The Nielsen Health Index 2011

8/3/2019 The Nielsen Health Index 2011

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Copyright 2011 The Nielsen Company. Confidential and proprietary.

Nielsen 3rd Quarter Media Briefing

October 12, 2011


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Copyright 2011 The Nielsen Company. Confidential and proprietary. Title of Presentation

The Nielsen Health Index 2011


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Outline

Background Key Findings Alcoholic Beverages Consumption Cigarettes Consumption Current Health Ailments/Problems

Pharmaceutical & Chemist Products Herbal Supplements vs Prescription Drugs Health Attitudinal Statements Sports Activities Interested/Participated In


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Health Index

A study stemmingfrom the Media Index

that particularlyfocuses on health

related preferencesand behaviors of

individuals 10 yearsold and up.


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Health Conscious Filipinos


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Key Findings

33% of Past Year Alcohol Drinkers consume alcohol at least once a

week at home and less than once a month elsewhere

Only 18% of the urban population smoke cigarettes, 5 years ago itwas 23%

Among the 40+

Heart ailment ie. High blood pressureclaimed as most common health problems

Over-the-counter or prescribed medicines are consumed more than branded herbalmedicine

Branded Herbal Medicine Tend to be more females, 50+, slightly have more upper class users than the

average

More health conscious than users of OTC or prescribed medicine


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Alcoholic Beverages

Cigarettes Prescribed Drugs

Branded HerbalMedicines


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Alcoholic Beverages33% of Past Year Alcohol Drinkers consume alcohol at least once a week at homeand less than once a month elsewhere

13

9

29

14 15

26

31

36

18

10

17

31

14

Once A Day 4 - 6 Times A

Week

2 - 3 Times A

Week

Once A Week 2 - 3 Times A

Month

Once A Month Less Than

Once A Month

None

Own Home

Elsewhere

USAGE OFALCOHOLIC DRINKS

%

Past 12 Months 33

Past 4 Weeks 31

Not Use Alcoholic Drinks 59

Base: National Urban Philippines 10y/o and up who drank alcohol in Past 12 MonthsSource: Nielsen Media Index 2011 Q2


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Alcoholic BeveragesDE, Males, 20-39 y/o

Base: National Urban Philippines 10y/o and up who drank alcohol in Past 12 MonthsSource: Nielsen Media Index 2011 Q2

1 14 3

11 10

58 61

26 25

All People ConsumeAlcohol

E

D

C2

C1

AB

50

82

50

18

All People Consume

Alcohol

Female

Male

26

9

22

29

19

26

15 20

18 16

All People Consume

Alcohol

50 up

40-49

30-39

20-29

13-19

SEC AGEGENDER


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Alcoholic BeveragesBeer is the most consumed alcoholic beverage in the past month

Alcoholic Drink Usage (%)

Beer 87

Brandy 36

Rhum 30

Gin 27

Red Wine 17Usage Of Vodka 13

Liqueur 10

Champagne 8

White Wine 7

Usage Of Whisky 6

Base: National Urban Philippines 10y/o and up who drank alcohol in Past 12 Months

Source: Nielsen Media Index 2011 Q2


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CigarettesOnly 18% of the urban population smoke cigarettes

USAGE OFCIGARETTES

%

Past 12 Months 18

Past 4 Weeks 18

Not Use Cigarettes 74

Base: National Urban Philippines 10y/o and up


62

812

9

At Least 1 Pack/Week 1-2 Sticks/Day

Never Smoked Given Up Smoking

5 years ago (Y 2006)

Cigarette Usage 23%


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CigarettesE, Males, 20-39 y/o

Base: National Urban Philippines 10y/o and up who consumed cigarettes in Past 12 Months


1 14 3

11 10

5856

26 30

All People ConsumeCigarettes

E

D

C2

C1

AB

50

89

50

11

All People Consume

Cigarettes

Female

Male

26

9

22

28

19

25

1520

18 18

All People Consume

Cigarettes

50 up

40-49

30-39

20-29

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SEC AGEGENDER


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17.35

8.76

4.90

2.61

2.57

2.35

1.36

1.21

0.95

0.77

0.70

0.65

Heart (I.E. High Blood Pressure)

