the nexus of mobile and social.@darrellwhitelaw & @MIRnewyork

hi, i’m @darrellwhitelaw,

i make things at MIR.

mostly in the mobile space, also very social.

here’s a little bit about what we know.

mobility and changing behaviors.

#realtime everything.

connecting sharing meeting listening

we don’t just keep in touch anymore.

we need a side of witty banter.

we’re here. now. friends and 20% off.

we know you listen to bad music, but do you?

mobile has enabled the social boom.

it began with SMS, it’s going everywhere.

how many times did you look at your phone?

our beliefs, or how we do this stuff daily.

game mechanics

utility

User Interface Design

disregard the splinternet

push the boundaries of mCommerce

mind the digital/physical gap

mobile, social and the success of the mRMU.

display advertising is NOT going away.

it’s just getting smaller.

that doesn’t mean we cant adapt the banner.

engage via the handset

create experiences that connect

the bottom line.

mobility compliments social interaction.

we need to press integration further.

thanks.