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The new luxury door collection from JELD-WEN
PRIVATE & CONFIDENTIAL
We use doors countless times every day. But most of us never notice them.
As a nation, we lavish vast amounts of time and money on our homes, changing floors, carpets and furniture and endlessly redecorating. Yet we ignore the doors and rarely
consider replacing them.
The launch of the Curated collection aims to change this behaviour and put doors top of people’s agenda when
renovating or building their homes.
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JELD-WEN have created a collection of remarkable doors. Carefully selected to exemplify the very best in style, craftsmanship and performance to help consumers
put together the look they aspire to.
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Design and decor trends4 key design and decor trends are driving consumers taste and choices in home décor. The Curated collection draws on these key themes through styles, materials and functionality .
Jeld WenDécor & Design Trends 2018
UK Décor & Design Trends 2018
1Tactile Industrial Scandi Minimal
2Dark Drama
4Modern Country
3
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A timeless classic Moda is based on timeless Shaker style for a simple design that will draw attention to itself.
Discover your style Moda is available in 10 designs for ultimate customisation. Whatever your taste, you’ll find the Moda for you.
Noise insulation Moda features a solid core for brilliant acoustic properties, meaning you can enjoy the quiet, regardless of what’s happening on the other side.
Let light in Each Moda door design is available with a clear glazed option to draw light into your space and create fluidity throughout your home.
Charming simplicity Moda is factory primed for a smooth minimalist aesthetic that can’t be overlooked. Its boldness lies in its simplicity.
MODAInternal Doors
No.01Supremely stylish. Supremely customisable. Supremely you.
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GLAZED OPTIONS AVAILABLE
No of Sku’s: 88RRP: £120.00 – £149.00Made to order
MODA 1 MODA 2 MODA 3 MODA 4 MODA 5 MODA 6 MODA 7
MODA 8 MODA 9 MODA 10 MODA 11
Stile and rail
Square fitting rails
MODA Internal doors No.01
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DECOInternal Doors
No.02Real history The Deco range offers a unique panel design that gives the doors a bold character that’s charming enough to suit any setting.
Standout texture Wide mid and bottom rails with a distinct step profile give the doors an extra depth and elegance.
Style to suit Available in an oak finish for that luxury feel, or primed white to add your own splash of colour to make a real statement.
Finishing touches Each door is supplied ready for final painting or staining to your personal requirements.
Find yours Deco comes in a selection of styles, meaning there’s one for everyone to fall in love with.
Mid-century style with a modern attitude.
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3 PANEL 4 PANEL 4 PANEL GLAZED3 PANEL 3 PANEL GLAZED4 PANEL
No of Sku’s: 16RRP: £140 – £160Stocked
3 PANEL GLAZED 4 PANEL GLAZED
WHITE OAK PRIMED
PANEL DETAIL
DECO Internal doors No.02
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SLIM-LINEInternal Doors
No.03Totally contemporary The perfect statement door for modern apartments and homes with design at their hearts.
Well-lit living A slim timber frame means the door is made largely of glass, allowing light to flood into a room, creating a warm and inviting environment.
Style and substance A more cost-effective solution than metal, this door’s pre-painted timber frames offer the same style and strength at a fraction of the price.
Find yours Available in different styles, and a choice of black and grey offering on-trend colours to suit well-designed homes.
Finishing touches Each door is supplied with a contemporary pull handle available in a selection of colour options, so you can choose the finer details.
Invite light in and make a statement.
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BLACK 4 PANEL CLEAR GLAZED
GREY 4 PANEL CLEAR GLAZED
BLACK 8 PANEL CLEAR GLAZED
GREY 8 PANEL CLEAR GLAZED
BLACK 1 PANEL GREY 1 PANEL
NOIR – RAL 9011 GRIS – RAL 7046
PULL HANDLE OPTIONS
No of Sku’s: 24RRP: £199 – £250Stocked
(INCLUDED)BLACK ROSE SILVER
BALL LATCH
BLACK 4 PANEL GREY 4 PANEL
SLIM-LINE Internal doors No.03
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TRUE COLOURInternal Doors
No.04
Don’t stop with walls Who said colour was reserved for walls and furnishings? With this door, you can add another statement piece to your home.
Save valuable time A pre-painted door in the colour of your choice saves the time and stresses of painting the door yourself.
On-trend style Choose from a selection of on-trend colours to bring your home bang up to date.
Find yours Available in a variety of popular moulded door styles in smooth or woodgrain finishes.