Joints (Arthritis)

Diabetes

Asthma

Poor Eyesight

Kidney

Others

Cough

Colds

Indigestion/Hyperacidity

Hearing Problems

Sleeping Disorder

Current Health Problems/Ailments

Base: National Urban Philippines 40 and up Population:11,936,000


Among the 40+ years old


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Pharmaceutical & Chemist ProductsHeadache Remedies/Analgesics, Cold/Flu Remedies and Cough Mixtures are the topmost pharmaceutical & chemist products consumed in the past year

Pharma Products GenPop 40+

Headache Remedies & Analgesics 66 70

Cold & Flu Remedies 63 64

Cough Mixtures 57 59

Anti-diarrheal Remedies 38 44

Vitamins 30 32Indigestion/Hyperacidity & Stomach Remedies 15 16

Anti-fungal Cream 7 8

Branded Herbal Supplements/Medicines 5 9




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Herbal Supplements vs Prescription DrugsPrescription Drugs are used more than Branded Herbal Supplements

85% 9%

Prescription Drugs

Usage in Past 12Months

Branded HerbalSupplements Usagein Past 12 Months




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Profile Prescribed Drugs Users vs BrandedHerbal Users

1 2 444

711 11

14

58 57

57

26 2619

All People Use

PrescriptionDrugs

Use Herbal

E

D

C2

C1

AB

SEC

Base: National Urban Philippines 10y/o and up who used prescription drugs in Past 12 Months, Use Branded Herbal P12 mos


50 4937

50 5164

All People Use

PrescritionDrugs

Use B Herbal

Female

Male

GENDER


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Profile Prescribed Drugs Users vs BrandedHerbal Users

26 25

8

22 23

12

19 18

20

15 15

14

18 19

46

All People Use PrescriptionDrugs

Use B Herbal

50 up

40-49

30-39

20-29

'10-19

AGE

Base: National Urban Philippines 10y/o and up who used prescription drugs in Past 12 Months, Use Branded Herbal P12 mos



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Attitudes on Health

Base: National Urban Philippines 40 and up who used prescription drugs in Past 12 Months, Use Branded Herbal P12 mos


UsePrescribedDrugs UseB.Herbal

Ialwayscheckthenutritionalcontentoffood 103 114

IReallyLookAfterMyHealth 101 108

Iusuallybuygenericmedicines 99 96

Iprefertotreatillnesswithherbs 97 122

Idosomeformofexerciseorsportatleastonceaweek 97 103

Ialsoaskmedicaladvicetoothernon-medicalprofessionals 96 94

IHaveHealthProblemsAndHaveToWatchWhatIEat 95 124

Ihaveperiodicalcheck-upevenwhenI'mnotsick 94 131

Iusuallybuydrugsw/oanyprofessionalmedicaladvice 91 97

Ifollowastrictdiet

86 125Iwaitformyailmenttogoonitsownw/outtakinganything 85 87

Mostofthetime,Iamtryingloseweight 83 115

Ihavetobereallyilltogotothedoctor 78 77

(Ind T2B)

Herbal

Supplement

Users tend to

be more

concerned

about their

health thanPrescription

Drug Users


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Sports Activities Interested/Participated In

More than half are interested/participate in Sports

Prescribed Drug Users 56%

B. Herbal Users 51%

Base: National Urban Philippines 40 and up who used prescription drugs in Past 12 Months, Use Branded Herbal P12 mos


30

8

7

5

5

3

3

2

2

29

10

4

5

4

3

4

2

1

Basketball

Boxing

Badminton

Volleyball

Jogging/Running

Tennis

Aerobics/Slim Exercises/Gymnastics

Billiards/Pool

Swimming

B Herbal Users Prescribed Drug Users


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Thank You!

Documents

The Nielsen Health Index 2011