UNVEILING

THE NEW DAKAR

GENERATION !

21st to 27th of May – MOTO / QUADS / SSV

DAKAR RALLY – THE ODYSSEY

MORE THAN35 YEARS OF HERITAGE

THROUGHOUT AFRICA AND

SOUTH AMERICA

GATHERING THE BEST

DRIVERS / RIDERS

IN THE WORLD

COMPETING ON THE TOUGHEST ROUTES

& ICONIC SITES

AND SHARING ONE DREAM:TO LIFT THE COVETED

TROPHY

DAKAR – A WORLDWIDE BRAND

BOLSTERED BY AGLOBAL TV EXPOSURE

(1,200 HOURS TV

BROADCASTS THROUGH

190 COUNTRIES)

ENGAGING A POWERFUL DIGITAL COMMUNITY

(2 MILLION FANS &

FOLLOWERS)

ESTABLISHED AS THE#1 OFF-ROAD EVENT

(77% GLOBAL AWARENESS)

A BRAND PLATFORM

EXTENDED SINCE 2008

WITH THE DAKAR SERIES

DAKAR SERIES – A PLEDGE BEYOND A LABEL

OPEN TO AMATEURS &

PROFESSIONAL TEAMS

COMING FROM ALL OVER

THE WORLD

A TEASER OFDAKAR CONDITIONS

(DEMANDING RACES,

SAFETY CONDITIONS, ETC.)

13 RACES SINCE 2008

8 COUNTRIES

SUPPORTED BYASO EXPERTISE

DAKAR SERIES:THE ULTIMATE STEP

BEFORE THE BIG LEAP

A SUITABLE

ENVIRONMENT

CREATED

A FIRST-CLASS

SPORTING FORMAT

DESIGNED

AN EXTENSIVE

MEDIA COVERAGE

ALREADY DEALT

A STEPPING STONE

TOWARDS THE

DAKAR RALLY

A CLOSE-KNIT

FANS ENGAGEMENT

ON DIGITAL PLATFORMS

UNVEILING THE NEW DAKAR GENERATION !

7th

edition

100+ competitors

Took over by ASO in

2016

MARC COMA

. Sporting director

. 5 victories on

Dakar Rally

MOROCCO, A RENOWNED &

COMPLETE PLAYGROUND

. Merzouga (south-East of Morocco)

. The perfect spot for dunes, rocks,

navigation, etc.

5 RACE DAYS including

1 marathon stage (1,200km of

Special, completely off-track,

technical and challenging

dune-crossing route)

3 CATEGORIES

Bike / Quad / SSV and

tailored to profiles (Raid,

Expert, Pro, Elite)

A FIRST-CLASS SPORTING FORMAT

A SUITABLE ENVIRONMENT

THE RIGHT TIME AT THE RIGHT PLACE

. From May 21st to 27th, perfectly positioned

to prepare the rendez-vous of January

. Africa, a land of off-road rally, definitely one of

the best training field for the Dakar Rally.

A FRIENDLY ATMOSPHERE

. Traditional Saharian styled hospitality

. Mutual aid and experience sharing

between pro pilots and amateurs /

Cooperation time

MARC COMA TRAINING SESSIONS

. Roadbook & Navigation: My way through hell

. Hostile conditions: Face the unexpected

. Road to Dakar: Physical training

competitors-oriented rally

WORLD EUROPE

AN EXTENSIVE MEDIA COVERAGE

ALREADY CONFIRMED

54 countries

in Europe

France

Spain

Ireland

Bulgaria

Estonia, Letvia,

Lithuania

Middle-East

52 pays

USA

Canada

New-Zealand

Malaysia & Brunei

23 pays

Africa

24 pays

17 paysAsia

26 pays

. 52mn highlights

program

. 19 TV rightholders

. 150 countries

. Daily 5mn newsfeed

AN INNOVATIVE DIGITAL COMMUNICATION

A CLOSE-KNIT FAN ENGAGEMENT

. Interactive content to drive followers into sharing

and engaging

. Highlighting pro as well as amateur pilots to

engage followers identification

DAKAR MEDIA PLATFORM

. Benefiting from the viral

strength of the Dakar (over

6,500,000 video views in 2015)

OUT-OF-THE-BOX CONTENT

. Daily clips and dedicated community management

. Innovative viral content focused on the pilots

SELECTION

. Automatic selection on the

Dakar for the bikes finishing

the “PRO” category

2 FREE REGISTRATIONS bike/quad for the next Dakar:

. “Licence to Skill”: overall winner pilot

. “Rookie of the year”: fastest pilot who has never been

on the Dakar before and never ranked in the top 10

of a CC FIM world championship

AUTOMATIC DISCOUNTS

on the 2017 Dakar registrations

for all starters

A STEPPING-STONE TOWARDS THE DAKAR

UNVEILING

THE NEW DAKAR

GENERATION !