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The Online Search Industry First Web search engine was created by MIT
student Matt Gray in 1993.
Originally used to measure size of the World Wide Web.
Later became used as a way to obtain URLs (Wandex).
The emergence of various other search engines began to form.
Background/History of Google Road to development began in 1996, by Larry Page
and Sergey Brin.
Developed their first search engine project called BackRub.
In 1998, the two started their own data center known as Google.
Headquarters was located in Menlo Park, CA with a total staff of three.
It became to be known as one of the top 100 search engines later that year.
Company Mission and Goals Organize the world’s information so that it may
be useful to all who use it.
Strive to maintain the lead in the online search industry.
Continually creating innovative ways to enhance search capabilities.
Develop projects to expand its advertising opportunities.
Location & Employees Googleplex: Headquarters in Mountain
View, CA
Sales offices around the world e.g. New York, Ireland, and Japan
# of employees: 2,292 (majority in MV, CA)
Revenues/SalesTwo methods of advertisement sales:
1. Targeted advertising AdWords AdSense
2. Online Search service
Suppliers/Customers Google suppliers = Google customers
Adwords: Sony, Sprint, Cannon
AdSense: abc.com, Forbes.com
Search service: AOL/Netscape, Palm
Competitors1. MICROSOFT!!!
2. Teoma (www.teoma.com)
3. Wisenut (www.wisenut.com)
4. AlltheWeb (www.alltheweb.com)
5. askjeeves (www.ask.com)
Comparisons
Google Inc.
SWOT Analysis
Internal Strengths:1. Focus on innovation2. Implementation of IS3. 1 Billion-page index
Internal Weaknesses:1. Control over websites
indexing2. Search algorithm3. May search for
plural/singular without telling you
External opportunities:1. Growing demand for its
services2. Acquisition of new office
space
Strengths/Opportunities:1. Increased capacity2. Influx of new employees
and ideas3. Increased profit margin
Weaknesses/Opportunities1. Enabling webmasters to
control indexing2. Improvement of algorithm
External Threats:1.New search engines2. Increased competition3. Possible work force shortage
Strengths/Threats:1. Competing with advanced IS2. Specializing in particular area
Weaknesses/Threats:1. Rising cost of labor2. Entering new markets
Google Inc. Internal Strengths:
1. Focus on innovation2. Implementation of IS3. 1-billion page index
Internal Weakness:1. Control over website
indexing2. Search Algorithm3. May search for
plural/singular without telling you
External opportunities:1. Growing demand for its
services2. Acquisition of new office
space3. Enabling webmasters to
control indexing
External Threats:1. New search engines2. Increased competition and
operational cost3. Possible workforce shortage
G-mail Technology Computers scan e-mail messages
Privacy? No human intervention
Messages are flagged Groups e-mails of related content Faster loading
Google’s Advertising Strategy No pop-up ads
Major advertising ads appear as hits in a search.
Small advertising messages appear to the margins of web pages.
Advertising Cost Strategy Small customers manage their own accounts
-Customers log in into their web portal-They only need a credit card
Account Teams-Manage large customer accounts-Price Monitoring
“Cost Per Click” Price Strategy-Key word counters
Google’s Technology Use Installation of software
-Easy to install, easy to get rid off
Page Rank technology-Machine operated-Mathematical analysis
Their workstations use Linux OS
Internal Strengths Encouraging environment
Casual work setting
Employee importance
Internal Weaknesses Company structure/mobility
High growth rate leading to loss of communication structures
Improvement of IT/IS Higher security
High growth can lead to inefficiency with Google standards
References “G-Mail.” Google.com. 19 Nov. 2004
<http://www.gmail.google.com/gmail/help/screen2.html>.
“Google: AdSense.” Google.com. 19 Nov. 2004 <http://www.google.com/adsense/?hl=en_US&sourceid=aso&su
bid=us-et- ads>.
Nice, Karim. Gurevich, J. Gerald. “How Digital Cameras Work.” How Stuff Works. 19 Nov. 2004 <http://electronics.howstuffworks.com/digital- camera.html>.