Pat Bax, Marketing Coordinator NYS Smokers' QuitlineJim Hart, Quitline Specialist

May 3, 2006

The NYS Smokers’ Quitline: Enhancing Success Through Follow-up and Quality Assurance

Patricia Bax, MS, RNMarketing CoordinatorNYS Smokers' QuitlineRoswell Park Cancer InstituteElm and Carlton StreetsBuffalo, New York 14263Office: 716.845.4365Cell: 716.531.3556patricia.bax@roswellpark.org

1-866-NY-QUITS (1-866-697-8487)www.nysmokefree.com

Greetings!

What is the New York State Smokers’ Quitline?

The New York State Smokers’ Quitline is a free and confidential program that provides evidence-based stop smoking services to New York State residents who want to stop smoking or using other forms of tobacco.

Quitline Overview• In operation since 2000

• Based at Roswell Park Cancer Institute, located in Buffalo

• Serviced more than 440,000 calls

Hours of Operation:

Live Counselor SupportMonday – Friday 9 a.m.-9 p.m.Saturday – Sunday 9 a.m. - 1 p.m.

Taped Message Library: 24 hours/7days

Tip of the Day: 24 hours/7days

Central Role of the Quitline in New York StateCentral Role of the Quitline in New York State’’s s Tobacco Cessation PlansTobacco Cessation Plans

NYSDOHTobacco Control

Program

Large Employer GroupsLocal health

& human service organizations

Health Care Providers

National Cessation Vendors

Local & Regional media

Health Insurance Plans

Statewide Provider Groups,Health Plans &

Large Employer groups

Cessation Centers Community Health Partners

Collaboration between cessation centers and health plans to facilitate utilizationCollaboration between cessation centers and health plans to facilitate utilization

• Telephone counseling in English or Spanish

• Starter kit of Nicotine Replacement Therapy for eligible smokers

• One scheduled callback to smokers who get a free starter kit of NRT

• Up to four scheduled telephone counseling calls for eligible Medicaid, Family Health Plus and uninsured smokers

• Up to a 6-week supply of NRT for eligible Medicaid, Family Health Plus and uninsured smokers

Quitline Services

• Fax-to-Quit referral program

• Referrals to local stop smoking programs

• Referrals and information for NYS Health Plans’ cessation service for members

• Clearinghouse for materials and information in English and Spanish

• Web-based services including interactive features (www.nysmokefree.com)

Quitline Services

Trained QuitlineSpecialists use a specially designed electronic call record interview for each type of call.

Callers can call as many times as needed.

Telephone Interview

Fax-to-Quit Referral Program

• Fax referral program for providers to refer tobacco using patients

• Referral form is faxed to Quitline

• Quitline Specialist calls client and provides stop smoking intervention

• Progress Report is faxed back to provider office

Fax-to-Quit Referral Program

Forms are available on our website:

www.nysmokefree.com

Quitline Materials

• Material Order form available on QuitlineWebsite www.nysmokefree.com

• Materials can be ordered by calling the Quitline directly

• Material quantity limits are listed on the form

• Bulk orders fulfilled based on availability

New York State’s Tobacco Control

Program is Successful in Driving Callers to the

Quitline!

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5,000

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Statew ide Pam Laffin Ads Jan. 19 t h - F eb . 2 8 t h, 2 0 0 5

Every Cigare tte is Doing You Dam age

Jan. 17t h - M ar ch 7 t h, 2 0 0 5

NYCDOH 311 FREE NRT

M ay 5t h - June 8 t h, 2 0 0 5

Quit Now Statew ide Print Ads

M ay 16 t h - June 2 7t h, 2 0 0 5

NYSDOH 2 w eek NRT Starter Program

Launched o n D ec. 13 t h, 2 0 0 4

Get Patch Cam paignJuly 11t h - S ep t . 4 t h, 2 0 0 5

Sm ile of an Ex-Sm oker July 4 t h - A ug . 2 7t h, 2 0 0 5

Pe ter Jennings died of Lung Cancer A ug ust 7 t h, 2 0 0 5

* In a ddit io n t o t he m a jo r c a m pa igns , 2 4 v a rio us brie f , t im e - lim it e d c a m pa igns a nd/ o r e v e nt s we re he ld by

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f o r t he m o nt h o f J uly.

M edicaid & Uninsured Proactive Program

launched : O ct . 2 0 0 4

NYC Everybody Loves a Quitte r Cam paign

S ep t . 13 , 2 0 0 4

Great Am erican Sm oke-Out

N o v. 17t h

TV- ABC Series "Quit to Live"

t hr o ug ho ut N o vemb er

Every Cigare tte is Doing You Harm

T V , R ad io , & P r int A d sN o v. ' 0 5 - F eb . ' 0 6

M ary QuitsD ec. 2 2 2 0 0 5 - F eb . 2 8 ,

2 0 0 6

N ew sp ap er A d s:Buffalo New s Post-it Note

& Roches ter Dem ocrat and Chronicle Banner

Januar y 1, 2 0 0 6

TOTAL CALL VOLUME BY PROMOTION

Quitline Evaluation and Quality Assurance

Evaluation & Quality Assurance

At 3 months and 12 months:

• Voluntary follow-up telephone interviews

• Assessment of smokers who utilized Quitline services, their receipt of the services, use of stop smoking aids, and current stop smoking status

• Restricted to adults (18+ years), NYS residents, current smokers seeking services/quitting assistance for themselves, and verbally agreed to callback

Quarter IIIDecember-2005-February- 2006

Smokers who were sent NRT are asked a series of questions concerning their satisfaction with Quitline Services. This table summarizes results of the Service Satisfaction Questions as of February 28, 2006.

Satisfaction Follow-up Questions

• The 3-month survey began the week of March 28, 2005. As of February 28, 2006, 787 3-month follow-up surveys have been completed.

• The 3 month Quit Status survey consists of a rolling telephone survey with a sample of 8 smokers randomly pulled weekly who were uninsured or carried Medicaid insurance and 16 smokers randomly pulled who were insured smokers, for a total of 24 smokers pulled randomly each week from the Quitline database.

Quitline Evaluation: Method

Quitline Evaluation: Method

• Participants from the 3 month survey will be re-contacted 9 months later and will be asked to complete the 12-month Quit Status survey.

• 34.2% - All Clients • 18.7% - Clients who received counseling,

but did not get NRT• 37.1% - Non-Proactive Clients who got a

starter supply of NRT and one callback• 45.1% - Proactive Clients who received at

least 2 Completed Callbacks• 46.5% - Proactive Clients who were sent

Additional NRT

Quit Rates: at 3 month follow-up

For more information, please contact:

1-866-NY-QUITS (1-866-697-8487)www.nysmokefree.com