The Nielsen Company

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Copyright © 2009 The Nielsen Company

An Introduction to

The Nielsen Company



PageJan 3, 20!

"ho "e Are

The Nielsen Company is the #orld$s leading pro%ider o&

mar'eting in&ormation, audience measurement, and

(usiness media products and ser%ices)



More than 34,000 employees in over 100 countries…



"e transform ra# data into strategic insights and

tailor*made recommendations)

"e analyze and advise a(out comple+ sales and

mar'eting issues &or #inning (usiness decisions.

Nielsen measures mar'ets, media and consumer (eha%ioracross industries and around the #orld)

"e integrate in&ormation &rom across our (usiness)

"hat "e o





PageJan 3, 20!

The Nielsen ompany ! uni"ue in the information industry…


http://slidepdf.com/reader/full/the-nielsen-company 7/17PageJan 3, 20!

1or /ore Than 00 ears1#$4

Billboard maga4ine &ounded

1$%3

A)C) Nielsen Company &ounded

1$30

The Hollywood Reporter &ounded

1$&0

irst T5 audience measurement

1$$$

Nielsen /edia 6esearch ac7uired (y 5N8

%000

/iller reeman 8A :trade sho#s and maga4ines; ac7uired (y 5N8

%001

ACNielsen ac7uired (y 5N8

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5N8 ac7uired (y a consortium o& si+ pri%ate e7uity &irms<a%id =) Calhoun (ecomes Chairman and C>.

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5N8 (ecomes The Nielsen ompany,integrating our (usinesses under a historic (rand)



.#nership

The Nielsen Company is pri%ately

held (y pri%ate*e7uity consortium

– AlpIn%est Partners

– The @lac'stone roup

– The Carlyle roup

– Bellman riedman

– Dohl(erg, Dra%is, 6o(erts

– Thomas B) =ee Partners



E"e are trans&orming thiscompany into an e%en

more e+citing, e+hilarating

place to #or' (y &inding

more e&&ecti%e, more

e&&icient #ays to integrate

our in&ormation and

enhance our insight

to help clients succeed)F

a%id Calhoun

Chairman and C>.





reating lear onnections

)or lients





Consumer

Consumer pac'aged goods manu&acturing and retail sales

measurement #orld#ide• Nielsen *nalytic onsulting H analy4es consumer purchasing

(eha%ior in terms o& pricing, promotion, mar'eting mi+, categoryplacement, and in*mar'et auditing and testing

• Nielsen *22 H analytics and &orecasting into ne# consumer

products (e&ore they are (rought to mar'et)• Nielsen omescan 5 2pectra H consumer and shopper insights

through panel research, segmentation and targeting

• Nielsen ustomized 6esearch H 7ualitati%e and 7uantitati%emeasures o& consumers$ attitudes and purchasing (eha%ior, customer

satis&action, (rand a#areness and ad%ertising e&&ecti%eness• Nielsen 2pectra H trac'ing o& product sales to consumers, (ased on

in&ormation gathered at the retail point*o&*sale



Nielsen @usiness /edia

• Nielsen @usiness /edia pro%ides (usiness*to*(usiness products

and ser%ices in print, online and in person– er%es se%en maor mar'et groups and 30 industries spanning

entertainment, media and mar'eting, retail, tra%el and per&ormance,

design, and li&e sciences

– 2 pu(lications, more than 3- trade sho#s and con&erences,

and ?- digital products and ser%ices– Pu(lications include Adweek , The Hollywood Reporter , Billboard , Radio

& Records, Progressive Grocer and Meeting News

• Nielsen @usiness /edia also has a strong glo(al presence through

e+tensions o& its (rands, licensing agreements, partnerships and

oint %entures



Nielsen .nline

• The merger o& Net6atings and @u44/etrics to create a &ully

integrated suite o& ser%ices– Nielsen Net6atings H the industry$s glo(al standard &or Internet

measurement and analysis– Nielsen uzzMetrics H measures and analy4es online consumer

generated media to help clients understand its impact on products, issues,

reputation and image



PageJan 3, 20!

.ur trategic ocus

•

"ider and more detailed overage o& the mar'etplace• Continued 7pansion in de%eloping mar'ets

• Continued technology ser%ice 8nnovation

• 8ntegration o& solutions &or greater operational e&&iciency and client

satis&action



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The Nielsen Company