The New Culture. Consumerism What are the differences between “wants” and “needs”? I hate this…

The New Culture

ConsumerismWhat are the differences

between “wants” and “needs”?

I hate this old phone!!! I NEED a new smartphone!!!

Does she???

Changes in industrialization methods led to an increase in consumerism people were

able to buy more things they “wanted”

http://www.google.com/url?sa=i&rct=j&q=tennage+upset+with+phone&source=images&cd=&cad=rja&docid=W37nY-OtN2pp2M&tbnid=CSNg4qNzZG-v3M:&ved=0CAUQjRw&url=http://edudemic.com/2011/10/student-online-safety-guide/&ei=9FkqUefjEo660AGqkYCwBg&bvm=bv.42768644,d.dmQ&psig=AFQjCNG6Dca8PhdYc-dHrL5a9_4faFJ9og&ust=1361816419039022

Impact of the Automobile

It expanded geographic boundaries

EscapeFor Rural lonelinessCity congestion (Sunday drives)

Allowed for the increased

development of the suburbs

Changed the notion of vacations

Young Americans were able to

develop their own social identity

http://www.google.com/url?sa=i&rct=j&q=model+t+clip+art&source=images&cd=&cad=rja&docid=kFzG8lTfK1woLM&tbnid=qwRxvgKZuKNhgM:&ved=0CAUQjRw&url=http://americanhistory.phillipmartin.info/americanhistory_model_t.html&ei=6uQoUc6FGO7h0wGUoYHADw&bvm=bv.42768644,d.dmQ&psig=AFQjCNH29RH8eBBz-naauUwHCRdToE1tog&ust=1361720934855104

Advertising

CREATING DEMAND

Connect product to a

certain lifestyle

Present Day Example…

Media outlet for advertisers in the 1920’s…

http://www.google.com/url?sa=i&rct=j&q=axe+body+spray&source=images&cd=&cad=rja&docid=7zqpQdKoQRDUwM&tbnid=9mr48AG1sca_6M:&ved=0CAUQjRw&url=http://www.askmen.com/fashion/grooming/axe-essence-body-spray.html&ei=O2IqUbysFKex0QHqoIDIDQ&bvm=bv.42768644,d.dmQ&psig=AFQjCNHQwYrvIdh0FIeK9LfdwFFloxs6kQ&ust=1361818550457073

http://www.google.com/url?sa=i&rct=j&q=saturday+evening+post&source=images&cd=&cad=rja&docid=9id-K3Z_5RwabM&tbnid=1Ugaj9AooOe-CM:&ved=0CAUQjRw&url=http://en.wikipedia.org/wiki/The_Saturday_Evening_Post&ei=82IqUZHrGdLy0QG4nIDABg&bvm=bv.42768644,d.dmQ&psig=AFQjCNH9NBPEU-jQPz5L511QmqWXLe781Q&ust=1361818734393151

http://www.google.com/url?sa=i&rct=j&q=readers+digest&source=images&cd=&cad=rja&docid=tSS6yydWQuZrXM&tbnid=0l23iKvmj9RA5M:&ved=0CAUQjRw&url=http://www.addictedtosaving.com/readers-digest-magazine-subscription-3-99year-10/&ei=JmMqUYr0LdPw0QHu7IGYDg&bvm=bv.42768644,d.dmQ&psig=AFQjCNF4twcW-jl1zABDXKsHTpB3hRsM4Q&ust=1361818770518139

http://www.google.com/url?sa=i&rct=j&q=time+magazine&source=images&cd=&cad=rja&docid=cUcQSt4usSUPBM&tbnid=P-bnfY7TUJsH0M:&ved=0CAUQjRw&url=http://appleinsider.com/articles/10/04/01/apples_steve_jobs_graces_time_magazine_cover_for_ipad_launch&ei=Z2MqUcvqF4HT0wHJw4D4AQ&bvm=bv.42768644,d.dmQ&psig=AFQjCNHlyVWLBj-bXYJb_RZoe_VYdyBU4g&ust=1361818837746046

Modernist ReligionTheological Modernists vs. Evangelical

Christianity

Abandon literal interpretation of the Bible and accept a faith that would help individuals live

better lives in the present world

This was referred to as Liberal Protestantism

Women’s Rights

Female Culture in the 1920sProfessional

WomenChanges in

MotherhoodThe

“Flapper”

Handcuffed to the idea to

“appropriate” professions for

women (fashion, education, social work, nursing)

Most middle-class women had to

choose between work and family

“Companionate marriages”

(share in her husband’s social

life)

Changing view of sex Margaret

Sanger (advocate for birth control)

Women could strive for physical

and emotional fulfillment (anti-Victorian female)

A step in the direction for

women’s liberation

Sheppard-Towner Act (federal funds

to the states to establish prenatal

and child healthcare programs)

Alice Paul classified women

as mothers

Society’s view on adolescence changed

http://www.google.com/url?sa=i&rct=j&q=group+of+teenagers+clipart&source=images&cd=&cad=rja&docid=LCiRC5Gv3nrz9M&tbnid=ajDFUNRkyu2w6M:&ved=0CAUQjRw&url=http://mahwahlibraryteens.blogspot.com/2009_09_01_archive.html&ei=uHUqUfKDE6LH0QHHxoCoCw&bvm=bv.42768644,d.dmQ&psig=AFQjCNFDouMTLWD5WGPRkg8AhS3droe1NA&ust=1361823539057140

The Lost Generation

Felt the return to the way things were and the

abandonment of Wilson’s idealism was a shame

Felt the war was a fraud

Disenchanted with materialism and

consumerism

Writers expressed this view…

http://www.google.com/url?sa=i&rct=j&q=a+farewell+to+arms&source=images&cd=&cad=rja&docid=r5k9mbMqb0RPbM&tbnid=qaA_zfoSgzXuSM:&ved=0CAUQjRw&url=http://classicalcybelle.wordpress.com/2011/02/03/remarkable-novel-hemingways-a-farewell-to-arms/&ei=OXgqUZupKarB0AHHsYDgBQ&bvm=bv.42768644,d.dmQ&psig=AFQjCNFBrjaj8ViT6HuHStMyjWu_2WG5EA&ust=1361824175867218

http://www.google.com/url?sa=i&rct=j&q=babbitt&source=images&cd=&cad=rja&docid=2DbWiLZFSyHy2M&tbnid=4MNK4gIBSn_jXM:&ved=0CAUQjRw&url=http://catalog.lambertvillelibrary.org/texts/American/lewis/babbitt/index.html&ei=cHgqUeGOOYeS0QHkiYGoBQ&bvm=bv.42768644,d.dmQ&psig=AFQjCNHxstXErvX3L4j-Fvf0ztck9iGIWg&ust=1361824230002531

http://www.google.com/url?sa=i&rct=j&q=great+gatsby&source=images&cd=&cad=rja&docid=Z0Ukz1_JmVeEFM&tbnid=cTAxvXya3rDjpM:&ved=0CAUQjRw&url=http://www.cbc.ca/books/2012/08/the-great-gatsby-in-the-21st-century.html&ei=sngqUeu3MIqn0AG-2IDgCA&bvm=bv.42768644,d.dmQ&psig=AFQjCNE6JNRwmMBbkwK3VsnOLsQTcayo2g&ust=1361824296685075

The Harlem RenaissanceGreat Migration’s

effects on the North?

HARLEM(chain migration)

New generation of black artists

Flourishing of African American

culture

Express African American pride

Very long lasting effects

Documents

The New Culture. Consumerism What are the differences between “wants” and “needs”? I hate this…