The nitty and gritty of designing

The web designing has come across a long way since its inception. Gone are the days when a web page was an ordinary dull looking read only epilogue of your business. Today web pages are more interactive and responsive to gauge the customers. Now the look and feel of a web page is more important than contents that you are publishing. An awe factor has been attached to every thing that you do virtually on your webpage. Your website look and feel can now break or make your business. Examples of Facebook vs Orkut is not that old. Therefore lets see to some nitty gritty of web designing :

Use quality and professional Photographs:

First impression that your website puts is through the images that you put. As Seeing is believing, so your customers draw an impression about your company, your products from the photos on your website. Therefore avoid using free or generic photographs as they will create a generic impression about your brand. Show your visitors your distinctiveness, your USP by using professional photographs. Investing in professional photography or purchasing professional stock photos help you to portray a deep impact on your visitor's mind. Quality photos attract immediate and effective attention towards what you want to say. This is also an indirect mode of marketing and can help you save a big amount on direct marketing.

Logo, creating a glimpse of your identity"Your logo is the first identity of your brand, therefore it should be well crafted and prominently placed on your website," says a content manager in one of Brisbane website design companies . It’s a human tendency that when we start reading or seeing anything we start from Upper left corner of the page. Therefore, use a high-resolution image and place it at upper left corner of your webpage. This will prepare your visitors for they are going to see something good and authentic. It is also advisable to always Link your logo back to your homepage so that visitors can easily navigate to it."

Use color SchemingUsing color scheming helps you rub your brand essence onto the customers. Color theory plays a very important role in building a brand perception. A neutral color palette makes your site project an elegant, clean and gives a modern appearance. Highlighting headlines or important content help you make a differentiation. It's advisable to use a color palette that complements your logo and is consistent with your other marketing materials.

Choosing proper fontsWhen choosing fonts, keep in mind that people will be looking at your website not just on a desktop or laptop but also on mobile devices. "Some large-scaled fonts may read well on a desktop monitor, but did not respond well on mobiles, lacking the desired look and feel," explains a designer from a Brisbane website design company. Therefore using a universal font is always helpful.