THE NEW FACE OF DERMATOLOGY 2016 Gender Distribution, by Specialty All Physicians PCPs Derms Male Female Independent practices have declined year over year most recently noted: Groups enable physicians to practice more cost-efficiently and relieve administrative burdens PATIENT DEMAND DRIVING HOLISTIC TREATMENT Specifically, nutricosmetics, nutritionally based solutions “Beauty from within” is projected to reach $7.4 billion by 2020 Continued rise of medi-/medical spas, giving consumers/patients easy access to traditional dermatology-based offerings not covered by insurance in a more spa-like setting INCREASED ACCESS TO TREATMENTS OUTSIDE OF THE DERM’S OFFICE With topical products able to gain regulatory approval more easily, it’s predicted that the US Rx-to-OTC switch market likely will attract dermatology entries for treatment of acne, eczema, psoriasis, and rash indications FEWER RX OPTIONS, MORE OPPORTUNITIES FOR PATIENT SELF-CARE “WE’RE ONLY 1.5–2 PERCENT OF MEDICINE, SO WE NEED TO DEMONSTRATE VALUE IN THE SYSTEM.” 23% 77% 22% 78% 37% 60% 53% 63% MORE FEMALE DERMS MORE ALLIED HCPs WHO ASSIST BEYOND ADMINISTRATIVE DUTIES GROUP PRACTICES 2013 2014 27% 12% Physician Assistant Nurse Practitioner Dermatologist offices currently employ TECHNOLOGY FACILITATING PATIENT-DERM INTERACTIONS Virtual visits through telemedicine, including prescreening and diagnoses through artificial intelligence (AI) and chatbots Skin screening apps with more advanced technology for more accurate diagnoses and tracking, eg, lenses, light, and UV camera attachments Online appointment scheduling and Derm practice calendar management Increased usage of Electronic Health Records in 2014: 63% vs 61% Dermatologists all Physicians $7.4 BILLION There will be a shift from generalized dermatologists to more specialized within a group practice. More specialists will enable practices to strike the balance between “disease” and “desire” for patient care. “ONE STOP SHOP” FOR SKINCARE DISEASE Desire Sources: Kantar Sources & Interactions 2016. The Dermatologist, “Acquisition Trends: Consolidation in Dermatology,” Volume 24, Issue 10, October 2016, Rochelle Nataloni, accessed from The Second Annual Practice Profitability Index. 2014 ed. Cegedim, “Market Profile of U.S. Dermatologists, OneKey Market Insight Report,” 2015. CHCF Physician Assistants and Nurse Practitioners in Specialty Care 2009. Dermatology World, March 2014, “The Future of Dermatology.” Pink Sheet, Pharma Intelligence, “Dermatology OTC Switches Loom Next For Consumer Health Growth,” October 3, 2016, Eileen Francis. http://www.nbcnews.com/mach/innovation/chatbots-are-shaking-workforce-some-unexpected-ways-n738096. psfk, March 27, 2017. https://www.psfk.com/2017/03/one-beauty-regimen-doesnt-fit.html. Business of Fashion, “Nutricosmetics Promise Beauty from the Inside Out,” Kati Chitakorn, July 22, 2015. https://www.businessoffashion.com/articles/intelligence/nutricosmetics-inside-out-beauty-super-elixir. http://www.news-leader.com/story/news/business/2016/01/08/medical-spa-industry-expected-grow-2016/78521328/. ©2017 Ogilvy CommonHealth Worldwide Estimated at $3.6 BILLION industry with 18% GROWTH projected year over year

THE NEW FACE OF DERMATOLOGY - Ogilvy … · THE NEW FACE OF DERMATOLOGY 2016 Gender Distribution, ... Increased usage of Electronic Health Records in 2014: 63% vs 61% ... OneKey Market

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THE NEW FACE OF DERMATOLOGY

2016 Gender Distribution, by Specialty

All Physicians

PCPs

Derms

Male Female

Independent practices have declined year over year most recently noted:

Groups enable physicians to practice more cost-efficiently and relieve administrative burdens

PATIENT DEMAND DRIVING HOLISTIC TREATMENT

Specifically, nutricosmetics, nutritionally based solutions

“Beauty from within” is projected to reach $7.4 billion by 2020

Continued rise of medi-/medical spas, giving consumers/patients easy access to traditional dermatology-based offerings not covered by insurance in a more spa-like setting

INCREASED ACCESS TO TREATMENTS OUTSIDE OF THE DERM’S OFFICE

With topical products able to gain regulatory approval more easily, it’s predicted that the US Rx-to-OTC switch market likely will attract dermatology entries for treatment of acne, eczema, psoriasis, and rash indications

FEWER RX OPTIONS, MORE OPPORTUNITIES

FOR PATIENT SELF-CARE

“WE’RE ONLY 1.5–2 PERCENT OF MEDICINE, SO WE NEED TO DEMONSTRATE

VALUE IN THE SYSTEM.”

23%77%

22%78%

37%

60% 53%

63%

MORE FEMALE DERMS

MORE ALLIED HCPs WHO ASSIST BEYOND ADMINISTRATIVE DUTIES

GROUP PRACTICES

2013 2014

27% 12%Physician Assistant Nurse Practitioner

Dermatologist offices currently employ

TECHNOLOGY FACILITATING PATIENT-DERM INTERACTIONSVirtual visits through telemedicine, including prescreening and diagnoses through artificial intelligence (AI) and chatbots

Skin screening apps with more advanced technology for more accurate diagnoses and tracking, eg, lenses, light, and UV camera attachments

Online appointment scheduling and Derm practice calendar management

Increased usage of Electronic Health Records in 2014:

63% vs 61%Dermatologists all Physicians

$7.4BILLION

There will be a shift from generalized dermatologists to more specialized within a group practice. More specialists will enable practices to strike the balance between “disease” and “desire” for patient care.

“ONE STOP SHOP” FOR SKINCARE

DISEASE Desire

Sources: Kantar Sources & Interactions 2016. The Dermatologist, “Acquisition Trends: Consolidation in Dermatology,” Volume 24, Issue 10, October 2016, Rochelle Nataloni, accessed from The Second Annual Practice Profitability Index. 2014 ed. Cegedim, “Market Profile of U.S. Dermatologists, OneKey Market Insight Report,” 2015. CHCF Physician Assistants and Nurse Practitioners in Specialty Care 2009. Dermatology World, March 2014, “The Future of Dermatology.” Pink Sheet, Pharma Intelligence, “Dermatology OTC Switches Loom Next For Consumer Health Growth,” October 3, 2016, Eileen Francis. http://www.nbcnews.com/mach/innovation/chatbots-are-shaking-workforce-some-unexpected-ways-n738096. psfk, March 27, 2017. https://www.psfk.com/2017/03/one-beauty-regimen-doesnt-fit.html. Business of Fashion, “Nutricosmetics Promise Beauty from the Inside Out,” Kati Chitakorn, July 22, 2015. https://www.businessoffashion.com/articles/intelligence/nutricosmetics-inside-out-beauty-super-elixir. http://www.news-leader.com/story/news/business/2016/01/08/medical-spa-industry-expected-grow-2016/78521328/.

Estimated at

$3.6 BILLION industry with

18% GROWTH projected year over year