Your style. Your colour. Your door.
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Cool Grey RAL 7047
Stone RAL 9002
Sage Grey RAL 7032
Gun Metal Grey RAL 7042
5 PANEL 2 PANEL 4 PANEL COTTAGE
No of Sku’s: 32RRP: £75 – £90Made to order
TRUE COLOUR Internal doors No.04
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CONTOURInternal Doors
No.05Lasting impression This is a door that guests won’t forget in a hurry. Turn something that normally fades into the background into a statement feature.
Extra dimension A distinguishing 3D effect makes this door eye-catching and attention-grabbing for all the right reasons.
Add your touch This door is supplied pre-finished white, so you can add your own unique flair to mirror your personality.
Find yours Available in two distinct designs with ripple and diamond effects to choose from.
Get the personal touch.
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No of Sku’s: 8RRP: £85 – £100Made to order
DIAMOND RIPPLE
CONTOUR Internal doors No.05
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SIMPLICITYInternal Doors
No.06A minimal approach Clean and contemporary lines and a subtle primed white finish make this door perfect for those looking to set a minimalist tone.
A real heavyweight This door’s solid core gives it a reassuringly premium feel that you’ll experience every time it closes with a satisfying noise. Look no further for an exceptionally dependable door.
Add your touch This door is supplied primed white, so you can add your own unique flair to mirror your personality.
Find yours Available in many designs, with a mixture of styles including panel and glazed options.
A statement door that doesn’t make a fuss.
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SHAKER 1 Panel
SHAKER 4 Panel
SHAKER 1 Light Obscure
SHAKER 4 Light Clear
SHAKER 10 Light Clear
SHAKER 15 Light Clear
ASTON 3 Panel
ASTON 3 Light Clear
COTTAGE COTTAGE Vertical Etch
WORCESTER WORCESTER 3 Light Clear
LADDER LADDER1 Light Clear
PRIMED PAIR MAKER
No of Sku’s: 54RRP: £100 – £150Stocked
SIMPLICITY Internal doors No.06
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OREGONInternal Doors
No.07A stylish finish This range of doors are made using outstanding American white oak real wood veneer which will give any room an assured style.
Sound reduction A solid construction gives this door impressive acoustic properties, meaning you can always enjoy peace and quiet.
Life saver Fire door options make this the perfect choice for owners who want a little extra peace of mind.
Make a pair Our pair makers allow you to put two doors together to create a pair. Perfect to create a statement feature in bigger spaces.
Find yours Available in many designs, with a mixture of styles including solid panel and glazed options.
Make the right choice every time with a timeless door.
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4 Panel 10 Light Clear 15 Light Clear 2 light Mackintosh
2 Light Clear Cottage Cottage Etch 4 Panel Bi-fold
Cottage Bi-fold
COTTAGEHorizontal
COTTAGE3 Light ClearHorizontal
ASTON3 Panel
ASTON3 Light Clear/Obscure
WORCESTER WORCESTER3 Light Clear
SHAKER1 Panel
SHAKER4 Panel
SHAKERRecessed Cottage
SHAKER 1 Light Clear/Obscure
SHAKER4 Light Clear
SHAKER4 LightMackintosh
LADDER LADDER1 Light Clear
No of Sku’s: 163RRP: £125 – £200Stocked
OAK PAIR MAKER
OREGON Internal doors No.07
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GRANGESliding Barn Internal Door
No.08
A sliding barn door that’s a firm favourite.
On-trend living A sliding door has always been at home in country-style houses. Yet it’s been utilised more and more in contemporary homes to create a striking design feature.
Upscale your home As well as its space-saving functionality, this door is easy to install and helps to create a distinctive upmarket look that will stand the test of time.
Style and substance An easy glide mechanism for a quieter and smoother closing action, plus a trackless design to keep flooring uninterrupted and hazard-free.
Get the look Whether you opt for wonderfully grained mindi doors, grand oak veneers or a simple primed design the Grange doors are sure to attract attention.
Find yours Available in different styles and with multiple track options, you can customise this door to suit your needs.
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TRACK OPTIONS
No of Sku’s: 28RRP: £125 – £300Stocked
INDUSTRIAL
FRAMED, LEDGED & BRACED (FLB)
SHAKER 4 PANELPRIMED COTTAGE GLAZED
PRIMED COTTAGE PRIMED SHAKER 1 PANEL
FRAMED, LEDGED & BRACED (FLB) GLAZED
COTTAGE
URBAN PROVINCIAL ELEGANT
GRANGE Sliding barn internal doors No.08
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INFINITYSliding Glass Internal Doors
No.09Elegant divide A glass door gives any room a subtle touch of sophistication by dividing two spaces without completely cutting them off.
