Mike Hodges – GM/VP Interactive

The New Media Plan•Ignite the Fireworks (verb, sound)

•Pour some Gasoline on the fire

•Be sure you plan out the Bonfire (reverb, amplify)

•Then AMPLIFY!!!!!!

Lighting Fireworks…Targeting is Key•Who are your current customers?

•Do you like who you have or want new ones?

•Can’t get the bonfire going with people that aren’t interested

San Diego Ad Spend

San Diego Interactive Ad

Spend

Balance Owned, Paid & Earned

Mike Hodges Mike.Hodges@SignOnSanD

iego.com

THANK YOU!