBER ‘14 103

3BR PowersportsTAPP™ All-Weather USB Powerportswww.3brpowersports.com(408) 891-4603

All-weather, all the time, means that you don’t have to unplug your USB device and cap the TAPP series USB power port when the weather turns ugly. The patented TAPP CAPP mating cable seal is the difference. With TAPP’s 2.1A or TAPP Lite’s 1.2A output, there is an all-weather power port for every USB application. Available in panel mount, universal mount, and bike specific models. Direct battery connection or plug-and-play makes installation a snap.

Holiday GIFT GUIDE

Combining the maneuverability of an off-road helmet with the performance and comfort of a road model, AGV’s versatile AX-8 Dual Evo features both a face shield and a peak, making it perfect for adventure touring. Composite construction with carbon fiber, Kevlar, and fiberglass makes it light and strong, and it has DOT and ECE certification. Closeable vents are standard, as are an easily removable breath guard, chin spoiler, cheek pads, and liner. Starting at $399.95.

AGVAX-8 Dual Evo Helmetstore.agv.com/c/off-road_ax-8-dual-evo

The Granit Detecto X-Plus 8077 is the top of the line alarm disc lock from ABUS. It features a stealthy look, serious corrosion coatings, and it is made from the highest-grade, specially hardened steel to resist all forms of attack. In addition to its 13mm bolt and sturdy lock body, it features a 3D motion-sensing alarm. The slightest movement activates the 110db alarm, scaring off any would-be thieves or notifying a helmeted rider that a lock is present. $179.99

ABUS Mobile SecurityGranit Detecto X-Plus 8077www.abus.com/usa(312) 640-1111

This holiday season, give the gift of safety! The GlowRider Vest features Electro- Luminescent (EL) strips that light up with the push of a button. The hi-viz color will make you stand out in the daylight and the EL strips on the back and sides will significantly increase your nighttime visibility. Made of mesh material with chest and side pockets, it can be worn over an existing jacket or by itself.

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2016 Ducati Multistrada Enduro • FREE Tankbag Maps Inside

www.roadrunner.travel

FEB ’16

2016 HARLEY-DAVIDSON LINEUP

2016 BMW R 1200 RS

Western ArkansasEXPLORING THEOZARKS BAJA CALIFORNIA

REVIEWS:

Wytheville, VA Shamrock Tour®

THE CLAW OF THE DRAGON OFF-ROAD CAMPING ADVENTURE

Southeast Oregon

10/28/16 11/4/16 12/20/1612/30/16 1/6/17 2/21/172/24/17 3/3/17 4/18/174/28/17 5/3/17 6/20/176/23/17 6/30/17 8/15/177/21/17 7/28/17 9/26/179/8/17 9/15/17 10/31/17

Reservation Deadline Materials Due On Sale

Jan/Feb ‘17Mar/Apr ‘17May/June ‘17Jul/Aug ‘17Sept/Oct ‘17*Special IssueNov/Dec ‘17

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ADVENTURE TRAVEL ISSUE – FREE MAPS & GPS FILES

www.roadrunner.travel

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OCT ’16

REVIEWS:2016 DUCATI MULTISTRADA 1200 ENDURO

2017 VICTORY OCTANE

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Continental Divide

British Columbia Shamrock Tour®

Motorcycling MECCA

PLAYING IN THE DIRT

VIRGINIA Heart of Appalachia

*All important text and artwork should be at least 0.25 inches from trim. No bleed on sizes smaller than full page.

Bleed Trim Live

C 2,3,4 8.49” x 11.05” 8.25” x 10.81” 7.28” x 9.455”

Spread 16.74” x 11.05” 16.50” x 10.81” 15.55” x 9.45”

Full 8.49” x 11.05” 8.25” x 10.81” 7.28” x 9.45”

2/3 H 7.28” x 6.26”

2/3 V 4.76” x 9.45”

1/2 7.28” x 4.59”

1/3 H 7.28” x 3.07”

1/3 V 2.27” x 9.45”

1/4 3.50” x 4.59”

1/6 H 4.76” x 2.16”

1/6 V 2.27” x 4.59”

1/9 2.27” x 2.97”

*Inquire about rates and details for Special Issue