Considered design This door is the perfect practical solution for when space is essential, such as storage areas in en-suite bathrooms.
A unique environment Welcome superior, striking aesthetics into your home with a glass sliding door. These doors bring homes to life and their uniqueness will be the envy of guests.
Complete the look Add those finishing touches with a choice of handles and track designs.
Find yours Available in two distinct glass designs etched onto toughened safety glass.
Save space and create light.
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HORIZON ABSTRACT
No of Sku’s: 8RRP: £400 – £500Stocked
TRACK OPTIONS
GRIPHANDLE
CACHÉ NOUVEAU
PULLHANDLE
INFINITY Sliding glass internal doors No.09
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ROOM FOLDRoom Divider Internal Doors
No.10Flexible style A premium folding door that gives you the option to sweep the doors aside and effortlessly turn two rooms into one.
Considered design Top-hung doors eliminate the need for floor tracks and allow you to have uninterrupted flooring to maintain a fluid transition between rooms.
Seamless movement With their concertina doors, the Room Fold glides in its track for a smooth, seamless operation.
Well-lit living Large glass panels, and ability to fold right back allows the light to flood through the home, creating a warm and inviting environment.
Find yours Room Fold doors are available in a range of striking designs, configurations and sizes.
Sweep two rooms into one.
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OAK 1 LIGHT CLEAR2-4 DOOR
OAK 1 LIGHT CLEAR2-4 DOOR
OAK 4 LIGHT OBSCURE2-4 DOOR
PRIMED 1 LIGHT OBSCURE2-4 DOOR
No of Sku’s: 40RRP: £500 – £800Stocked
PRIMED 4 LIGHT CLEAR2-4 DOOR
SLIM-LINE 4 LIGHT CLEAR2-4 DOOR
ROOM FOLD Internal room dividers No.10
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OREGONWhite Oak External Doors
No.13
Make the right choice every time with a timeless door.
A stylish finish This door is made using outstanding American white oak real wood veneer which will give any home an assured style.
Finishing touches Oregon external doors are supplied unfinished ready for your own choice of stain or lacquer.
Find yours Available in many designs, with a mixture of styles including solid panel and glazed options.
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COTTAGE COTTAGE Glazed
CROFT CROFT Glazed
GOTHIC 4 PANEL Glazed
6 PANEL Glazed
2 PANEL Glazed
3 PANEL 3 PANEL Glazed
No of Sku’s: 20 Stocked
OREGON External white oak doors No.13
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PLANOFIXInternal Door Handles
No.14Elegant design The importance of the handles to the overall finished look of a door is often underestimated but can make a big difference. Planofix offers sleek and stylish solutions to perfectly complement your interior doors.
Easy installation The Planofix handles require far less work to install than standard handles and fix directly onto the face of the door. They offer a wonderfully simple handle without sacrificing design and style.
Find yours Available in a selection of distinct styles to suit both standard and WC door types.
Beautifully designed, simply installed.
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No of Sku’s: 8RRP: £35 – £50Stocked
AMSTERDAM BERGEN LOS ANGELES STOCKHOLM
AMSTERDAM (WC) BERGEN (WC) LOS ANGELES (WC) STOCKHOLM (WC)
PLANOFIX Internal door handles No.14
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Coming soon
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JELD-WENMarketing
LaunchGetting the message out
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Digital Email Rich ContentVideos & Articles
SocialInfluencerMarketing
MediaCustomer
Partnerships
Aims:
INSPIRE & EDUCATE
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Digital
The will include partner links to direct consumers to purchase Curated products from partner retailers.
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Emailers
Digital
Digital Advertising: Paid Search / Paid Social
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Key theme videos will be created to educate customers about the true benefits of Curated doors.
• Energy efficiency
• Acoustic performance
• Time saving
• Sustainability
Content
including videos, buying guides, inspiration articles.
Promotional video to launch the range will be used to drive engagement and interest.
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SocialUtilising JELD-WEN social channels to capture consumers in the discovery phase and inspire them with inspirational imagery and moving assets.
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Media
Digital AdvertisingSearch, display advertising and remarketing.
Direct MailA targeted DM booklet will be mailed to home movers to promote the launch of the new collection.